---
title: "Windbreaker Jackets for Men — $272K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/clothing-shoes-jewelry/windbreaker-jackets-for-men"
last_updated: "2026-08-09T16:50:15.238Z"
locale: en
meta:
description: "Niche score 51/100 · $272K/yr market · 1.7M searches/yr · $32.65 avg price. Weak search conversion (0.5%) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 51/100 · $272K/yr market · 1.7M searches/yr · $32.65 avg price. Weak search conversion (0.5%) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Windbreaker Jackets for Men — $272K/yr Amazon US Niche (2026) - Flapen"
---
# **windbreaker jackets for men**
**Worth a look**
Shows a sweet-spot price point ($32.65 avg), but weak search conversion (0.5%) keeps it on the watch list.
Market size 50Growth 19Conversion 6Competition 91Returns 18Price range 85Avg price 95Brand share 81Review moat 40Quality gap 52
**Avg price**
**Incredible****$32.65**
avg listing price — sweet spot $15–$100
**Competition**
**Great****24%**
top-5 click share — an open shelf
**Price range**
**Great****$13.20–$110.83**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Brand share**
**Great****54%**
top-5 brand share — no brand owns this niche
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Market size**
**Okay****$272K**
$272K/yr · 1.7M searches
**Review moat**
**Okay****2,537.58**
avg incumbent reviews — the moat a new listing must climb
**Growth**
**Bad****-11.7%**
90-day search growth — must beat 0% to launch
**Returns**
**Bad****6.9%**
return rate — above 5% kills the launch gate
**Conversion**
**Bad****0.5%**
search→purchase rate — share of searches ending in a sale
**Signals**[** High Returns**](https://flapen.com/research/niches?market=us&signal=high_returns "Return rate > 5%")
According to Flapen's Amazon United States niche tracking, windbreaker jackets for men is a $272K/yr Amazon United States market (1.7M searches/yr). The top 5 brands hold 54% of demand. Demand peaks in Oct–Nov–Dec. Verdict: Worth a look — 51/100.
Data updated Jul 20, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **windbreaker jackets for men market data**
- **Units sold / yr**
- **6K–8K**
- avg 0–100/product
- **Revenue / yr**
- **$196K–$261K**
- units × avg price
- **Conversion rate**
- **0.5%**
- **Avg BSR**
- **#110**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **89%**
- **Out of stock**
- **1.3%**
- **Avg brand age**
- **48 months**
- **Avg seller age**
- **146 days**
## **Competition & brand share**
Clicks spread well past the top 5 (24% combined) — an open shelf where new products get seen.
**Brands**
**32 **▼falling
**Sellers**
**84**
**Top-5 brand share**
**54%**
Top 20: 93%
**Top-5 click share**
**24%**
Top 20: 60%
**Open market**
**41%**
- UIQUR27% - Columbia10% - Outdoor Ventures6% - APEXUP6% - 33,000ft5% - TACVASEN5%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -11.7% search growth over the last 90 days.
50K30KSpike '24Holiday '24Spike '25Prime Day '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Oct, Nov, Dec · busiest ÷ quietest = 1.8×
[**Open Trend **](https://flapen.com/research/us/clothing-shoes-jewelry/windbreaker-jackets-for-men/trend)
## **Top windbreaker jackets for men search terms**
- **windbreaker jackets for men**520K/yr-18.9%0.3% conv. - **mens windbreaker**217K/yr-17.3%0.3% conv. - **wind breaker jackets mens**215K/yr-24.6%0.3% conv. - **mens windbreaker jackets lightweight**98K/yr+15.1%0.3% conv. - **windbreaker men**105K/yr+25.9%0.2% conv. - **mens windbreakers**80K/yr+18.7%0.1% conv. - **mens windbreaker jacket**52K/yr-8.5%0.3% conv. - **impermeable para hombre**46K/yr+11.2%0.0% conv. - **men windbreaker jacket**47K/yr-0.9%0.2% conv. - **anorak jacket men**60K/yr-38.0%0.0% conv. [**All search terms **](https://flapen.com/research/us/clothing-shoes-jewelry/windbreaker-jackets-for-men/search-terms)
## **Top windbreaker jackets for men products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%3%$8K6%$16K9%$24K12%$33K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**UIQUR Mens Rain Jacket Raincoat Windbreaker Running Waterproof Lightweight Packable with Hood Travel Hiking Cycling Black L**UIQUR**$18.11**4.4★1,229 rev](https://www.amazon.com/dp/B0F1F5FWMG) [2**APEXUP Packable Rain Jacket Men with Reflective Zipper Lightweight Waterproof Jacket Windbreaker Hooded Raincoat Mens Rain Jackets for Outdoor Running Hiking Travel Cycling (Black L)**APEXUP**$19.73**4.6★1,342 rev](https://www.amazon.com/dp/B0DJ6R4JKN) [3**TACVASEN Bomber Jacket Men Black Jacket Casual Mens Jackets Casual Stylish Lightweight Mens Windbreaker Jackets Lightweight Track Jacket**TACVASEN**$32.14**4.5★10,442 rev](https://www.amazon.com/dp/B07VGQTMYD) [4**33 000ft Packable Rain Jacket Mens Lightweight Waterproof Rain Shell Jacket Raincoat with Hood for Golf Cycling Windbreaker**33,000ft**$29.14**4.5★5,237 rev](https://www.amazon.com/dp/B094NH7BXN) [5**Columbia Mens Watertight II Jacket 2024 Collegiate Navy Large**Columbia**$58.17**4.6★681 rev](https://www.amazon.com/dp/B0CLRB9X1X)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**UIQUR Mens Rain Jacket Windbreaker Waterproof Jacket Raincoat Cycling Running Hiking Gear Hood Lightweight Packable Black XL**UIQUR**$18.58**233 rev5mo ago](https://www.amazon.com/dp/B0FX9CPQ5J) [**UIQUR Mens Rain Jacket Lightweight Windbreaker Waterproof Raincoat Cycling Running Hiking Gear Hood Packable Black XL**UIQUR**$18.57**167 rev5mo ago](https://www.amazon.com/dp/B0FX9GM5S6) [**UIQUR Mens Cycling Jacket Rain Jacket Waterproof Windbreaker Raincoat Running Hiking Gear Hood Lightweight Packable Black XL**UIQUR**$18.57**197 rev5mo ago](https://www.amazon.com/dp/B0FX9K8LBJ) [**EIGIOO Mens Hooded Windbreaker Jacket Lightweight Waterproof for Hiking Black XL**EIGIOO**$35.95**44 rev10mo ago](https://www.amazon.com/dp/B0FPDX89WW) [**UIQUR Mens Rain Jacket Raincoat Windbreaker Running Waterproof Lightweight Packable with Hood Travel Hiking Cycling Navy Blue L**UIQUR**$17.87**1,229 rev1y ago](https://www.amazon.com/dp/B0F1F98PKC)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**EIGIOO Mens Hooded Windbreaker Jacket Lightweight Waterproof for Hiking Black XL**EIGIOO**$35.95**4.6★**▲ 56%**](https://www.amazon.com/dp/B0FPDX89WW) [**UIQUR Mens Rain Jacket Raincoat Windbreaker Running Waterproof Lightweight Packable with Hood Travel Hiking Cycling Grey XL**UIQUR**$18.29**4.4★**▲ 40%**](https://www.amazon.com/dp/B0F1F7GX6H) [**UIQUR Mens Rain Jacket Windbreaker Waterproof Jacket Raincoat Cycling Running Hiking Gear Hood Lightweight Packable Black XL**UIQUR**$18.58**4.3★**▲ 36%**](https://www.amazon.com/dp/B0FX9CPQ5J) [**Columbia Mens Watertight II Jacket 2024 Collegiate Navy Large**Columbia**$58.17**4.6★**▲ 36%**](https://www.amazon.com/dp/B0CLRB9X1X) [**APEXUP Packable Rain Jacket Men with Reflective Zipper Lightweight Waterproof Jacket Windbreaker Hooded Raincoat Mens Rain Jackets for Outdoor Running Hiking Travel Cycling (Black L)**APEXUP**$19.73**4.6★**▲ 31%**](https://www.amazon.com/dp/B0DJ6R4JKN)
**~~View all trending →~~**
## **What buyers say about windbreaker jackets for men**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Size-Overall**16%
*“Fit well”*
**Quality-Overall**13%
*“Seems well made”*
**Weight Light**11%
*“It's a lightweight jacket”*
**Weather Proof**7%
*“Perfect for winter”*
**Value For Money**6%
*“Good value”*
**Water Resistance**6%
*“Fully waterproof”*
**Comfort-Overall**4%
*“very comfortable”*
**Advertised Vs Actual Product**4%
*“As advertised”*
**Warmth**2%
*“I enjoy this for summer wear as it allows me to wear a jacket while not being too hot”*
**Pockets/Compartments**2%
*“The pockets are placed perfectly”*
### **What buyers complain about **
**Size-Overall**14%
*“Not a good fit”*
**Water Resistance**12%
*“Not water proof”*
**Zipper Quality**6%
*“From the beginning I thought the zipper felt clunky”*
**Material Quality**4%
*“Cheap material”*
**Quality-Overall**3%
*“New ones not as good”*
**Thickness**3%
*“not as thick as a rain coat”*
**Value For Money**3%
*“a bit pricey”*
**Thin**2%
*“Very thin”*
**Warmth**2%
*“Not very warm”*
**Breathability**2%
*“Fabric doesn't breathe”*
### **Top return reasons **
**Size-Overall**55%
**Material Quality**7%
**Thin**4%
**Sleeve Fit**4%
**Chest Fit**3%
**Advertised Vs Actual Product**2%
**Waist Fit**2%
**Quality-Overall**2%
**Shoulder Fit**2%
**Length**2%
## **Common questions**
- **Is windbreaker jackets for men profitable to sell on Amazon United States?**
- The niche generates $272K/yr across 73 tracked products. 7 of 14 products launched in the last 360 days are still selling. 90-day search growth is -11.7%. Flapen's verdict: Worth a look (51/100).
- **How competitive is the windbreaker jackets for men niche?**
- 32 brands and 84 sellers compete. The top 5 products take 24% of clicks and top 5 brands hold 54% of demand.
- **What do buyers complain about in windbreaker jackets for men?**
- Top complaints mined from reviews: Size-Overall, Water Resistance, Zipper Quality. The return rate is 6.9% — above our launch gate.
- **When does demand for windbreaker jackets for men peak?**
- Demand peaks in Oct–Nov–Dec; the busiest month runs 1.8× the quietest.
- **What does it cost to enter the windbreaker jackets for men niche?**
- Listings span $13.20–$110.83; the average listing price is $32.65 (sweet spot $15–$100). The average incumbent carries 2,538 reviews — the moat a new listing must climb.
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