---
title: "Wizard of Oz Costumes for Adults — $149K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/clothing-shoes-jewelry/wizard-of-oz-costumes-for-adults"
last_updated: "2026-08-09T05:43:43.575Z"
locale: en
meta:
description: "Niche score 27/100 · $149K/yr market · 793K searches/yr · $23.78 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 27/100 · $149K/yr market · 793K searches/yr · $23.78 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Wizard of Oz Costumes for Adults — $149K/yr Amazon US Niche (2026) - Flapen"
---
# **wizard of oz costumes for adults**
**Skip it**
A concentrated shelf (top 5 take 100% of clicks) — this niche doesn't clear our bar today.
Market size 32Growth 13Conversion 10Competition 0Returns 5Price range 91Avg price 95Brand share 0Review moat 92Quality gap 53
**Avg price**
**Incredible****$23.78**
avg listing price — sweet spot $15–$100
**Review moat**
**Great****158**
avg incumbent reviews — the moat a new listing must climb
**Price range**
**Great****$13.52–$40.48**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Market size**
**Okay****$149K**
$149K/yr · 793K searches
**Growth**
**Bad****-23.6%**
90-day search growth — must beat 0% to launch
**Conversion**
**Bad****0.8%**
search→purchase rate — share of searches ending in a sale
**Returns**
**Bad****10.7%**
return rate — above 5% kills the launch gate
**Competition**
**Bad****100%**
top-5 click share — a locked-up shelf
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
**Signals**[** Low Review Barrier**](https://flapen.com/research/niches?market=us&signal=low_review_barrier "Top brand's reviews < 500") [** High Returns**](https://flapen.com/research/niches?market=us&signal=high_returns "Return rate > 5%")
According to Flapen's Amazon United States niche tracking, wizard of oz costumes for adults is a $149K/yr Amazon United States market (793K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Sep–Oct. Verdict: Skip it — 27/100.
Data updated Jul 10, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **wizard of oz costumes for adults market data**
- **Units sold / yr**
- **6K–8K**
- avg 0–100/product
- **Revenue / yr**
- **$143K–$190K**
- units × avg price
- **Conversion rate**
- **0.8%**
- **Avg BSR**
- **#291**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **100%**
- **Out of stock**
- **3.6%**
- **Avg brand age**
- **39 months**
- **Avg seller age**
- **184 days**
## **Competition & brand share**
The top 5 products capture 100% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**3 **▼falling
**Sellers**
**5**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**100%**
Top 20: 100%
**Open market**
**0%**
- Eybila90% - MOFOVELY5% - Horolam5%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -23.6% search growth over the last 90 days.
100K60KSpike '24Spike '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Sep, Oct · busiest ÷ quietest = 36.4×
[**Open Trend **](https://flapen.com/research/us/clothing-shoes-jewelry/wizard-of-oz-costumes-for-adults/trend)
## **Top wizard of oz costumes for adults search terms**
- **wizard of oz costumes**378K/yr-15.0%0.1% conv. - **wizard of oz costume**78K/yr-30.8%0.2% conv. - **wizard of oz costumes for adults**159K/yr-44.8%0.1% conv. - **the wiz costume**10K/yr+45.7%0.0% conv. - **wizard of oz costumes for women**33K/yr-9.7%0.2% conv. - **the wizard of oz costumes**18K/yr-24.3%0.4% conv. - **oz costume**10K/yr-36.1%0.2% conv. - **adult wizard of oz costumes**13K/yr-26.6%0.2% conv. - **the wizard of oz costume**6K/yr-34.9%0.0% conv. - **wizard of oz wizard costume**9K/yr-32.1%0.0% conv. [**All search terms **](https://flapen.com/research/us/clothing-shoes-jewelry/wizard-of-oz-costumes-for-adults/search-terms)
## **Top wizard of oz costumes for adults products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%25%$37K50%$74K75%$112K100%$149K1001K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 3 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**5 Pcs Lion Costume Set Lion Ears Headband Tail Paw Gloves Nose Halloween Lion Cosplay Party Adult Dress Up Accessories**Eybila**$13.52**4.4★104 rev](https://www.amazon.com/dp/B0DFD2X234) [2**MOFOVELY Mens Medieval Steampunk Tailcoat Jacket Victorian Pirate Coat Renaissance Tailcoat Jacket Costume(S Green)**MOFOVELY**$40.48**4.4★163 rev](https://www.amazon.com/dp/B0F2FL2GLP) [3**Horolam Scarecrow Costume Accessories Wizard Straw Kit with Scarecrow Hat for Adult for Holloween Cosplay Dress Up (7PCS)**Horolam**$17.36**4.5★207 rev](https://www.amazon.com/dp/B0F5MF9NN5)
### **Newest**
by launch date
[**Horolam Scarecrow Costume Accessories Wizard Straw Kit with Scarecrow Hat for Adult for Holloween Cosplay Dress Up (7PCS)**Horolam**$17.36**207 rev1y ago](https://www.amazon.com/dp/B0F5MF9NN5) [**MOFOVELY Mens Medieval Steampunk Tailcoat Jacket Victorian Pirate Coat Renaissance Tailcoat Jacket Costume(S Green)**MOFOVELY**$40.48**163 rev1y ago](https://www.amazon.com/dp/B0F2FL2GLP) [**5 Pcs Lion Costume Set Lion Ears Headband Tail Paw Gloves Nose Halloween Lion Cosplay Party Adult Dress Up Accessories**Eybila**$13.52**104 rev1y ago](https://www.amazon.com/dp/B0DFD2X234)
### **Trending**
90-day click momentum
[**5 Pcs Lion Costume Set Lion Ears Headband Tail Paw Gloves Nose Halloween Lion Cosplay Party Adult Dress Up Accessories**Eybila**$13.52**4.4★**▲ 74%**](https://www.amazon.com/dp/B0DFD2X234) [**MOFOVELY Mens Medieval Steampunk Tailcoat Jacket Victorian Pirate Coat Renaissance Tailcoat Jacket Costume(S Green)**MOFOVELY**$40.48**4.4★**▼ 73%**](https://www.amazon.com/dp/B0F2FL2GLP) [**Horolam Scarecrow Costume Accessories Wizard Straw Kit with Scarecrow Hat for Adult for Holloween Cosplay Dress Up (7PCS)**Horolam**$17.36**4.5★**▼ 84%**](https://www.amazon.com/dp/B0F5MF9NN5)
## **What buyers say about wizard of oz costumes for adults**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Ease Of Use**22%
*“And easy to use”*
**Quality-Overall**22%
*“The hat was well made”*
**Size-Overall**17%
*“Fit comfortably”*
**Advertised Vs Actual Product**17%
*“As advertised”*
**Value For Money**14%
*“Great Value”*
**Durability**8%
*“Quality and durable”*
### **Top return reasons **
**Size-Overall**62%
**Quality-Overall**9%
**Value For Money**5%
**Length**4%
**Gap/Hole**3%
**Shape/Style**3%
**Functionality-Overall**2%
**Advertised Vs Actual Product**2%
**Shoulder Fit**2%
**Arm Fit**2%
## **Common questions**
- **Is wizard of oz costumes for adults profitable to sell on Amazon United States?**
- The niche generates $149K/yr across 3 tracked products. 90-day search growth is -23.6%. Flapen's verdict: Skip it (27/100).
- **How competitive is the wizard of oz costumes for adults niche?**
- 3 brands and 5 sellers compete. The top 5 products take 100% of clicks and top 5 brands hold 100% of demand.
- **When does demand for wizard of oz costumes for adults peak?**
- Demand peaks in Sep–Oct; the busiest month runs 36.4× the quietest.
- **What does it cost to enter the wizard of oz costumes for adults niche?**
- Listings span $13.52–$40.48; the average listing price is $23.78 (sweet spot $15–$100). The average incumbent carries 158 reviews — the moat a new listing must climb.
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