---
title: "Womens Sherpa Lined Flannel — $33K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/clothing-shoes-jewelry/womens-sherpa-lined-flannel"
last_updated: "2026-08-09T06:37:20.681Z"
locale: en
meta:
description: "Niche score 42/100 · $33K/yr market · 151K searches/yr · $32.19 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 42/100 · $33K/yr market · 151K searches/yr · $32.19 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Womens Sherpa Lined Flannel — $33K/yr Amazon US Niche (2026) - Flapen"
---
# **womens sherpa lined flannel**
**Skip it**
Soft demand (-74.0% this quarter) — this niche doesn't clear our bar today.
Market size 8Growth 0Conversion 8Competition 96Returns 0Price range 93Avg price 95Brand share 87Review moat 36Quality gap 52
**Competition**
**Incredible****17%**
top-5 click share — an open shelf
**Avg price**
**Incredible****$32.19**
avg listing price — sweet spot $15–$100
**Price range**
**Great****$13.55–$71.85**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Brand share**
**Great****48%**
top-5 brand share — no brand owns this niche
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Okay****2,878.32**
avg incumbent reviews — the moat a new listing must climb
**Market size**
**Bad****$33K**
$33K/yr · 151K searches
**Conversion**
**Bad****0.7%**
search→purchase rate — share of searches ending in a sale
**Growth**
**Bad****-74.0%**
90-day search growth — must beat 0% to launch
**Returns**
**Bad****16.0%**
return rate — above 5% kills the launch gate
**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=us&signal=no_dominant_brand "Top brand's click share < 20%") [** High Returns**](https://flapen.com/research/niches?market=us&signal=high_returns "Return rate > 5%")
According to Flapen's Amazon United States niche tracking, womens sherpa lined flannel is a $33K/yr Amazon United States market (151K searches/yr). The top 5 brands hold 48% of demand. Demand peaks in Oct–Nov–Dec. Verdict: Skip it — 42/100.
Data updated Jul 13, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **womens sherpa lined flannel market data**
- **Units sold / yr**
- **250–500**
- avg 0–100/product
- **Revenue / yr**
- **$8K–$16K**
- units × avg price
- **Conversion rate**
- **0.7%**
- **Avg BSR**
- **#332**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **81%**
- **Out of stock**
- **15.7%**
- **Avg brand age**
- **35 months**
- **Avg seller age**
- **163 days**
## **Competition & brand share**
Clicks spread well past the top 5 (17% combined) — an open shelf where new products get seen.
**Brands**
**37 **▲rising
**Sellers**
**39**
**Top-5 brand share**
**48%**
Top 20: 90%
**Top-5 click share**
**17%**
Top 20: 40%
**Open market**
**46%**
- WINDFIT18% - Beaully8% - Zeagoo8% - ThCreasa7% - CHYRII6% - Dokotoo6%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -74.0% search growth over the last 90 days.
13K8KSpike '24Holiday '24Spike '25Holiday '25 seasonSepDecMarJunAugNovMarMay
Peak months: Oct, Nov, Dec · busiest ÷ quietest = 25.6×
[**Open Trend **](https://flapen.com/research/us/clothing-shoes-jewelry/womens-sherpa-lined-flannel/trend)
## **Top womens sherpa lined flannel search terms**
- **long flannel**12K/yr-54.6%0.3% conv. - **lined flannel shirt for women**6K/yr-30.1%0.1% conv. - **womens sherpa lined flannel**11K/yr-51.0%0.0% conv. - **fleece lined flannel shirt women**10K/yr-67.5%0.0% conv. - **plaid fleece jacket women**16K/yr-84.7%0.3% conv. - **fleece lined flannel jacket women**19K/yr-82.5%0.0% conv. - **long flannel jacket**7K/yr-69.6%0.4% conv. - **womens long flannel**4K/yr-57.9%0.8% conv. - **sherpa flannel jacket women**7K/yr-72.9%0.0% conv. - **plaid sherpa jacket women**12K/yr-90.1%0.0% conv. [**All search terms **](https://flapen.com/research/us/clothing-shoes-jewelry/womens-sherpa-lined-flannel/search-terms)
## **Top womens sherpa lined flannel products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%2%$6514%$1K6%$2K8%$3K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**WINDFIT Womens Full Zip Fleece Flannel Jacket Plaid Sherpa Light Red M**WINDFIT**$37.15**4.6★2,239 rev](https://www.amazon.com/dp/B0DB4Y2Q29) [2**Beaully Womens Flannel Plaid Shacket Long Sleeve Button Down Shirts Jacket Coats with Side Pockets 6017 Khaki L**Beaully**$27.44**4.4★14,248 rev](https://www.amazon.com/dp/B09H4G83H1) [3**ThCreasa Work Flannel Coat Women Sherpa Lined Plaid Jacket Button Up Long Sleeve Cotton Shacket Flannel Sweater for Women Beige XL**ThCreasa**$31.18**4.5★2,024 rev](https://www.amazon.com/dp/B0C8SXN2XR) [4**Zeagoo Fall Jackets for Women 2026 Plaid Flannel Shacket Shirts Warm Sherpa Fleece Lined Winer Outwear Coats**Zeagoo**$36.15**4.6★416 rev](https://www.amazon.com/dp/B0FJDWN2Y6) [5**Dokotoo Winter Clothing for Women Hooded Shacket Jacket Fashion Plaid Flannel Shirts Fleece Lined Long Sleeve Button Up Jackets Sherpa Fuzzy Thick Coats Vintage 2026 Fall Oversized Coat Outwear Blue M**Dokotoo**$35.84**4.4★2,275 rev](https://www.amazon.com/dp/B0C9DQX7K5)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Zeagoo Fall Jackets for Women 2026 Plaid Flannel Shacket Shirts Warm Sherpa Fleece Lined Winer Outwear Coats**Zeagoo**$36.15**416 rev11mo ago](https://www.amazon.com/dp/B0FJDWN2Y6) [**Zeagoo Women Fleece Lined Flannel Shirts Sherpa Plaid Jackets Button Down Shacket with Pockets Winter Coats Navy Blue S**Zeagoo**$37.51**307 rev11mo ago](https://www.amazon.com/dp/B0FJDV3G9B) [**YUCOLEN Womens Flannel Plaid Shirts Jacket Sherpa Fleece Lined Button Down Warm Winter Coats with Pockets**YUCOLEN**$38.62**45 rev12mo ago](https://www.amazon.com/dp/B0FHHPPNZX) [**WINDFIT Womens Full Zip Fleece Flannel Jacket Plaid Sherpa Beige XL**WINDFIT**$37.51**2,239 rev1y ago](https://www.amazon.com/dp/B0FH9L24S8) [**WINDFIT Womens Full Zip Fleece Flannel Jacket Plaid Sherpa Light Green XS**WINDFIT**$37.91**2,239 rev1y ago](https://www.amazon.com/dp/B0FH9MLCSP)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**VOGMATE Womens Plaid Shirt Shacket Jacket 2026 Casual Button Down Long Sleeve Tartan Long Lapel Woolen Coats with Pockets Khaki L**VOGMATE**$17.38**4.4★**▲ 424%**](https://www.amazon.com/dp/B0CKMXYP1N) [**ThCreasa Work Flannel Coat Women Sherpa Lined Plaid Jacket Button Up Long Sleeve Cotton Shacket Flannel Sweater for Women Beige XL**ThCreasa**$31.18**4.5★**▲ 383%**](https://www.amazon.com/dp/B0C8SXN2XR) [**Elesuit Women Fleece Flannel Shacket Button Shirt Jacket Coat Brown XS**Elesuit**$35.10**4.6★**▲ 367%**](https://www.amazon.com/dp/B0FDQ1MDL2) [**CHYRII Womens Button Down Flannel Shirts Long Sleeve Plaid Shacket Business Casual Tops Blue M**CHYRII**$24.08**4.3★**▲ 339%**](https://www.amazon.com/dp/B0B6ZTRRDQ) [**YUCOLEN Womens Flannel Plaid Shirts Jacket Sherpa Fleece Lined Button Down Warm Winter Coats with Pockets**YUCOLEN**$38.62**4.8★**▲ 339%**](https://www.amazon.com/dp/B0FHHPPNZX)
**~~View all trending →~~**
## **What buyers say about womens sherpa lined flannel**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Warmth**23%
*“Beautiful and warm”*
**Size-Overall**15%
*“the fit is as expected”*
**Quality-Overall**8%
*“Quality Shirt”*
**Comfort-Overall**7%
*“Very comfortable”*
**Color**6%
*“Cute color”*
**Soft Feel**5%
*“Soft and warm”*
**Material Quality**2%
*“Soft and cozy material”*
**Thickness**2%
*“Perfect fit very warm perfect with a scarf thick or thin”*
**Weight Light**2%
*“It's lightweight”*
**Value For Money**2%
*“Worth it”*
### **What buyers complain about **
**Size-Overall**22%
*“Fits big”*
**Material Quality**5%
*“Scratchy flannel material”*
**Sleeve Fit**4%
*“Fits weird in the sleeves”*
**Quality-Overall**3%
*“Not as good quality as I expected”*
**Pockets/Compartments**3%
*“Pockets are a bit small”*
**Zipper Quality**3%
*“Feels cheap and the zipper is really hard to use”*
**Arm Fit**2%
*“Arm length is short”*
**Thickness**2%
*“Nice just wasn't as thick as I anticipated”*
**Color**2%
*“as black is a bad choice”*
**Gap/Hole**2%
*“Hole”*
### **Top return reasons **
**Size-Overall**50%
**Sleeve Fit**7%
**Material Quality**6%
**Length**5%
**Color**5%
**Chest Fit**4%
**Shoulder Fit**3%
**Advertised Vs Actual Product**2%
**Arm Fit**2%
**Shape/Style**2%
## **Common questions**
- **Is womens sherpa lined flannel profitable to sell on Amazon United States?**
- The niche generates $33K/yr across 136 tracked products. 0 of 26 products launched in the last 360 days are still selling. 90-day search growth is -74.0%. Flapen's verdict: Skip it (42/100).
- **How competitive is the womens sherpa lined flannel niche?**
- 37 brands and 39 sellers compete. The top 5 products take 17% of clicks and top 5 brands hold 48% of demand.
- **What do buyers complain about in womens sherpa lined flannel?**
- Top complaints mined from reviews: Size-Overall, Material Quality, Sleeve Fit. The return rate is 16.0% — above our launch gate.
- **When does demand for womens sherpa lined flannel peak?**
- Demand peaks in Oct–Nov–Dec; the busiest month runs 25.6× the quietest.
- **What does it cost to enter the womens sherpa lined flannel niche?**
- Listings span $13.55–$71.85; the average listing price is $32.19 (sweet spot $15–$100). The average incumbent carries 2,878 reviews — the moat a new listing must climb.
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