---
title: "Xo Necklace the Weeknd — $24K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/clothing-shoes-jewelry/xo-necklace-the-weeknd"
last_updated: "2026-08-09T07:29:14.891Z"
locale: en
meta:
description: "Niche score 38/100 · $24K/yr market · 91K searches/yr · $14.73 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 38/100 · $24K/yr market · 91K searches/yr · $14.73 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Xo Necklace the Weeknd — $24K/yr Amazon US Niche (2026) - Flapen"
---
# **xo necklace the weeknd**
**Skip it**
A small market ($24K/yr) — this niche doesn't clear our bar today.
Market size 6Growth 24Conversion 23Competition 33Returns 25Price range 76Avg price 73Brand share 44Review moat 95Quality gap 76
**Review moat**
**Incredible****94.61**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Great****4.3★**
avg incumbent rating — lower means beatable quality
**Price range**
**Great****$6.92–$40.89**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Avg price**
**Good****$14.73**
avg listing price — sweet spot $15–$100
**Brand share**
**Okay****79%**
top-5 brand share — brands hold most of the demand
**Competition**
**Okay****65%**
top-5 click share — leaders hold, buyers still browse
**Returns**
**Okay****5.0%**
return rate — above 5% kills the launch gate
**Growth**
**Bad****-1.9%**
90-day search growth — must beat 0% to launch
**Conversion**
**Bad****1.8%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Bad****$24K**
$24K/yr · 91K searches
**Signals**[** Low Review Barrier**](https://flapen.com/research/niches?market=us&signal=low_review_barrier "Top brand's reviews < 500")
According to Flapen's Amazon United States niche tracking, xo necklace the weeknd is a $24K/yr Amazon United States market (91K searches/yr). The top 5 brands hold 79% of demand. Demand peaks in Jun–Jul–Aug. Verdict: Skip it — 38/100.
Data updated Jul 22, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **xo necklace the weeknd market data**
- **Units sold / yr**
- **3K–4K**
- avg 100–250/product
- **Revenue / yr**
- **$44K–$59K**
- units × avg price
- **Conversion rate**
- **1.8%**
- **Avg BSR**
- **#18,574**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **83%**
- **Out of stock**
- **11.3%**
- **Avg brand age**
- **39 months**
- **Avg seller age**
- **192 days**
## **Competition & brand share**
The top 5 products take 65% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**12 **▼falling
**Sellers**
**17**
**Top-5 brand share**
**79%**
Top 20: 100%
**Top-5 click share**
**65%**
Top 20: 100%
**Open market**
**17%**
- 17VKL28% - Goldegg25% - Generic16% - CLOORDE6% - ZenVib5% - Bling Bling NY4% - Open — no brand owns it (6 brands, 17%)
## **Demand & seasonality**
Weekly Amazon search volume, last 60 weeks — -1.9% search growth over the last 90 days.
15K10KSpike '25Holiday '25 seasonJunJulAugSepOctNovDecJanFebMarAprMayJunJul
Peak months: Jun, Jul, Aug · busiest ÷ quietest = 14.4×
[**Open Trend **](https://flapen.com/research/us/clothing-shoes-jewelry/xo-necklace-the-weeknd/trend)
## **Top xo necklace the weeknd search terms**
- **xo necklace**25K/yr-19.0%1.9% conv. - **xo necklace the weeknd**37K/yr+56.1%1.2% conv. - **xo chain**10K/yr-7.1%2.1% conv. - **the weeknd jewelry**6K/yr+17.4%0.3% conv. - **the weeknd necklace**4K/yr+5.3%2.1% conv. - **xo chain the weeknd**4K/yr+7.8%2.2% conv. - **the weeknd xo necklace**2K/yr+40.2%1.1% conv. - **xo jewelry**2K/yr-44.4%0.0% conv. [**All search terms **](https://flapen.com/research/us/clothing-shoes-jewelry/xo-necklace-the-weeknd/search-terms)
## **Top xo necklace the weeknd products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$2K20%$5K30%$7K40%$10K1101001K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 18 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Goldegg XO Necklace High Hip Hop XO Letter Pendant Necklaces For Women Men Fashion Cubic Zirconia Necklace Accessories Creative Gift(Gold)**Goldegg**$10.40**4.2★24 rev](https://www.amazon.com/dp/B0FN4H8KZ8) [2**17VKL New 2026 Unise High Hip Hop XO Letter Pendant Necklace for Women Men Iced Out Letter Jewelry Lovers Pendant Fashion Trendy Accessories Creative Gift (Silver)**17VKL**$9.96**4.7★82 rev](https://www.amazon.com/dp/B0FC2QCWZ9) [3**17VKL New 2026 Unise High Hip Hop XO Letter Pendant Necklace for Women Men Iced Out Letter Jewelry Lovers Pendant Fashion Trendy Accessories Creative Gift (Gold)**17VKL**$9.72**4.7★82 rev](https://www.amazon.com/dp/B0FC2Q23ZF) [4**XO Stainless Steel Pendant Necklace Silver Chain Minimalist Style Rapper Necklace for Men and Women**Generic**$20.60**4.6★3 rev](https://www.amazon.com/dp/B0GD94CC81) [5**CLOORDE XO Necklaces Set for Men Women Trendy Glitter Gold XO Pendant Necklaces Sparkly Rhinestone Silver XO Neck Chains Street Hip-Hop Rock Neck Jewelry Accessories Gifts**CLOORDE**$11.59**4.7★5 rev](https://www.amazon.com/dp/B0FBWSDLC7)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**XO Stainless Steel Pendant Necklace Silver Chain Minimalist Style Rapper Necklace for Men and Women**Generic**$20.60**3 rev6mo ago](https://www.amazon.com/dp/B0GD94CC81) [**High Hip Hop XO Letter Pendant Necklace for Women Men Fashion xo chain the weekend accessories dainty Cubic Zirconia gold and silver Pendant Necklace Gift Jewelry for Rock Rapper Fans (silver)**Generic**$6.92**1 rev10mo ago](https://www.amazon.com/dp/B0FQCJ8VG7) [**High Hip Hop XO Letter Pendant Necklace for Women Men Fashion xo chain the weekend accessories dainty Cubic Zirconia gold and silver Pendant Necklace Gift Jewelry for Rock Rapper Fans (gold)**Generic**$7.53**1 rev10mo ago](https://www.amazon.com/dp/B0FQCP962Y) [**Goldegg XO Necklace High Hip Hop XO Letter Pendant Necklaces For Women Men Fashion Cubic Zirconia Necklace Accessories Creative Gift(Gold)**Goldegg**$10.40**24 rev11mo ago](https://www.amazon.com/dp/B0FN4H8KZ8) [**APIUWOXE Unisex Hip Hop XO Letter Pendant Necklace for Women & Men Fashion Cubic Zirconia Exaggerated Hip Hop Rock Trendy Gift Creative Jewelry Silver**APIUWOXE**$10.54**9 rev12mo ago](https://www.amazon.com/dp/B0FJS1ZKYF)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Bling Bling NY NEW Womens Classic 11mm Width XOXO Stampato Hugs And Kisses Necklace Bracelet Jewelry Set ANTI-TARNISH 18/20 inches (Silver Gold Tri-Color Two Tone)**Bling Bling NY**$40.89**3.8★**▲ 456%**](https://www.amazon.com/dp/B073JTTJSX) [**925 Sterling Silver High Polish XO Charm Hugs and Kisses Pendant Necklace 20**Claddagh Gold**$40.65**3.7★**▲ 325%**](https://www.amazon.com/dp/B00I842UIA) [**XO Stainless Steel Pendant Necklace Silver Chain Minimalist Style Rapper Necklace for Men and Women**Generic**$20.60**4.6★**▲ 309%**](https://www.amazon.com/dp/B0GD94CC81) [**High Hip Hop XO Letter Pendant Necklace for Women Men Fashion xo chain the weekend accessories dainty Cubic Zirconia gold and silver Pendant Necklace Gift Jewelry for Rock Rapper Fans (silver)**Generic**$6.92**5.0★**▲ 301%**](https://www.amazon.com/dp/B0FQCJ8VG7) [**SYHOL Gold Jewelry Sets for Women 18K Gold Filled Jewelry Necklace Set Wedding Bridal Fashion Jewelry Sets Women Accessories Bracelets Earrings and Rings Sweetheart Gifts (GX0033)**SYHOL**$22.88**4.3★**▲ 223%**](https://www.amazon.com/dp/B0BNM5TWF7)
**~~View all trending →~~**
## **What buyers say about xo necklace the weeknd**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**22%
*“Beautiful, good quality”*
**Size-Overall**14%
*“fits well”*
**Brightness/Shine/Glow**10%
*“also its so shiny”*
**Strength**8%
*“is sturdy”*
**Comfort-Overall**8%
*“it is very comfortable”*
**Value For Money**7%
*“super cheap especially for this”*
**Embellishment/Embroidery Quality**7%
*“Beautiful jewelry”*
**Weight Light**6%
*“sparkles really nice as well super lightweight”*
**Durability**6%
*“9 months and still going strong”*
**Metal Authenticity**3%
*“It looks like real silver and good quality”*
### **What buyers complain about **
**Durability**43%
*“Broke next day”*
**Color**21%
*“turns color fast”*
**Gap/Hole**14%
*“Bracelet wont stay on bc it repeatedly falls out of its hole”*
**Quality-Overall**14%
*“Cheap quality, turns color fast”*
**Strength**7%
*“Flimsy”*
### **Top return reasons **
**Size-Overall**30%
**Quality-Overall**13%
**Advertised Vs Actual Product**7%
**Defective Material/Parts**6%
**Chain/Key Quality**6%
**Wrist Fit**6%
**Material Quality**5%
**Neck Fit**4%
**Functionality-Overall**3%
**Value For Money**3%
## **Common questions**
- **Is xo necklace the weeknd profitable to sell on Amazon United States?**
- The niche generates $24K/yr across 18 tracked products. 0 of 5 products launched in the last 360 days are still selling. 90-day search growth is -1.9%. Flapen's verdict: Skip it (38/100).
- **How competitive is the xo necklace the weeknd niche?**
- 12 brands and 17 sellers compete. The top 5 products take 65% of clicks and top 5 brands hold 79% of demand.
- **What do buyers complain about in xo necklace the weeknd?**
- Top complaints mined from reviews: Durability, Color, Gap/Hole. The return rate is 5.0%.
- **When does demand for xo necklace the weeknd peak?**
- Demand peaks in Jun–Jul–Aug; the busiest month runs 14.4× the quietest.
- **What does it cost to enter the xo necklace the weeknd niche?**
- Listings span $6.92–$40.89; the average listing price is $14.73 (sweet spot $15–$100). The average incumbent carries 95 reviews — the moat a new listing must climb.
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