---
title: "Yellow Sweater — $117K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/clothing-shoes-jewelry/yellow-sweater"
last_updated: "2026-08-09T12:17:14.542Z"
locale: en
meta:
description: "Niche score 47/100 · $117K/yr market · 686K searches/yr · $23.31 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 47/100 · $117K/yr market · 686K searches/yr · $23.31 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Yellow Sweater — $117K/yr Amazon US Niche (2026) - Flapen"
---
# **yellow sweater**
**Skip it**
Soft demand (-54.9% this quarter) — this niche doesn't clear our bar today.
Market size 27Growth 0Conversion 9Competition 97Returns 7Price range 90Avg price 95Brand share 87Review moat 25Quality gap 75
**Competition**
**Incredible****12%**
top-5 click share — an open shelf
**Avg price**
**Incredible****$23.31**
avg listing price — sweet spot $15–$100
**Price range**
**Great****$9.94–$88.18**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Brand share**
**Great****48%**
top-5 brand share — no brand owns this niche
**Quality gap**
**Great****4.3★**
avg incumbent rating — lower means beatable quality
**Market size**
**Okay****$117K**
$117K/yr · 686K searches
**Review moat**
**Bad****4,401.94**
avg incumbent reviews — the moat a new listing must climb
**Conversion**
**Bad****0.7%**
search→purchase rate — share of searches ending in a sale
**Returns**
**Bad****10.0%**
return rate — above 5% kills the launch gate
**Growth**
**Bad****-54.9%**
90-day search growth — must beat 0% to launch
**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=us&signal=no_dominant_brand "Top brand's click share < 20%") [** High Returns**](https://flapen.com/research/niches?market=us&signal=high_returns "Return rate > 5%")
According to Flapen's Amazon United States niche tracking, yellow sweater is a $117K/yr Amazon United States market (686K searches/yr). The top 5 brands hold 48% of demand. Demand peaks in Jan–Apr–Oct. Verdict: Skip it — 47/100.
Data updated Jul 14, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **yellow sweater market data**
- **Units sold / yr**
- **4K–5K**
- avg 0–100/product
- **Revenue / yr**
- **$93K–$117K**
- units × avg price
- **Conversion rate**
- **0.7%**
- **Avg BSR**
- **#739**
- **Page quality**
- **0%**
- **Prime**
- **99%**
- **Sponsored**
- **90%**
- **Out of stock**
- **8.1%**
- **Avg brand age**
- **32 months**
- **Avg seller age**
- **185 days**
## **Competition & brand share**
Clicks spread well past the top 5 (12% combined) — an open shelf where new products get seen.
**Brands**
**64 **▼falling
**Sellers**
**128**
**Top-5 brand share**
**48%**
Top 20: 80%
**Top-5 click share**
**12%**
Top 20: 32%
**Open market**
**49%**
- Amazon Essentials18% - GRACE KARIN11% - SOLY HUX10% - NILOUFO5% - Saodimallsu4% - GRECERELLE4%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -54.9% search growth over the last 90 days.
40K30KSpike '24Spike '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Jan, Apr, Oct · busiest ÷ quietest = 4.8×
[**Open Trend **](https://flapen.com/research/us/clothing-shoes-jewelry/yellow-sweater/trend)
## **Top yellow sweater search terms**
- **yellow sweater**341K/yr-64.5%0.4% conv. - **butter yellow sweater**86K/yr-57.3%0.5% conv. - **yellow cropped cardigan**15K/yr-6.0%0.4% conv. - **womens yellow cardigan**17K/yr-40.8%0.4% conv. - **light yellow sweater**27K/yr-58.2%0.3% conv. - **womens yellow sweater**37K/yr-70.7%0.3% conv. - **light yellow cardigan for women**12K/yr-1.9%0.6% conv. - **yellow sweater cardigan**10K/yr+45.0%0.5% conv. - **yellow cardigan sweater**13K/yr-13.1%0.6% conv. - **plus size yellow cardigan**9K/yr-10.4%0.4% conv. [**All search terms **](https://flapen.com/research/us/clothing-shoes-jewelry/yellow-sweater/search-terms)
## **Top yellow sweater products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%1%$1K2%$2K3%$4K4%$5K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**SOLY HUX Womens Button Down Cropped Lightweight Cardigan Sweater Cute Fall Fashion 2026 Mustard Yellow Small**SOLY HUX**$31.03**4.3★110 rev](https://www.amazon.com/dp/B0F1TJPCF2) [2**SOLY HUX Womens Button Down Cropped Lightweight Cardigan Sweater Cute Fall Fashion 2026 Mustard Yellow Medium**SOLY HUX**$31.14**4.3★110 rev](https://www.amazon.com/dp/B0F1TKHVN8) [3**SOLY HUX Womens Oversized Sweater Long Sleeve Crewneck Cute Pullover Knit Tops Casual Trendy Fall Winter Clothing Plain Yellow Small**SOLY HUX**$34.38**4.0★43 rev](https://www.amazon.com/dp/B0FL6P4ZR9) [4**Trendy Queen Cropped Cardigan Sweaters for Women Lightweight Y2k Fall Outfits Spring Fashion Clothes 2026 Grey M**Trendy Queen**$25.99**4.5★1,455 rev](https://www.amazon.com/dp/B0DCW38YR7) [5**Amazon Essentials Womens Lightweight Crewneck Button-Down Cardigan Sweater (Available in Plus Size) Dark Yellow Large**Amazon Essentials**$14.84**4.4★19,543 rev](https://www.amazon.com/dp/B08T7M1BB8)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**GRACE KARIN Lightweight Cardigans for Women Cropped Knit Sweaters Button Front Spring Fashion Clothes Butter Yellow S**GRACE KARIN**$25.27**131 rev5mo ago](https://www.amazon.com/dp/B0GK8WN27X) [**GRECERELLE Butter Yellow Cardigan Sweaters for Women Lightweight Crewneck Button Down Soft Knit Cardigans for Dressy 2026**GRECERELLE**$19.36**200 rev6mo ago](https://www.amazon.com/dp/B0G5Z4ZTKV) [**EVALESS Cardigan Sweaters for Women Lightweight Trendy Long Sleeve Lapel Collar Button Down Sweaters Fashion Clothing Soft Wool Blend Knit Cardigans Sweater Tops Yellow Medium**EVALESS**$22.82**798 rev7mo ago](https://www.amazon.com/dp/B0G2SCDQTW) [**NILOUFO Cardigan Sweaters for Women Button Down Lightweight Long Sleeve**NILOUFO**$18.22**188 rev8mo ago](https://www.amazon.com/dp/B0FMN3Q592) [**NILOUFO Cardigan Sweaters for Women Button Down Lightweight Long Sleeve**NILOUFO**$18.17**188 rev8mo ago](https://www.amazon.com/dp/B0FMN9W74Q)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**NILOUFO Cardigan Sweaters for Women Button Down Lightweight Long Sleeve**NILOUFO**$18.22**4.5★**▲ 88%**](https://www.amazon.com/dp/B0FMN3Q592) [**GRECERELLE Butter Yellow Cardigan Sweaters for Women Lightweight Crewneck Button Down Soft Knit Cardigans for Dressy 2026**GRECERELLE**$19.36**4.7★**▲ 84%**](https://www.amazon.com/dp/B0G5Z4ZTKV) [**NILOUFO Cardigan Sweaters for Women Button Down Lightweight Long Sleeve**NILOUFO**$18.17**4.5★**▲ 79%**](https://www.amazon.com/dp/B0FMN9W74Q) [**Amazon Essentials Womens Lightweight Long-Sleeve V-Neck Sweater Dark Golden Yellow X-Large**Amazon Essentials**$14.94**4.4★**▲ 78%**](https://www.amazon.com/dp/B08T7M4LDL) [**Ezbelle V Neck Sweater Cardigan for Womens Crop Sexy Shirts Summer Long Sleeve Knit Tshirt Ladies Vacation Shrug Sweaters Jackets LightYellow M**Ezbelle**$20.68**4.3★**▲ 76%**](https://www.amazon.com/dp/B0FJLQW779)
**~~View all trending →~~**
## **What buyers say about yellow sweater**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Size-Overall**17%
*“Fits as expected”*
**Quality-Overall**14%
*“Amazing quality”*
**Color**14%
*“Amazing color”*
**Soft Feel**9%
*“soft material”*
**Comfort-Overall**7%
*“Very comfortable”*
**Weight Light**5%
*“Nice lightweight cardigan”*
**Material Quality**5%
*“Nice material and very comfortable”*
**Shape/Style**3%
*“Very flattering”*
**Warmth**2%
*“Nice and warm”*
**Value For Money**2%
*“Great value for money”*
### **What buyers complain about **
**Size-Overall**23%
*“Runs a little big”*
**Quality-Overall**7%
*“Poor Quality”*
**Color**5%
*“just not the right color”*
**Thickness**3%
*“So thick”*
**Material Quality**2%
*“Bad material, downright awful”*
**Stitch/Finish/Polish**2%
*“Crooked stitching; very poor quality”*
**Machine Wash Suitability**2%
*“Im certain it will disintegrate during a machine wash”*
**Pilling/Linting**2%
*“Heavy Pilling”*
**Durability**2%
*“starts to fall apart on the first wear”*
**Allergies**2%
*“Itchy”*
### **Top return reasons **
**Size-Overall**50%
**Color**9%
**Material Quality**5%
**Length**5%
**Sleeve Fit**4%
**Chest Fit**4%
**Advertised Vs Actual Product**2%
**Thin**2%
**Shape/Style**2%
**Shoulder Fit**2%
## **Common questions**
- **Is yellow sweater profitable to sell on Amazon United States?**
- The niche generates $117K/yr across 177 tracked products. 7 of 70 products launched in the last 360 days are still selling. 90-day search growth is -54.9%. Flapen's verdict: Skip it (47/100).
- **How competitive is the yellow sweater niche?**
- 64 brands and 128 sellers compete. The top 5 products take 12% of clicks and top 5 brands hold 48% of demand.
- **What do buyers complain about in yellow sweater?**
- Top complaints mined from reviews: Size-Overall, Quality-Overall, Color. The return rate is 10.0% — above our launch gate.
- **When does demand for yellow sweater peak?**
- Demand peaks in Jan–Apr–Oct; the busiest month runs 4.8× the quietest.
- **What does it cost to enter the yellow sweater niche?**
- Listings span $9.94–$88.18; the average listing price is $23.31 (sweet spot $15–$100). The average incumbent carries 4,402 reviews — the moat a new listing must climb.
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