---
title: "Wrangler — $1.3M/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/clothing-shoes-jewelry/wrangler"
last_updated: "2026-08-09T05:34:39.380Z"
locale: en
meta:
description: "Niche score 51/100 · $1.3M/yr market · 6.8M searches/yr · $39.46 avg price. Weak search conversion (0.5%) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 51/100 · $1.3M/yr market · 6.8M searches/yr · $39.46 avg price. Weak search conversion (0.5%) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Wrangler — $1.3M/yr Amazon US Niche (2026) - Flapen"
---
# **wrangler**
**Worth a look**
Shows a fragmented shelf (top 5 take 13% of clicks), but weak search conversion (0.5%) keeps it on the watch list.
Market size 82Growth 18Conversion 6Competition 97Returns 6Price range 67Avg price 95Brand share 53Review moat 16Quality gap 57
**Competition**
**Incredible****13%**
top-5 click share — an open shelf
**Avg price**
**Incredible****$39.46**
avg listing price — sweet spot $15–$100
**Market size**
**Great****$1.3M**
$1.3M/yr · 6.8M searches
**Price range**
**Good****$13.75–$141.39**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Brand share**
**Good****73%**
top-5 brand share — brands hold most of the demand
**Growth**
**Bad****-14.3%**
90-day search growth — must beat 0% to launch
**Review moat**
**Bad****21,244.47**
avg incumbent reviews — the moat a new listing must climb
**Conversion**
**Bad****0.5%**
search→purchase rate — share of searches ending in a sale
**Returns**
**Bad****10.4%**
return rate — above 5% kills the launch gate
**Signals**[** High Returns**](https://flapen.com/research/niches?market=us&signal=high_returns "Return rate > 5%")
According to Flapen's Amazon United States niche tracking, wrangler is a $1.3M/yr Amazon United States market (6.8M searches/yr). The top 5 brands hold 73% of demand. Demand peaks in Jan–Dec. Verdict: Worth a look — 51/100.
Data updated Jul 20, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **wrangler market data**
- **Units sold / yr**
- **40K–50K**
- avg 100–250/product
- **Revenue / yr**
- **$1.6M–$2.0M**
- units × avg price
- **Conversion rate**
- **0.5%**
- **Avg BSR**
- **#223**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **91%**
- **Out of stock**
- **1.1%**
- **Avg brand age**
- **45 months**
- **Avg seller age**
- **147 days**
## **Competition & brand share**
Clicks spread well past the top 5 (13% combined) — an open shelf where new products get seen.
**Brands**
**27 **▲rising
**Sellers**
**63**
**Top-5 brand share**
**73%**
Top 20: 98%
**Top-5 click share**
**13%**
Top 20: 35%
**Open market**
**23%**
- Levi's37% - Amazon Essentials21% - Wrangler6% - Wrangler Authentics5% - ARIAT4% - Lucky Brand4%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -14.3% search growth over the last 90 days.
250K150KSpike '24Holiday '24Prime Day '25Spike '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Jan, Dec · busiest ÷ quietest = 4.0×
[**Open Trend **](https://flapen.com/research/us/clothing-shoes-jewelry/wrangler/trend)
## **Top wrangler search terms**
- **wrangler**1.1M/yr-0.4%0.0% conv. - **levis 505 mens jeans**643K/yr-16.7%0.3% conv. - **levis 501 mens jeans**462K/yr-10.1%0.1% conv. - **levis 501**484K/yr-11.9%0.1% conv. - **lee extreme motion jeans for men**521K/yr-30.6%0.1% conv. - **bootcut jeans for men**365K/yr-4.2%0.1% conv. - **levis 511 jeans for men**394K/yr-24.2%0.1% conv. - **501 levis jeans for men**357K/yr-21.3%0.2% conv. - **mens bootcut jeans**339K/yr-17.6%0.1% conv. - **skinny jeans men**259K/yr-18.3%0.1% conv. [**All search terms **](https://flapen.com/research/us/clothing-shoes-jewelry/wrangler/search-terms)
## **Top wrangler products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%2%$25K4%$51K6%$76K8%$101K1101001K10K100K1.0M Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Levis Mens 501 Original Fit Jeans (Also Available in Big & Tall) Dark Stonewash 32W x 32L**Levi's**$46.89**4.5★120,217 rev](https://www.amazon.com/dp/B001H0FX22) [2**ARIAT Mens M2 Relaxed Stretch Legacy Boot Cut Jean Brandon 32W x 32L**ARIAT**$63.04**4.6★2,505 rev](https://www.amazon.com/dp/B073QX15RP) [3**Levis Mens 505 Regular Fit Jeans (Also Available in Big & Tall) Medium Stonewash 34W x 32L**Levi's**$37.04**4.5★30,118 rev](https://www.amazon.com/dp/B0018QS5HU) [4**Wrangler Authentics Mens Relaxed Fit Boot Cut Jean Riptide 32W x 30L**Wrangler Authentics**$28.67**4.4★27,242 rev](https://www.amazon.com/dp/B07HNXX2SL) [5**Wrangler WranglermensRetro Relaxed Fit Boot Cut Jean**Wrangler**$40.58**4.4★8,649 rev](https://www.amazon.com/dp/B07MWSDT1C)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Mens Bootcut Fit Jeans Headlands 33W x 30L**Levi Strauss Signature Gold**$27.19**16,812 rev3w ago](https://www.amazon.com/dp/B073V3SVMM) [**Wrangler Authentics Mens Relaxed Fit Boot Cut Jean Riptide 32W x 30L**Wrangler Authentics**$28.67**27,242 rev3mo ago](https://www.amazon.com/dp/B07HNXX2SL) [**Amazon Essentials Mens Low Stretch Slim-Fit Bootcut Jeans Stone Medium Wash 36W x 32L**Amazon Essentials**$25.63**160 rev5mo ago](https://www.amazon.com/dp/B0F7N7DL72) [**Levis Mens 501 Original Jeans Brightside 34**Levi's**$112.30**0 rev6mo ago](https://www.amazon.com/dp/B0G4NFQ32T) [**Levis Mens 501 Relaxed Jeans Free Day 32**Levi's**$102.19**3 rev8mo ago](https://www.amazon.com/dp/B0G2L5W4T7)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Levis Mens 501 Original Jeans Brightside 34**Levi's**$112.30**0.0★**▲ 64%**](https://www.amazon.com/dp/B0G4NFQ32T) [**Levis Mens 505 Regular All My Days Selvedge 31 X 32**Levi's**$131.84**4.3★**▲ 63%**](https://www.amazon.com/dp/B0D3Y4YCTH) [**Levis Mens 501 Relaxed Jeans Free Day 32**Levi's**$102.19**5.0★**▲ 63%**](https://www.amazon.com/dp/B0G2L5W4T7) [**Levis Mens 501 Relaxed Jeans Black Ash Selvedge 34**Levi's**$134.83**5.0★**▲ 63%**](https://www.amazon.com/dp/B0G2L6QJDG) [**Lee Mens Extreme Motion Straight Taper Jean Maddox 38W x 32L**Lee**$33.93**4.6★**▲ 60%**](https://www.amazon.com/dp/B071R2KZJ8)
**~~View all trending →~~**
## **What buyers say about wrangler**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Size-Overall**25%
*“Fit Good”*
**Quality-Overall**18%
*“attractive tote that feels high quality”*
**Value For Money**11%
*“Good buy”*
**Comfort-Overall**7%
*“They are very comfortable”*
**Advertised Vs Actual Product**5%
*“As Advertised”*
**Leather Quality**3%
*“Sturdy Leather”*
**Material Quality**3%
*“Good material”*
**Color**3%
*“Color is amazing”*
**Strength**2%
*“It is made sturdy”*
**Durability**2%
*“Durable and Comfortable”*
### **What buyers complain about **
**Size-Overall**29%
*“Way too tight”*
**Quality-Overall**13%
*“Cheaply made”*
**Durability**8%
*“Falls apart”*
**Color**4%
*“It is all black”*
**Value For Money**3%
*“lived-in feel that looks much more expensive than the actual price tag”*
**Stitch/Finish/Polish**3%
*“The stitching came out”*
**Waist Fit**2%
*“was definitely a little tighter in waist”*
**Pockets/Compartments**2%
*“Pocket on one was sewn to itself”*
**Thin**2%
*“Not slim”*
**Advertised Vs Actual Product**2%
*“I just don't appreciate the false advertisement”*
### **Top return reasons **
**Size-Overall**42%
**Waist Fit**23%
**Length**8%
**Inseam Fit**6%
**Thigh Fit**6%
**Color**3%
**Advertised Vs Actual Product**2%
**Hip Fit**2%
**Material Quality**1%
**Shape/Style**1%
## **Common questions**
- **Is wrangler profitable to sell on Amazon United States?**
- The niche generates $1.3M/yr across 174 tracked products. 12 of 62 products launched in the last 360 days are still selling. 90-day search growth is -14.3%. Flapen's verdict: Worth a look (51/100).
- **How competitive is the wrangler niche?**
- 27 brands and 63 sellers compete. The top 5 products take 13% of clicks and top 5 brands hold 73% of demand.
- **What do buyers complain about in wrangler?**
- Top complaints mined from reviews: Size-Overall, Quality-Overall, Durability. The return rate is 10.4% — above our launch gate.
- **When does demand for wrangler peak?**
- Demand peaks in Jan–Dec; the busiest month runs 4.0× the quietest.
- **What does it cost to enter the wrangler niche?**
- Listings span $13.75–$141.39; the average listing price is $39.46 (sweet spot $15–$100). The average incumbent carries 21,244 reviews — the moat a new listing must climb.
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