---
title: "Yellow Raincoat Kids — $58K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/clothing-shoes-jewelry/yellow-raincoat-kids"
last_updated: "2026-08-09T07:28:53.731Z"
locale: en
meta:
description: "Niche score 43/100 · $58K/yr market · 129K searches/yr · $24.86 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 43/100 · $58K/yr market · 129K searches/yr · $24.86 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Yellow Raincoat Kids — $58K/yr Amazon US Niche (2026) - Flapen"
---
# **yellow raincoat kids**
**Skip it**
Soft demand (-29.1% this quarter) — this niche doesn't clear our bar today.
Market size 14Growth 10Conversion 23Competition 72Returns 11Price range 81Avg price 95Brand share 82Review moat 64Quality gap 47
**Avg price**
**Incredible****$24.86**
avg listing price — sweet spot $15–$100
**Brand share**
**Great****53%**
top-5 brand share — no brand owns this niche
**Price range**
**Great****$6.19–$55.51**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Competition**
**Good****42%**
top-5 click share — leaders hold, buyers still browse
**Review moat**
**Good****957.21**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Conversion**
**Bad****1.8%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Bad****$58K**
$58K/yr · 129K searches
**Returns**
**Bad****8.8%**
return rate — above 5% kills the launch gate
**Growth**
**Bad****-29.1%**
90-day search growth — must beat 0% to launch
**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=us&signal=no_dominant_brand "Top brand's click share < 20%") [** High Returns**](https://flapen.com/research/niches?market=us&signal=high_returns "Return rate > 5%")
According to Flapen's Amazon United States niche tracking, yellow raincoat kids is a $58K/yr Amazon United States market (129K searches/yr). The top 5 brands hold 53% of demand. Demand peaks in Sep–Oct–Nov. Verdict: Skip it — 43/100.
Data updated Jul 8, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **yellow raincoat kids market data**
- **Units sold / yr**
- **2K–2K**
- avg 0–100/product
- **Revenue / yr**
- **$37K–$50K**
- units × avg price
- **Conversion rate**
- **1.8%**
- **Avg BSR**
- **#407**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **56%**
- **Out of stock**
- **21.0%**
- **Avg brand age**
- **52 months**
- **Avg seller age**
- **198 days**
## **Competition & brand share**
The top 5 products take 42% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**23 **▼falling
**Sellers**
**32**
**Top-5 brand share**
**53%**
Top 20: 97%
**Top-5 click share**
**42%**
Top 20: 82%
**Open market**
**42%**
- Hiheart19% - Wantdo13% - Taiduosheng7% - amivoo7% - iXtreme6% - IOFLIGGA6%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -29.1% search growth over the last 90 days.
23K18KSpike '24Holiday '24Spike '25Prime Day '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Sep, Oct, Nov · busiest ÷ quietest = 39.0×
[**Open Trend **](https://flapen.com/research/us/clothing-shoes-jewelry/yellow-raincoat-kids/trend)
## **Top yellow raincoat kids search terms**
- **yellow raincoat kids**36K/yr-21.2%0.4% conv. - **kids yellow raincoat**24K/yr-22.3%0.9% conv. - **yellow rain jacket kids**14K/yr-21.4%0.9% conv. - **yellow rain coat kids**11K/yr-19.3%0.2% conv. - **toddler yellow raincoat**7K/yr-56.6%0.0% conv. - **yellow raincoat toddler**4K/yr-39.9%0.2% conv. - **girls yellow raincoat**11K/yr-36.1%1.0% conv. - **kids yellow rain jacket**5K/yr-17.6%1.1% conv. - **yellow kids raincoat**4K/yr-25.5%1.6% conv. - **yellow raincoat girls**6K/yr-44.4%0.0% conv. [**All search terms **](https://flapen.com/research/us/clothing-shoes-jewelry/yellow-raincoat-kids/search-terms)
## **Top yellow raincoat kids products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%$3K10%$6K15%$9K20%$12K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Hiheart Boys Girls Waterproof Rain Jackets Lightweight Hooded Cotton Lined Raincoats Yellow 4T**Hiheart**$30.77**4.8★5,771 rev](https://www.amazon.com/dp/B074ZCZRSW) [2**Wantdo Boys & Girls Waterproof Rain Jacket Packable Rain Coat with Hood Yellow 10-12**Wantdo**$33.50**4.7★396 rev](https://www.amazon.com/dp/B0CRV8XVCR) [3**iXtreme Boys Rain Jacket - Lightweight Waterproof Hooded Rain Coat for Boys - Windbreaker Jacket for Outdoor Play & Travel Size 18 Yellow**iXtreme**$26.90**4.7★1,167 rev](https://www.amazon.com/dp/B08W29C4X9) [4**Taiduosheng Kids Rainwear Hooded Button Down Long Boys Rain Jacket Girls Yellow Halloween Raincoat L**Taiduosheng**$18.52**3.7★929 rev](https://www.amazon.com/dp/B08J2VRDT4) [5**JAN & JUL Waterproof Rain Jacket Raincoat with Hood for Girls and Boys (Yellow Size 5T)**JAN & JUL**$55.51**4.8★182 rev](https://www.amazon.com/dp/B0CBNM1XM1)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**EIGIOO Boys Girls Soft lining Hooded Rain Jacket 6 Years Yellow**EIGIOO**$19.60**167 rev3mo ago](https://www.amazon.com/dp/B0GTZ3BC4Y) [**Carters Boys Color Splash Rainslicker Rain Jacket Solid Yellow 5-6**Carter's**$29.34**15 rev8mo ago](https://www.amazon.com/dp/B0G1F1K24P) [**IOFLIGGA Kids Rain Jacket for Boys Girls Lightweight Waterproof Hooded Breathable Outdoor Coat Easy to Fold for 5-14Y (US Age 9 Years 10 Years Mustard Yellow)**IOFLIGGA**$32.76**13 rev10mo ago](https://www.amazon.com/dp/B0FH6R7ZBR) [**IOFLIGGA Kids Rain Jacket for Boys Girls Lightweight Waterproof Hooded Breathable Outdoor Coat Easy to Fold for 5-14Y (US Age 11 Years 12 Years Mustard Yellow)**IOFLIGGA**$34.00**13 rev10mo ago](https://www.amazon.com/dp/B0FH6TBKXR) [**amivoo Kids Rain Jacket - Waterproof Boys Girls Raincoat Yellow Breathable Hooded Rain Coat for Girls Boys Toddler (US Age 8 Years 10 Years Yellow)**amivoo**$18.30**173 rev11mo ago](https://www.amazon.com/dp/B0FLJ2TQNW)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**EIGIOO Boys Girls Soft lining Hooded Rain Jacket 6 Years Yellow**EIGIOO**$19.60**4.8★**▲ 270%**](https://www.amazon.com/dp/B0GTZ3BC4Y) [**EIGIOO Boys Girls Soft lining Hooded Rain Jacket 4 Years Yellow**EIGIOO**$19.92**4.8★**▲ 241%**](https://www.amazon.com/dp/B0GHN8HCDV) [**Carters Boys Color Splash Rainslicker Rain Jacket Solid Yellow 5-6**Carter's**$29.34**4.8★**▲ 229%**](https://www.amazon.com/dp/B0G1F1K24P) [**IOFLIGGA Kids Rain Jacket for Boys Girls Lightweight Waterproof Hooded Breathable Outdoor Coat Easy to Fold for 5-14Y (US Age 9 Years 10 Years Mustard Yellow)**IOFLIGGA**$32.76**4.9★**▲ 225%**](https://www.amazon.com/dp/B0FH6R7ZBR) [**Wantdo Boys & Girls Waterproof Rain Jacket Packable Rain Coat with Hood Yellow 10-12**Wantdo**$33.50**4.7★**▲ 224%**](https://www.amazon.com/dp/B0CRV8XVCR)
**~~View all trending →~~**
## **What buyers say about yellow raincoat kids**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Size-Overall**28%
*“It fit perfectly”*
**Quality-Overall**14%
*“It was exactly as we expected — from the size to the quality”*
**Weight Light**11%
*“thin enough to not be too heavy”*
**Ease Of Use**6%
*“He came in handy he uses it when he's at school mainly”*
**Advertised Vs Actual Product**6%
*“Looks as described”*
**Moist/Dry**6%
*“Keeps them dry and happy”*
**Lining Quality**6%
*“Cute lining, good material, good value for the money”*
**Water Resistance**5%
*“Great fit super cute and waterproof”*
**Color**3%
*“match the yellow color perfectly”*
**Durability**2%
*“Durable Rain Jackets”*
### **What buyers complain about **
**Thin**100%
*“Very thin”*
### **Top return reasons **
**Size-Overall**54%
**Color**9%
**Thin**6%
**Advertised Vs Actual Product**4%
**Material Quality**4%
**Sleeve Fit**4%
**Quality-Overall**2%
**Length**2%
**Water Resistance**2%
**Chest Fit**1%
## **Common questions**
- **Is yellow raincoat kids profitable to sell on Amazon United States?**
- The niche generates $58K/yr across 34 tracked products. 2 of 9 products launched in the last 360 days are still selling. 90-day search growth is -29.1%. Flapen's verdict: Skip it (43/100).
- **How competitive is the yellow raincoat kids niche?**
- 23 brands and 32 sellers compete. The top 5 products take 42% of clicks and top 5 brands hold 53% of demand.
- **What do buyers complain about in yellow raincoat kids?**
- Top complaints mined from reviews: Thin. The return rate is 8.8% — above our launch gate.
- **When does demand for yellow raincoat kids peak?**
- Demand peaks in Sep–Oct–Nov; the busiest month runs 39.0× the quietest.
- **What does it cost to enter the yellow raincoat kids niche?**
- Listings span $6.19–$55.51; the average listing price is $24.86 (sweet spot $15–$100). The average incumbent carries 957 reviews — the moat a new listing must climb.
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