---
title: "womens shorts — $4.7M/yr Amazon United States Niche, Score 71/100 - Flapen"
canonical_url: "https://flapen.com/research/us/clothing-shoes-jewelry/womens-shorts"
last_updated: "2026-07-20T17:27:27.790Z"
locale: en
meta:
description: "womens shorts shows a $4.7M/yr market, but a failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:description": "womens shorts shows a $4.7M/yr market, but a failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:title": "womens shorts — $4.7M/yr Amazon United States Niche, Score 71/100 - Flapen"
---
# **womens shorts**
**Worth a look**
Shows a $4.7M/yr market, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size 97Growth 95Conversion 6Competition 97Returns 17Price range 76Avg price 90Brand share 96Review moat 25Quality gap 67
**Market size**
**Incredible****$4.7M**
$4.7M/yr · 45.7M searches
**Competition**
**Incredible****13%**
top-5 click share — an open shelf
**Brand share**
**Incredible****29%**
top-5 brand share — no brand owns this niche
**Growth**
**Incredible****+111.4%**
90-day search growth — must beat 0% to launch
**Avg price**
**Great****$20.83**
avg listing price — sweet spot $15–$100
**Price range**
**Great****$6.71–$40.94**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Quality gap**
**Good****4.3★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Bad****4,003.8**
avg incumbent reviews — the moat a new listing must climb
**Returns**
**Bad****8.0%**
return rate — above 6% kills the launch gate
**Conversion**
**Bad****0.5%**
search→purchase rate — share of searches ending in a sale
According to Flapen's Amazon United States niche tracking, womens shorts is a $4.7M/yr Amazon United States market (45.7M searches/yr). The top 5 brands hold 29% of demand. Demand peaks in May–Jun–Jul. Verdict: Worth a look — 71/100.
Data updated Jul 12, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **Market data**
- **Units sold / yr**
- **200K–250K**
- avg 1,000–1,250/product
- **Revenue / yr**
- **$4.2M–$5.2M**
- units × avg price
- **Launch success**
- **92%**
- 45 of 49 new (360d)
- **Conversion rate**
- **0.5%**
- **Avg BSR**
- **#376**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **98%**
- **Out of stock**
- **0.1%**
- **Avg brand age**
- **40 months**
- **Avg seller age**
- **132 days**
## **Competition**
Clicks spread well past the top 5 (13% combined) — an open shelf where new products get seen.
**Brands**
**96 **▲rising
**Sellers**
**115**
**Top-5 brand share**
**29%**
Top 20: 59%
**Top-5 click share**
**13%**
Top 20: 32%
**Open market**
**68%**
- ANRABESS8% - Amazon Essentials7% - BMJL7% - CE' CERDR4% - Leafigure3% - IWD3%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +111.4% search growth over the last 90 days.
2.5M1.5MSpike '25Prime Day '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: May, Jun, Jul · busiest ÷ quietest = 4.7×
[**Open Trend **](https://flapen.com/research/us/clothing-shoes-jewelry/womens-shorts/trend)
## **Product shelf**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%1%$47K2%$93K3%$140K4%$187K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 215 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**CE CERDR Womens Athletic Workout Short High Waisted Elastic Running Shorts with Pockets for Gym Casual**CE' CERDR**$31.44**4.6★653 rev](https://www.amazon.com/dp/B0F5431QF2) [2**BMJL Womens Athletic Shorts High Waisted Running Short Pocket 2.5 Sporty Shorts Gym Elastic Workout Shorts(M Black)**BMJL**$19.92**4.4★12,803 rev](https://www.amazon.com/dp/B09MKNL9M3) [3**Leafigure 2 Pack Womens Biker Shorts with Pockets High Waisted Tummy Control Yoga Shorts for Women Running Gym and Workout Black L-XL**Leafigure**$9.51**4.5★6,272 rev](https://www.amazon.com/dp/B0DNMJ694B) [4**Wielsscca Womens Drawstring Shorts Trendy Summer Elastic Waist Cute Casual Cotton Lightweight with Pockets Q-Dark Grey M**Wielsscca**$17.71**4.1★2,395 rev](https://www.amazon.com/dp/B0C1JN6PR1) [5**Dalavch 4 Pack Womens Summer Sweat Shorts Cotton Comfy Drawstring Shorts for Casual Lounge Sport Athletic with Pockets 2 Black 1 Pitch Blue 1 Heather Grey X-Large**Dalavch**$32.78**4.3★502 rev](https://www.amazon.com/dp/B0DSFMDM7Z)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**CAMPSNAIL Athletic Shorts for Women - Workout Casual High Waisted Black Sweat Shorts Comfy for Running Gym Lounge Summer**CAMPSNAIL**$12.89**98 rev4mo ago](https://www.amazon.com/dp/B0GK26HZMZ) [**Sidefeel Womens Jean Shorts High Waisted Casual Stretchy Side Seam Denim Shorts Size 8 Blue**Sidefeel**$23.10**102 rev4mo ago](https://www.amazon.com/dp/B0GHYKZNY4) [**GAYHAY Running Shorts for Women - Athletic Quick Dry Sports Womens Shorts High Waisted Gym Workout Black Shorts with Pockets**GAYHAY**$10.07**194 rev4mo ago](https://www.amazon.com/dp/B0GJ6888PX) [**Amazon Essentials Mens Rigid Relaxed-Fit Jean Shorts Vintage Blue 34**Amazon Essentials**$22.66**238 rev4mo ago](https://www.amazon.com/dp/B0F7N74Q77) [**Amazon Essentials Mens Rigid Relaxed-Fit Jean Shorts Stone Medium Wash 34**Amazon Essentials**$23.90**238 rev4mo ago](https://www.amazon.com/dp/B0F7MRW41K)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**BMJL Womens Athletic Shorts 5 Inseam High Waist Tummy Control Running Shorts with 2 Zipper Pockets Lightweight Dolphin Hem Workout Shorts(Large Black)**BMJL**$18.43**4.2★**▲ 25%**](https://www.amazon.com/dp/B0G1S4RMPW) [**Amazon Essentials Mens Rigid Relaxed-Fit Jean Shorts Vintage Blue 34**Amazon Essentials**$22.66**4.4★**▲ 24%**](https://www.amazon.com/dp/B0F7N74Q77) [**IWD Low Rise Jean Shorts for Women Y2k Stretchy Mini Denim Shorts 2026 Summer Trendy Micro Jorts Country Concert Outfits (Dark Blue Medium)**IWD**$21.24**4.3★**▲ 24%**](https://www.amazon.com/dp/B0FWD6CRL4) [**Amazon Essentials Mens Rigid Relaxed-Fit Jean Shorts Vintage Blue 40**Amazon Essentials**$22.71**4.4★**▲ 24%**](https://www.amazon.com/dp/B0F7N7DL6Y) [**Amazon Essentials Mens Heavyweight Stretch Straight-Fit Jean Shorts Authentic Medium Wash 32**Amazon Essentials**$22.64**4.3★**▲ 23%**](https://www.amazon.com/dp/B0F7MYM9J1)
**~~View all trending →~~**
## **Reviews**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Size-Overall**24%
*“Fits as expected”*
**Comfort-Overall**19%
*“These are comfortable shorts”*
**Soft Feel**7%
*“Buttery Soft”*
**Quality-Overall**5%
*“Great quality and perfect fir”*
**Pockets/Compartments**4%
*“Pockets are very convenient”*
**Value For Money**4%
*“Decent price”*
**Color**4%
*“color is accurate”*
**Stretchability/Expandability/Elasticity**4%
*“Just enough stretch”*
**Material Quality**3%
*“durable material”*
**Exercise/Sports Suitability**2%
*“Great workout shorts”*
### **What buyers complain about **
**Size-Overall**25%
*“Too short”*
**Material Quality**5%
*“thin material”*
**Thickness**4%
*“Way to thin of material”*
**Quality-Overall**4%
*“Low quality”*
**Transparency**3%
*“Transparent”*
**Waist Fit**2%
*“Too small in waist”*
**Stretchability/Expandability/Elasticity**2%
*“No stretch”*
**Color**2%
*“Color darker than expected”*
**Thigh Fit**2%
*“Tighter than I expected around the thigh”*
**Smell**2%
*“harsh odor to it”*
### **Top return reasons **
**Size-Overall**51%
**Waist Fit**12%
**Length**9%
**Thigh Fit**5%
**Material Quality**4%
**Hip Fit**3%
**Inseam Fit**3%
**Advertised Vs Actual Product**2%
**Shape/Style**2%
**Thin**2%
## **Common questions**
- **Is womens shorts profitable to sell on Amazon United States?**
- The niche generates $4.7M/yr across 215 tracked products. 45 of 49 products launched in the last 360 days are still selling. 90-day search growth is +111.4%. Flapen's verdict: Worth a look (71/100).
- **How competitive is the womens shorts niche?**
- 96 brands and 115 sellers compete. The top 5 products take 13% of clicks and top 5 brands hold 29% of demand.
- **What do buyers complain about in womens shorts?**
- Top complaints mined from reviews: Size-Overall, Material Quality, Thickness. The return rate is 8.0% — above our launch gate.
- **When does demand for womens shorts peak?**
- Demand peaks in May–Jun–Jul; the busiest month runs 4.7× the quietest.
- **What does it cost to enter the womens shorts niche?**
- Listings span $6.71–$40.94; the average listing price is $20.83 (sweet spot $15–$100). The average incumbent carries 4,004 reviews — the moat a new listing must climb.
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