---
title: "Yellow Button Up Shirt Men — $66K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/clothing-shoes-jewelry/yellow-button-up-shirt-men"
last_updated: "2026-08-07T18:23:19.017Z"
locale: en
meta:
description: "Niche score 41/100 · $66K/yr market · 258K searches/yr · $19.83 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 41/100 · $66K/yr market · 258K searches/yr · $19.83 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Yellow Button Up Shirt Men — $66K/yr Amazon US Niche (2026) - Flapen"
---
# **yellow button up shirt men**
**Skip it**
High returns (10.7%) — this niche doesn't clear our bar today.
Market size 17Growth 35Conversion 16Competition 78Returns 5Price range 72Avg price 87Brand share 48Review moat 28Quality gap 50
**Avg price**
**Great****$19.83**
avg listing price — sweet spot $15–$100
**Competition**
**Great****37%**
top-5 click share — an open shelf
**Price range**
**Good****$8.70–$30.94**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Quality gap**
**Good****4.5★**
avg incumbent rating — lower means beatable quality
**Brand share**
**Okay****76%**
top-5 brand share — brands hold most of the demand
**Growth**
**Okay****+8.2%**
90-day search growth — must beat 0% to launch
**Review moat**
**Okay****3,741.33**
avg incumbent reviews — the moat a new listing must climb
**Market size**
**Bad****$66K**
$66K/yr · 258K searches
**Conversion**
**Bad****1.3%**
search→purchase rate — share of searches ending in a sale
**Returns**
**Bad****10.7%**
return rate — above 5% kills the launch gate
**Signals**[** High Returns**](https://flapen.com/research/niches?market=us&signal=high_returns "Return rate > 5%")
According to Flapen's Amazon United States niche tracking, yellow button up shirt men is a $66K/yr Amazon United States market (258K searches/yr). The top 5 brands hold 76% of demand. Demand peaks in Apr–Oct–Nov. Verdict: Skip it — 41/100.
Data updated Jul 20, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **yellow button up shirt men market data**
- **Units sold / yr**
- **3K–4K**
- avg 0–100/product
- **Revenue / yr**
- **$59K–$79K**
- units × avg price
- **Conversion rate**
- **1.3%**
- **Avg BSR**
- **#301**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **83%**
- **Out of stock**
- **1.0%**
- **Avg brand age**
- **42 months**
- **Avg seller age**
- **163 days**
## **Competition & brand share**
Clicks spread well past the top 5 (37% combined) — an open shelf where new products get seen.
**Brands**
**19 **▼falling
**Sellers**
**22**
**Top-5 brand share**
**76%**
Top 20: 100%
**Top-5 click share**
**37%**
Top 20: 70%
**Open market**
**20%**
- J.VER28% - Alimens & Gentle20% - ZEROYAA12% - JEMITOP12% - Ruisin5% - LucMatton4%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +8.2% search growth over the last 90 days.
25K15KSpike '24Spike '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Apr, Oct, Nov · busiest ÷ quietest = 6.5×
[**Open Trend **](https://flapen.com/research/us/clothing-shoes-jewelry/yellow-button-up-shirt-men/trend)
## **Top yellow button up shirt men search terms**
- **yellow dress shirt men**53K/yr+3.7%1.0% conv. - **mens yellow dress shirt**38K/yr-6.0%1.0% conv. - **yellow button down shirt men**59K/yr+1.1%0.9% conv. - **yellow mens dress shirt**20K/yr-2.9%1.2% conv. - **yellow button up shirt men**28K/yr+73.7%0.8% conv. - **camisa amarilla para hombre**19K/yr+54.7%0.3% conv. - **light yellow shirt men**11K/yr+34.4%0.3% conv. - **mens yellow button down shirt**14K/yr+8.2%0.4% conv. - **men yellow dress shirt**8K/yr-17.4%0.5% conv. - **camisas amarillas para hombre**7K/yr+30.0%0.3% conv. [**All search terms **](https://flapen.com/research/us/clothing-shoes-jewelry/yellow-button-up-shirt-men/search-terms)
## **Top yellow button up shirt men products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%3%$2K6%$4K9%$6K12%$8K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**J.VER Mens Linen Shirt Short Sleeve Button Down Casual Summer Shirts Yellow**J.VER**$21.20**4.4★1,290 rev](https://www.amazon.com/dp/B0CC2SP9Q2) [2**Alimens & Gentle Yellow Dress Shirt Regular Fit Stretch Stain Shield Long Sleeve Solid Semi-Formal Wedding Button Down Shirts Yellow Large**Alimens & Gentle**$18.30**4.5★6,798 rev](https://www.amazon.com/dp/B0DRJDZ2MH) [3**J.VER Mens Linen Shirt Short Sleeve Button Down Casual Summer Shirts Yellow**J.VER**$21.23**4.2★1,679 rev](https://www.amazon.com/dp/B0C3DCPQ3V) [4**Alimens & Gentle Mens Cotton Linen Short Sleeve Shirts Solid Casual Button Down Shirt Beach Summer Vacation Tops Yellow L**Alimens & Gentle**$17.59**4.4★162 rev](https://www.amazon.com/dp/B0G53F6Q71) [5**ZEROYAA Mens Wrinkle Free Long Sleeve Dress Shirt Business Casual Stretch Modern Slim Fit Button Down Shirts for Wedding and Office Yellow Large**ZEROYAA**$18.13**4.6★1,352 rev](https://www.amazon.com/dp/B0DYV4CS7D)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Alimens & Gentle Mens Cotton Linen Short Sleeve Shirts Solid Casual Button Down Shirt Beach Summer Vacation Tops Yellow L**Alimens & Gentle**$17.59**162 rev6mo ago](https://www.amazon.com/dp/B0G53F6Q71) [**JEMITOP Mens Stretch Wrinkle-Free Textured Shirt Summer Lightweight Short Sleeve Button Down Vacation Beach Casual Shirts Yellow L**JEMITOP**$18.98**56 rev6mo ago](https://www.amazon.com/dp/B0GCCX5482) [**LucMatton Mens Oxford Short-Sleeve Button-Down Shirt Summer Casual Regular-fit Dress Shirts with Pocket Light Yellow Large**LucMatton**$19.72**83 rev8mo ago](https://www.amazon.com/dp/B0G2W5L8HS) [**LucMatton Mens Lightweight Oxford Long-Sleeve Button-Down Shirt Business Casual Slim-fit Dress Shirts with Pocket Light Yellow Large**LucMatton**$17.29**110 rev8mo ago](https://www.amazon.com/dp/B0G2W4ZYRL) [**Ruisin Mens Dress Shirts for Men Mens Shirt Long Sleeve Button Down Big and Tall Up Wrinkle Free Casual Button-Down Wedding Yellow Size M**Ruisin**$18.97**42 rev1y ago](https://www.amazon.com/dp/B0FGXW5Z7J)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**JEMITOP Mens Stretch Wrinkle-Free Textured Shirt Summer Lightweight Short Sleeve Button Down Vacation Beach Casual Shirts Yellow L**JEMITOP**$18.98**4.8★**▲ 45%**](https://www.amazon.com/dp/B0GCCX5482) [**Alimens & Gentle Mens Cotton Linen Short Sleeve Shirts Solid Casual Button Down Shirt Beach Summer Vacation Tops Yellow L**Alimens & Gentle**$17.59**4.4★**▲ 44%**](https://www.amazon.com/dp/B0G53F6Q71) [**JMIERR Mens Casual Golf Polo Shirt Summer Short Sleeve Vacation Button Beach Dress Knit Shirts 2XL Yellow**JMIERR**$21.44**4.6★**▲ 44%**](https://www.amazon.com/dp/B0F99JCGWL) [**LucMatton Mens Oxford Short-Sleeve Button-Down Shirt Summer Casual Regular-fit Dress Shirts with Pocket Light Yellow Large**LucMatton**$19.72**4.2★**▲ 40%**](https://www.amazon.com/dp/B0G2W5L8HS) [**LucMatton Mens Lightweight Oxford Long-Sleeve Button-Down Shirt Business Casual Slim-fit Dress Shirts with Pocket Light Yellow Large**LucMatton**$17.29**4.4★**▲ 40%**](https://www.amazon.com/dp/B0G2W4ZYRL)
**~~View all trending →~~**
## **What buyers say about yellow button up shirt men**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Size-Overall**30%
*“Fits good”*
**Color**14%
*“Color is perfect”*
**Value For Money**9%
*“Great value for the price”*
**Quality-Overall**8%
*“Very well made”*
**Material Quality**5%
*“Material was cool and lightweight, very comfortable and breathable”*
**Advertised Vs Actual Product**5%
*“just as pictured”*
**Comfort-Overall**4%
*“Love the fabric, very comfortable”*
**Breathability**3%
*“breathable”*
**Weight Light**2%
*“lightweight”*
**Shape/Style**2%
*“I found thus style very versatile”*
### **What buyers complain about **
**Wrinkles**18%
*“A dry cleaner would probably be able to get all the wrinkles out of the shirt”*
**Size-Overall**16%
*“Was sent the wrong size”*
**Quality-Overall**8%
*“Poor quality”*
**Shoulder Fit**7%
*“It was a little bit too small on the shoulders otherwise its great quality”*
**Transparency**7%
*“You can see through it”*
**Sleeve Fit**3%
*“prefer greg norman style looser sleeves for golf”*
**Material Quality**3%
*“does not have much cotton”*
**Fastener Quality**2%
*“No buttons on the collar”*
**Thickness**2%
*“Very thin, soft”*
**Stitch/Finish/Polish**2%
*“Also, had many loose threads I had to trim with scissors”*
### **Top return reasons **
**Size-Overall**39%
**Color**19%
**Material Quality**6%
**Chest Fit**6%
**Length**4%
**Sleeve Fit**3%
**Shoulder Fit**3%
**Advertised Vs Actual Product**3%
**Thin**2%
**Neck Fit**2%
## **Common questions**
- **Is yellow button up shirt men profitable to sell on Amazon United States?**
- The niche generates $66K/yr across 54 tracked products. 1 of 13 products launched in the last 360 days are still selling. 90-day search growth is +8.2%. Flapen's verdict: Skip it (41/100).
- **How competitive is the yellow button up shirt men niche?**
- 19 brands and 22 sellers compete. The top 5 products take 37% of clicks and top 5 brands hold 76% of demand.
- **What do buyers complain about in yellow button up shirt men?**
- Top complaints mined from reviews: Wrinkles, Size-Overall, Quality-Overall. The return rate is 10.7% — above our launch gate.
- **When does demand for yellow button up shirt men peak?**
- Demand peaks in Apr–Oct–Nov; the busiest month runs 6.5× the quietest.
- **What does it cost to enter the yellow button up shirt men niche?**
- Listings span $8.70–$30.94; the average listing price is $19.83 (sweet spot $15–$100). The average incumbent carries 3,741 reviews — the moat a new listing must climb.
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