---
title: "Yellow Bikini — $152K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/clothing-shoes-jewelry/yellow-bikini"
last_updated: "2026-08-09T17:56:54.768Z"
locale: en
meta:
description: "Niche score 63/100 · $152K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 63/100 · $152K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Yellow Bikini — $152K/yr Amazon US Niche (2026) - Flapen"
---
# **yellow bikini**
**Worth a look**
Shows a fragmented shelf (top 5 take 17% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size 32Growth 92Conversion 7Competition 96Returns 0Price range 89Avg price 95Brand share 96Review moat 48Quality gap 82
**Competition**
**Incredible****17%**
top-5 click share — an open shelf
**Brand share**
**Incredible****34%**
top-5 brand share — no brand owns this niche
**Avg price**
**Incredible****$28.06**
avg listing price — sweet spot $15–$100
**Growth**
**Great****+103.3%**
90-day search growth — must beat 0% to launch
**Price range**
**Great****$11.05–$60.23**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Quality gap**
**Great****4.2★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Okay****1,704.02**
avg incumbent reviews — the moat a new listing must climb
**Market size**
**Okay****$152K**
$152K/yr · 1.0M searches
**Conversion**
**Bad****0.5%**
search→purchase rate — share of searches ending in a sale
**Returns**
**Bad****13.5%**
return rate — above 5% kills the launch gate
**Signals**[** Trending**](https://flapen.com/research/niches?market=us&signal=trending "Search growth > 100% (90d)") [** No Dominant Brand**](https://flapen.com/research/niches?market=us&signal=no_dominant_brand "Top brand's click share < 20%") [** High Returns**](https://flapen.com/research/niches?market=us&signal=high_returns "Return rate > 5%")
According to Flapen's Amazon United States niche tracking, yellow bikini is a $152K/yr Amazon United States market (1.0M searches/yr). The top 5 brands hold 34% of demand. Verdict: Worth a look — 63/100.
Data updated Jul 14, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **yellow bikini market data**
- **Units sold / yr**
- **5K–6K**
- avg 0–100/product
- **Revenue / yr**
- **$140K–$168K**
- units × avg price
- **Conversion rate**
- **0.5%**
- **Avg BSR**
- **#399**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **93%**
- **Out of stock**
- **2.2%**
- **Avg brand age**
- **32 months**
- **Avg seller age**
- **168 days**
## **Competition & brand share**
Clicks spread well past the top 5 (17% combined) — an open shelf where new products get seen.
**Brands**
**52 **▼falling
**Sellers**
**63**
**Top-5 brand share**
**34%**
Top 20: 78%
**Top-5 click share**
**17%**
Top 20: 38%
**Open market**
**61%**
- ZAFUL11% - MakeMeChic8% - Herseas6% - SOLY HUX5% - Zuvebamyo5% - Daci5%
## **Top yellow bikini search terms**
- **yellow bikini**266K/yr+87.2%0.4% conv. - **yellow swimsuits for women**162K/yr+109.5%0.2% conv. - **yellow bathing suit**110K/yr+198.0%0.3% conv. - **yellow swimsuit**81K/yr+103.2%0.2% conv. - **yellow bathing suits for women**89K/yr+36.1%0.2% conv. - **butter yellow bikini**43K/yr+105.6%0.5% conv. - **yellow bikini top**54K/yr+117.3%0.3% conv. - **butter yellow swimsuit**28K/yr+156.7%0.2% conv. - **yellow bikini set**26K/yr+157.3%0.4% conv. - **yellow bikini bottom**23K/yr+133.2%0.1% conv. [**All search terms **](https://flapen.com/research/us/clothing-shoes-jewelry/yellow-bikini/search-terms)
## **Top yellow bikini products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%2%$3K4%$6K6%$9K8%$12K1101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**MakeMeChic Womens Triangle Thong Bikini Sets Halter String High Cut Micro Swimsuit Bathing Suit Yellow Solid Small**MakeMeChic**$24.83**3.5★10 rev](https://www.amazon.com/dp/B0FZ98RGGR) [2**Light Yellow Women 3 Piece Swimsuits - Sexy Triangle Bikini Sets with Cover Up Halter String Tie Side Bathing Suits M**Daci**$25.58**4.7★420 rev](https://www.amazon.com/dp/B0FKN78DD4) [3**SOLY HUX Womens Halter String Bikini Sets High Cut Cheeky Thong Sexy Two Piece Swimsuits Bathing Suit Pure Yellow Small**SOLY HUX**$28.79**4.0★24 rev](https://www.amazon.com/dp/B0G1LDR985) [4**ANRABESS Womens Triangle Bikini Sets Sexy Halter String Two Piece Swimsuits Tie Lace Trim Bathing Suit Trendy Beach Swimwear Cream Medium**ANRABESS**$20.17**4.4★137 rev](https://www.amazon.com/dp/B0FTL68S4T) [5**Zuvebamyo Womens Triangle Bikini Sets Two Piece Double Straps Halter Swimsuit Tie Side String Cheeky Bathing Suits Yellow S**Zuvebamyo**$22.85**4.5★502 rev](https://www.amazon.com/dp/B0DQPZ6FS1)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**SUUKSESS Women Bandeau High Waisted Bikini Set Cheeky High Cut Two Piece Swimsuits Square Neck Color Block Bathing Suit (Light Yellow M)**SUUKSESS**$29.22**115 rev4mo ago](https://www.amazon.com/dp/B0GQSNHFFM) [**OYOANGLE Womens Tankini Swimsuits Textured Flowy Halter Bikini Set Tummy Control Modest Bathing Suits Yellow Large**OYOANGLE**$34.67**67 rev5mo ago](https://www.amazon.com/dp/B0GCHS12X7) [**ANRABESS Womens Triangle Bikini Sets Sexy Halter String Two Piece Swimsuits Tie Lace Trim Bathing Suit Trendy Beach Swimwear Cream Medium**ANRABESS**$20.17**137 rev6mo ago](https://www.amazon.com/dp/B0FTL68S4T) [**ZAFUL Womens Tie Back Padded High Cut Bralette Bikini Set Two Piece Swimsuit (1-Light Yellow191 S)**ZAFUL**$34.37**2,198 rev6mo ago](https://www.amazon.com/dp/B0GFLLYH3N) [**Fanuerg Womens Triangle Bikini Sets Halter String Two Piece Swimsuits High Cut Cheeky Bathing Suit Yellow Polka Dots 2026 XL**Fanuerg**$21.84**56 rev6mo ago](https://www.amazon.com/dp/B0GFJGKJVV)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**SUUKSESS Women Bandeau High Waisted Bikini Set Cheeky High Cut Two Piece Swimsuits Square Neck Color Block Bathing Suit (Light Yellow M)**SUUKSESS**$29.22**4.1★**▲ 19%**](https://www.amazon.com/dp/B0GQSNHFFM) [**MakeMeChic Womens Triangle Thong Bikini Sets Halter String High Cut Micro Swimsuit Bathing Suit Yellow Solid Small**MakeMeChic**$24.83**3.5★**▲ 18%**](https://www.amazon.com/dp/B0FZ98RGGR) [**WDIRARA Womens 3 Piece Bikini Set High Cut Halter Swimsuit with Long Sleeve Drawstring Cover Ups Yellow Medium**WDIRARA**$24.83**4.0★**▲ 17%**](https://www.amazon.com/dp/B0FBRKT542) [**OYOANGLE Womens Tankini Swimsuits Textured Flowy Halter Bikini Set Tummy Control Modest Bathing Suits Yellow Large**OYOANGLE**$34.67**4.0★**▲ 16%**](https://www.amazon.com/dp/B0GCHS12X7) [**Zonsaoja Women String Bikini Set Halter Side Tie Two Piece Swimsuit Triangle Bathing Suits Yellow S**Zonsaoja**$22.31**4.4★**▲ 16%**](https://www.amazon.com/dp/B0CNCRNZ5B)
**~~View all trending →~~**
## **What buyers say about yellow bikini**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Size-Overall**26%
*“fit like a glove”*
**Color**12%
*“The yellow is gorgeous”*
**Comfort-Overall**10%
*“Very comfortable”*
**Quality-Overall**8%
*“Cupshe is always good quality”*
**Shape/Style**6%
*“Very Flattering”*
**Material Quality**4%
*“The material is SO soft”*
**Advertised Vs Actual Product**4%
*“Exactly as described”*
**Soft Feel**2%
*“Its buttery soft and runs true to size”*
**Design-Overall**2%
*“The pattern design is so cute”*
**Value For Money**2%
*“Overall I would say it's worth the money”*
### **What buyers complain about **
**Size-Overall**30%
*“Was too small”*
**Color**8%
*“Color fades”*
**Shape/Style**8%
*“Hate the way my boobs looked”*
**Strap/String Quality**7%
*“Straps are missing”*
**Machine Wash Suitability**3%
*“cheap quality after 1 wash it started to fray”*
**Ease Of Use**3%
*“A bit cumbersome to put on”*
**Quality-Overall**2%
*“looks cheap”*
**Advertised Vs Actual Product**2%
*“Top slouches and dos not stay upright as pictured”*
**Functionality-Overall**2%
*“it didnt work for me”*
**Thickness**2%
*“not thick material”*
### **Top return reasons **
**Size-Overall**43%
**Chest Fit**18%
**Color**7%
**Waist Fit**6%
**Hip Fit**5%
**Shape/Style**4%
**Feet Fit**3%
**Material Quality**3%
**Advertised Vs Actual Product**2%
**Length**2%
## **Common questions**
- **Is yellow bikini profitable to sell on Amazon United States?**
- The niche generates $152K/yr across 152 tracked products. 17 of 78 products launched in the last 360 days are still selling. 90-day search growth is +103.3%. Flapen's verdict: Worth a look (63/100).
- **How competitive is the yellow bikini niche?**
- 52 brands and 63 sellers compete. The top 5 products take 17% of clicks and top 5 brands hold 34% of demand.
- **What do buyers complain about in yellow bikini?**
- Top complaints mined from reviews: Size-Overall, Color, Shape/Style. The return rate is 13.5% — above our launch gate.
- **What does it cost to enter the yellow bikini niche?**
- Listings span $11.05–$60.23; the average listing price is $28.06 (sweet spot $15–$100). The average incumbent carries 1,704 reviews — the moat a new listing must climb.
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