---
title: "Yellow Squash — $510K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/clothing-shoes-jewelry/yellow-squash"
last_updated: "2026-08-09T06:23:27.646Z"
locale: en
meta:
description: "Niche score 41/100 · $510K/yr market · 969K searches/yr · $4.57 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 41/100 · $510K/yr market · 969K searches/yr · $4.57 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Yellow Squash — $510K/yr Amazon US Niche (2026) - Flapen"
---
# **yellow squash**
**Skip it**
Prices mostly outside the sweet spot ($2.02–$7.04) — this niche doesn't clear our bar today.
Market size 60Growth 43Conversion 93Competition 5Returns 100Price range 0Avg price 13Brand share 7Review moat 41Quality gap 23
**Returns**
**Incredible****0.1%**
return rate — above 5% kills the launch gate
**Conversion**
**Great****11.5%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Good****$510K**
$510K/yr · 969K searches
**Growth**
**Okay****+14.5%**
90-day search growth — must beat 0% to launch
**Review moat**
**Okay****2,364.43**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Bad****4.6★**
avg incumbent rating — lower means beatable quality
**Avg price**
**Bad****$4.57**
avg listing price — sweet spot $15–$100
**Brand share**
**Bad****97%**
top-5 brand share — brand-locked demand
**Competition**
**Bad****94%**
top-5 click share — a locked-up shelf
**Price range**
**Bad****$2.02–$7.04**
cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United States niche tracking, yellow squash is a $510K/yr Amazon United States market (969K searches/yr). The top 5 brands hold 97% of demand. Demand peaks in May–Jun. Verdict: Skip it — 41/100.
Data updated Jul 12, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **yellow squash market data**
- **Units sold / yr**
- **60K–80K**
- avg 10,000–12,500/product
- **Revenue / yr**
- **$274K–$366K**
- units × avg price
- **Conversion rate**
- **11.5%**
- **Avg BSR**
- **#52**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **29%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **45 months**
- **Avg seller age**
- **172 days**
## **Competition & brand share**
The top 5 products capture 94% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**6 **▲rising
**Sellers**
**565**
**Top-5 brand share**
**97%**
Top 20: 100%
**Top-5 click share**
**94%**
Top 20: 100%
**Open market**
**0%**
- vimate44% - Fresh Produce (Brands May Vary)40% - Baloian Farms6% - Sonnorel4% - Wholesum3% - Nalefow3%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +14.5% search growth over the last 90 days.
25K15KSpike '25Prime Day '25Black Friday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: May, Jun · busiest ÷ quietest = 2.4×
[**Open Trend **](https://flapen.com/research/us/clothing-shoes-jewelry/yellow-squash/trend)
## **Top yellow squash search terms**
- **yellow**797K/yr+11.8%0.0% conv. - **yellow squash**114K/yr+7.1%26.2% conv. - **summer squash**28K/yr+102.6%27.6% conv. - **organic yellow squash**16K/yr+78.8%29.5% conv. - **yellow zucchini**6K/yr+43.1%20.8% conv. - **yelloe**5K/yr+47.2%0.0% conv. - **yelliw**4K/yr+36.1%0.0% conv. [**All search terms **](https://flapen.com/research/us/clothing-shoes-jewelry/yellow-squash/search-terms)
## **Top yellow squash products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%15%$77K30%$153K45%$230K60%$306K1001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 7 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**vimate Yellow Satin Scarf - 2727 Square Satin Head Scarf Silk Feeling Neck Scarf Floral Bandana for Women (Style 36)**vimate**$5.93**4.5★750 rev](https://www.amazon.com/dp/B0DGL3HDXP) [2**Organic Yellow Squash 1 LB**Fresh Produce (Brands May Vary)**$2.78**4.7★4,449 rev](https://www.amazon.com/dp/B003AYHE7U) [3**Yellow Squash**Fresh Produce (Brands May Vary)**$2.02**4.6★3,499 rev](https://www.amazon.com/dp/B0787Y9SKG) [4**Baloian Farms Zucchini and Yellow Squash 2 ct**Baloian Farms**$2.74**4.6★2,439 rev](https://www.amazon.com/dp/B09R3QG65F) [5**Sonnorel 1 Pack Silicone Case Compatible with Touchland Hand Sanitizer Spray (Fit for 1 FL OZ/30 mL Ver) Portable keychain Cute Color Ears (Yellow)**Sonnorel**$5.83**4.5★955 rev](https://www.amazon.com/dp/B0FLCTNVTP)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Sonnorel 1 Pack Silicone Case Compatible with Touchland Hand Sanitizer Spray (Fit for 1 FL OZ/30 mL Ver) Portable keychain Cute Color Ears (Yellow)**Sonnorel**$5.83**955 rev11mo ago](https://www.amazon.com/dp/B0FLCTNVTP) [**Nalefow Cute Keychain Whale Shark Coin Purse Keychain Cute Plush Zipper Change Pouch Kawaii Handmade Wallet for Women (Yellow)**Nalefow**$7.04**156 rev11mo ago](https://www.amazon.com/dp/B0FKTRX58P) [**vimate Yellow Satin Scarf - 2727 Square Satin Head Scarf Silk Feeling Neck Scarf Floral Bandana for Women (Style 36)**vimate**$5.93**750 rev1y ago](https://www.amazon.com/dp/B0DGL3HDXP) [**Baloian Farms Zucchini and Yellow Squash 2 ct**Baloian Farms**$2.74**2,439 rev4y ago](https://www.amazon.com/dp/B09R3QG65F) [**Wholesum Organic Squash Medley 2 lb**Wholesum**$5.62**4,303 rev5y ago](https://www.amazon.com/dp/B092LCBDSY)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**vimate Yellow Satin Scarf - 2727 Square Satin Head Scarf Silk Feeling Neck Scarf Floral Bandana for Women (Style 36)**vimate**$5.93**4.5★**▲ 82%**](https://www.amazon.com/dp/B0DGL3HDXP) [**Nalefow Cute Keychain Whale Shark Coin Purse Keychain Cute Plush Zipper Change Pouch Kawaii Handmade Wallet for Women (Yellow)**Nalefow**$7.04**4.8★**▲ 21%**](https://www.amazon.com/dp/B0FKTRX58P) [**Baloian Farms Zucchini and Yellow Squash 2 ct**Baloian Farms**$2.74**4.6★**— 9%**](https://www.amazon.com/dp/B09R3QG65F) [**Wholesum Organic Squash Medley 2 lb**Wholesum**$5.62**4.7★**▼ 12%**](https://www.amazon.com/dp/B092LCBDSY) [**Yellow Squash**Fresh Produce (Brands May Vary)**$2.02**4.6★**▼ 23%**](https://www.amazon.com/dp/B0787Y9SKG)
**~~View all trending →~~**
## **What buyers say about yellow squash**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**28%
*“Excellent Product”*
**Freshness**19%
*“Arrived fresh”*
**Taste-Overall**18%
*“Great for seafood”*
**Value For Money**8%
*“Good for what I bought”*
**Color**7%
*“Color”*
**Size-Overall**4%
*“size was good”*
**Ease Of Use**4%
*“Use them quickly and you're good”*
**Strength**3%
*“Sturdy”*
**Cooking Instructions**3%
*“Nice sized easy to cook great price”*
**Vegan/Organic**3%
*“Organic squash”*
### **What buyers complain about **
**Texture/Consistency-Overall**23%
*“Moldy”*
**Stale/Rotten/Spoiled**23%
*“Not fresh as described”*
**Durability**14%
*“Not good shelf life”*
**Leak-Proof**9%
*“they leaked all over the refrigerator shelf”*
**Taste-Overall**9%
*“Lemons were bad”*
**Hard Feel**9%
*“They were tough”*
**Size-Overall**8%
*“Big squash”*
**Advertised Vs Actual Product**3%
*“They look none like the ones listed”*
### **Top return reasons **
**Color**35%
**Size-Overall**28%
**Material Quality**10%
**Advertised Vs Actual Product**5%
**Quality-Overall**5%
**Length**3%
**Width**2%
**Defective Material/Parts**2%
**Value For Money**2%
**Print Quality**2%
## **Common questions**
- **Is yellow squash profitable to sell on Amazon United States?**
- The niche generates $510K/yr across 7 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is +14.5%. Flapen's verdict: Skip it (41/100).
- **How competitive is the yellow squash niche?**
- 6 brands and 565 sellers compete. The top 5 products take 94% of clicks and top 5 brands hold 97% of demand.
- **What do buyers complain about in yellow squash?**
- Top complaints mined from reviews: Texture/Consistency-Overall, Stale/Rotten/Spoiled, Durability. The return rate is 0.1%.
- **When does demand for yellow squash peak?**
- Demand peaks in May–Jun; the busiest month runs 2.4× the quietest.
- **What does it cost to enter the yellow squash niche?**
- Listings span $2.02–$7.04; the average listing price is $4.57 (sweet spot $15–$100). The average incumbent carries 2,364 reviews — the moat a new listing must climb.
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