---
title: "Windbreaker Jacket — $70K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/clothing-shoes-jewelry/windbreaker-jacket"
last_updated: "2026-08-09T15:30:29.864Z"
locale: en
meta:
description: "Niche score 36/100 · $70K/yr market · 873K searches/yr · $53.27 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 36/100 · $70K/yr market · 873K searches/yr · $53.27 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Windbreaker Jacket — $70K/yr Amazon US Niche (2026) - Flapen"
---
# **windbreaker jacket**
**Skip it**
Soft demand (-49.6% this quarter) — this niche doesn't clear our bar today.
Market size 17Growth 0Conversion 2Competition 79Returns 7Price range 64Avg price 92Brand share 69Review moat 26Quality gap 45
**Avg price**
**Great****$53.27**
avg listing price — sweet spot $15–$100
**Competition**
**Great****36%**
top-5 click share — an open shelf
**Brand share**
**Good****64%**
top-5 brand share — brands hold most of the demand
**Price range**
**Good****$15.44–$147.01**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Okay****3,897.57**
avg incumbent reviews — the moat a new listing must climb
**Market size**
**Bad****$70K**
$70K/yr · 873K searches
**Returns**
**Bad****10.1%**
return rate — above 5% kills the launch gate
**Conversion**
**Bad****0.1%**
search→purchase rate — share of searches ending in a sale
**Growth**
**Bad****-49.6%**
90-day search growth — must beat 0% to launch
**Signals**[** High Returns**](https://flapen.com/research/niches?market=us&signal=high_returns "Return rate > 5%") [** High Price**](https://flapen.com/research/niches?market=us&signal=high_price "Avg price > $50")
According to Flapen's Amazon United States niche tracking, windbreaker jacket is a $70K/yr Amazon United States market (873K searches/yr). The top 5 brands hold 64% of demand. Demand peaks in Sep–Oct–Nov–Dec. Verdict: Skip it — 36/100.
Data updated Jul 12, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **windbreaker jacket market data**
- **Units sold / yr**
- **3K–3K**
- avg 0–100/product
- **Revenue / yr**
- **$133K–$160K**
- units × avg price
- **Conversion rate**
- **0.1%**
- **Avg BSR**
- **#425**
- **Page quality**
- **0%**
- **Prime**
- **99%**
- **Sponsored**
- **84%**
- **Out of stock**
- **5.4%**
- **Avg brand age**
- **48 months**
- **Avg seller age**
- **147 days**
## **Competition & brand share**
Clicks spread well past the top 5 (36% combined) — an open shelf where new products get seen.
**Brands**
**31 **▲rising
**Sellers**
**93**
**Top-5 brand share**
**64%**
Top 20: 92%
**Top-5 click share**
**36%**
Top 20: 61%
**Open market**
**33%**
- Dickies50% - BAERSkin5% - EKLENTSON4% - 33,000ft3% - TACVASEN3% - Carhartt3%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -49.6% search growth over the last 90 days.
50K30KPrime Day '24Spike '24Prime Day '25Spike '25Holiday '25 seasonSepDecMarJunAugNovMarMay
Peak months: Sep, Oct, Nov, Dec · busiest ÷ quietest = 6.2×
[**Open Trend **](https://flapen.com/research/us/clothing-shoes-jewelry/windbreaker-jacket/trend)
## **Top windbreaker jacket search terms**
- **military jacket**123K/yr-34.3%0.1% conv. - **dickies jackets for men**145K/yr-55.2%0.2% conv. - **mens golf jacket**45K/yr-9.7%0.0% conv. - **dickies eisenhower jacket**42K/yr-32.0%0.7% conv. - **eisenhower jacket**37K/yr-30.8%0.2% conv. - **quilted jacket men**86K/yr-74.2%0.0% conv. - **flight jackets for men**45K/yr-54.7%0.0% conv. - **softshell jacket**32K/yr-43.4%0.0% conv. - **mens quilted jacket**80K/yr-75.3%0.0% conv. - **mens tactical jacket**51K/yr-68.7%0.1% conv. [**All search terms **](https://flapen.com/research/us/clothing-shoes-jewelry/windbreaker-jacket/search-terms)
## **Top windbreaker jacket products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%3%$2K6%$4K9%$6K12%$8K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Dickies Mens Zip Front Jacket with 3 Pockets 360 Stretch and Moisture Wicking Fabric DK342 L Black**Dickies**$34.90**4.4★35 rev](https://www.amazon.com/dp/B0CRDL2SVN) [2**Dickies Mens Lined Eisenhower Jacket Black Medium**Dickies**$61.30**4.5★11,046 rev](https://www.amazon.com/dp/B002R0B9LK) [3**Dickies Unlined Eisenhower Jacket DARK NAVY L RG**Dickies**$56.50**4.5★3,541 rev](https://www.amazon.com/dp/B0D526GNWG) [4**Dickies Mens Lined Eisenhower Jacket Black X-Large**Dickies**$61.86**4.5★11,046 rev](https://www.amazon.com/dp/B002R0GRU8) [5**Baerskin Tactical Hoodie Jacket for Men 4.0 - Military Style Fleece Sweater for Cold Rain Wind or Snow**BAERSkin**$97.61**4.5★434 rev](https://www.amazon.com/dp/B0FH63H269)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Chef Works Mens Utility Chore Coat Navy Large**Chef Works**$73.96**48 rev9mo ago](https://www.amazon.com/dp/B07MJTDNFM) [**M MAELREG Mens Softshell Golf Jacket Zip Pockets Lightweight Water Resistant Fleece Lined Jackets Winter Outdoor**M MAELREG**$20.41**50 rev10mo ago](https://www.amazon.com/dp/B0FQC8YL5N) [**Dickies Mens Lightweight Casual Twill Utility Jacket Black Small**Dickies**$55.63**15 rev10mo ago](https://www.amazon.com/dp/B0FMVDSFWK) [**Runcati Mens Military Jacket Full Zip and Button Safari Field Jacket Multi Pocket Cargo Outdoor Coat**Runcati**$32.37**82 rev11mo ago](https://www.amazon.com/dp/B0FHPG542S) [**Baerskin Tactical Hoodie Jacket for Men 4.0 - Military Style Fleece Sweater for Cold Rain Wind or Snow**BAERSkin**$97.61**434 rev1y ago](https://www.amazon.com/dp/B0FH63H269)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Dickies Mens Lightweight Casual Twill Utility Jacket Black Small**Dickies**$55.63**4.8★**▲ 170%**](https://www.amazon.com/dp/B0FMVDSFWK) [**M MAELREG Mens Softshell Golf Jacket Zip Pockets Lightweight Water Resistant Fleece Lined Jackets Winter Outdoor**M MAELREG**$20.41**4.2★**▲ 169%**](https://www.amazon.com/dp/B0FQC8YL5N) [**Carhartt Scrubs for Men Rugged Flex Bonded Fleece Jacket with 3 Pockets**Carhartt**$55.27**4.6★**▲ 167%**](https://www.amazon.com/dp/B0B625KKSC) [**Dickies Unlined Eisenhower Jacket AIRFORCE BLUE L RG**Dickies**$51.46**4.5★**▲ 162%**](https://www.amazon.com/dp/B0D6SJ8DFT) [**Baerskin Tactical Hoodie Jacket for Men 4.0 - Military Style Fleece Sweater for Cold Rain Wind or Snow**BAERSkin**$97.61**4.5★**▲ 160%**](https://www.amazon.com/dp/B0FH63H269)
**~~View all trending →~~**
## **What buyers say about windbreaker jacket**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Size-Overall**23%
*“It is most importantly fits to the size stated”*
**Warmth**15%
*“keeps me warm”*
**Quality-Overall**13%
*“It's well made”*
**Pockets/Compartments**7%
*“Lots of pockets for the price”*
**Comfort-Overall**4%
*“is comfortable to wear”*
**Value For Money**4%
*“Great value”*
**Material Quality**4%
*“durable material that I know should last a while”*
**Weather Proof**3%
*“wind resistant”*
**Advertised Vs Actual Product**3%
*“as advertised”*
**Weight Light**2%
*“Lightweight with comfort”*
### **What buyers complain about **
**Size-Overall**23%
*“Didn't fit”*
**Quality-Overall**10%
*“has dropped in quality significantly”*
**Zipper Quality**5%
*“Zipper broke”*
**Value For Money**4%
*“not worth $30 more like $15”*
**Stitch/Finish/Polish**4%
*“the sewing and finish were terrible”*
**Material Quality**2%
*“the material that the jacket is made of was not what I was looking for”*
**Color**2%
*“Black Is More Like a Grayish Black”*
**Thickness**2%
*“Jacket is thick”*
**Fastener Quality**2%
*“my only complaint is it doesnt have a draw string on the hood”*
**Thin**2%
*“Too thin”*
### **Top return reasons **
**Size-Overall**55%
**Sleeve Fit**6%
**Chest Fit**6%
**Material Quality**4%
**Color**3%
**Waist Fit**3%
**Advertised Vs Actual Product**3%
**Length**3%
**Shoulder Fit**3%
**Zipper Quality**2%
## **Common questions**
- **Is windbreaker jacket profitable to sell on Amazon United States?**
- The niche generates $70K/yr across 68 tracked products. 3 of 12 products launched in the last 360 days are still selling. 90-day search growth is -49.6%. Flapen's verdict: Skip it (36/100).
- **How competitive is the windbreaker jacket niche?**
- 31 brands and 93 sellers compete. The top 5 products take 36% of clicks and top 5 brands hold 64% of demand.
- **What do buyers complain about in windbreaker jacket?**
- Top complaints mined from reviews: Size-Overall, Quality-Overall, Zipper Quality. The return rate is 10.1% — above our launch gate.
- **When does demand for windbreaker jacket peak?**
- Demand peaks in Sep–Oct–Nov–Dec; the busiest month runs 6.2× the quietest.
- **What does it cost to enter the windbreaker jacket niche?**
- Listings span $15.44–$147.01; the average listing price is $53.27 (sweet spot $15–$100). The average incumbent carries 3,898 reviews — the moat a new listing must climb.
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