---
title: "Yellow Raincoat — $88K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/clothing-shoes-jewelry/yellow-raincoat"
last_updated: "2026-08-09T15:33:49.269Z"
locale: en
meta:
description: "Niche score 53/100 · $88K/yr market · 949K searches/yr · $28.03 avg price. Weak search conversion (0.3%) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 53/100 · $88K/yr market · 949K searches/yr · $28.03 avg price. Weak search conversion (0.3%) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Yellow Raincoat — $88K/yr Amazon US Niche (2026) - Flapen"
---
# **yellow raincoat**
**Worth a look**
Shows a sweet-spot price point ($28.03 avg), but weak search conversion (0.3%) keeps it on the watch list.
Market size 22Growth 51Conversion 4Competition 82Returns 46Price range 84Avg price 95Brand share 81Review moat 29Quality gap 58
**Avg price**
**Incredible****$28.03**
avg listing price — sweet spot $15–$100
**Price range**
**Great****$9.11–$52.43**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Competition**
**Great****33%**
top-5 click share — an open shelf
**Brand share**
**Great****54%**
top-5 brand share — no brand owns this niche
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Growth**
**Good****+21.7%**
90-day search growth — must beat 0% to launch
**Returns**
**Okay****3.3%**
return rate — above 5% kills the launch gate
**Review moat**
**Okay****3,631.15**
avg incumbent reviews — the moat a new listing must climb
**Market size**
**Bad****$88K**
$88K/yr · 949K searches
**Conversion**
**Bad****0.3%**
search→purchase rate — share of searches ending in a sale
According to Flapen's Amazon United States niche tracking, yellow raincoat is a $88K/yr Amazon United States market (949K searches/yr). The top 5 brands hold 54% of demand. Demand peaks in Oct–Nov. Verdict: Worth a look — 53/100.
Data updated Jul 13, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **yellow raincoat market data**
- **Units sold / yr**
- **10K–13K**
- avg 100–250/product
- **Revenue / yr**
- **$280K–$350K**
- units × avg price
- **Conversion rate**
- **0.3%**
- **Avg BSR**
- **#1,375**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **79%**
- **Out of stock**
- **1.8%**
- **Avg brand age**
- **46 months**
- **Avg seller age**
- **174 days**
## **Competition & brand share**
Clicks spread well past the top 5 (33% combined) — an open shelf where new products get seen.
**Brands**
**38 **▲rising
**Sellers**
**53**
**Top-5 brand share**
**54%**
Top 20: 86%
**Top-5 click share**
**33%**
Top 20: 66%
**Open market**
**43%**
- SaphiRose21% - LOMON14% - Galeton9% - TCOT5% - Custom Leathercraft4% - TICONN4%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +21.7% search growth over the last 90 days.
225K175KSpike '24Spike '25Prime Day '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Oct, Nov · busiest ÷ quietest = 43.8×
[**Open Trend **](https://flapen.com/research/us/clothing-shoes-jewelry/yellow-raincoat/trend)
## **Top yellow raincoat search terms**
- **yellow raincoat**424K/yr+22.7%0.7% conv. - **yellow rain jacket**164K/yr+47.0%0.7% conv. - **yellow raincoat women**66K/yr+15.3%0.9% conv. - **yellow rain jacket women**32K/yr+96.6%0.7% conv. - **yellow rain coat**76K/yr+25.1%0.8% conv. - **yellow rain coats for women**19K/yr+28.2%0.9% conv. - **yellow windbreaker**14K/yr+26.9%0.1% conv. - **yellow coat**27K/yr-60.1%0.1% conv. - **yellow trench coat**13K/yr-1.6%0.1% conv. - **mens yellow raincoat**12K/yr+45.0%0.7% conv. [**All search terms **](https://flapen.com/research/us/clothing-shoes-jewelry/yellow-raincoat/search-terms)
## **Top yellow raincoat products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%3%$3K6%$5K9%$8K12%$11K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**LOMON Women Raincoat Lightweight Active Wear Quick-drying Junior Casual Fashion Rain Jacket Outdoor Waterproof Jacket Yellow M**LOMON**$41.19**4.5★8,837 rev](https://www.amazon.com/dp/B07N4P9CDZ) [2**SaphiRose Rain Poncho for Adults Waterproof Hooded Zipper Raincoat with Pockets Lightweight Packable for Men and Women**SaphiRose**$19.30**4.5★20,120 rev](https://www.amazon.com/dp/B082PSJRN8) [3**SaphiRose Hooded Rain Poncho Waterproof Raincoat Jacket for Men Women Adults (Yellow)**SaphiRose**$14.26**4.6★4,511 rev](https://www.amazon.com/dp/B0DRCHK8KM) [4**Galeton mens RAINCOAT Yellow X-Large US**Galeton**$13.20**4.3★1,105 rev](https://www.amazon.com/dp/B074PTW8MB) [5**LOMON Women Raincoat Lightweight Waterproof Trench Coat Hoodie Outerwear Jackets Casual long rain jacket Plus Size Yellow XL**LOMON**$40.53**4.5★8,837 rev](https://www.amazon.com/dp/B07N4NF3JM)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**PITINAN Womens Yellow Raincoat Hooded Spring Fall Winter Jackets For Women Waterproof Rain Jacket Lined Long Raincoat Travel Jackets Alaska Cruise Outfits For Women Yellow L**PITINAN**$44.68**63 rev8mo ago](https://www.amazon.com/dp/B0FY37X3Q9) [**TCOT Rain Jacket Women Hooded Hiking Raincoats Outdoor Waterproof Windbreaker Jackets Lined Long Trench Coat Yellow XL**TCOT**$33.02**349 rev9mo ago](https://www.amazon.com/dp/B0FRFP6W3C) [**TCOT Rain Jacket Women Hooded Hiking Raincoats Outdoor Waterproof Windbreaker Jackets Lined Long Trench Coat Yellow L**TCOT**$30.11**349 rev9mo ago](https://www.amazon.com/dp/B0FRFP1CG1) [**TCOT Rain Jacket Women Hooded Hiking Raincoats Outdoor Waterproof Windbreaker Jackets Lined Long Trench Coat Yellow M**TCOT**$29.65**349 rev9mo ago](https://www.amazon.com/dp/B0FRFTFVN1) [**APEXUP Packable Rain Jacket Men with Reflective Zipper Lightweight Waterproof Jacket Windbreaker Hooded Raincoat Mens Rain Jackets for Outdoor Running Hiking Travel Cycling (Yellow L)**APEXUP**$23.44**1,299 rev1y ago](https://www.amazon.com/dp/B0F6LG3291)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**TICONN Reflective Rain Coat Waterproof Hi Vis Safety Rain Jacket Heavy Duty ANSI Class 3 High Visibility Trench Coat (XL)**TICONN**$31.60**4.6★**▲ 223%**](https://www.amazon.com/dp/B0CFQJCVBC) [**TCOT Rain Jacket Women Hooded Hiking Raincoats Outdoor Waterproof Windbreaker Jackets Lined Long Trench Coat Yellow XL**TCOT**$33.02**4.5★**▲ 222%**](https://www.amazon.com/dp/B0FRFP6W3C) [**Bloggerlove Rain Jacket Lightweight Rain Coats Waterproof With Hood Outdoor Long Rain Coat Hiking Jackets Yellow S**Bloggerlove**$28.91**4.2★**▲ 187%**](https://www.amazon.com/dp/B0D7VWJVNT) [**PITINAN Womens Yellow Raincoat Hooded Spring Fall Winter Jackets For Women Waterproof Rain Jacket Lined Long Raincoat Travel Jackets Alaska Cruise Outfits For Women Yellow L**PITINAN**$44.68**4.5★**▲ 186%**](https://www.amazon.com/dp/B0FY37X3Q9) [**TCOT Rain Jacket Women Hooded Hiking Raincoats Outdoor Waterproof Windbreaker Jackets Lined Long Trench Coat Yellow M**TCOT**$29.65**4.5★**▲ 160%**](https://www.amazon.com/dp/B0FRFTFVN1)
**~~View all trending →~~**
## **What buyers say about yellow raincoat**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Size-Overall**12%
*“Great one-size fits all product”*
**Quality-Overall**11%
*“Excellent craftsmanship for the cost”*
**Value For Money**8%
*“Worth it”*
**Weight Light**7%
*“Great light weight rain coat”*
**Color**6%
*“Nice color choices”*
**Advertised Vs Actual Product**5%
*“Better than the picture”*
**Weather Proof**5%
*“Rain is not so bad”*
**Ease Of Use**4%
*“Convenient purchase”*
**Water Resistance**4%
*“Fabric was soft and water resistant”*
**Warmth**4%
*“the material definitely can keep you warm”*
### **What buyers complain about **
**Size-Overall**18%
*“One thing I didnt love was that the arm part is too short”*
**Quality-Overall**11%
*“Not the Best”*
**Thickness**8%
*“Sandwich bags are thicker”*
**Durability**7%
*“Breaks down after a couple days”*
**Water Resistance**6%
*“Not Waterproof”*
**Zipper Quality**5%
*“The first time I used the jacket the zipper broke so I reached out to the vendor”*
**Material Quality**4%
*“It is rather cheap material”*
**Arm Fit**3%
*“Jacket sleeves are waaay too long”*
**Advertised Vs Actual Product**2%
*“not 5 as advertised here”*
**Value For Money**2%
*“It's hard to justify the price”*
### **Top return reasons **
**Size-Overall**43%
**Thin**8%
**Value For Money**5%
**Material Quality**5%
**Advertised Vs Actual Product**4%
**Sleeve Fit**4%
**Color**4%
**Length**3%
**Chest Fit**2%
**Weight Heavy**2%
## **Common questions**
- **Is yellow raincoat profitable to sell on Amazon United States?**
- The niche generates $88K/yr across 61 tracked products. 1 of 12 products launched in the last 360 days are still selling. 90-day search growth is +21.7%. Flapen's verdict: Worth a look (53/100).
- **How competitive is the yellow raincoat niche?**
- 38 brands and 53 sellers compete. The top 5 products take 33% of clicks and top 5 brands hold 54% of demand.
- **What do buyers complain about in yellow raincoat?**
- Top complaints mined from reviews: Size-Overall, Quality-Overall, Thickness. The return rate is 3.3%.
- **When does demand for yellow raincoat peak?**
- Demand peaks in Oct–Nov; the busiest month runs 43.8× the quietest.
- **What does it cost to enter the yellow raincoat niche?**
- Listings span $9.11–$52.43; the average listing price is $28.03 (sweet spot $15–$100). The average incumbent carries 3,631 reviews — the moat a new listing must climb.
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