---
title: "Yellow Umbrella — $63K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/clothing-shoes-jewelry/yellow-umbrella"
last_updated: "2026-08-09T06:31:37.158Z"
locale: en
meta:
description: "Niche score 57/100 · $63K/yr market · 62K searches/yr. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 57/100 · $63K/yr market · 62K searches/yr. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Yellow Umbrella — $63K/yr Amazon US Niche (2026) - Flapen"
---
# **yellow umbrella**
**Worth a look**
Shows a sweet-spot price point ($24.13 avg), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size 16Growth 68Conversion 52Competition 66Returns 59Price range 88Avg price 95Brand share 76Review moat 22Quality gap 55
**Avg price**
**Incredible****$24.13**
avg listing price — sweet spot $15–$100
**Price range**
**Great****$9.03–$79.69**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Brand share**
**Great****59%**
top-5 brand share — no brand owns this niche
**Growth**
**Good****+49.4%**
90-day search growth — must beat 0% to launch
**Competition**
**Good****45%**
top-5 click share — leaders hold, buyers still browse
**Returns**
**Good****2.6%**
return rate — above 5% kills the launch gate
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Conversion**
**Good****4.2%**
search→purchase rate — share of searches ending in a sale
**Review moat**
**Bad****9,424.43**
avg incumbent reviews — the moat a new listing must climb
**Market size**
**Bad****$63K**
$63K/yr · 62K searches
According to Flapen's Amazon United States niche tracking, yellow umbrella is a $63K/yr Amazon United States market (62K searches/yr). The top 5 brands hold 59% of demand. Demand peaks in Oct. Verdict: Worth a look — 57/100.
Data updated Jul 11, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **yellow umbrella market data**
- **Units sold / yr**
- **4K–5K**
- avg 0–100/product
- **Revenue / yr**
- **$97K–$121K**
- units × avg price
- **Conversion rate**
- **4.2%**
- **Avg BSR**
- **#113**
- **Page quality**
- **0%**
- **Prime**
- **98%**
- **Sponsored**
- **70%**
- **Out of stock**
- **8.9%**
- **Avg brand age**
- **43 months**
- **Avg seller age**
- **199 days**
## **Competition & brand share**
The top 5 products take 45% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**27 **▲rising
**Sellers**
**34**
**Top-5 brand share**
**59%**
Top 20: 94%
**Top-5 click share**
**45%**
Top 20: 82%
**Open market**
**37%**
- SoulRain24% - Yoobure14% - TUMELLA8% - Royal Walk7% - Chakipee6% - The Weather Station4%
## **Demand & seasonality**
Weekly Amazon search volume, last 102 weeks — +49.4% search growth over the last 90 days.
4K3KBlack Friday '24Holiday '24Spike '25Spike '26 seasonDecMarJunAugNovMarMay
Peak months: Oct · busiest ÷ quietest = 2.0×
[**Open Trend **](https://flapen.com/research/us/clothing-shoes-jewelry/yellow-umbrella/trend)
## **Top yellow umbrella search terms**
- **yellow umbrella**53K/yr+54.4%4.3% conv. - **umbrella yellow**4K/yr+94.3%3.0% conv. - **yellow umbrella for women**5K/yr-11.7%4.6% conv. [**All search terms **](https://flapen.com/research/us/clothing-shoes-jewelry/yellow-umbrella/search-terms)
## **Top yellow umbrella products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%$3K8%$5K12%$8K16%$10K101001K10K100K1.0M Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**SoulRain Umbrella for Rain Durable & Compact Umbrellas Backpack Purse Portable Umbrella for Travel - Auto Open Close Strong Fiberglass(Yellow)**SoulRain**$10.49**4.5★310 rev](https://www.amazon.com/dp/B0CXHQ7VM9) [2**SoulRain 48 Large Umbrella Windproof Stick Umbrellas for Rain Automatic Open Vintage Cane Yellow Umbrella with Classic Wooden Handle & Shaft Open for 2 Persons for Women & Men(Yellow)**SoulRain**$28.82**4.4★1,138 rev](https://www.amazon.com/dp/B07K3414NR) [3**TUMELLA Strongest Windproof Travel Umbrella (Compact Superior & Beautiful) Small Strong but Light Portable and Automatic Folding Rain Umbrella Durable Premium Grip Fits Car and Backpack**TUMELLA**$20.36**4.5★20,503 rev](https://www.amazon.com/dp/B0BLHD82L8) [4**Yoobure Windproof Travel Umbrella - Automatic Umbrellas for Rain Compact Folding Umbrella with UV Protection Lightweight Portable Design for Backpack/Walking/Car Sun & Storm Ready**Yoobure**$9.82**4.5★2,913 rev](https://www.amazon.com/dp/B0D12GLNCC) [5**Royal Walk Large Umbrella for 2 Persons - 54 Inch Automatic Open Windproof Rain Resistant Wooden Handle Fast Drying Strong 16 Ribs Travel 120cm Yellow**Royal Walk**$29.70**4.7★14,349 rev](https://www.amazon.com/dp/B09TTKG3ZN)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Rayjee 6.5FT Outdoor Patio Umbrella with Fringe Boho Beach Umbrella**Rayjee**$54.69**23 rev5mo ago](https://www.amazon.com/dp/B0GGYPMDHK) [**Seniny Mini Portable Travel Umbrella with Case - Compact Umbrellas for Rain & Sun UV Protection for Backpack Pocket Lightweight Folding Small Umbrella Tiny Purse Size UV Blocker for Kids Women Girls**Seniny**$9.82**16 rev7mo ago](https://www.amazon.com/dp/B0G4WBTC35) [**Seniny Mini Portable Travel Umbrella with Case - Compact Umbrellas for Rain & Sun UV Protection for Backpack Pocket Lightweight Folding Small Umbrella Tiny Purse Size UV Blocker for Kids Women Girls**Seniny**$9.89**318 rev8mo ago](https://www.amazon.com/dp/B0H25YYRFD) [**Yoobure Windproof Travel Umbrellas for Rain - Portable & Compact Umbrella for Backpack Car UV Umbrellas for Sun Protection Automatic Folding Small Umbrella in Macaron for Kids Women Colorful**Yoobure**$9.53**214 rev8mo ago](https://www.amazon.com/dp/B0FY2Q3TFS) [**Yoobure Travel Umbrella Portable Compact Umbrellas Pocket Mini for Purse Umbrellas for UV Sun & Rain Small for Backpack Umbrella with Case Folding for Kids Women**Yoobure**$9.40**3,573 rev1y ago](https://www.amazon.com/dp/B0FFT1T979)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Yoobure Travel Umbrella Portable Compact Umbrellas Pocket Mini for Purse Umbrellas for UV Sun & Rain Small for Backpack Umbrella with Case Folding for Kids Women**Yoobure**$9.40**4.2★**▲ 224%**](https://www.amazon.com/dp/B0FFT1T979) [**Rayjee 6.5FT Outdoor Patio Umbrella with Fringe Boho Beach Umbrella**Rayjee**$54.69**4.2★**▲ 223%**](https://www.amazon.com/dp/B0GGYPMDHK) [**Seniny Mini Portable Travel Umbrella with Case - Compact Umbrellas for Rain & Sun UV Protection for Backpack Pocket Lightweight Folding Small Umbrella Tiny Purse Size UV Blocker for Kids Women Girls**Seniny**$9.89**4.2★**▲ 221%**](https://www.amazon.com/dp/B0H25YYRFD) [**Yoobure Windproof Travel Umbrellas for Rain - Portable & Compact Umbrella for Backpack Car UV Umbrellas for Sun Protection Automatic Folding Small Umbrella in Macaron for Kids Women Colorful**Yoobure**$9.53**4.5★**▲ 165%**](https://www.amazon.com/dp/B0FY2Q3TFS) [**Rain-Mate Windproof Compact Umbrellas for Rain - Strong Reinforced Fiberglass Rib Design & Auto Open & Close - Portable Folding Travel Umbrella - Lightweight & Packable for Women & Men Easy Collapse**Rain-Mate**$13.97**4.4★**▲ 163%**](https://www.amazon.com/dp/B071WNVM6F)
**~~View all trending →~~**
## **What buyers say about yellow umbrella**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**21%
*“Good quality, good price, good size and arrived on time”*
**Strength**14%
*“Seems sturdy”*
**Durability**11%
*“Material feels durable”*
**Advertised Vs Actual Product**7%
*“As advertised”*
**Color**6%
*“Beautiful color”*
**Ease Of Use**6%
*“Ease of use”*
**Size-Overall**6%
*“Fits in my bag easily”*
**Weather Proof**5%
*“Windproof”*
**Value For Money**4%
*“Fair price”*
**Compactness**3%
*“Its compact enough to fit in a car or bag”*
### **What buyers complain about **
**Durability**19%
*“it broke very easily”*
**Quality-Overall**14%
*“Horrible quality control”*
**Size-Overall**13%
*“Too Small”*
**Ease Of Use**8%
*“Very difficult to close”*
**Strength**5%
*“Very flimsy”*
**Advertised Vs Actual Product**3%
*“Not as described at all”*
**Weight Heavy**3%
*“heavier than I expected”*
**Water Resistance**2%
*“I got drenched with rain”*
**Weather Proof**2%
*“NOT WIND RESISTANT”*
**Color**2%
*“Been eying another colour. that I clearly don't need at all”*
### **Top return reasons **
**Size-Overall**43%
**Weight Heavy**14%
**Color**5%
**Value For Money**4%
**Functionality-Overall**4%
**Advertised Vs Actual Product**4%
**Ease Of Use**4%
**Quality-Overall**3%
**Defective Material/Parts**2%
**Strength**2%
## **Common questions**
- **Is yellow umbrella profitable to sell on Amazon United States?**
- The niche generates $63K/yr across 40 tracked products. 4 of 7 products launched in the last 360 days are still selling. 90-day search growth is +49.4%. Flapen's verdict: Worth a look (57/100).
- **How competitive is the yellow umbrella niche?**
- 27 brands and 34 sellers compete. The top 5 products take 45% of clicks and top 5 brands hold 59% of demand.
- **What do buyers complain about in yellow umbrella?**
- Top complaints mined from reviews: Durability, Quality-Overall, Size-Overall. The return rate is 2.6%.
- **When does demand for yellow umbrella peak?**
- Demand peaks in Oct; the busiest month runs 2.0× the quietest.
- **What does it cost to enter the yellow umbrella niche?**
- Listings span $9.03–$79.69; the average listing price is $24.13 (sweet spot $15–$100). The average incumbent carries 9,424 reviews — the moat a new listing must climb.
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