---
title: "Trend — womens panama hat - Flapen"
canonical_url: "https://flapen.com/research/us/clothing-shoes-jewelry/womens-panama-hat/trend"
last_updated: "2026-08-09T13:37:27.770Z"
locale: en
meta:
  description: "Niche score 52/100 · $46K/yr market · 142K searches/yr · $26.48 avg price. A small market ($46K/yr) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 52/100 · $46K/yr market · 142K searches/yr · $26.48 avg price. A small market ($46K/yr) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Trend — womens panama hat - Flapen"
---

# **womens panama hat**

**Worth a look**

Shows demand growing +119.9% this quarter, but a small market ($46K/yr) keeps it on the watch list.

Market size 11Growth 95Conversion 15Competition 79Returns 14Price range 87Avg price 95Brand share 53Review moat 28Quality gap 53

**Growth**

**Incredible****+119.9%**

90-day search growth — must beat 0% to launch

**Avg price**

**Incredible****$26.48**

avg listing price — sweet spot $15–$100

**Price range**

**Great****$9.65–$62.62**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Competition**

**Great****36%**

top-5 click share — an open shelf

**Brand share**

**Good****73%**

top-5 brand share — brands hold most of the demand

**Quality gap**

**Good****4.4★**

avg incumbent rating — lower means beatable quality

**Review moat**

**Okay****3,717.8**

avg incumbent reviews — the moat a new listing must climb

**Conversion**

**Bad****1.2%**

search→purchase rate — share of searches ending in a sale

**Returns**

**Bad****8.0%**

return rate — above 5% kills the launch gate

**Market size**

**Bad****$46K**

$46K/yr · 142K searches

**Signals**[** Trending**](https://flapen.com/research/niches?market=us&signal=trending "Search growth > 100% (90d)") [** High Returns**](https://flapen.com/research/niches?market=us&signal=high_returns "Return rate > 5%")

## Trend