---
title: "Yellow Sports Bra — $59K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/clothing-shoes-jewelry/yellow-sports-bra"
last_updated: "2026-08-09T08:30:48.343Z"
locale: en
meta:
description: "Niche score 58/100 · $59K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 58/100 · $59K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Yellow Sports Bra — $59K/yr Amazon US Niche (2026) - Flapen"
---
# **yellow sports bra**
**Worth a look**
Shows a fragmented shelf (top 5 take 17% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size 15Growth 77Conversion 11Competition 96Returns 16Price range 82Avg price 88Brand share 89Review moat 41Quality gap 76
**Competition**
**Incredible****17%**
top-5 click share — an open shelf
**Brand share**
**Great****46%**
top-5 brand share — no brand owns this niche
**Avg price**
**Great****$20.32**
avg listing price — sweet spot $15–$100
**Price range**
**Great****$9.34–$44.10**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Growth**
**Great****+65.5%**
90-day search growth — must beat 0% to launch
**Quality gap**
**Great****4.3★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Okay****2,394.79**
avg incumbent reviews — the moat a new listing must climb
**Returns**
**Bad****7.6%**
return rate — above 5% kills the launch gate
**Market size**
**Bad****$59K**
$59K/yr · 320K searches
**Conversion**
**Bad****0.9%**
search→purchase rate — share of searches ending in a sale
**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=us&signal=no_dominant_brand "Top brand's click share < 20%") [** High Returns**](https://flapen.com/research/niches?market=us&signal=high_returns "Return rate > 5%")
According to Flapen's Amazon United States niche tracking, yellow sports bra is a $59K/yr Amazon United States market (320K searches/yr). The top 5 brands hold 46% of demand. Verdict: Worth a look — 58/100.
Data updated Jul 13, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **yellow sports bra market data**
- **Units sold / yr**
- **3K–3K**
- avg 0–100/product
- **Revenue / yr**
- **$51K–$61K**
- units × avg price
- **Conversion rate**
- **0.9%**
- **Avg BSR**
- **#1,094**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **74%**
- **Out of stock**
- **6.5%**
- **Avg brand age**
- **38 months**
- **Avg seller age**
- **143 days**
## **Competition & brand share**
Clicks spread well past the top 5 (17% combined) — an open shelf where new products get seen.
**Brands**
**40 **▼falling
**Sellers**
**44**
**Top-5 brand share**
**46%**
Top 20: 88%
**Top-5 click share**
**17%**
Top 20: 41%
**Open market**
**48%**
- RUNNING GIRL13% - HeyNuts10% - Comper9% - YEOREO7% - Avidlove7% - Omwilddo6%
## **Top yellow sports bra search terms**
- **yellow sports bra**108K/yr+56.6%1.0% conv. - **yellow bra**76K/yr+74.1%0.3% conv. - **butter yellow sports bra**32K/yr+89.5%0.8% conv. - **yellow bralette**36K/yr+97.7%0.5% conv. - **yellow sports bras for women**26K/yr+60.8%0.6% conv. - **gold sports bra**22K/yr+5.1%0.8% conv. - **light yellow sports bra**8K/yr+36.3%0.4% conv. - **butter yellow bra**5K/yr+188.4%0.4% conv. - **yellow bra top**7K/yr+62.1%0.4% conv. [**All search terms **](https://flapen.com/research/us/clothing-shoes-jewelry/yellow-sports-bra/search-terms)
## **Top yellow sports bra products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%2%$1K4%$2K6%$4K8%$5K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Comper Womens Sports Bra with Thin Straps Stretchy Wirefree Workout Bras Lightweight Workouts Bralette with Removable Pads (Yellow-S)**Comper**$14.16**4.1★460 rev](https://www.amazon.com/dp/B0F43J1ZK8) [2**Omwilddo Womens Y Back Padded Sports Bra Strappy U Neck Butter Soft Low Impact Workout Bras Yoga Pilates Walking Butter Yellow M**Omwilddo**$25.51**4.6★216 rev](https://www.amazon.com/dp/B0GH6Y47FG) [3**Ama Larsi High Impact Strappy Sports Bra for Women**Ama Larsi**$23.44**4.3★486 rev](https://www.amazon.com/dp/B09XK5GRMT) [4**RUNNING GIRL Sports Bras for Women Strappy Back Supportive Sports Bra Padded Workout Bras Medium Support(WX2354 Yellow M)**RUNNING GIRL**$19.08**4.5★20,129 rev](https://www.amazon.com/dp/B08KCD6B72) [5**HeyNuts Womens U Back Sports Bra Scoop Neck Low Impact Wirefree Workout Athletic Basic Gym Yoga Tops Padded with Built in Bras Butter Cream S**HeyNuts**$26.87**4.4★91 rev](https://www.amazon.com/dp/B0GRRYSBR3)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**HeyNuts Womens U Back Sports Bra Scoop Neck Low Impact Wirefree Workout Athletic Basic Gym Yoga Tops Padded with Built in Bras Butter Cream S**HeyNuts**$26.87**91 rev3mo ago](https://www.amazon.com/dp/B0GRRYSBR3) [**Womens Thin Straps Yellow Sport Bras Cute Square Neck Padded Workout Yoga Tops Cami with Built in Bra Bralette Summer Tops 2026 Crop Tops(Butter Yellow Medium)**LASLULU**$23.43**262 rev3mo ago](https://www.amazon.com/dp/B0GVN7RL7C) [**RUNNING GIRL High Impact Sports Bras for Women Molded Cup Yellow Sports Bra Workout Bras for Women High Support Racerback(WX3046 Yellow L)**RUNNING GIRL**$20.98**642 rev4mo ago](https://www.amazon.com/dp/B0GRFJN6KN) [**Omwilddo Womens Y Back Padded Sports Bra Strappy U Neck Butter Soft Low Impact Workout Bras Yoga Pilates Walking Butter Yellow M**Omwilddo**$25.51**216 rev4mo ago](https://www.amazon.com/dp/B0GH6Y47FG) [**YEOREO CoreFlex Y Back Sports Bras for Women Padded Racerback Bra Paisely Light Impact Adjustable Straps Gym Workout Tops Milk Yellow M**YEOREO**$23.04**436 rev5mo ago](https://www.amazon.com/dp/B0GJS2BFB3)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**RUNNING GIRL High Impact Sports Bras for Women Molded Cup Yellow Sports Bra Workout Bras for Women High Support Racerback(WX3046 Yellow L)**RUNNING GIRL**$20.98**4.4★**▲ 39%**](https://www.amazon.com/dp/B0GRFJN6KN) [**Womens Thin Straps Yellow Sport Bras Cute Square Neck Padded Workout Yoga Tops Cami with Built in Bra Bralette Summer Tops 2026 Crop Tops(Butter Yellow Medium)**LASLULU**$23.43**4.5★**▲ 38%**](https://www.amazon.com/dp/B0GVN7RL7C) [**HeyNuts Womens U Back Sports Bra Scoop Neck Low Impact Wirefree Workout Athletic Basic Gym Yoga Tops Padded with Built in Bras Butter Cream S**HeyNuts**$26.87**4.4★**▲ 38%**](https://www.amazon.com/dp/B0GRRYSBR3) [**Omwilddo Womens Y Back Padded Sports Bra Strappy U Neck Butter Soft Low Impact Workout Bras Yoga Pilates Walking Butter Yellow M**Omwilddo**$25.51**4.6★**▲ 38%**](https://www.amazon.com/dp/B0GH6Y47FG) [**BONBUMP Womens Racerback Sports Bra - Seamless Compression Workout Bras for Women Wireless No Padding Yoga Bra Top for Running & Gym Saffron**BONBUMP**$15.85**4.2★**▲ 37%**](https://www.amazon.com/dp/B0FXL79FCM)
**~~View all trending →~~**
## **What buyers say about yellow sports bra**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Size-Overall**21%
*“Fits great”*
**Color**15%
*“I love the color”*
**Comfort-Overall**15%
*“So comfortable”*
**Soft Feel**8%
*“So soft”*
**Quality-Overall**6%
*“is well made”*
**Exercise/Sports Suitability**4%
*“Great sports bra”*
**Shape/Style**3%
*“So flattering”*
**Stretchability/Expandability/Elasticity**3%
*“Its got good stretch so you can breath in it unlike some other tanks”*
**Value For Money**3%
*“For the low price point the overall value for money here is truly hard to beat”*
**Chest Fit**2%
*“supportive in the chest area”*
### **What buyers complain about **
**Size-Overall**27%
*“it was too big”*
**Strap/String Quality**12%
*“Loose straps”*
**Smell**6%
*“Came smelling like someone elses body odor”*
**Color**6%
*“Should have looked at the reviews because its a pissy color yellow”*
**Transparency**4%
*“see through”*
**Exercise/Sports Suitability**3%
*“not enough support for running”*
**Adhesion/Stickiness**3%
*“They are glued in at the bottom”*
**Comfort-Overall**1%
*“I've definitely paid more for a less comfortable bra”*
**Product Condition**1%
*“Arrived Dingy dirty used”*
**Advertised Vs Actual Product**1%
*“Size chart not accurate”*
### **Top return reasons **
**Size-Overall**60%
**Chest Fit**9%
**Color**8%
**Material Quality**2%
**Transparency**2%
**Advertised Vs Actual Product**2%
**Length**2%
**Strap/String Quality**1%
**Thin**1%
**Shape/Style**1%
## **Common questions**
- **Is yellow sports bra profitable to sell on Amazon United States?**
- The niche generates $59K/yr across 125 tracked products. 2 of 63 products launched in the last 360 days are still selling. 90-day search growth is +65.5%. Flapen's verdict: Worth a look (58/100).
- **How competitive is the yellow sports bra niche?**
- 40 brands and 44 sellers compete. The top 5 products take 17% of clicks and top 5 brands hold 46% of demand.
- **What do buyers complain about in yellow sports bra?**
- Top complaints mined from reviews: Size-Overall, Strap/String Quality, Smell. The return rate is 7.6% — above our launch gate.
- **What does it cost to enter the yellow sports bra niche?**
- Listings span $9.34–$44.10; the average listing price is $20.32 (sweet spot $15–$100). The average incumbent carries 2,395 reviews — the moat a new listing must climb.
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