---
title: "Womens Fleece Pullover — $83K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/clothing-shoes-jewelry/womens-fleece-pullover"
last_updated: "2026-08-10T10:41:11.479Z"
locale: en
meta:
description: "Niche score 40/100 · $83K/yr market · 858K searches/yr · $31.20 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 40/100 · $83K/yr market · 858K searches/yr · $31.20 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Womens Fleece Pullover — $83K/yr Amazon US Niche (2026) - Flapen"
---
# **womens fleece pullover**
**Skip it**
Soft demand (-79.9% this quarter) — this niche doesn't clear our bar today.
Market size 21Growth 0Conversion 4Competition 90Returns 0Price range 85Avg price 95Brand share 65Review moat 31Quality gap 55
**Avg price**
**Incredible****$31.20**
avg listing price — sweet spot $15–$100
**Competition**
**Great****25%**
top-5 click share — an open shelf
**Price range**
**Great****$8.07–$62.91**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Brand share**
**Good****66%**
top-5 brand share — brands hold most of the demand
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Okay****3,350.6**
avg incumbent reviews — the moat a new listing must climb
**Market size**
**Bad****$83K**
$83K/yr · 858K searches
**Conversion**
**Bad****0.3%**
search→purchase rate — share of searches ending in a sale
**Growth**
**Bad****-79.9%**
90-day search growth — must beat 0% to launch
**Returns**
**Bad****12.9%**
return rate — above 5% kills the launch gate
**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=us&signal=no_dominant_brand "Top brand's click share < 20%") [** High Returns**](https://flapen.com/research/niches?market=us&signal=high_returns "Return rate > 5%")
According to Flapen's Amazon United States niche tracking, womens fleece pullover is a $83K/yr Amazon United States market (858K searches/yr). The top 5 brands hold 66% of demand. Demand peaks in Jan–Feb–Oct–Nov–Dec. Verdict: Skip it — 40/100.
Data updated Jul 13, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **womens fleece pullover market data**
- **Units sold / yr**
- **2K–2K**
- avg 0–100/product
- **Revenue / yr**
- **$47K–$62K**
- units × avg price
- **Conversion rate**
- **0.3%**
- **Avg BSR**
- **#883**
- **Page quality**
- **0%**
- **Prime**
- **98%**
- **Sponsored**
- **89%**
- **Out of stock**
- **8.3%**
- **Avg brand age**
- **35 months**
- **Avg seller age**
- **148 days**
## **Competition & brand share**
Clicks spread well past the top 5 (25% combined) — an open shelf where new products get seen.
**Brands**
**29 **▼falling
**Sellers**
**58**
**Top-5 brand share**
**66%**
Top 20: 96%
**Top-5 click share**
**25%**
Top 20: 54%
**Open market**
**30%**
- Aimiray19% - Amazon Essentials16% - Panadila15% - Keeliya9% - LASLULU6% - Columbia4%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -79.9% search growth over the last 90 days.
50K30KPrime Day '24Spike '24Holiday '24Prime Day '25Spike '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Jan, Feb, Oct, Nov, Dec · busiest ÷ quietest = 9.5×
[**Open Trend **](https://flapen.com/research/us/clothing-shoes-jewelry/womens-fleece-pullover/trend)
## **Top womens fleece pullover search terms**
- **fleece quarter zip women**159K/yr-79.1%0.2% conv. - **womens fleece pullover**102K/yr-73.8%0.1% conv. - **fleece quarter zip**67K/yr-72.5%0.2% conv. - **quarter zip fleece**39K/yr-69.1%0.0% conv. - **quarter zip fleece women**36K/yr-76.8%0.3% conv. - **fleece half zip pullover women**30K/yr-71.4%0.2% conv. - **sherpa pullover womens**76K/yr-90.2%0.0% conv. - **sherpa pullover**40K/yr-82.8%0.1% conv. - **sherpa quarter zip women**55K/yr-89.2%0.1% conv. - **fleece half zip**32K/yr-79.9%0.1% conv. [**All search terms **](https://flapen.com/research/us/clothing-shoes-jewelry/womens-fleece-pullover/search-terms)
## **Top womens fleece pullover products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%2%$2K4%$3K6%$5K8%$7K1001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Keeliya Womens Fleece Sweatshirts Cropped Half Zip Fuzzy Warm Sherpa Pullover Varsity Jackets with Zipper Pockets(Brown M)**Keeliya**$37.51**4.4★203 rev](https://www.amazon.com/dp/B0FFM8C69J) [2**Panadila Womens Half Zip Sherpa Fleece Pullover Soft Oversized Sweatshirt with Pockets Warm Fuzzy Sweater (Bright Blue S)**Panadila**$43.27**4.5★1,216 rev](https://www.amazon.com/dp/B0CLH27LR4) [3**Aimiray Fleece Pullover Women Long Sleeve Half Zip Sherpa Jacket Warm Trendy Teddy Fall Sweatshirts with Side Pockets(Brown-S)**Aimiray**$39.21**4.4★297 rev](https://www.amazon.com/dp/B0FPB1W4QT) [4**Aimiray Fleece Pullover Women Long Sleeve Half Zip Sherpa Jacket Warm Trendy Teddy Fall Sweatshirts with Side Pockets(Brown-M)**Aimiray**$39.40**4.4★297 rev](https://www.amazon.com/dp/B0FPB2F1QN) [5**LASLULU Womens Half Quarter Zip Pullover Oversized Sweatshirt Grey Sherpa Fleece Jackets Workout Athletic Gym Jacket Warm Fuzzy Sweaters 2025 Fall Winter Fashion Clothes (Grey Large)**LASLULU**$35.46**4.5★257 rev](https://www.amazon.com/dp/B0DGGFMMJ7)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Columbia Womens Glacial IV Half Zip Fleece Jacket Fuchsia Medium**Columbia**$36.88**2,748 rev6mo ago](https://www.amazon.com/dp/B0FB32KRYM) [**Aimiray Fleece Pullover Women Long Sleeve Half Zip Sherpa Jacket Warm Trendy Teddy Fall Sweatshirts with Side Pockets(Brown-01L)**Aimiray**$39.43**297 rev9mo ago](https://www.amazon.com/dp/B0FSCF7WNZ) [**Aimiray Fleece Pullover Women Long Sleeve Half Zip Sherpa Jacket Warm Trendy Teddy Fall Sweatshirts with Side Pockets(Brown-S)**Aimiray**$39.21**297 rev10mo ago](https://www.amazon.com/dp/B0FPB1W4QT) [**Aimiray Fleece Pullover Women Long Sleeve Half Zip Sherpa Jacket Warm Trendy Teddy Fall Sweatshirts with Side Pockets(Brown-M)**Aimiray**$39.40**297 rev10mo ago](https://www.amazon.com/dp/B0FPB2F1QN) [**Aimiray Fleece Pullover Women Long Sleeve Half Zip Sherpa Jacket Warm Trendy Teddy Fall Sweatshirts with Side Pockets(Pink-M)**Aimiray**$40.23**297 rev10mo ago](https://www.amazon.com/dp/B0FPB1Z48H)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Columbia Womens Glacial IV Half Zip Fleece Jacket Fuchsia Medium**Columbia**$36.88**4.4★**▲ 365%**](https://www.amazon.com/dp/B0FB32KRYM) [**Amazon Essentials Womens Long-Sleeve Fleece Quarter-Zip Pullover Sweatshirt with Kangaroo Pocket Regular Fit (Available in Plus Size) Charcoal Heather X-Large**Amazon Essentials**$19.98**4.4★**▲ 361%**](https://www.amazon.com/dp/B07W4J6RVH) [**PRETTYGARDEN Womens Half Zip Oversized Sweatshirts Fleece Hoodies 2026 Trendy Long Sleeve Pullover Tops Y2k Fall Travel Outfits (Navy M)**PRETTYGARDEN**$35.82**4.5★**▲ 333%**](https://www.amazon.com/dp/B0DKDWJ23D) [**LASLULU Womens Half Quarter Zip Pullover Oversized Sweatshirt Grey Sherpa Fleece Jackets Workout Athletic Gym Jacket Warm Fuzzy Sweaters 2025 Fall Winter Fashion Clothes (Grey Large)**LASLULU**$35.46**4.5★**▲ 319%**](https://www.amazon.com/dp/B0DGGFMMJ7) [**Aimiray Fleece Pullover Women Long Sleeve Half Zip Sherpa Jacket Warm Trendy Teddy Fall Sweatshirts with Side Pockets(Beige-M)**Aimiray**$39.71**4.4★**▲ 306%**](https://www.amazon.com/dp/B0FPB1BWSF)
**~~View all trending →~~**
## **What buyers say about womens fleece pullover**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Size-Overall**15%
*“Fit is accurate”*
**Quality-Overall**13%
*“good quality and is flattering”*
**Warmth**12%
*“Keeps me so warm”*
**Color**10%
*“the color doesnt fade”*
**Comfort-Overall**9%
*“Comfy and warm”*
**Soft Feel**6%
*“Feels soft”*
**Value For Money**4%
*“For the price”*
**Material Quality**3%
*“the material is amazing”*
**Thickness**3%
*“thick enough”*
**Shape/Style**1%
*“Flattering”*
### **What buyers complain about **
**Size-Overall**25%
*“Little short on length”*
**Quality-Overall**5%
*“kind of cheap”*
**Material Quality**4%
*“Fabric looks cheap - not sure how long this will look good with washing”*
**Advertised Vs Actual Product**3%
*“Inaccurate description”*
**Value For Money**2%
*“theyre so expensive”*
**Zipper Quality**2%
*“Zipper got up and walked away”*
**Color**2%
*“looked a little faded to begin with”*
**Sleeve Fit**2%
*“Sleeves are a bit long for me”*
**Product Condition**2%
*“There was hair on my shirt like it had been used”*
**Smell**2%
*“However, it smells funny when you get it out of the plastic bag”*
### **Top return reasons **
**Size-Overall**51%
**Material Quality**7%
**Color**5%
**Length**5%
**Sleeve Fit**5%
**Waist Fit**3%
**Chest Fit**3%
**Advertised Vs Actual Product**2%
**Quality-Overall**2%
**Shoulder Fit**2%
## **Common questions**
- **Is womens fleece pullover profitable to sell on Amazon United States?**
- The niche generates $83K/yr across 96 tracked products. 3 of 25 products launched in the last 360 days are still selling. 90-day search growth is -79.9%. Flapen's verdict: Skip it (40/100).
- **How competitive is the womens fleece pullover niche?**
- 29 brands and 58 sellers compete. The top 5 products take 25% of clicks and top 5 brands hold 66% of demand.
- **What do buyers complain about in womens fleece pullover?**
- Top complaints mined from reviews: Size-Overall, Quality-Overall, Material Quality. The return rate is 12.9% — above our launch gate.
- **When does demand for womens fleece pullover peak?**
- Demand peaks in Jan–Feb–Oct–Nov–Dec; the busiest month runs 9.5× the quietest.
- **What does it cost to enter the womens fleece pullover niche?**
- Listings span $8.07–$62.91; the average listing price is $31.20 (sweet spot $15–$100). The average incumbent carries 3,351 reviews — the moat a new listing must climb.
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