---
title: "Wilson Tennis Shoes Women — $28K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/clothing-shoes-jewelry/wilson-tennis-shoes-women"
last_updated: "2026-08-09T10:25:13.906Z"
locale: en
meta:
description: "Niche score 35/100 · $28K/yr market · 154K searches/yr · $83.54 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 35/100 · $28K/yr market · 154K searches/yr · $83.54 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Wilson Tennis Shoes Women — $28K/yr Amazon US Niche (2026) - Flapen"
---
# **wilson tennis shoes women**
**Skip it**
High returns (12.6%) — this niche doesn't clear our bar today.
Market size 7Growth 23Conversion 3Competition 90Returns 0Price range 64Avg price 81Brand share 2Review moat 51Quality gap 65
**Competition**
**Great****25%**
top-5 click share — an open shelf
**Avg price**
**Great****$83.54**
avg listing price — sweet spot $15–$100
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Price range**
**Good****$23.50–$143.81**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Review moat**
**Good****1,458.11**
avg incumbent reviews — the moat a new listing must climb
**Growth**
**Bad****-4.2%**
90-day search growth — must beat 0% to launch
**Market size**
**Bad****$28K**
$28K/yr · 154K searches
**Conversion**
**Bad****0.2%**
search→purchase rate — share of searches ending in a sale
**Brand share**
**Bad****99%**
top-5 brand share — brand-locked demand
**Returns**
**Bad****12.6%**
return rate — above 5% kills the launch gate
**Signals**[** High Returns**](https://flapen.com/research/niches?market=us&signal=high_returns "Return rate > 5%") [** High Price**](https://flapen.com/research/niches?market=us&signal=high_price "Avg price > $50")
According to Flapen's Amazon United States niche tracking, wilson tennis shoes women is a $28K/yr Amazon United States market (154K searches/yr). The top 5 brands hold 99% of demand. Verdict: Skip it — 35/100.
Data updated Jul 14, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **wilson tennis shoes women market data**
- **Units sold / yr**
- **500–750**
- avg 0–100/product
- **Revenue / yr**
- **$42K–$63K**
- units × avg price
- **Conversion rate**
- **0.2%**
- **Avg BSR**
- **#703**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **81%**
- **Out of stock**
- **18.4%**
- **Avg brand age**
- **36 months**
- **Avg seller age**
- **139 days**
## **Competition & brand share**
Clicks spread well past the top 5 (25% combined) — an open shelf where new products get seen.
**Brands**
**7 **▼falling
**Sellers**
**84**
**Top-5 brand share**
**99%**
Top 20: 100%
**Top-5 click share**
**25%**
Top 20: 57%
**Open market**
**0%**
- ASICS60% - WILSON35% - adidas3% - K-Swiss1% - New Balance1% - SERNIAL0% - Open — no brand owns it (1 brand, 0%)
## **Demand**
Weekly Amazon search volume, last 41 weeks — -4.2% search growth over the last 90 days.
5K4KSpike '25Black Friday '25Spike '26Oct '25Nov '25Dec '25Feb '26Mar '26May '26Jun '26
[**Open Trend **](https://flapen.com/research/us/clothing-shoes-jewelry/wilson-tennis-shoes-women/trend)
## **Top wilson tennis shoes women search terms**
- **wilson tennis shoes women**38K/yr-9.8%0.1% conv. - **asics tennis shoes women**23K/yr-0.6%0.0% conv. - **tennis shoes womens asics**18K/yr-16.2%0.0% conv. - **womens asics tennis shoes**19K/yr-6.8%0.1% conv. - **asics women tennis shoes**14K/yr+21.4%0.1% conv. - **tenis para jugar tenis mujer**9K/yr+15.3%0.0% conv. - **tennis shoes for tennis**8K/yr-23.3%0.0% conv. - **asics womens tennis court shoes**8K/yr-0.8%0.1% conv. - **asic tennis shoes for women**8K/yr+1.1%0.0% conv. - **asics womens tennis sneakers**6K/yr+19.9%0.4% conv. [**All search terms **](https://flapen.com/research/us/clothing-shoes-jewelry/wilson-tennis-shoes-women/search-terms)
## **Top wilson tennis shoes women products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%2%$5664%$1K6%$2K8%$2K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**ASICS Womens Gel-Dedicate 8 Tennis Shoes 11 White/Pure Silver**ASICS**$70.93**4.2★1,849 rev](https://www.amazon.com/dp/B0BZDQL5LG) [2**ASICS Womens Gel-Dedicate 8 Tennis Shoes 8.5 White/Pure Silver**ASICS**$70.99**4.2★1,849 rev](https://www.amazon.com/dp/B0BZDTSJD3) [3**WILSON Intrigue Tour Womens Tennis Shoe - White/Cameo Rose/Gum Size 5.5**WILSON**$143.81**4.2★109 rev](https://www.amazon.com/dp/B0FJ6Q5ZTZ) [4**ASICS Womens Gel-Dedicate 8 Tennis Shoes 9.5 White/Pure Silver**ASICS**$70.77**4.2★1,849 rev](https://www.amazon.com/dp/B0BZDT6JNN) [5**ASICS Womens Gel-Dedicate 8 Tennis Shoes 11.5 White/Pure Silver**ASICS**$70.85**4.2★1,849 rev](https://www.amazon.com/dp/B0BZDS7JT6)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**WILSON COURTGLIDE Womens Tennis Shoe - Snow White/Lunar Rock/Quiet Shade Size 8 US**WILSON**$74.77**52 rev7mo ago](https://www.amazon.com/dp/B0FJ6P6CX8) [**WILSON CourtGlide Womens Tennis Shoe - White/Cameo Rose/Gum Size 7 US**WILSON**$72.44**52 rev9mo ago](https://www.amazon.com/dp/B0FJJHB6F1) [**WILSON CourtGlide Womens Tennis Shoe - White/White/Silver Size 7 US**WILSON**$74.75**52 rev9mo ago](https://www.amazon.com/dp/B0FJ6PWT3M) [**WILSON Intrigue Tour Womens Tennis Shoe - White/Cameo Rose/Gum Size 5.5**WILSON**$143.81**109 rev12mo ago](https://www.amazon.com/dp/B0FJ6Q5ZTZ) [**WILSON Intrigue Tour Womens Tennis Shoe - White/Bay/Skipper Blue Size 7.5**WILSON**$142.11**2 rev12mo ago](https://www.amazon.com/dp/B0FJ6QJ2YR)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**ASICS Womens Gel-Venture 10 Running Shoes 7 Black/Graphite Grey**ASICS**$56.66**4.4★**▲ 38%**](https://www.amazon.com/dp/B0D461ZVK7) [**WILSON Intrigue Tour Womens Tennis Shoe - White/Bay/Skipper Blue Size 7.5**WILSON**$142.11**4.5★**▲ 37%**](https://www.amazon.com/dp/B0FJ6QJ2YR) [**ASICS Womens Solution Swift FlyteFoam 2 Tennis Shoes 6 White/Lichen Rock**ASICS**$103.21**4.4★**▲ 36%**](https://www.amazon.com/dp/B0DP1MM1HV) [**ASICS Womens Gel-Dedicate 8 Tennis Shoes 8 MORGANITE/White**ASICS**$71.59**4.2★**▲ 35%**](https://www.amazon.com/dp/B0FCRJ6JDZ) [**WILSON Intrigue Tour Womens Tennis Shoe - White/Cameo Rose/Gum Size 5.5**WILSON**$143.81**4.2★**▲ 34%**](https://www.amazon.com/dp/B0FJ6Q5ZTZ)
**~~View all trending →~~**
## **What buyers say about wilson tennis shoes women**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Comfort-Overall**30%
*“Amazingly comfortable”*
**Size-Overall**19%
*“Fit well”*
**Value For Money**6%
*“Good value”*
**Quality-Overall**5%
*“But overall great shoe”*
**Color**4%
*“I was pleasantly surprised that the color is pretty”*
**Advertised Vs Actual Product**3%
*“Shoes looked exactly as pictured”*
**Arch Support**3%
*“Great fit and arch support”*
**Ease Of Cleaning**3%
*“easy to clean”*
**Weight Light**3%
*“Lightweight”*
**Exercise/Sports Suitability**2%
*“Great for long Runs”*
### **What buyers complain about **
**Size-Overall**21%
*“Run Big”*
**Comfort-Overall**11%
*“Not Comfortable”*
**Durability**6%
*“They wore out so fast”*
**Shape/Style**4%
*“however this style has no support whatsoever”*
**Cushion**4%
*“They don't have a good deal of padding”*
**Pain Relief-Overall**4%
*“causing pain at the ball of the foot”*
**Quality-Overall**4%
*“They look really cheap”*
**Exercise/Sports Suitability**3%
*“causing too much pressure while running”*
**Material Quality**2%
*“Cheap material”*
**Hard Feel**2%
*“Very stiff”*
### **Top return reasons **
**Feet Fit**27%
**Size-Overall**25%
**Length**12%
**Width**11%
**Comfort-Overall**6%
**Color**3%
**Material Quality**3%
**Advertised Vs Actual Product**2%
**Cushion**1%
**Shape/Style**1%
## **Common questions**
- **Is wilson tennis shoes women profitable to sell on Amazon United States?**
- The niche generates $28K/yr across 84 tracked products. 15 of 28 products launched in the last 360 days are still selling. 90-day search growth is -4.2%. Flapen's verdict: Skip it (35/100).
- **How competitive is the wilson tennis shoes women niche?**
- 7 brands and 84 sellers compete. The top 5 products take 25% of clicks and top 5 brands hold 99% of demand.
- **What do buyers complain about in wilson tennis shoes women?**
- Top complaints mined from reviews: Size-Overall, Comfort-Overall, Durability. The return rate is 12.6% — above our launch gate.
- **What does it cost to enter the wilson tennis shoes women niche?**
- Listings span $23.50–$143.81; the average listing price is $83.54 (sweet spot $15–$100). The average incumbent carries 1,458 reviews — the moat a new listing must climb.
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