---
title: "Womens+activewear+leggings — $31K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/clothing-shoes-jewelry/womens-activewear-leggings"
last_updated: "2026-08-09T07:29:19.112Z"
locale: en
meta:
description: "Niche score 46/100 · $31K/yr market · 248K searches/yr · $21.74 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 46/100 · $31K/yr market · 248K searches/yr · $21.74 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Womens+activewear+leggings — $31K/yr Amazon US Niche (2026) - Flapen"
---
# **womens+activewear+leggings**
**Skip it**
Weak search conversion (0.6%) — this niche doesn't clear our bar today.
Market size 8Growth 9Conversion 7Competition 96Returns 18Price range 82Avg price 92Brand share 95Review moat 24Quality gap 72
**Competition**
**Incredible****15%**
top-5 click share — an open shelf
**Brand share**
**Incredible****37%**
top-5 brand share — no brand owns this niche
**Avg price**
**Great****$21.74**
avg listing price — sweet spot $15–$100
**Price range**
**Great****$6.45–$58.64**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Quality gap**
**Good****4.3★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Bad****5,807.83**
avg incumbent reviews — the moat a new listing must climb
**Returns**
**Bad****6.9%**
return rate — above 5% kills the launch gate
**Growth**
**Bad****-31.1%**
90-day search growth — must beat 0% to launch
**Market size**
**Bad****$31K**
$31K/yr · 248K searches
**Conversion**
**Bad****0.6%**
search→purchase rate — share of searches ending in a sale
**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=us&signal=no_dominant_brand "Top brand's click share < 20%") [** High Returns**](https://flapen.com/research/niches?market=us&signal=high_returns "Return rate > 5%")
According to Flapen's Amazon United States niche tracking, womens+activewear+leggings is a $31K/yr Amazon United States market (248K searches/yr). The top 5 brands hold 37% of demand. Demand peaks in Jan. Verdict: Skip it — 46/100.
Data updated Jul 13, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **womens+activewear+leggings market data**
- **Units sold / yr**
- **2K–3K**
- avg 0–100/product
- **Revenue / yr**
- **$43K–$54K**
- units × avg price
- **Conversion rate**
- **0.6%**
- **Avg BSR**
- **#1,286**
- **Page quality**
- **0%**
- **Prime**
- **98%**
- **Sponsored**
- **82%**
- **Out of stock**
- **3.0%**
- **Avg brand age**
- **45 months**
- **Avg seller age**
- **146 days**
## **Competition & brand share**
Clicks spread well past the top 5 (15% combined) — an open shelf where new products get seen.
**Brands**
**63 **▼falling
**Sellers**
**86**
**Top-5 brand share**
**37%**
Top 20: 78%
**Top-5 click share**
**15%**
Top 20: 37%
**Open market**
**59%**
- Reebok15% - Amazon Essentials8% - RBX5% - L'eggs5% - THE GYM PEOPLE4% - CHRLEISURE4%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -31.1% search growth over the last 90 days.
6K4KPrime Day '24Spike '24Holiday '24Prime Day '25Spike '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Jan · busiest ÷ quietest = 2.3×
[**Open Trend **](https://flapen.com/research/us/clothing-shoes-jewelry/womens-activewear-leggings/trend)
## **Top womens+activewear+leggings search terms**
- **reebok leggings for women**43K/yr-15.6%0.4% conv. - **bamboo leggings**17K/yr+2.7%0.3% conv. - **leggings low rise**15K/yr-14.6%0.5% conv. - **plus size cotton leggings**21K/yr-36.5%0.8% conv. - **low waist leggings**16K/yr-18.5%0.1% conv. - **100% cotton leggings with pockets**9K/yr+3.2%0.3% conv. - **100 percent cotton leggings**12K/yr-16.7%0.3% conv. - **plus size black leggings with pockets**12K/yr-22.5%2.4% conv. - **no boundaries leggings for women**8K/yr-28.9%0.1% conv. - **modal leggings**8K/yr-34.9%0.1% conv. [**All search terms **](https://flapen.com/research/us/clothing-shoes-jewelry/womens-activewear-leggings/search-terms)
## **Top womens+activewear+leggings products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%2%$6144%$1K6%$2K8%$2K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Leggs Casual Womens Cotton Leggings for All Day Wear Premium Blend Stretchy Comfort Waistband Black Size Medium (Pack of 1)**L'eggs**$10.86**4.3★425 rev](https://www.amazon.com/dp/B0CX9CH2K1) [2**Reebok Odyssey Highrise 7/8 Leggings for Women 25-Inch Inseam Black Large**Reebok**$21.29**4.5★166 rev](https://www.amazon.com/dp/B0FB16WT4B) [3**CHRLEISURE Leggings with Pockets for Women - Tummy Control High Waisted Soft Workout Yoga PantsBlack M**CHRLEISURE**$8.18**4.5★1,697 rev](https://www.amazon.com/dp/B0FDG4657B) [4**HLTPRO 3 Pack Plus Size Leggings with Pockets for Women - Black High Waisted Tummy Control Soft Yoga Pants for Gym Workout**HLTPRO**$20.72**4.4★3,653 rev](https://www.amazon.com/dp/B0CCDR3R9T) [5**Boody - Womens Base Layer Full Leggings - Seamfree Tights - Bamboo Viscose - Mid-Rise Second-Skin Fit - Wide Waistband**Boody**$33.73**4.4★486 rev](https://www.amazon.com/dp/B00KG4114Y)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Reebok Womens Ultimate Highrise 7/8 Legging Standard Fit 25 Inseam Lightweight Stretch Poly Motion Interlock Fabric Black Small**Reebok**$38.14**166 rev10mo ago](https://www.amazon.com/dp/B0FMZFQ67T) [**Reebok Womens Superpower High-Rise 7/8 Legging Standard Fit 25 Inseam Lightweight Stretch Poly Fabric Black X-Large**Reebok**$27.17**166 rev10mo ago](https://www.amazon.com/dp/B0FN12FP46) [**CHRLEISURE Leggings with Pockets for Women - Tummy Control High Waisted Soft Workout Yoga PantsBlack M**CHRLEISURE**$8.18**1,697 rev1y ago](https://www.amazon.com/dp/B0FDG4657B) [**Reebok Odyssey Highrise 7/8 Leggings for Women 25-Inch Inseam Black Large**Reebok**$21.29**166 rev1y ago](https://www.amazon.com/dp/B0FB16WT4B) [**LZYVOO Leggings with Pockets for Women 6 Packs Soft High Waisted Tummy Control Workout Yoga Pants(BlackGrayNavyWineGreenBrown-XL)**LZYVOO**$36.54**6,179 rev1y ago](https://www.amazon.com/dp/B0DHGBBJSZ)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Amazon Essentials Womens Soft Leggings Grey Heather Small Long**Amazon Essentials**$11.66**4.3★**▲ 88%**](https://www.amazon.com/dp/B08JG6RM6D) [**LZYVOO Leggings with Pockets for Women 6 Packs Soft High Waisted Tummy Control Workout Yoga Pants(BlackGrayNavyWineGreenBrown-XL)**LZYVOO**$36.54**4.4★**▲ 76%**](https://www.amazon.com/dp/B0DHGBBJSZ) [**CHRLEISURE Leggings with Pockets for Women - Tummy Control High Waisted Soft Workout Yoga PantsBlack M**CHRLEISURE**$8.18**4.5★**▲ 52%**](https://www.amazon.com/dp/B0FDG4657B) [**Reebok Odyssey Highrise 7/8 Leggings for Women 25-Inch Inseam Black Large**Reebok**$21.29**4.5★**▲ 50%**](https://www.amazon.com/dp/B0FB16WT4B) [**Felina Velvety Super Soft Lightweight Leggings 2-Pack - for Women - Yoga Pants Workout Clothes Black**Felina**$31.39**4.5★**▲ 49%**](https://www.amazon.com/dp/B07NPYWZNP)
**~~View all trending →~~**
## **What buyers say about womens+activewear+leggings**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Size-Overall**19%
*“Fit as expected”*
**Comfort-Overall**19%
*“Comfortable to wear”*
**Soft Feel**12%
*“Softest leggings”*
**Quality-Overall**6%
*“Amazing quality”*
**Value For Money**5%
*“Excellent value”*
**Pockets/Compartments**5%
*“love the pockets”*
**Stretchability/Expandability/Elasticity**3%
*“Good stretch”*
**Material Quality**3%
*“Light material”*
**Transparency**2%
*“Not see through”*
**Thickness**2%
*“The material is thick enough”*
### **What buyers complain about **
**Size-Overall**14%
*“Too short”*
**Smell**9%
*“Awful smell”*
**Transparency**8%
*“Transparent”*
**Thickness**6%
*“To thick”*
**Material Quality**5%
*“clingy material”*
**Quality-Overall**5%
*“Low quality”*
**Thin**2%
*“Thin material”*
**Waist Fit**2%
*“were tight around waist”*
**Durability**2%
*“falling apart”*
**Color**2%
*“Wish they were a little darker in color”*
### **Top return reasons **
**Size-Overall**31%
**Waist Fit**19%
**Material Quality**10%
**Thin**7%
**Length**5%
**Transparency**4%
**Thigh Fit**3%
**Inseam Fit**3%
**Advertised Vs Actual Product**3%
**Hip Fit**2%
## **Common questions**
- **Is womens+activewear+leggings profitable to sell on Amazon United States?**
- The niche generates $31K/yr across 148 tracked products. 3 of 20 products launched in the last 360 days are still selling. 90-day search growth is -31.1%. Flapen's verdict: Skip it (46/100).
- **How competitive is the womens+activewear+leggings niche?**
- 63 brands and 86 sellers compete. The top 5 products take 15% of clicks and top 5 brands hold 37% of demand.
- **What do buyers complain about in womens+activewear+leggings?**
- Top complaints mined from reviews: Size-Overall, Smell, Transparency. The return rate is 6.9% — above our launch gate.
- **When does demand for womens+activewear+leggings peak?**
- Demand peaks in Jan; the busiest month runs 2.3× the quietest.
- **What does it cost to enter the womens+activewear+leggings niche?**
- Listings span $6.45–$58.64; the average listing price is $21.74 (sweet spot $15–$100). The average incumbent carries 5,808 reviews — the moat a new listing must climb.
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