---
title: "Wizard Costume — $336K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/clothing-shoes-jewelry/wizard-costume"
last_updated: "2026-08-09T05:34:26.090Z"
locale: en
meta:
description: "Niche score 53/100 · $336K/yr market · 1.4M searches/yr · $28.76 avg price. Weak search conversion (0.9%) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 53/100 · $336K/yr market · 1.4M searches/yr · $28.76 avg price. Weak search conversion (0.9%) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Wizard Costume — $336K/yr Amazon US Niche (2026) - Flapen"
---
# **wizard costume**
**Worth a look**
Shows a sweet-spot price point ($28.76 avg), but weak search conversion (0.9%) keeps it on the watch list.
Market size 53Growth 55Conversion 11Competition 63Returns 11Price range 88Avg price 95Brand share 55Review moat 67Quality gap 76
**Avg price**
**Incredible****$28.76**
avg listing price — sweet spot $15–$100
**Price range**
**Great****$10.91–$61.08**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Quality gap**
**Great****4.3★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Good****804.63**
avg incumbent reviews — the moat a new listing must climb
**Competition**
**Good****47%**
top-5 click share — leaders hold, buyers still browse
**Growth**
**Good****+28.5%**
90-day search growth — must beat 0% to launch
**Brand share**
**Good****72%**
top-5 brand share — brands hold most of the demand
**Market size**
**Good****$336K**
$336K/yr · 1.4M searches
**Conversion**
**Bad****0.9%**
search→purchase rate — share of searches ending in a sale
**Returns**
**Bad****8.8%**
return rate — above 5% kills the launch gate
**Signals**[** High Returns**](https://flapen.com/research/niches?market=us&signal=high_returns "Return rate > 5%")
According to Flapen's Amazon United States niche tracking, wizard costume is a $336K/yr Amazon United States market (1.4M searches/yr). The top 5 brands hold 72% of demand. Demand peaks in Sep–Oct–Nov. Verdict: Worth a look — 53/100.
Data updated Jul 10, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **wizard costume market data**
- **Units sold / yr**
- **15K–20K**
- avg 100–250/product
- **Revenue / yr**
- **$431K–$575K**
- units × avg price
- **Conversion rate**
- **0.9%**
- **Avg BSR**
- **#497**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **74%**
- **Out of stock**
- **15.0%**
- **Avg brand age**
- **39 months**
- **Avg seller age**
- **169 days**
## **Competition & brand share**
The top 5 products take 47% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**16 **▼falling
**Sellers**
**27**
**Top-5 brand share**
**72%**
Top 20: 100%
**Top-5 click share**
**47%**
Top 20: 89%
**Open market**
**23%**
- Colorful House35% - GRAJTCIN13% - Mavikim11% - WonShak9% - EDAUWAE5% - Yolata5%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +28.5% search growth over the last 90 days.
200K150KSpike '24Spike '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Sep, Oct, Nov · busiest ÷ quietest = 19.9×
[**Open Trend **](https://flapen.com/research/us/clothing-shoes-jewelry/wizard-costume/trend)
## **Top wizard costume search terms**
- **wizard costume**600K/yr+36.3%0.7% conv. - **wizard robe**173K/yr+19.1%0.4% conv. - **wizard**122K/yr+7.5%0.0% conv. - **wizard cloak**100K/yr+34.6%0.5% conv. - **wizard costume men**137K/yr+22.2%0.5% conv. - **wizard outfit**19K/yr+60.2%0.3% conv. - **wizard robes**30K/yr+25.4%0.3% conv. - **wizard cape**27K/yr+20.6%0.7% conv. - **mens wizard costume**43K/yr+59.7%0.2% conv. - **wizard robe men**10K/yr+171.6%0.2% conv. [**All search terms **](https://flapen.com/research/us/clothing-shoes-jewelry/wizard-costume/search-terms)
## **Top wizard costume products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$34K20%$67K30%$101K40%$135K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Colorful House Velvet Wizard Robe with Hooded and Sleeves Halloween Fancy Cool Cosplay Costume (Purple 56/140cm)**Colorful House**$19.95**4.6★254 rev](https://www.amazon.com/dp/B09ZHLXG4R) [2**Mavikim Pagan Tunic Cloak Friar Medieval Cosplay Hood Capes Costumes Knight Costume (XX-Large Grey)**Mavikim**$40.55**4.3★201 rev](https://www.amazon.com/dp/B0B31JX3T8) [3**Colorful House Velvet Wizard Robe with Hooded and Sleeves Halloween Fancy Cool Cosplay Costume(Black 56/140cm)**Colorful House**$30.03**4.6★254 rev](https://www.amazon.com/dp/B08G4H442T) [4**WonShak Tunic Hooded Robe Monk Priest Black Cloak Halloween Costume Knight Hood Cape Men Renaissance Wizard Robe Large**WonShak**$12.90**4.2★172 rev](https://www.amazon.com/dp/B0D4TG6H53) [5**WonShak Tunic Hooded Robe Monk Priest Black Cloak Halloween Costume Knight Hood Cape Men Renaissance Wizard Robe Small**WonShak**$10.91**4.2★172 rev](https://www.amazon.com/dp/B0D4TLXJBM)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**JEMITOP Mens Renaissance Pure Cotton Lace Up Tunic Costume Sleeveless Shirt Pirate Medieval Viking Vest Without Belt for Halloween Knight Vampire Wizard Navy Blue M**JEMITOP**$21.89**35 rev7mo ago](https://www.amazon.com/dp/B0G5WTTHXH) [**EDAUWAE Adult Wizard Cape Wizard Cloak Costume with Wizard Hat Wand and Eyeglasses for Halloween Cosplay**EDAUWAE**$19.79**21 rev1y ago](https://www.amazon.com/dp/B0FFMG51WH) [**Yolata Wizard Costume Adult Men Stars Blue Wizard Cloak Wizard Wig Magician Stars Hat Witch Halloween Costume (Blue XL)**Yolata**$38.57**7 rev1y ago](https://www.amazon.com/dp/B0F246KSTK) [**Yolata Wizard Costume Adult Men Stars Blue Wizard Cloak Wizard Wig Magician Stars Hat Witch Halloween Costume (Blue 3XL)**Yolata**$41.32**7 rev1y ago](https://www.amazon.com/dp/B0F247GTG2) [**yolsun Wizard Cloak for Women Men Renaissance Gothic Steampunk Cloak Halloween Medieval Costume Cape Unisex (Blue 110CM)**yolsun**$25.54**2 rev1y ago](https://www.amazon.com/dp/B0DX9P4RLN)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**JEMITOP Mens Renaissance Pure Cotton Lace Up Tunic Costume Sleeveless Shirt Pirate Medieval Viking Vest Without Belt for Halloween Knight Vampire Wizard Navy Blue M**JEMITOP**$21.89**4.3★**▲ 188%**](https://www.amazon.com/dp/B0G5WTTHXH) [**Yolata Wizard Costume Adult Men Stars Blue Wizard Cloak Wizard Wig Magician Stars Hat Witch Halloween Costume (Blue XL)**Yolata**$38.57**4.6★**▲ 187%**](https://www.amazon.com/dp/B0F246KSTK) [**Colorful House Velvet Wizard Robe with Hooded and Sleeves Halloween Fancy Cool Cosplay Costume (Purple 56/140cm)**Colorful House**$19.95**4.6★**▲ 158%**](https://www.amazon.com/dp/B09ZHLXG4R) [**Hewlaud Medieval Costume Cloak with hood men Adult Renaissance Hooded Cloak with Green Leaf Brooch Necklace (Green)**Hewlaud**$20.29**4.6★**▲ 154%**](https://www.amazon.com/dp/B0DPZ32TG3) [**Yolata Wizard Costume Adult Men Stars Blue Wizard Cloak Wizard Wig Magician Stars Hat Witch Halloween Costume (Blue 3XL)**Yolata**$41.32**4.6★**▲ 141%**](https://www.amazon.com/dp/B0F247GTG2)
**~~View all trending →~~**
## **What buyers say about wizard costume**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**21%
*“This costume was great quality, had plenty of room in it, and fit great”*
**Size-Overall**16%
*“arrived timely and fit nicely”*
**Advertised Vs Actual Product**15%
*“As described”*
**Material Quality**9%
*“great materials”*
**Color**6%
*“The colors are very pretty”*
**Comfort-Overall**4%
*“Was comfy and seemed well made”*
**Soft Feel**3%
*“Very affordable and soft”*
**Gifting Purpose**3%
*“Great gift”*
**Stretchability/Expandability/Elasticity**3%
*“stretchy material”*
**Value For Money**2%
*“Money well spent”*
### **What buyers complain about **
**Size-Overall**15%
*“Was too small for me”*
**Value For Money**12%
*“A bit expensive for the quality”*
**Product Condition**12%
*“Product arrived used”*
**Quality-Overall**8%
*“Not good”*
**Thickness**8%
*“is kind of thin”*
**Length**4%
*“Would have been way too long for my tall 9 year old”*
**Weight Heavy**3%
*“The material feels okay for occasional wear nothing super heavy”*
**Advertised Vs Actual Product**3%
*“I should have read the description a little better”*
**Material Quality**1%
*“the material is a little too shiny”*
**Brightness/Shine/Glow**1%
*“the material is a little too shiny”*
### **Top return reasons **
**Size-Overall**35%
**Length**23%
**Material Quality**8%
**Advertised Vs Actual Product**4%
**Color**4%
**Quality-Overall**4%
**Thin**3%
**Shoulder Fit**3%
**Sleeve Fit**2%
**Value For Money**2%
## **Common questions**
- **Is wizard costume profitable to sell on Amazon United States?**
- The niche generates $336K/yr across 27 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is +28.5%. Flapen's verdict: Worth a look (53/100).
- **How competitive is the wizard costume niche?**
- 16 brands and 27 sellers compete. The top 5 products take 47% of clicks and top 5 brands hold 72% of demand.
- **What do buyers complain about in wizard costume?**
- Top complaints mined from reviews: Size-Overall, Value For Money, Product Condition. The return rate is 8.8% — above our launch gate.
- **When does demand for wizard costume peak?**
- Demand peaks in Sep–Oct–Nov; the busiest month runs 19.9× the quietest.
- **What does it cost to enter the wizard costume niche?**
- Listings span $10.91–$61.08; the average listing price is $28.76 (sweet spot $15–$100). The average incumbent carries 805 reviews — the moat a new listing must climb.
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