---
title: "Yellow Sweatshirt Women — $22K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/clothing-shoes-jewelry/yellow-sweatshirt-women"
last_updated: "2026-08-09T08:30:39.220Z"
locale: en
meta:
description: "Niche score 40/100 · $22K/yr market · 348K searches/yr · $23.23 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 40/100 · $22K/yr market · 348K searches/yr · $23.23 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Yellow Sweatshirt Women — $22K/yr Amazon US Niche (2026) - Flapen"
---
# **yellow sweatshirt women**
**Skip it**
High returns (11.8%) — this niche doesn't clear our bar today.
Market size 5Growth 4Conversion 3Competition 86Returns 1Price range 77Avg price 95Brand share 76Review moat 24Quality gap 76
**Avg price**
**Incredible****$23.23**
avg listing price — sweet spot $15–$100
**Competition**
**Great****29%**
top-5 click share — an open shelf
**Price range**
**Great****$8.01–$39.09**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Brand share**
**Great****59%**
top-5 brand share — no brand owns this niche
**Quality gap**
**Great****4.3★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Bad****6,532.96**
avg incumbent reviews — the moat a new listing must climb
**Market size**
**Bad****$22K**
$22K/yr · 348K searches
**Growth**
**Bad****-42.5%**
90-day search growth — must beat 0% to launch
**Conversion**
**Bad****0.3%**
search→purchase rate — share of searches ending in a sale
**Returns**
**Bad****11.8%**
return rate — above 5% kills the launch gate
**Signals**[** High Returns**](https://flapen.com/research/niches?market=us&signal=high_returns "Return rate > 5%")
According to Flapen's Amazon United States niche tracking, yellow sweatshirt women is a $22K/yr Amazon United States market (348K searches/yr). The top 5 brands hold 59% of demand. Demand peaks in Oct–Nov. Verdict: Skip it — 40/100.
Data updated Jul 13, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **yellow sweatshirt women market data**
- **Units sold / yr**
- **3K–3K**
- avg 0–100/product
- **Revenue / yr**
- **$58K–$70K**
- units × avg price
- **Conversion rate**
- **0.3%**
- **Avg BSR**
- **#2,157**
- **Page quality**
- **0%**
- **Prime**
- **94%**
- **Sponsored**
- **80%**
- **Out of stock**
- **5.2%**
- **Avg brand age**
- **32 months**
- **Avg seller age**
- **166 days**
## **Competition & brand share**
Clicks spread well past the top 5 (29% combined) — an open shelf where new products get seen.
**Brands**
**41 **▼falling
**Sellers**
**44**
**Top-5 brand share**
**59%**
Top 20: 88%
**Top-5 click share**
**29%**
Top 20: 59%
**Open market**
**38%**
- Amazon Essentials38% - Stelle9% - YUCOLEN5% - Nirovien3% - Lauweion3% - Trendy Queen3%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -42.5% search growth over the last 90 days.
30K20KSpike '24Spike '25 seasonSepDecMarJunAugNovMarMay
Peak months: Oct, Nov · busiest ÷ quietest = 12.4×
[**Open Trend **](https://flapen.com/research/us/clothing-shoes-jewelry/yellow-sweatshirt-women/trend)
## **Top yellow sweatshirt women search terms**
- **butter yellow sweatshirt**44K/yr-0.6%0.3% conv. - **yellow sweatshirt women**80K/yr-53.0%0.6% conv. - **yellow crewneck sweatshirt**34K/yr-32.4%0.3% conv. - **light yellow sweatshirt**20K/yr-49.9%0.4% conv. - **butter yellow crewneck**10K/yr-2.0%0.2% conv. - **yellow crewneck**23K/yr-37.5%0.3% conv. - **womens yellow sweatshirt**24K/yr-62.2%0.6% conv. - **pale yellow sweatshirt**11K/yr-48.3%0.1% conv. - **butter yellow crewneck sweatshirt**6K/yr-6.3%0.2% conv. - **gold sweatshirt**21K/yr-72.9%0.1% conv. [**All search terms **](https://flapen.com/research/us/clothing-shoes-jewelry/yellow-sweatshirt-women/search-terms)
## **Top yellow sweatshirt women products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%2%$4364%$8736%$1K8%$2K1101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Amazon Essentials Womens Fleece Crewneck Long Sleeve Pullover Sweatshirt (Available in Plus Size) Light Yellow Large**Amazon Essentials**$13.78**4.3★19,820 rev](https://www.amazon.com/dp/B08698T4W7) [2**Amazon Essentials Womens Fleece Crewneck Long Sleeve Pullover Sweatshirt (Available in Plus Size) Light Yellow Small**Amazon Essentials**$13.42**4.3★19,820 rev](https://www.amazon.com/dp/B0869BV7RD) [3**Stelle Cropped Sweatshirts for Women Cotton Long Sleeve Crop Tops Crewneck Pullover Oversized Sweater(Pina Colada X-Large**Stelle**$25.72**4.4★344 rev](https://www.amazon.com/dp/B0DS5SG54Y) [4**Amazon Essentials Womens Regular-Fit Brushed Back Fleece Pullover Hoodie (Available in Plus Size) Light Yellow Large**Amazon Essentials**$15.40**4.4★18,066 rev](https://www.amazon.com/dp/B08698T99M) [5**YUCOLEN Womens Oversized Sweatshirt Crewneck Fleece Long Sleeve Pullover Tops Loose Fit Casual Fashion Fall Winter Clothes BeigeWhite Large**YUCOLEN**$29.11**4.4★35 rev](https://www.amazon.com/dp/B0G33JNZH4)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**LETSEE Cropped Sweatshirt for Women Oversized Crewneck Cotton Long Sleeve Crop Pullover Casual Lightweight Boxy Sweater Yellow**LETSEE**$22.15**5 rev5mo ago](https://www.amazon.com/dp/B0GL7N63Z4) [**MAPICK Womens Cropped Sweatshirt Oversized Crewneck Cotton Long Sleeve Boxy Crop Pullover Casual Lightweight Athleisure Top Yellow**MAPICK**$23.11**39 rev5mo ago](https://www.amazon.com/dp/B0GL7RM6J4) [**Muineobuka Womens 2 Piece Outfits Sweatsuit Casual Oversized Long Sleeve Pullover and Shorts Matching Sets Tracksuit (Yellow L)**Muineobuka**$28.54**2 rev6mo ago](https://www.amazon.com/dp/B0GGBMH8PG) [**AUSELILY Hooded Sweatshirt Women Long Sleeve Pullover Sweatshirts with Pockets Yellow L**AUSELILY**$22.74**46 rev6mo ago](https://www.amazon.com/dp/B0GCDRKRFX) [**K-Swiss Cropped Sweatshirts for Women - Crewneck Pullover Sweatshirt Long Sleeve Workout Crop Tops Soft and Lightweight Yellow L**K-Swiss**$32.16**33 rev6mo ago](https://www.amazon.com/dp/B0G7J6L2MC)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Muineobuka Womens 2 Piece Outfits Sweatsuit Casual Oversized Long Sleeve Pullover and Shorts Matching Sets Tracksuit (Yellow L)**Muineobuka**$28.54**1.0★**▲ 91%**](https://www.amazon.com/dp/B0GGBMH8PG) [**YUCOLEN Womens Oversized Sweatshirt Crewneck Fleece Long Sleeve Pullover Tops Loose Fit Casual Fashion Fall Winter Clothes BeigeWhite Large**YUCOLEN**$29.11**4.4★**▲ 88%**](https://www.amazon.com/dp/B0G33JNZH4) [**Amazon Essentials Womens Fleece Crewneck Long Sleeve Pullover Sweatshirt (Available in Plus Size) Light Yellow Small**Amazon Essentials**$13.42**4.3★**▲ 88%**](https://www.amazon.com/dp/B0869BV7RD) [**AUSELILY Hooded Sweatshirt Women Long Sleeve Pullover Sweatshirts with Pockets Yellow L**AUSELILY**$22.74**4.5★**▲ 78%**](https://www.amazon.com/dp/B0GCDRKRFX) [**Amazon Essentials Womens Regular-Fit Brushed Back Fleece Pullover Hoodie (Available in Plus Size) Light Yellow X-Large**Amazon Essentials**$15.55**4.4★**▲ 73%**](https://www.amazon.com/dp/B08698SSW1)
**~~View all trending →~~**
## **What buyers say about yellow sweatshirt women**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Soft Feel**23%
*“Material is soft”*
**Comfort-Overall**14%
*“So comfortable”*
**Color**13%
*“Amazing color”*
**Size-Overall**12%
*“The size is accurate”*
**Quality-Overall**10%
*“the sweatshirt itself is very good quality for the price”*
**Material Quality**3%
*“Soft material”*
**Value For Money**3%
*“Great price too”*
**Warmth**3%
*“Comfy warm sweatshirt”*
**Weight Light**2%
*“It is lightweight”*
**Washability**2%
*“It also holds its shape well after washing”*
### **What buyers complain about **
**Size-Overall**21%
*“Shirt is too short”*
**Color**17%
*“Color IS NOT as pictured”*
**Material Quality**4%
*“The quality of material is not good”*
**Sleeve Fit**4%
*“Sleeve length short”*
**Value For Money**3%
*“Dang and I ordered two, I paid 20.00 shipping for two”*
**Product Condition**2%
*“This came used”*
**Gap/Hole**2%
*“there was 2 holes”*
**Thickness**2%
*“thicker than a t-shirt”*
**Advertised Vs Actual Product**1%
*“the description is misleading”*
**Transparency**1%
*“but is a little see though”*
### **Top return reasons **
**Size-Overall**50%
**Color**13%
**Material Quality**7%
**Sleeve Fit**4%
**Length**3%
**Chest Fit**3%
**Advertised Vs Actual Product**2%
**Waist Fit**2%
**Thin**2%
**Shoulder Fit**2%
## **Common questions**
- **Is yellow sweatshirt women profitable to sell on Amazon United States?**
- The niche generates $22K/yr across 85 tracked products. 2 of 36 products launched in the last 360 days are still selling. 90-day search growth is -42.5%. Flapen's verdict: Skip it (40/100).
- **How competitive is the yellow sweatshirt women niche?**
- 41 brands and 44 sellers compete. The top 5 products take 29% of clicks and top 5 brands hold 59% of demand.
- **What do buyers complain about in yellow sweatshirt women?**
- Top complaints mined from reviews: Size-Overall, Color, Material Quality. The return rate is 11.8% — above our launch gate.
- **When does demand for yellow sweatshirt women peak?**
- Demand peaks in Oct–Nov; the busiest month runs 12.4× the quietest.
- **What does it cost to enter the yellow sweatshirt women niche?**
- Listings span $8.01–$39.09; the average listing price is $23.23 (sweet spot $15–$100). The average incumbent carries 6,533 reviews — the moat a new listing must climb.
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