---
title: "Yellow Flannel — $9K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/clothing-shoes-jewelry/yellow-flannel"
last_updated: "2026-08-07T19:52:07.603Z"
locale: en
meta:
description: "Niche score 44/100 · $9K/yr market · 123K searches/yr · $20.76 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 44/100 · $9K/yr market · 123K searches/yr · $20.76 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Yellow Flannel — $9K/yr Amazon US Niche (2026) - Flapen"
---
# **yellow flannel**
**Skip it**
High returns (13.0%) — this niche doesn't clear our bar today.
Market size 2Growth 19Conversion 5Competition 92Returns 0Price range 81Avg price 89Brand share 95Review moat 28Quality gap 67
**Brand share**
**Incredible****38%**
top-5 brand share — no brand owns this niche
**Competition**
**Great****23%**
top-5 click share — an open shelf
**Avg price**
**Great****$20.76**
avg listing price — sweet spot $15–$100
**Price range**
**Great****$9.74–$39.09**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Quality gap**
**Good****4.3★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Okay****3,693.38**
avg incumbent reviews — the moat a new listing must climb
**Growth**
**Bad****-12.8%**
90-day search growth — must beat 0% to launch
**Conversion**
**Bad****0.4%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Bad****$9K**
$9K/yr · 123K searches
**Returns**
**Bad****13.0%**
return rate — above 5% kills the launch gate
**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=us&signal=no_dominant_brand "Top brand's click share < 20%") [** High Returns**](https://flapen.com/research/niches?market=us&signal=high_returns "Return rate > 5%")
According to Flapen's Amazon United States niche tracking, yellow flannel is a $9K/yr Amazon United States market (123K searches/yr). The top 5 brands hold 38% of demand. Demand peaks in Sep–Oct–Nov. Verdict: Skip it — 44/100.
Data updated Jul 20, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **yellow flannel market data**
- **Units sold / yr**
- **1K–1K**
- avg 0–100/product
- **Revenue / yr**
- **$21K–$26K**
- units × avg price
- **Conversion rate**
- **0.4%**
- **Avg BSR**
- **#5,146**
- **Page quality**
- **0%**
- **Prime**
- **98%**
- **Sponsored**
- **85%**
- **Out of stock**
- **14.4%**
- **Avg brand age**
- **32 months**
- **Avg seller age**
- **185 days**
## **Competition & brand share**
Clicks spread well past the top 5 (23% combined) — an open shelf where new products get seen.
**Brands**
**48 **▲rising
**Sellers**
**53**
**Top-5 brand share**
**38%**
Top 20: 78%
**Top-5 click share**
**23%**
Top 20: 50%
**Open market**
**58%**
- Amazon Essentials10% - Cromoncent10% - DOKKIA7% - UPAAN6% - Dubinik4% - Lumister4%
## **Demand & seasonality**
Weekly Amazon search volume, last 102 weeks — -12.8% search growth over the last 90 days.
18K13KSpike '24Spike '25 seasonSepDecMarJunAugNovMarMay
Peak months: Sep, Oct, Nov · busiest ÷ quietest = 10.7×
[**Open Trend **](https://flapen.com/research/us/clothing-shoes-jewelry/yellow-flannel/trend)
## **Top yellow flannel search terms**
- **yellow plaid shirt**26K/yr+17.2%0.2% conv. - **yellow flannel**24K/yr-6.0%0.6% conv. - **yellow flannel men**19K/yr-30.2%0.4% conv. - **yellow plaid shirt men**14K/yr-20.9%0.2% conv. - **yellow plaid shirt women**11K/yr-19.5%0.3% conv. - **yellow flannel women**10K/yr-32.5%0.4% conv. - **black and yellow flannel**6K/yr-30.8%0.9% conv. - **black and yellow plaid shirt**5K/yr-20.8%0.5% conv. - **yellow flannel shirt women**4K/yr+0.6%0.6% conv. - **yellow and black flannel**4K/yr-53.1%0.6% conv. [**All search terms **](https://flapen.com/research/us/clothing-shoes-jewelry/yellow-flannel/search-terms)
## **Top yellow flannel products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%2%$1894%$3786%$5688%$7571101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Cromoncent Mens Casual Plaid Flannel Long Sleeve Button Down Shirt Yellow Black Small**Cromoncent**$17.05**4.2★310 rev](https://www.amazon.com/dp/B08LZ9Y32Y) [2**Mens Plaid Flannel Button Down Shirt Regular Fit Long Sleeve Casual Shirts Yellow 5**UPAAN**$25.25**4.2★233 rev](https://www.amazon.com/dp/B0816GL5X6) [3**DOKKIA Mens Casual Dress Long Sleeve Buffalo Plaid Checkered Fitted Flannel Shirt (Medium Buffalo Yellow Black)**DOKKIA**$19.00**4.5★5,840 rev](https://www.amazon.com/dp/B08TVMJR1M) [4**Esabel.C Flannel Shirts for Women Long Sleeve Button Down Plaid Fall Shirt Casual Work Tops Yellow/Black L**Esabel.C**$19.59**4.3★20 rev](https://www.amazon.com/dp/B0C9HW94LN) [5**Cowboy Shirt Mens Plaid Button Down Shirt Long Sleeve Work Casual Shirt Halloween Cosplay Costume for Adult L Yellow**LILLIWEEN**$22.42**4.4★379 rev](https://www.amazon.com/dp/B07YHRTYG1)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Dubinik Mens Short Sleeve Button Down Shirts Plaid Casual Western Style Shirt 2 Pocket Lightweight Breathable Regular Fit Yellow**Dubinik**$37.51**120 rev7mo ago](https://www.amazon.com/dp/B0G4R61D65) [**Womens Plus Size Yellow Plaid Shirt Long Sleeve Button Down Navy Blue Flannel Shirts Casual Roll Up Checkered Clothing Oversize Blouse Fall Tops L**splensive**$24.14**169 rev10mo ago](https://www.amazon.com/dp/B0FQ49FNNP) [**WINDFIT Mens Cotton Flannel Shirt Jacket Fleece Plaid Shirt Yellow XXL**WINDFIT**$38.75**694 rev1y ago](https://www.amazon.com/dp/B0FH6C2WTT) [**LucMatton Mens Gingham Short Sleeve Button Down Shirt Cotton Regular Fit Plaid Dress Shirts with Pocket Yellow Large**LucMatton**$18.75**329 rev1y ago](https://www.amazon.com/dp/B0F9WWN5BY) [**LOMON Women Wrinkle Free Blouse Elegant Checked Blouse Travel Tops Comfy Western Gingham Shirt Yellow and White Plaid L**LOMON**$17.28**83 rev1y ago](https://www.amazon.com/dp/B0F99PV3B2)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Dubinik Mens Short Sleeve Button Down Shirts Plaid Casual Western Style Shirt 2 Pocket Lightweight Breathable Regular Fit Yellow**Dubinik**$37.51**4.4★**▲ 148%**](https://www.amazon.com/dp/B0G4R61D65) [**Womens Plus Size Yellow Plaid Shirt Long Sleeve Button Down Navy Blue Flannel Shirts Casual Roll Up Checkered Clothing Oversize Blouse Fall Tops L**splensive**$24.14**4.4★**▲ 142%**](https://www.amazon.com/dp/B0FQ49FNNP) [**Women Buffalo Flannel Plaid Shirts Long Sleeve Button Down Blouses Yellow Flannel Plaid M**Jandukar**$17.35**4.3★**▲ 123%**](https://www.amazon.com/dp/B0991MHMKX) [**LucMatton Mens Gingham Short Sleeve Button Down Shirt Cotton Regular Fit Plaid Dress Shirts with Pocket Yellow Large**LucMatton**$18.75**4.6★**▲ 118%**](https://www.amazon.com/dp/B0F9WWN5BY) [**HISDERN Flannel Shirt for Men Plaid Mens Flannel Shirts Long Sleeve Yellow Flannel Casual Button Down Shirt with Pocket Regular Fit Fall Winter Spring**HISDERN**$21.31**4.4★**▲ 102%**](https://www.amazon.com/dp/B0D7SBTLZ8)
**~~View all trending →~~**
## **What buyers say about yellow flannel**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Size-Overall**22%
*“Fits perfect”*
**Comfort-Overall**11%
*“Very comfortable”*
**Quality-Overall**9%
*“Good quality”*
**Color**7%
*“colors are great together”*
**Soft Feel**5%
*“Soft and well made”*
**Warmth**5%
*“comfortable, and the fabric feels light for warmer days”*
**Weight Light**5%
*“great weight for summer”*
**Thickness**5%
*“thickness”*
**Value For Money**4%
*“Decent shirt for the price”*
**Shape/Style**3%
*“This one is very flattering”*
### **What buyers complain about **
**Size-Overall**37%
*“Doesnt fit well”*
**Quality-Overall**13%
*“poorly made”*
**Color**9%
*“the color was off”*
**Material Quality**6%
*“Yellow color pretty material not pretty”*
**Smell**4%
*“The smell is awful”*
**Waist Fit**4%
*“Very cute top I bought two however the bottom by the waist is very narrow thats the only bad thing”*
**Wrinkles**3%
*“Not wrinkle free”*
**Stitch/Finish/Polish**3%
*“The buttons are basically not sewn onto the shirt at all”*
**Stiffness**2%
*“a little stiff”*
**Advertised Vs Actual Product**1%
*“Does not match description”*
### **Top return reasons **
**Size-Overall**44%
**Color**15%
**Chest Fit**7%
**Sleeve Fit**6%
**Material Quality**5%
**Length**5%
**Advertised Vs Actual Product**3%
**Shoulder Fit**2%
**Waist Fit**2%
**Arm Fit**2%
## **Common questions**
- **Is yellow flannel profitable to sell on Amazon United States?**
- The niche generates $9K/yr across 102 tracked products. 0 of 21 products launched in the last 360 days are still selling. 90-day search growth is -12.8%. Flapen's verdict: Skip it (44/100).
- **How competitive is the yellow flannel niche?**
- 48 brands and 53 sellers compete. The top 5 products take 23% of clicks and top 5 brands hold 38% of demand.
- **What do buyers complain about in yellow flannel?**
- Top complaints mined from reviews: Size-Overall, Quality-Overall, Color. The return rate is 13.0% — above our launch gate.
- **When does demand for yellow flannel peak?**
- Demand peaks in Sep–Oct–Nov; the busiest month runs 10.7× the quietest.
- **What does it cost to enter the yellow flannel niche?**
- Listings span $9.74–$39.09; the average listing price is $20.76 (sweet spot $15–$100). The average incumbent carries 3,693 reviews — the moat a new listing must climb.
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