---
title: "Yamaka — $160K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/clothing-shoes-jewelry/yamaka"
last_updated: "2026-08-09T10:07:15.275Z"
locale: en
meta:
description: "Niche score 45/100 · $160K/yr market · 415K searches/yr · $20.45 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 45/100 · $160K/yr market · 415K searches/yr · $20.45 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Yamaka — $160K/yr Amazon US Niche (2026) - Flapen"
---
# **yamaka**
**Skip it**
Soft demand (-10.0% this quarter) — this niche doesn't clear our bar today.
Market size 34Growth 20Conversion 24Competition 79Returns 47Price range 46Avg price 89Brand share 39Review moat 89Quality gap 33
**Review moat**
**Great****222.74**
avg incumbent reviews — the moat a new listing must climb
**Avg price**
**Great****$20.45**
avg listing price — sweet spot $15–$100
**Competition**
**Great****36%**
top-5 click share — an open shelf
**Returns**
**Okay****3.3%**
return rate — above 5% kills the launch gate
**Price range**
**Okay****$7.74–$193.32**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Brand share**
**Okay****81%**
top-5 brand share — brands hold most of the demand
**Market size**
**Okay****$160K**
$160K/yr · 415K searches
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Conversion**
**Bad****1.9%**
search→purchase rate — share of searches ending in a sale
**Growth**
**Bad****-10.0%**
90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, yamaka is a $160K/yr Amazon United States market (415K searches/yr). The top 5 brands hold 81% of demand. Demand peaks in Dec. Verdict: Skip it — 45/100.
Data updated Jul 11, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **yamaka market data**
- **Units sold / yr**
- **13K–15K**
- avg 100–250/product
- **Revenue / yr**
- **$256K–$307K**
- units × avg price
- **Conversion rate**
- **1.9%**
- **Avg BSR**
- **#1,420**
- **Page quality**
- **0%**
- **Prime**
- **98%**
- **Sponsored**
- **87%**
- **Out of stock**
- **5.8%**
- **Avg brand age**
- **50 months**
- **Avg seller age**
- **185 days**
## **Competition & brand share**
Clicks spread well past the top 5 (36% combined) — an open shelf where new products get seen.
**Brands**
**15 **▼falling
**Sellers**
**22**
**Top-5 brand share**
**81%**
Top 20: 100%
**Top-5 click share**
**36%**
Top 20: 78%
**Open market**
**14%**
- Zion Judaica Ltd30% - JDPRO LAND25% - HolYudaica14% - Dress Up America6% - EMANUEL6% - iKippah5% - Open — no brand owns it (9 brands, 14%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -10.0% search growth over the last 90 days.
15K10KSpike '24Holiday '24Spike '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Dec · busiest ÷ quietest = 2.0×
[**Open Trend **](https://flapen.com/research/us/clothing-shoes-jewelry/yamaka/trend)
## **Top yamaka search terms**
- **yamaka**75K/yr+6.3%2.5% conv. - **kippah**78K/yr-9.1%1.4% conv. - **yamaka hat**39K/yr-9.7%1.6% conv. - **jewish hat**38K/yr-15.2%1.8% conv. - **kippah for men**42K/yr-17.3%1.8% conv. - **yarmulke**36K/yr-13.0%2.1% conv. - **jew hat**17K/yr-23.5%1.4% conv. - **kipa**9K/yr+67.8%1.0% conv. - **yarmulke for men**14K/yr-13.0%2.1% conv. - **yamica**8K/yr-5.1%2.4% conv. [**All search terms **](https://flapen.com/research/us/clothing-shoes-jewelry/yamaka/search-terms)
## **Top yamaka products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%3%$5K6%$10K9%$14K12%$19K1101001K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**JDPRO LAND Star of Israel Kippah Kipa 6.5Inch Jewish Yarmulke Beanies hat Skull Cap (US Alpha Medium Black)**JDPRO LAND**$10.42**4.4★26 rev](https://www.amazon.com/dp/B0FKSCKDQN) [2**Zion Judaica Deluxe Satin Kippah Black Yamaka 6.5 Mens & Kids Kippah Black Silk Yarmulke for Wedding Bar Mitzvah Bat Mitzva Bris Shul Shabbat Prayer Skullcaps**Zion Judaica Ltd**$9.16**4.5★800 rev](https://www.amazon.com/dp/B00IOXSY3A) [3**Trendy Black Genuine Suede Kippah with Hair Clip for Kids Men Kipa Skullcap Bulk Pack Kippot for Bar/Bat Mitzvah Chuppah Bris Teens Black Leather Kippahs Passover Seder Stylish Yamakah 1**Zion Judaica Ltd**$9.09**4.5★560 rev](https://www.amazon.com/dp/B00LBEB3PA) [4**HolYudaica Pack of 5-Pcs - Hq Mix Colors Handmade Knitted Kippah for Men Boys and Kids Yamaka Hat from Israel - Kippot Bulk (Mix Lines 17CM Flat)**HolYudaica**$31.84**4.7★199 rev](https://www.amazon.com/dp/B07ZN7JJ51) [5**Zion Judaica Star of David Knit Kippah Quality Weaved Kippot Silver Magen David Yarmulke Symbolic Yamak with Silver Trim Knitted Kipah Srugah Embroidered Hexagram**Zion Judaica Ltd**$11.33**4.5★807 rev](https://www.amazon.com/dp/B093QLKWKZ)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Black Kippah with Clip Yamaka kip Hat Jewish Head Covering Kippot Kipa Skullcaps Wedding Souvenirs Ceremony Yarmulkes**Generic**$8.83**35 rev11mo ago](https://www.amazon.com/dp/B0FLG8PFWG) [**EMANUEL Yair Premium Kippah for Men and Women Embroidered Silk Yarmulke | Oriental Embroidery Design (Silver YME-18S)**EMANUEL**$17.76**87 rev3y ago](https://www.amazon.com/dp/B0BJV1BWL1) [**Yamakopter | The Original Novelty Kippah with a Spinning Propeller the Perfect Jewish Gift for Hanukkah and More (Rainbow)**Yamakopter**$25.11**69 rev3y ago](https://www.amazon.com/dp/B0BGDVLQ4M) [**Ateret Judaica Yarmulke for Men & Boys - 10-Pack Satin Kippah Cap Size 19 cm Jewish Yamaka Hat Black**Ateret Judaica**$24.53**35 rev5y ago](https://www.amazon.com/dp/B0977BM9Y7) [**Zion Judaica Star of David Knit Kippah Quality Weaved Kippot Silver Magen David Yarmulke Symbolic Yamak with Silver Trim Knitted Kipah Srugah Embroidered Hexagram**Zion Judaica Ltd**$11.33**807 rev5y ago](https://www.amazon.com/dp/B093QLKWKZ)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**JDPRO LAND Star of Israel Kippah Kipa 6.5Inch Jewish Yarmulke Beanies hat Skull Cap (US Alpha Medium Navy Blue)**JDPRO LAND**$10.30**4.4★**▲ 111%**](https://www.amazon.com/dp/B0FKSVWQ4F) [**Jewish Hat Kippah Skull Cap Linen Yarmulke Head Covering Multiple Colors Available (Black)**JDPRO LAND**$10.26**4.7★**▲ 108%**](https://www.amazon.com/dp/B0GBFWBKXF) [**HolYudaica Pack of 10-Pcs Hq 20cm Satin Kippah with Silver/Gold String+Star of David for Men & Boys Yamaka Hat from Israel Kippot Bulk (White Blue)**HolYudaica**$30.12**4.6★**▲ 104%**](https://www.amazon.com/dp/B09J536P3C) [**HolYudaica Hand Made 100% Cotton DMC Hand Knitted Kippah Hat Designed in Israel Yamaka Jewish Hats for Men Yarmulke Hat (Black Blue 19cm-7.5inch-Flat)**HolYudaica**$29.40**4.7★**▲ 96%**](https://www.amazon.com/dp/B082D68SJ1) [**Zion Judaica Black Synagogue Kippah Deluxe Linen Rosh Hashunah Prayer Yamulkah Temple Kippot Hat Bat Mitzvah Yamakas Chupah Kipa Jewish Wedding Skullcaps Bris Yom Kippor High Holidays Yarmulke 60 BK**Zion Judaica Ltd**$193.32**4.5★**▲ 93%**](https://www.amazon.com/dp/B07T32SFNF)
**~~View all trending →~~**
## **What buyers say about yamaka**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**29%
*“High quality and clearly made by hand”*
**Size-Overall**13%
*“Fits perfectly”*
**Value For Money**7%
*“the price is great”*
**Durability**6%
*“Durable”*
**Design-Overall**6%
*“The simple black design is versatile”*
**Comfort-Overall**6%
*“Perfect Fit and Super Comfortable”*
**Advertised Vs Actual Product**5%
*“works exactly as expected”*
**Material Quality**4%
*“The material is linen”*
**Color**4%
*“Stunning color, made well”*
**Stitch/Finish/Polish**3%
*“It feels well made, and the stitching and overall construction seem solid”*
### **What buyers complain about **
**Size-Overall**21%
*“Comically Small”*
**Stitch/Finish/Polish**17%
*“the embroidery is also very low quality”*
**Value For Money**13%
*“not at $32”*
**Advertised Vs Actual Product**7%
*“it did not include a clip as described”*
**Color**7%
*“So now its off color”*
**Material Quality**4%
*“Small size and low quality suede”*
**Weight Heavy**3%
*“It feels slightly heavier than any of the others”*
**Thickness**2%
*“It is thick”*
**Durability**2%
*“The only bad thing is it fades quickly”*
**Hard Feel**2%
*“The surface is very rough”*
### **Top return reasons **
**Size-Overall**57%
**Material Quality**6%
**Color**6%
**Length**5%
**Advertised Vs Actual Product**5%
**Quality-Overall**4%
**Shape/Style**4%
**Stitch/Finish/Polish**2%
**Thickness**1%
**Value For Money**1%
## **Common questions**
- **Is yamaka profitable to sell on Amazon United States?**
- The niche generates $160K/yr across 53 tracked products. 0 of 6 products launched in the last 360 days are still selling. 90-day search growth is -10.0%. Flapen's verdict: Skip it (45/100).
- **How competitive is the yamaka niche?**
- 15 brands and 22 sellers compete. The top 5 products take 36% of clicks and top 5 brands hold 81% of demand.
- **What do buyers complain about in yamaka?**
- Top complaints mined from reviews: Size-Overall, Stitch/Finish/Polish, Value For Money. The return rate is 3.3%.
- **When does demand for yamaka peak?**
- Demand peaks in Dec; the busiest month runs 2.0× the quietest.
- **What does it cost to enter the yamaka niche?**
- Listings span $7.74–$193.32; the average listing price is $20.45 (sweet spot $15–$100). The average incumbent carries 223 reviews — the moat a new listing must climb.
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