---
title: "Womens Scrunch Socks — $188K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/clothing-shoes-jewelry/womens-scrunch-socks"
last_updated: "2026-08-09T07:27:33.278Z"
locale: en
meta:
description: "Niche score 44/100 · $188K/yr market · 1.9M searches/yr · $91.98 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 44/100 · $188K/yr market · 1.9M searches/yr · $91.98 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Womens Scrunch Socks — $188K/yr Amazon US Niche (2026) - Flapen"
---
# **womens scrunch socks**
**Skip it**
Weak search conversion (0.1%) — this niche doesn't clear our bar today.
Market size 38Growth 27Conversion 1Competition 95Returns 31Price range 43Avg price 78Brand share 31Review moat 45Quality gap 53
**Competition**
**Incredible****20%**
top-5 click share — an open shelf
**Avg price**
**Great****$91.98**
avg listing price — sweet spot $15–$100
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Okay****1,964.8**
avg incumbent reviews — the moat a new listing must climb
**Price range**
**Okay****$10.02–$208.00**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Market size**
**Okay****$188K**
$188K/yr · 1.9M searches
**Brand share**
**Okay****86%**
top-5 brand share — brands hold most of the demand
**Returns**
**Okay****4.5%**
return rate — above 5% kills the launch gate
**Growth**
**Okay****+1.4%**
90-day search growth — must beat 0% to launch
**Conversion**
**Bad****0.1%**
search→purchase rate — share of searches ending in a sale
**Signals**[** High Price**](https://flapen.com/research/niches?market=us&signal=high_price "Avg price > $50")
According to Flapen's Amazon United States niche tracking, womens scrunch socks is a $188K/yr Amazon United States market (1.9M searches/yr). The top 5 brands hold 86% of demand. Verdict: Skip it — 44/100.
Data updated Jul 12, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **womens scrunch socks market data**
- **Units sold / yr**
- **3K–4K**
- avg 0–100/product
- **Revenue / yr**
- **$276K–$368K**
- units × avg price
- **Conversion rate**
- **0.1%**
- **Avg BSR**
- **#582**
- **Page quality**
- **0%**
- **Prime**
- **91%**
- **Sponsored**
- **74%**
- **Out of stock**
- **11.0%**
- **Avg brand age**
- **39 months**
- **Avg seller age**
- **139 days**
## **Competition & brand share**
Clicks spread well past the top 5 (20% combined) — an open shelf where new products get seen.
**Brands**
**19 **▲rising
**Sellers**
**206**
**Top-5 brand share**
**86%**
Top 20: 100%
**Top-5 click share**
**20%**
Top 20: 46%
**Open market**
**11%**
- New Balance46% - Salomon28% - OUTJET5% - Viakix4% - BAASPLOA4% - AugRing2% - Open — no brand owns it (13 brands, 11%)
## **Demand**
Weekly Amazon search volume, last 8 weeks — +1.4% search growth over the last 90 days.
225K175KSpike '26May '26May '26May '26Jun '26Jun '26Jun '26Jun '26Jul '26
[**Open Trend **](https://flapen.com/research/us/clothing-shoes-jewelry/womens-scrunch-socks/trend)
## **Top womens scrunch socks search terms**
- **salomon shoes women**598K/yr+15.0%0.0% conv. - **new balance 530 women**500K/yr-14.8%0.0% conv. - **new balance womens sneakers 530**166K/yr+1.9%0.0% conv. - **new balance 530 men**98K/yr+2.1%0.0% conv. - **salomon women**47K/yr+39.6%0.0% conv. - **530 new balance women**64K/yr-2.3%0.0% conv. - **zapatos salomon para mujer**26K/yr+38.9%0.0% conv. - **new balance womens 530**46K/yr-16.3%0.1% conv. - **salomon womens shoes**38K/yr-6.8%0.1% conv. - **new balance 530 womens**35K/yr-7.5%0.0% conv. [**All search terms **](https://flapen.com/research/us/clothing-shoes-jewelry/womens-scrunch-socks/search-terms)
## **Top womens scrunch socks products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%2%$4K4%$8K6%$11K8%$15K1101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**New Balance Unisex 530 Sea Salt/Arid Stone (Men 8.5 Medium Women 10 Medium)**New Balance**$109.98**4.4★279 rev](https://www.amazon.com/dp/B0D54P14FP) [2**New Balance Unisex 530 Silver Metallic/Dragon Berry (Men 5.5 Medium Women 7 Medium)**New Balance**$93.87**4.6★290 rev](https://www.amazon.com/dp/B0D54N2GD6) [3**Salomon Womens Speedcross Peak Trail Running Shoes - Black/Nightshade/Orchid Petal - 7.5**Salomon**$103.77**4.2★681 rev](https://www.amazon.com/dp/B0C46L9J8H) [4**New Balance Unisex 530 Sneaker Red/White 6 Men 7.5 Women**New Balance**$112.83**4.6★1,485 rev](https://www.amazon.com/dp/B0FCDL8JWC) [5**New Balance Unisex 530 Silver Metallic/Rosewood Men 6 Women 7.5 M**New Balance**$106.16**4.1★18 rev](https://www.amazon.com/dp/B0FDTZ9GRP)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**New Balance Womens 530 Golf SL White/Sky Blue 9 Medium**New Balance**$109.06**1 rev4mo ago](https://www.amazon.com/dp/B0GYQN4JNS) [**Salomon Womens Alphaglide Trail Running Shoe Lightweight Cushioning and All-Terrain Grip for Trail Running & Hiking - Tapioca/Dawn Pink/Huckleberry - 9 Medium**Salomon**$95.34**184 rev5mo ago](https://www.amazon.com/dp/B0FC4GCMB1) [**New Balance Unisex 530 Sneakers Brown/Beige 8.5 US Women/7 US Men**New Balance**$104.64**7 rev11mo ago](https://www.amazon.com/dp/B0FDWZS4VT) [**Viakix Monterra Mid Womens Waterproof Hiking Boots Lightweight Mid-Cut Trail Boots for Backpacking Trekking & Thru-Hiking Taupe 8**Viakix**$122.20**67 rev11mo ago](https://www.amazon.com/dp/B0FKVL5TQC) [**Viakix Womens Ridge Rebels Trail Running Shoes Lightweight Breathable Hiking Sneakers with Grip360 Traction Cushioned Comfort for Trail Walking and Outdoor Adventures White 8**Viakix**$85.96**54 rev11mo ago](https://www.amazon.com/dp/B0FKVMQL4M)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**New Balance Unisex 530 Sneakers Brown/Beige 8.5 US Women/7 US Men**New Balance**$104.64**5.0★**▲ 66%**](https://www.amazon.com/dp/B0FDWZS4VT) [**New Balance Unisex 530 Silver Metallic/Rosewood Men 6 Women 7.5 M**New Balance**$106.16**4.1★**▲ 66%**](https://www.amazon.com/dp/B0FDTZ9GRP) [**New Balance Unisex 530 Sneaker Red/White 6 Men 7.5 Women**New Balance**$112.83**4.6★**▲ 65%**](https://www.amazon.com/dp/B0FCDL8JWC) [**New Balance Womens 530 Golf SL White/Sky Blue 9 Medium**New Balance**$109.06**5.0★**▲ 65%**](https://www.amazon.com/dp/B0GYQN4JNS) [**Salomon Womens Speedcross Trail Running Shoes - Black/Black/Quiet Shade - 8.5**Salomon**$132.03**4.6★**▲ 64%**](https://www.amazon.com/dp/B0C46LHL9L)
**~~View all trending →~~**
## **What buyers say about womens scrunch socks**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Comfort-Overall**26%
*“So comfortable”*
**Size-Overall**12%
*“The shoes fit well”*
**Quality-Overall**10%
*“Good quality socks”*
**Soft Feel**8%
*“Feel soft”*
**Thickness**6%
*“Cute, thick socks”*
**Warmth**4%
*“Nice and warm”*
**Value For Money**3%
*“Good value”*
**Exercise/Sports Suitability**3%
*“they work perfectly for my workouts”*
**Advertised Vs Actual Product**3%
*“As described”*
**Color**2%
*“Love the color”*
### **What buyers complain about **
**Size-Overall**21%
*“Run Big”*
**Quality-Overall**6%
*“Varying quality”*
**Thickness**6%
*“little thicker then wanted”*
**Comfort-Overall**6%
*“Stiff and uncomfortable”*
**Material Quality**3%
*“Material is cheaper than previous Ascics”*
**Color**3%
*“Not all white”*
**Durability**3%
*“Tear easily- dont last”*
**Value For Money**2%
*“Not worth the price point”*
**Pain Relief-Overall**2%
*“The two pieces that hold the laces on either side of the shoe have horribly painful”*
**Water Resistance**2%
*“They are not water proof”*
### **Top return reasons **
**Size-Overall**28%
**Feet Fit**23%
**Length**15%
**Width**6%
**Comfort-Overall**3%
**Color**3%
**Material Quality**3%
**Advertised Vs Actual Product**2%
**Thin**2%
**Shape/Style**2%
## **Common questions**
- **Is womens scrunch socks profitable to sell on Amazon United States?**
- The niche generates $188K/yr across 99 tracked products. 5 of 22 products launched in the last 360 days are still selling. 90-day search growth is +1.4%. Flapen's verdict: Skip it (44/100).
- **How competitive is the womens scrunch socks niche?**
- 19 brands and 206 sellers compete. The top 5 products take 20% of clicks and top 5 brands hold 86% of demand.
- **What do buyers complain about in womens scrunch socks?**
- Top complaints mined from reviews: Size-Overall, Quality-Overall, Thickness. The return rate is 4.5%.
- **What does it cost to enter the womens scrunch socks niche?**
- Listings span $10.02–$208.00; the average listing price is $91.98 (sweet spot $15–$100). The average incumbent carries 1,965 reviews — the moat a new listing must climb.
## **Related niches in Clothing, Shoes & Jewelry**
- 72 [**first communion gifts for boys**](https://flapen.com/research/us/clothing-shoes-jewelry/first-communion-gifts-for-boys)$398K/yr+223.5%**Worth a look**- 72 [**fifa world cup 2026 tshirt**](https://flapen.com/research/us/clothing-shoes-jewelry/fifa-world-cup-2026-tshirt)$177K/yr>1,000%**Worth a look**- 72 [**american flag hat**](https://flapen.com/research/us/clothing-shoes-jewelry/american-flag-hat)$764K/yr+428.8%**Worth a look**- 72 [**white socks men**](https://flapen.com/research/us/clothing-shoes-jewelry/white-socks-men)$3.0M/yr+13.3%**Launch it**- 72 [**american flag overalls**](https://flapen.com/research/us/clothing-shoes-jewelry/american-flag-overalls)$662K/yr>1,000%**Worth a look**- 73 [**white ankle socks for men**](https://flapen.com/research/us/clothing-shoes-jewelry/white-ankle-socks-for-men)$448K/yr+88.3%**Worth a look**[**All Clothing, Shoes & Jewelry niches **](https://flapen.com/research/us/clothing-shoes-jewelry)