---
title: "Yellow Hoodie — $86K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/clothing-shoes-jewelry/yellow-hoodie"
last_updated: "2026-08-09T06:37:59.804Z"
locale: en
meta:
description: "Niche score 37/100 · $86K/yr market · 798K searches/yr · $24.51 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 37/100 · $86K/yr market · 798K searches/yr · $24.51 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Yellow Hoodie — $86K/yr Amazon US Niche (2026) - Flapen"
---
# **yellow hoodie**
**Skip it**
Soft demand (-46.4% this quarter) — this niche doesn't clear our bar today.
Market size 22Growth 2Conversion 6Competition 77Returns 4Price range 82Avg price 95Brand share 58Review moat 21Quality gap 55
**Avg price**
**Incredible****$24.51**
avg listing price — sweet spot $15–$100
**Price range**
**Great****$8.01–$50.11**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Competition**
**Great****38%**
top-5 click share — an open shelf
**Brand share**
**Good****70%**
top-5 brand share — brands hold most of the demand
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Market size**
**Bad****$86K**
$86K/yr · 798K searches
**Review moat**
**Bad****10,460.61**
avg incumbent reviews — the moat a new listing must climb
**Conversion**
**Bad****0.4%**
search→purchase rate — share of searches ending in a sale
**Returns**
**Bad****10.9%**
return rate — above 5% kills the launch gate
**Growth**
**Bad****-46.4%**
90-day search growth — must beat 0% to launch
**Signals**[** High Returns**](https://flapen.com/research/niches?market=us&signal=high_returns "Return rate > 5%")
According to Flapen's Amazon United States niche tracking, yellow hoodie is a $86K/yr Amazon United States market (798K searches/yr). The top 5 brands hold 70% of demand. Demand peaks in Oct–Nov. Verdict: Skip it — 37/100.
Data updated Jul 13, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **yellow hoodie market data**
- **Units sold / yr**
- **6K–8K**
- avg 0–100/product
- **Revenue / yr**
- **$147K–$196K**
- units × avg price
- **Conversion rate**
- **0.4%**
- **Avg BSR**
- **#188**
- **Page quality**
- **0%**
- **Prime**
- **98%**
- **Sponsored**
- **92%**
- **Out of stock**
- **2.4%**
- **Avg brand age**
- **34 months**
- **Avg seller age**
- **143 days**
## **Competition & brand share**
Clicks spread well past the top 5 (38% combined) — an open shelf where new products get seen.
**Brands**
**26 **▼falling
**Sellers**
**31**
**Top-5 brand share**
**70%**
Top 20: 96%
**Top-5 click share**
**38%**
Top 20: 71%
**Open market**
**26%**
- Amazon Essentials42% - Lauweion11% - Dnzzs8% - Trendy Queen5% - HOCANDY4% - Stelle4%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -46.4% search growth over the last 90 days.
70K50KSpike '24Spike '25Prime Day '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Oct, Nov · busiest ÷ quietest = 8.6×
[**Open Trend **](https://flapen.com/research/us/clothing-shoes-jewelry/yellow-hoodie/trend)
## **Top yellow hoodie search terms**
- **yellow hoodie**210K/yr-41.2%0.4% conv. - **yellow sweatshirt**188K/yr-49.0%0.3% conv. - **yellow sweatshirt women**80K/yr-53.0%0.4% conv. - **butter yellow hoodie**75K/yr-39.1%0.3% conv. - **yellow hoodie women**64K/yr-48.3%0.4% conv. - **yellow hoodie men**41K/yr-51.4%0.1% conv. - **light yellow hoodie**34K/yr-54.7%0.3% conv. - **light yellow sweatshirt**20K/yr-49.9%0.3% conv. - **butter yellow hoodie women**7K/yr+12.2%0.4% conv. - **pastel yellow hoodie**13K/yr-51.5%0.4% conv. [**All search terms **](https://flapen.com/research/us/clothing-shoes-jewelry/yellow-hoodie/search-terms)
## **Top yellow hoodie products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%$3K8%$7K12%$10K16%$14K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Amazon Essentials Womens Regular-Fit Brushed Back Fleece Pullover Hoodie (Available in Plus Size) Light Yellow X-Large**Amazon Essentials**$15.55**4.4★18,066 rev](https://www.amazon.com/dp/B08698SSW1) [2**Amazon Essentials Womens Regular-Fit Brushed Back Fleece Pullover Hoodie (Available in Plus Size) Light Yellow Large**Amazon Essentials**$15.40**4.4★18,066 rev](https://www.amazon.com/dp/B08698T99M) [3**Lauweion Womens Oversized Hoodie Raglan Long Sleeve Pullovers Hooded Sweatshirt with Kangaroo Pocket Yellow**Lauweion**$31.02**4.4★4,117 rev](https://www.amazon.com/dp/B0FHH2T2R2) [4**Amazon Essentials Womens Fleece Crewneck Long Sleeve Pullover Sweatshirt (Available in Plus Size) Light Yellow Large**Amazon Essentials**$13.78**4.3★19,820 rev](https://www.amazon.com/dp/B08698T4W7) [5**Dnzzs Acid Wash Hoodie for Womens Pullover Oversized Womens Fashion Butter Yellow Hoodies & Sweatshirts Vintage Sweatshirt Heavyweight**Dnzzs**$37.76**4.6★479 rev](https://www.amazon.com/dp/B0FMRGFXCQ)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**AUSELILY Hooded Sweatshirt Women Long Sleeve Pullover Sweatshirts with Pockets Yellow L**AUSELILY**$22.74**46 rev6mo ago](https://www.amazon.com/dp/B0GCDRKRFX) [**Dnzzs Acid Wash Hoodie for Womens Pullover Oversized Womens Fashion Butter Yellow Hoodies & Sweatshirts Vintage Sweatshirt Heavyweight**Dnzzs**$37.76**479 rev10mo ago](https://www.amazon.com/dp/B0FMRGFXCQ) [**Dnzzs Acid Wash Hoodie Super Soft Sweatshirt for Mens Pullover Oversized Mens Fashion Hoodies & Sweatshirts Vintage Streetwear Butter Yellow Large**Dnzzs**$38.04**400 rev10mo ago](https://www.amazon.com/dp/B0FMRJJF19) [**Dnzzs Acid Wash Hoodie for Womens Pullover Oversized Womens Fashion Butter Yellow Hoodies & Sweatshirts Vintage Sweatshirt Heavyweight**Dnzzs**$37.46**479 rev10mo ago](https://www.amazon.com/dp/B0FMRFXWFD) [**Hatant Soft Hoodies for Women Oversized Sweatshirts Acid Wash Vintage Heavyweight Streetwear Oversized Pullover Hoodies Sweatshirts Sweat Shirts Sweaters Tops Clothes 2026 Butter Yellow-M**Hatant**$37.77**301 rev10mo ago](https://www.amazon.com/dp/B0FMRHJC8R)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Amazon Essentials Womens Fleece Crewneck Long Sleeve Pullover Sweatshirt (Available in Plus Size) Light Yellow Small**Amazon Essentials**$13.42**4.3★**▲ 136%**](https://www.amazon.com/dp/B0869BV7RD) [**AUSELILY Hooded Sweatshirt Women Long Sleeve Pullover Sweatshirts with Pockets Yellow L**AUSELILY**$22.74**4.5★**▲ 126%**](https://www.amazon.com/dp/B0GCDRKRFX) [**Amazon Essentials Womens Regular-Fit Brushed Back Fleece Pullover Hoodie (Available in Plus Size) Light Yellow X-Large**Amazon Essentials**$15.55**4.4★**▲ 100%**](https://www.amazon.com/dp/B08698SSW1) [**Amazon Essentials Womens Fleece Crewneck Long Sleeve Pullover Sweatshirt (Available in Plus Size) Light Yellow X-Large**Amazon Essentials**$13.69**4.3★**▲ 91%**](https://www.amazon.com/dp/B0869BV7QK) [**Dnzzs Acid Wash Hoodie for Womens Pullover Oversized Womens Fashion Butter Yellow Hoodies & Sweatshirts Vintage Sweatshirt Heavyweight**Dnzzs**$37.76**4.6★**▲ 91%**](https://www.amazon.com/dp/B0FMRGFXCQ)
**~~View all trending →~~**
## **What buyers say about yellow hoodie**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Size-Overall**17%
*“Fits perfectly”*
**Color**14%
*“Beautiful Color”*
**Soft Feel**13%
*“Material is soft”*
**Quality-Overall**12%
*“Great quality”*
**Comfort-Overall**12%
*“It's very comfortable”*
**Warmth**4%
*“so warm”*
**Durability**2%
*“Durability is good though, 100%”*
**Weight Light**2%
*“It is medium weight”*
**Shrinkage Resistance**1%
*“It also doesn't shrink”*
**Value For Money**1%
*“great for the price”*
### **What buyers complain about **
**Size-Overall**22%
*“Definitely is oversized”*
**Color**14%
*“Color not at all as shown”*
**Material Quality**5%
*“good material supper cheap for a hoodie 10/10”*
**Smell**4%
*“I had to return it bc there was no getting the fowl smell out of the fabric”*
**Shrinkage Resistance**4%
*“Shrinks”*
**Product Condition**4%
*“This came used”*
**Gap/Hole**4%
*“there was 2 holes”*
**Value For Money**3%
*“It looks more expensive than what it is”*
**Pilling/Linting**3%
*“Started pilling after first wash”*
**Transparency**1%
*“but is a little see though”*
### **Top return reasons **
**Size-Overall**52%
**Color**15%
**Sleeve Fit**4%
**Material Quality**4%
**Length**3%
**Advertised Vs Actual Product**2%
**Waist Fit**2%
**Thin**2%
**Chest Fit**2%
**Width**2%
## **Common questions**
- **Is yellow hoodie profitable to sell on Amazon United States?**
- The niche generates $86K/yr across 51 tracked products. 2 of 18 products launched in the last 360 days are still selling. 90-day search growth is -46.4%. Flapen's verdict: Skip it (37/100).
- **How competitive is the yellow hoodie niche?**
- 26 brands and 31 sellers compete. The top 5 products take 38% of clicks and top 5 brands hold 70% of demand.
- **What do buyers complain about in yellow hoodie?**
- Top complaints mined from reviews: Size-Overall, Color, Material Quality. The return rate is 10.9% — above our launch gate.
- **When does demand for yellow hoodie peak?**
- Demand peaks in Oct–Nov; the busiest month runs 8.6× the quietest.
- **What does it cost to enter the yellow hoodie niche?**
- Listings span $8.01–$50.11; the average listing price is $24.51 (sweet spot $15–$100). The average incumbent carries 10,461 reviews — the moat a new listing must climb.
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