---
title: "Yellow Shorts — $76K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/clothing-shoes-jewelry/yellow-shorts"
last_updated: "2026-08-09T05:37:26.254Z"
locale: en
meta:
description: "Niche score 58/100 · $76K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 58/100 · $76K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Yellow Shorts — $76K/yr Amazon US Niche (2026) - Flapen"
---
# **yellow shorts**
**Worth a look**
Shows demand growing +119.2% this quarter, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size 19Growth 95Conversion 8Competition 92Returns 2Price range 77Avg price 84Brand share 89Review moat 37Quality gap 73
**Growth**
**Incredible****+119.2%**
90-day search growth — must beat 0% to launch
**Competition**
**Great****23%**
top-5 click share — an open shelf
**Brand share**
**Great****46%**
top-5 brand share — no brand owns this niche
**Avg price**
**Great****$18.47**
avg listing price — sweet spot $15–$100
**Price range**
**Great****$6.74–$42.77**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Quality gap**
**Good****4.3★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Okay****2,810.51**
avg incumbent reviews — the moat a new listing must climb
**Market size**
**Bad****$76K**
$76K/yr · 667K searches
**Conversion**
**Bad****0.6%**
search→purchase rate — share of searches ending in a sale
**Returns**
**Bad****11.6%**
return rate — above 5% kills the launch gate
**Signals**[** Trending**](https://flapen.com/research/niches?market=us&signal=trending "Search growth > 100% (90d)") [** No Dominant Brand**](https://flapen.com/research/niches?market=us&signal=no_dominant_brand "Top brand's click share < 20%") [** High Returns**](https://flapen.com/research/niches?market=us&signal=high_returns "Return rate > 5%")
According to Flapen's Amazon United States niche tracking, yellow shorts is a $76K/yr Amazon United States market (667K searches/yr). The top 5 brands hold 46% of demand. Demand peaks in May–Jun–Jul–Oct. Verdict: Worth a look — 58/100.
Data updated Jul 12, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **yellow shorts market data**
- **Units sold / yr**
- **4K–5K**
- avg 0–100/product
- **Revenue / yr**
- **$74K–$92K**
- units × avg price
- **Conversion rate**
- **0.6%**
- **Avg BSR**
- **#909**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **83%**
- **Out of stock**
- **3.5%**
- **Avg brand age**
- **31 months**
- **Avg seller age**
- **148 days**
## **Competition & brand share**
Clicks spread well past the top 5 (23% combined) — an open shelf where new products get seen.
**Brands**
**55 **▼falling
**Sellers**
**60**
**Top-5 brand share**
**46%**
Top 20: 74%
**Top-5 click share**
**23%**
Top 20: 50%
**Open market**
**51%**
- Amazon Essentials17% - BMJL15% - DOCUMO6% - CHICGAL4% - PINSPARK4% - ZKIEYS3%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +119.2% search growth over the last 90 days.
40K30KSpike '24Spike '25Prime Day '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: May, Jun, Jul, Oct · busiest ÷ quietest = 12.6×
[**Open Trend **](https://flapen.com/research/us/clothing-shoes-jewelry/yellow-shorts/trend)
## **Top yellow shorts search terms**
- **yellow shorts**263K/yr+117.8%0.3% conv. - **yellow shorts women**128K/yr+132.3%0.4% conv. - **butter yellow shorts**34K/yr+155.7%0.3% conv. - **yellow athletic shorts**36K/yr+127.1%0.5% conv. - **womens yellow shorts**26K/yr+159.8%0.4% conv. - **yellow running shorts**24K/yr+46.0%0.4% conv. - **yellow workout shorts**19K/yr+80.2%0.4% conv. - **yellow shorts for women**12K/yr+172.1%0.3% conv. - **light yellow shorts**13K/yr+79.2%0.1% conv. - **yellow gym shorts**14K/yr+64.2%0.3% conv. [**All search terms **](https://flapen.com/research/us/clothing-shoes-jewelry/yellow-shorts/search-terms)
## **Top yellow shorts products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%3%$2K6%$5K9%$7K12%$9K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Amazon Essentials Womens Fleece Drawstring Sweat Shorts with Pockets Golden Yellow Medium**Amazon Essentials**$6.74**4.4★927 rev](https://www.amazon.com/dp/B09JGTMN8W) [2**Amazon Essentials Womens Fleece Drawstring Sweat Shorts with Pockets Golden Yellow Small**Amazon Essentials**$7.48**4.4★927 rev](https://www.amazon.com/dp/B09JGSMWNJ) [3**BMJL Womens Running Shorts Elastic High Waisted with Pockets 2.5 Sporty Workout Quick Dry Athletic Shorts(M Golden Yellow)**BMJL**$19.69**4.4★13,189 rev](https://www.amazon.com/dp/B0B4WF36QM) [4**BMJL Womens Athletic Shorts High Waisted Running Short Pocket 2.5 Sporty Shorts Gym Elastic Workout Shorts(M Bright Yellow)**BMJL**$22.96**4.4★12,803 rev](https://www.amazon.com/dp/B0DRFTDGGR) [5**Amazon Essentials Womens Fleece Drawstring Sweat Shorts with Pockets Golden Yellow Large**Amazon Essentials**$8.22**4.4★927 rev](https://www.amazon.com/dp/B09JGSKXF8)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Blooming Jelly Womens Workout Shorts Athletic Running Elastic High Waisted Black Gym Yoga Shorts with Zipper Pockets (Yellow Medium)**Blooming Jelly**$23.49**1,753 rev3mo ago](https://www.amazon.com/dp/B0GVXX4XYK) [**GAYHAY Running Shorts for Women - Athletic Quick Dry Sports Womens Shorts High Waisted Gym Workout Black Shorts with Pockets**GAYHAY**$13.86**194 rev4mo ago](https://www.amazon.com/dp/B0GXYYSBSV) [**ATHVOTAR Workout Gym Shorts Women High Waisted Seamless Butt Lifting Scrunch Butt Sports Shorts Light Yellow L**ATHVOTAR**$9.35**915 rev6mo ago](https://www.amazon.com/dp/B0GCN3WWXF) [**GROTEEN High Waisted Biker Shorts with Pockets for Women Yoga Workout Tummy Control Gym Running Shorts Leggings (Small-Medium Yellow)**GROTEEN**$9.52**1,722 rev7mo ago](https://www.amazon.com/dp/B0G476DDT3) [**Haloumoning Girls Athletic Shorts Kids Qucik Dry High Waisted 2 in 1 Running Biker Shorts with Pockets 5-14 Years Yellow**Haloumoning**$14.20**66 rev7mo ago](https://www.amazon.com/dp/B0G1CRQM2R)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**GAYHAY Running Shorts for Women - Athletic Quick Dry Sports Womens Shorts High Waisted Gym Workout Black Shorts with Pockets**GAYHAY**$13.86**4.3★**▲ 27%**](https://www.amazon.com/dp/B0GXYYSBSV) [**Haloumoning Girls Athletic Shorts Kids Qucik Dry High Waisted 2 in 1 Running Biker Shorts with Pockets 5-14 Years Yellow**Haloumoning**$14.20**4.1★**▲ 27%**](https://www.amazon.com/dp/B0G1CRQM2R) [**Blooming Jelly Womens Workout Shorts Athletic Running Elastic High Waisted Black Gym Yoga Shorts with Zipper Pockets (Yellow Medium)**Blooming Jelly**$23.49**4.5★**▲ 27%**](https://www.amazon.com/dp/B0GVXX4XYK) [**Girls Flowy Shorts Butterfly Shorts for Kids with Pocket 2-in-1 Athletic Shorts Running Shorts for Girls Youth Teen Active Workout Sports (Neon Yellow# Girls Large) (Neon Yellow# Girls Large)**DOCUMO**$18.72**4.7★**▲ 26%**](https://www.amazon.com/dp/B0FX8KMD3X) [**ATHVOTAR Workout Gym Shorts Women High Waisted Seamless Butt Lifting Scrunch Butt Sports Shorts Light Yellow L**ATHVOTAR**$9.35**4.4★**▲ 24%**](https://www.amazon.com/dp/B0GCN3WWXF)
**~~View all trending →~~**
## **What buyers say about yellow shorts**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Comfort-Overall**17%
*“Very comfortable”*
**Size-Overall**14%
*“Fit great”*
**Color**12%
*“the color is pretty”*
**Material Quality**6%
*“The material is soft”*
**Quality-Overall**6%
*“very nice quality. think new sweatshirt inside.”*
**Soft Feel**6%
*“smooth and soft”*
**Value For Money**4%
*“Definitely worth the price”*
**Pockets/Compartments**3%
*“I especially like the two deep pockets”*
**Exercise/Sports Suitability**3%
*“Perfect Shorts for Every Day Running Around”*
**Advertised Vs Actual Product**3%
*“As described and size matched”*
### **What buyers complain about **
**Size-Overall**16%
*“Ran small”*
**Transparency**12%
*“Practically see through”*
**Color**9%
*“Color fade”*
**Material Quality**8%
*“very thin cheap material”*
**Quality-Overall**5%
*“Very bad quality, see-through, very thin cheap material”*
**Thin**4%
*“Thin Material”*
**Thickness**3%
*“The fabric is thick”*
**Product Condition**3%
*“It is obvious that it was previously worn by somebody”*
**Pockets/Compartments**3%
*“The pocket is sawn upside down, hence unusable”*
**Wrinkles**1%
*“They had crease wrinkles in the cuff that I could not iron out all the way”*
### **Top return reasons **
**Size-Overall**43%
**Waist Fit**9%
**Color**9%
**Length**7%
**Transparency**6%
**Material Quality**5%
**Thin**3%
**Thigh Fit**3%
**Hip Fit**3%
**Advertised Vs Actual Product**2%
## **Common questions**
- **Is yellow shorts profitable to sell on Amazon United States?**
- The niche generates $76K/yr across 87 tracked products. 9 of 31 products launched in the last 360 days are still selling. 90-day search growth is +119.2%. Flapen's verdict: Worth a look (58/100).
- **How competitive is the yellow shorts niche?**
- 55 brands and 60 sellers compete. The top 5 products take 23% of clicks and top 5 brands hold 46% of demand.
- **What do buyers complain about in yellow shorts?**
- Top complaints mined from reviews: Size-Overall, Transparency, Color. The return rate is 11.6% — above our launch gate.
- **When does demand for yellow shorts peak?**
- Demand peaks in May–Jun–Jul–Oct; the busiest month runs 12.6× the quietest.
- **What does it cost to enter the yellow shorts niche?**
- Listings span $6.74–$42.77; the average listing price is $18.47 (sweet spot $15–$100). The average incumbent carries 2,811 reviews — the moat a new listing must climb.
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