---
title: "Yellow Cardigan — $184K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/clothing-shoes-jewelry/yellow-cardigan"
last_updated: "2026-08-10T21:03:31.000Z"
locale: en
meta:
description: "Niche score 48/100 · $184K/yr market · 1.0M searches/yr · $23.38 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 48/100 · $184K/yr market · 1.0M searches/yr · $23.38 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Yellow Cardigan — $184K/yr Amazon US Niche (2026) - Flapen"
---
# **yellow cardigan**
**Skip it**
High returns (10.8%) — this niche doesn't clear our bar today.
Market size 37Growth 7Conversion 10Competition 94Returns 4Price range 86Avg price 95Brand share 83Review moat 38Quality gap 65
**Avg price**
**Incredible****$23.38**
avg listing price — sweet spot $15–$100
**Competition**
**Great****21%**
top-5 click share — an open shelf
**Price range**
**Great****$12.44–$35.62**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Brand share**
**Great****52%**
top-5 brand share — no brand owns this niche
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Okay****2,669.52**
avg incumbent reviews — the moat a new listing must climb
**Market size**
**Okay****$184K**
$184K/yr · 1.0M searches
**Conversion**
**Bad****0.8%**
search→purchase rate — share of searches ending in a sale
**Growth**
**Bad****-36.4%**
90-day search growth — must beat 0% to launch
**Returns**
**Bad****10.8%**
return rate — above 5% kills the launch gate
**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=us&signal=no_dominant_brand "Top brand's click share < 20%") [** High Returns**](https://flapen.com/research/niches?market=us&signal=high_returns "Return rate > 5%")
According to Flapen's Amazon United States niche tracking, yellow cardigan is a $184K/yr Amazon United States market (1.0M searches/yr). The top 5 brands hold 52% of demand. Verdict: Skip it — 48/100.
Data updated Jul 14, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **yellow cardigan market data**
- **Units sold / yr**
- **6K–8K**
- avg 0–100/product
- **Revenue / yr**
- **$140K–$187K**
- units × avg price
- **Conversion rate**
- **0.8%**
- **Avg BSR**
- **#331**
- **Page quality**
- **0%**
- **Prime**
- **98%**
- **Sponsored**
- **86%**
- **Out of stock**
- **5.9%**
- **Avg brand age**
- **33 months**
- **Avg seller age**
- **186 days**
## **Competition & brand share**
Clicks spread well past the top 5 (21% combined) — an open shelf where new products get seen.
**Brands**
**41 **▼falling
**Sellers**
**140**
**Top-5 brand share**
**52%**
Top 20: 87%
**Top-5 click share**
**21%**
Top 20: 44%
**Open market**
**44%**
- GRACE KARIN19% - Amazon Essentials12% - SOLY HUX10% - GRECERELLE5% - FireSwan5% - Trendy Queen4%
## **Demand**
Weekly Amazon search volume, last 20 weeks — -36.4% search growth over the last 90 days.
60K40KSpike '26Mar '26Mar '26Apr '26May '26May '26Jun '26Jul '26
[**Open Trend **](https://flapen.com/research/us/clothing-shoes-jewelry/yellow-cardigan/trend)
## **Top yellow cardigan search terms**
- **yellow cardigan**383K/yr-41.1%0.6% conv. - **yellow cardigan for women**164K/yr-11.8%0.6% conv. - **butter yellow cardigan**90K/yr-19.4%0.7% conv. - **light yellow cardigan**37K/yr-32.2%0.9% conv. - **pale yellow cardigan**20K/yr-21.8%0.4% conv. - **butter yellow cardigan for women**16K/yr+20.1%0.7% conv. - **gold sweater**65K/yr-49.3%0.0% conv. - **yellow cropped cardigan**15K/yr-6.0%0.3% conv. - **womens yellow cardigan**17K/yr-40.8%0.5% conv. - **light yellow sweater**27K/yr-58.2%0.3% conv. [**All search terms **](https://flapen.com/research/us/clothing-shoes-jewelry/yellow-cardigan/search-terms)
## **Top yellow cardigan products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%2%$4K4%$7K6%$11K8%$15K1101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**SOLY HUX Womens Button Down Cropped Lightweight Cardigan Sweater Cute Fall Fashion 2026 Mustard Yellow Small**SOLY HUX**$31.03**4.3★110 rev](https://www.amazon.com/dp/B0F1TJPCF2) [2**Amazon Essentials Womens Lightweight Crewneck Button-Down Cardigan Sweater (Available in Plus Size) Dark Yellow XX-Large**Amazon Essentials**$14.90**4.4★19,543 rev](https://www.amazon.com/dp/B08T7GV8X1) [3**GRACE KARIN Womens Summer Yellow Cardigan Sweaters Lightweight Cardigans for Women Trendy Button Shrug Sweater Tops M**GRACE KARIN**$25.47**4.5★3,220 rev](https://www.amazon.com/dp/B0GCDDKZDP) [4**Trendy Queen Cropped Cardigan Sweaters for Women Lightweight Y2k Fall Outfits Spring Fashion Clothes 2026 Grey M**Trendy Queen**$25.99**4.5★1,455 rev](https://www.amazon.com/dp/B0DCW38YR7) [5**SOLY HUX Womens Button Down Cropped Lightweight Cardigan Sweater Cute Fall Fashion 2026 Mustard Yellow Medium**SOLY HUX**$31.14**4.3★110 rev](https://www.amazon.com/dp/B0F1TKHVN8)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Amazon Essentials Womens Relaxed-Fit Crochet Short-Sleeve Cardigan Pastel Yellow Medium**Amazon Essentials**$18.60**93 rev3mo ago](https://www.amazon.com/dp/B0FS2C82TN) [**FireSwan Cardigan Sweater for Women Long Lantern Sleeve Oversized Knit Outfits Lightweight Trendy Spring Tops 2026 Yellow S**FireSwan**$16.94**57 rev4mo ago](https://www.amazon.com/dp/B0GH7X7QHT) [**FireSwan Cardigan Sweater for Women Long Lantern Sleeve Oversized Knit Outfits Lightweight Trendy Spring Tops 2026 Yellow M**FireSwan**$17.12**57 rev4mo ago](https://www.amazon.com/dp/B0GH82H6DL) [**FireSwan Cardigan Sweater for Women Long Lantern Sleeve Oversized Knit Outfits Lightweight Trendy Spring Tops 2026 Yellow L**FireSwan**$17.32**57 rev4mo ago](https://www.amazon.com/dp/B0GH7MFSLL) [**GRACE KARIN Summer Cardigans for Women Lightweight Yellow Short Sleeve Cardigan 2026 Button Up Work Sweater Tops**GRACE KARIN**$24.53**144 rev5mo ago](https://www.amazon.com/dp/B0GK9D8S9R)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Amazon Essentials Womens Relaxed-Fit Crochet Short-Sleeve Cardigan Pastel Yellow Medium**Amazon Essentials**$18.60**4.5★**▲ 56%**](https://www.amazon.com/dp/B0FS2C82TN) [**Forever 21 Womens Cardigan Sweater Soft Knit Long Sleeve Button Front Layer for Everyday Casual Wear Color- Yellow Size- Medium**Forever 21**$30.05**3.1★**▲ 55%**](https://www.amazon.com/dp/B0FXHLFP13) [**COZYEASE Womens Cropped Button Down Lightweight Cardigan Sweater Knit Y2k Fall Outfits Fashion Clothes 2025 Deep Yellow Small**COZYEASE**$27.72**4.6★**▲ 55%**](https://www.amazon.com/dp/B0FM35V3N3) [**GRACE KARIN Womens Summer Yellow Cardigan Sweaters Lightweight Cardigans for Women Trendy Button Shrug Sweater 3XL**GRACE KARIN**$25.91**4.5★**▲ 51%**](https://www.amazon.com/dp/B0GCFJTYPQ) [**GRECERELLE Butter Yellow Cardigan Sweaters for Women Lightweight Crewneck Button Down Soft Knit Cardigans for Dressy 2026**GRECERELLE**$19.36**4.7★**▲ 50%**](https://www.amazon.com/dp/B0G5Z4ZTKV)
**~~View all trending →~~**
## **What buyers say about yellow cardigan**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Color**18%
*“the color is beautiful”*
**Size-Overall**13%
*“The fit is flattering”*
**Quality-Overall**11%
*“really well made”*
**Soft Feel**11%
*“feels soft on the skin”*
**Comfort-Overall**7%
*“Very comfortable”*
**Material Quality**5%
*“Nice thick material”*
**Weight Light**5%
*“Perfect and lightweight”*
**Warmth**3%
*“adds very nice warmth”*
**Shape/Style**1%
*“I liked the shape”*
**Value For Money**1%
*“Worth the price”*
### **What buyers complain about **
**Size-Overall**25%
*“Bigger than expected”*
**Color**5%
*“The color is dull”*
**Quality-Overall**5%
*“Cheap Quality”*
**Thickness**4%
*“it has a thicker fabric than it looks like it does”*
**Material Quality**4%
*“Poorly made product, terrible shape and material”*
**Pilling/Linting**3%
*“Heavy Pilling”*
**Machine Wash Suitability**3%
*“Im certain it will disintegrate during a machine wash”*
**Shrinkage Resistance**2%
*“But it ended up shrinking”*
**Wrinkles**2%
*“wrinkled beyond belief”*
**Allergies**2%
*“Itchy”*
### **Top return reasons **
**Size-Overall**53%
**Color**9%
**Material Quality**5%
**Length**4%
**Sleeve Fit**4%
**Chest Fit**3%
**Advertised Vs Actual Product**2%
**Shoulder Fit**2%
**Thin**2%
**Shape/Style**2%
## **Common questions**
- **Is yellow cardigan profitable to sell on Amazon United States?**
- The niche generates $184K/yr across 107 tracked products. 5 of 50 products launched in the last 360 days are still selling. 90-day search growth is -36.4%. Flapen's verdict: Skip it (48/100).
- **How competitive is the yellow cardigan niche?**
- 41 brands and 140 sellers compete. The top 5 products take 21% of clicks and top 5 brands hold 52% of demand.
- **What do buyers complain about in yellow cardigan?**
- Top complaints mined from reviews: Size-Overall, Color, Quality-Overall. The return rate is 10.8% — above our launch gate.
- **What does it cost to enter the yellow cardigan niche?**
- Listings span $12.44–$35.62; the average listing price is $23.38 (sweet spot $15–$100). The average incumbent carries 2,670 reviews — the moat a new listing must climb.
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