---
title: "Yellow Brick Road Costume — $19K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/clothing-shoes-jewelry/yellow-brick-road-costume"
last_updated: "2026-08-06T20:18:57.598Z"
locale: en
meta:
description: "Niche score 42/100 · $19K/yr market · 81K searches/yr · $25.55 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 42/100 · $19K/yr market · 81K searches/yr · $25.55 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Yellow Brick Road Costume — $19K/yr Amazon US Niche (2026) - Flapen"
---
# **yellow brick road costume**
**Skip it**
A small market ($19K/yr) — this niche doesn't clear our bar today.
Market size 5Growth 11Conversion 11Competition 72Returns 6Price range 79Avg price 95Brand share 62Review moat 84Quality gap 82
**Avg price**
**Incredible****$25.55**
avg listing price — sweet spot $15–$100
**Review moat**
**Great****324.51**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Great****4.2★**
avg incumbent rating — lower means beatable quality
**Price range**
**Great****$6.60–$49.16**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Competition**
**Good****42%**
top-5 click share — leaders hold, buyers still browse
**Brand share**
**Good****68%**
top-5 brand share — brands hold most of the demand
**Growth**
**Bad****-28.6%**
90-day search growth — must beat 0% to launch
**Conversion**
**Bad****0.9%**
search→purchase rate — share of searches ending in a sale
**Returns**
**Bad****10.3%**
return rate — above 5% kills the launch gate
**Market size**
**Bad****$19K**
$19K/yr · 81K searches
**Signals**[** High Returns**](https://flapen.com/research/niches?market=us&signal=high_returns "Return rate > 5%")
According to Flapen's Amazon United States niche tracking, yellow brick road costume is a $19K/yr Amazon United States market (81K searches/yr). The top 5 brands hold 68% of demand. Verdict: Skip it — 42/100.
Data updated Jul 10, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **yellow brick road costume market data**
- **Units sold / yr**
- **2K–2K**
- avg 0–100/product
- **Revenue / yr**
- **$38K–$51K**
- units × avg price
- **Conversion rate**
- **0.9%**
- **Avg BSR**
- **#25,327**
- **Page quality**
- **0%**
- **Prime**
- **63%**
- **Sponsored**
- **63%**
- **Out of stock**
- **11.5%**
- **Avg brand age**
- **43 months**
- **Avg seller age**
- **193 days**
## **Competition & brand share**
The top 5 products take 42% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**19 **▼falling
**Sellers**
**36**
**Top-5 brand share**
**68%**
Top 20: 100%
**Top-5 click share**
**42%**
Top 20: 83%
**Open market**
**27%**
- Fun Costumes41% - Eybila8% - BPURB7% - CANASOUR6% - Croloose6% - Sunny Fashion5%
## **Demand**
Weekly Amazon search volume, last 38 weeks — -28.6% search growth over the last 90 days.
8K6KSpike '25Spike '26Oct '25Nov '25Jan '26Feb '26Apr '26May '26
[**Open Trend **](https://flapen.com/research/us/clothing-shoes-jewelry/yellow-brick-road-costume/trend)
## **Top yellow brick road costume search terms**
- **munchkin costume**26K/yr-25.1%0.5% conv. - **wizard of oz munchkin costume**13K/yr-10.5%0.2% conv. - **yellow brick road costume**30K/yr-39.3%1.9% conv. - **yellow brick road shirt**6K/yr-7.0%1.1% conv. - **munchkin costume kids**5K/yr-65.0%0.5% conv. - **munchkin costume wizard of oz kids**802/yr-24.9%0.7% conv. [**All search terms **](https://flapen.com/research/us/clothing-shoes-jewelry/yellow-brick-road-costume/search-terms)
## **Top yellow brick road costume products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%$93110%$2K15%$3K20%$4K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Fun Costumes Deluxe Plaid Munchkin Boys Costume - Shirt Shorts Leggings Wig and Shoe - Medium Multi-colored**Fun Costumes**$40.25**4.4★11 rev](https://www.amazon.com/dp/B0BS72L74N) [2**5 Pcs Lion Costume Set Lion Ears Headband Tail Paw Gloves Nose Halloween Lion Cosplay Party Adult Dress Up Accessories**Eybila**$13.52**4.4★104 rev](https://www.amazon.com/dp/B0DFD2X234) [3**Boys Colonial Costume 18th Century Pilgrim Costume Boys Knicker Pants Green**BPURB**$12.30**4.4★380 rev](https://www.amazon.com/dp/B07Y54F4Q4) [4**Fun Costumes Green and White Munchkin Socks - One Size**Fun Costumes**$10.78**4.2★78 rev](https://www.amazon.com/dp/B007EVOCU2) [5**Sunny Fashion Girls Beige German Dirndl Oktoberfest Floral Bavarian Party Dress Size 7**Sunny Fashion**$25.46**4.6★638 rev](https://www.amazon.com/dp/B0BL6XM5RF)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Brick Road Gold Yellow Print Bucket Hat Fisherman Fishing Sun Cap for Adult Women Men Girl Boy Unisex**YETTA YANG**$13.02**106 rev1y ago](https://www.amazon.com/dp/B0DH4VQ8DV) [**5 Pcs Lion Costume Set Lion Ears Headband Tail Paw Gloves Nose Halloween Lion Cosplay Party Adult Dress Up Accessories**Eybila**$13.52**104 rev1y ago](https://www.amazon.com/dp/B0DFD2X234) [**YETTA YANG Brick Road Gold Yellow Halloween Hooded Robe Cloak for Women Holiday Party Hoodies Cape Men Cosplay Costumes**YETTA YANG**$19.28**60 rev1y ago](https://www.amazon.com/dp/B0DCVKT97Q) [**Croloose Yellow Brick Shirt Halloween Costume Cosplay Holiday Party Costume Adult Mens Womens Novelty T-Shirts(M)**Croloose**$14.03**21 rev2y ago](https://www.amazon.com/dp/B0D5LKZSXK) [**ReliBeauty Kids Girls Dirndl Dress Oktoberfest Costume German for Girls Blue & Pink 140**ReliBeauty**$35.66**87 rev2y ago](https://www.amazon.com/dp/B0CPSSTKMF)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**CANASOUR Flying Squirrel Halloween Costume Kids Girls Onesie Pajamas 5T**CANASOUR**$25.65**4.6★**▲ 470%**](https://www.amazon.com/dp/B07RHVR1J6) [**Fun Costumes Deluxe Plaid Munchkin Boys Costume - Shirt Shorts Leggings Wig and Shoe - Medium Multi-colored**Fun Costumes**$40.25**4.4★**▲ 453%**](https://www.amazon.com/dp/B0BS72L74N) [**CANASOUR Flying Squirrel Halloween Costume Kids Girls Onesie Pajamas 4T**CANASOUR**$34.98**4.6★**▲ 445%**](https://www.amazon.com/dp/B07RLQY3JK) [**Munchkin Shoes for Kids with Soft Vinyl Soles and Satin Uppers Medium**Fun Costumes**$9.35**3.9★**▲ 374%**](https://www.amazon.com/dp/B0043G8M0M) [**5 Pcs Lion Costume Set Lion Ears Headband Tail Paw Gloves Nose Halloween Lion Cosplay Party Adult Dress Up Accessories**Eybila**$13.52**4.4★**▲ 213%**](https://www.amazon.com/dp/B0DFD2X234)
**~~View all trending →~~**
## **What buyers say about yellow brick road costume**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Size-Overall**30%
*“Fit comfortably”*
**Value For Money**24%
*“But you definitely get what you pay for”*
**Quality-Overall**20%
*“Great product”*
**Ease Of Use**10%
*“Super easy costume”*
**Weight Light**4%
*“It is the perfect weight”*
**Color**4%
*“This is especially important if you're looking to purchase your exact school colors”*
**Material Quality**4%
*“This cape is made of very nice flowy material”*
### **What buyers complain about **
**Quality-Overall**33%
*“Cheap”*
**Size-Overall**25%
*“Hat too biggest”*
**Advertised Vs Actual Product**17%
*“Only one hat red color not accurate discription”*
**Value For Money**8%
*“Way to expensive for just to worn one time”*
**Design-Overall**3%
*“Amazing fabric, design of the pattern is all wrong”*
### **Top return reasons **
**Size-Overall**56%
**Length**10%
**Advertised Vs Actual Product**7%
**Quality-Overall**3%
**Value For Money**3%
**Thin**3%
**Material Quality**2%
**Color**2%
**Functionality-Overall**2%
**Defective Material/Parts**2%
## **Common questions**
- **Is yellow brick road costume profitable to sell on Amazon United States?**
- The niche generates $19K/yr across 35 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -28.6%. Flapen's verdict: Skip it (42/100).
- **How competitive is the yellow brick road costume niche?**
- 19 brands and 36 sellers compete. The top 5 products take 42% of clicks and top 5 brands hold 68% of demand.
- **What do buyers complain about in yellow brick road costume?**
- Top complaints mined from reviews: Quality-Overall, Size-Overall, Advertised Vs Actual Product. The return rate is 10.3% — above our launch gate.
- **What does it cost to enter the yellow brick road costume niche?**
- Listings span $6.60–$49.16; the average listing price is $25.55 (sweet spot $15–$100). The average incumbent carries 325 reviews — the moat a new listing must climb.
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