---
title: "William Afton — $48K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/clothing-shoes-jewelry/william-afton"
last_updated: "2026-08-09T11:17:37.825Z"
locale: en
meta:
description: "Niche score 40/100 · $48K/yr market · 831K searches/yr · $30.26 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 40/100 · $48K/yr market · 831K searches/yr · $30.26 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "William Afton — $48K/yr Amazon US Niche (2026) - Flapen"
---
# **william afton**
**Skip it**
Weak search conversion (0.2%) — this niche doesn't clear our bar today.
Market size 12Growth 6Conversion 2Competition 84Returns 32Price range 84Avg price 95Brand share 42Review moat 69Quality gap 47
**Avg price**
**Incredible****$30.26**
avg listing price — sweet spot $15–$100
**Competition**
**Great****31%**
top-5 click share — an open shelf
**Price range**
**Great****$4.65–$80.27**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Review moat**
**Good****749.73**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Brand share**
**Okay****80%**
top-5 brand share — brands hold most of the demand
**Returns**
**Okay****4.4%**
return rate — above 5% kills the launch gate
**Market size**
**Bad****$48K**
$48K/yr · 831K searches
**Growth**
**Bad****-38.3%**
90-day search growth — must beat 0% to launch
**Conversion**
**Bad****0.2%**
search→purchase rate — share of searches ending in a sale
According to Flapen's Amazon United States niche tracking, william afton is a $48K/yr Amazon United States market (831K searches/yr). The top 5 brands hold 80% of demand. Demand peaks in Sep–Oct. Verdict: Skip it — 40/100.
Data updated Jul 10, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **william afton market data**
- **Units sold / yr**
- **3K–4K**
- avg 0–100/product
- **Revenue / yr**
- **$91K–$121K**
- units × avg price
- **Conversion rate**
- **0.2%**
- **Avg BSR**
- **#16,083**
- **Page quality**
- **0%**
- **Prime**
- **84%**
- **Sponsored**
- **63%**
- **Out of stock**
- **13.7%**
- **Avg brand age**
- **40 months**
- **Avg seller age**
- **147 days**
## **Competition & brand share**
Clicks spread well past the top 5 (31% combined) — an open shelf where new products get seen.
**Brands**
**23 **▲rising
**Sellers**
**102**
**Top-5 brand share**
**80%**
Top 20: 98%
**Top-5 click share**
**31%**
Top 20: 61%
**Open market**
**17%**
- Rubies42% - Bioworld18% - Bienvenu9% - Vaianie6% - Willyacos5% - Magoog3% - Open — no brand owns it (17 brands, 17%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -38.3% search growth over the last 90 days.
90K70KSpike '24Spike '25 seasonSepDecMarJunAugNovMarMay
Peak months: Sep, Oct · busiest ÷ quietest = 12.7×
[**Open Trend **](https://flapen.com/research/us/clothing-shoes-jewelry/william-afton/trend)
## **Top william afton search terms**
- **fnaf costume**247K/yr-41.9%0.1% conv. - **fnaf cosplay**88K/yr-37.8%0.1% conv. - **five nights at freddys costume**139K/yr-36.7%0.4% conv. - **freddy fazbear costume**128K/yr-42.6%0.4% conv. - **five nights at freddys costumes**17K/yr-35.1%0.0% conv. - **fnaf costumes**25K/yr-35.3%0.0% conv. - **springtrap costume for kids**13K/yr-34.1%0.0% conv. - **freddy costume**29K/yr-31.9%0.3% conv. - **fnaf costumes for kids**11K/yr-31.5%0.1% conv. - **fnaf costume kids**16K/yr-34.9%0.2% conv. [**All search terms **](https://flapen.com/research/us/clothing-shoes-jewelry/william-afton/search-terms)
## **Top william afton products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%3%$1K6%$3K9%$4K12%$6K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Rubies at Party City Five Nights At Freddys: Freddy Fazbear Costume for Kids Boys Medium**Rubies**$27.42**4.4★2,636 rev](https://www.amazon.com/dp/B01BF4LRBU) [2**Bienvenu Women Stretch Striped Socks Knee High Stockings Long Arm Warmer Fingerless Mitten Gloves White**Bienvenu**$16.87**4.6★6,675 rev](https://www.amazon.com/dp/B07P6YQW7B) [3**Vaianie Adult Bear Plush Jumpsuit Pajamas Cosplay One Piece Halloween Costume Sleepwear Homewear Unisex Brown**Vaianie**$46.09**4.5★20 rev](https://www.amazon.com/dp/B0CN8ZNQ9M) [4**Rubies at Party City Five Nights At Freddys: Foxy Costume for Kids by Rubies Boys Medium**Rubies**$29.38**4.3★4,006 rev](https://www.amazon.com/dp/B01BF4LRG0) [5**Rubies Five Nights At Freddys: Freddy Fazbear Costume for Kids Boys Medium**Rubies**$30.12**4.3★1,144 rev](https://www.amazon.com/dp/B01MZGDOPY)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Bioworld Five Nights At Freddys Freddy 87 Boys 2-Pack Soccer Jersey & Shorts Combo Set-10**Bioworld**$34.11**1 rev3mo ago](https://www.amazon.com/dp/B0GVQ4M81R) [**Bioworld Five Nights At Freddys Freddy 87 Boys 2-Pack Soccer Jersey & Shorts Combo Set-14**Bioworld**$34.08**1 rev3mo ago](https://www.amazon.com/dp/B0GVQ2ZZ8N) [**Bioworld Five Nights At Freddys Game Over All-Over Print Boys Black Long Sleeve Hooded Blanket-6-8**Bioworld**$36.42**27 rev8mo ago](https://www.amazon.com/dp/B0FWSZRGGW) [**Bioworld Five Nights At Freddys Freddy Fazbear Boys 2-Pack Cosplay Zip Front Hoodie & Joggers Set-4**Bioworld**$39.87**24 rev8mo ago](https://www.amazon.com/dp/B0FWRXDR1Z) [**Bioworld Five Nights at Freddys Foxy Character Mens Full-Zip Cosplay Hoodie -XL Orange**Bioworld**$35.35**41 rev1y ago](https://www.amazon.com/dp/B0FGQH9VHW)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Bioworld Five Nights At Freddys Freddy 87 Boys 2-Pack Soccer Jersey & Shorts Combo Set-10**Bioworld**$34.11**5.0★**▲ 513%**](https://www.amazon.com/dp/B0GVQ4M81R) [**Bioworld Five Nights At Freddys Freddy 87 Boys 2-Pack Soccer Jersey & Shorts Combo Set-14**Bioworld**$34.08**5.0★**▲ 512%**](https://www.amazon.com/dp/B0GVQ2ZZ8N) [**Movie Freddy Costume Purple Shirt Pants Uniform Outfit Full Suit with Hat for Men Adult (Purple M)**Willyacos**$44.33**3.1★**▲ 500%**](https://www.amazon.com/dp/B0DH4KQ4PS) [**Bestjybt Women Striped Thigh High Socks Over Knee Socks Knee High Costume Stockings Leg Warmers (Black+White)**Bestjybt**$10.36**4.6★**▲ 475%**](https://www.amazon.com/dp/B0CHY18S21) [**Bioworld Five Nights at Freddys Foxy Character Mens Full-Zip Cosplay Hoodie -XL Orange**Bioworld**$35.35**4.4★**▲ 320%**](https://www.amazon.com/dp/B0FGQH9VHW)
**~~View all trending →~~**
## **What buyers say about william afton**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**15%
*“Decent quality”*
**Fun/Entertainment Experience**14%
*“Lots of fun”*
**Size-Overall**10%
*“good fit”*
**Value For Money**10%
*“Reasonably priced”*
**Gifting Purpose**8%
*“Fun gift”*
**Soft Feel**5%
*“it's soft like the other plushies they made”*
**Collectibles**4%
*“My son FNAF collection”*
**Advertised Vs Actual Product**4%
*“Just as advertised”*
**Brightness/Shine/Glow**3%
*“Very bright”*
**Comfort-Overall**3%
*“it is very comfortable”*
### **What buyers complain about **
**Durability**12%
*“Stopped working”*
**Size-Overall**10%
*“However, the mask doesn't fit very well because it is like a flat mask and not one that can curve to your face”*
**Quality-Overall**6%
*“I was expecting better quality for what I paid”*
**Charging**6%
*“charging problem”*
**Brightness/Shine/Glow**6%
*“eyes barely glow”*
**Functionality-Overall**5%
*“does not work again afterward”*
**Material Quality**3%
*“the materials feel a bit basic”*
**Value For Money**3%
*“But also not even worth the discounted price”*
**Strength**3%
*“it's very flimsy”*
**Shoulder Fit**2%
*“The shoulders are too narrow”*
### **Top return reasons **
**Size-Overall**54%
**Advertised Vs Actual Product**5%
**Quality-Overall**4%
**Functionality-Overall**3%
**Length**3%
**Value For Money**3%
**Charging**3%
**Sleeve Fit**2%
**Defective Material/Parts**2%
**Material Quality**2%
## **Common questions**
- **Is william afton profitable to sell on Amazon United States?**
- The niche generates $48K/yr across 67 tracked products. 1 of 13 products launched in the last 360 days are still selling. 90-day search growth is -38.3%. Flapen's verdict: Skip it (40/100).
- **How competitive is the william afton niche?**
- 23 brands and 102 sellers compete. The top 5 products take 31% of clicks and top 5 brands hold 80% of demand.
- **What do buyers complain about in william afton?**
- Top complaints mined from reviews: Durability, Size-Overall, Quality-Overall. The return rate is 4.4%.
- **When does demand for william afton peak?**
- Demand peaks in Sep–Oct; the busiest month runs 12.7× the quietest.
- **What does it cost to enter the william afton niche?**
- Listings span $4.65–$80.27; the average listing price is $30.26 (sweet spot $15–$100). The average incumbent carries 750 reviews — the moat a new listing must climb.
## **Related niches in Clothing, Shoes & Jewelry**
- 72 [**first communion gifts for boys**](https://flapen.com/research/us/clothing-shoes-jewelry/first-communion-gifts-for-boys)$398K/yr+223.5%**Worth a look**- 72 [**fifa world cup 2026 tshirt**](https://flapen.com/research/us/clothing-shoes-jewelry/fifa-world-cup-2026-tshirt)$177K/yr>1,000%**Worth a look**- 72 [**american flag hat**](https://flapen.com/research/us/clothing-shoes-jewelry/american-flag-hat)$764K/yr+428.8%**Worth a look**- 72 [**white socks men**](https://flapen.com/research/us/clothing-shoes-jewelry/white-socks-men)$3.0M/yr+13.3%**Launch it**- 72 [**american flag overalls**](https://flapen.com/research/us/clothing-shoes-jewelry/american-flag-overalls)$662K/yr>1,000%**Worth a look**- 73 [**white ankle socks for men**](https://flapen.com/research/us/clothing-shoes-jewelry/white-ankle-socks-for-men)$448K/yr+88.3%**Worth a look**[**All Clothing, Shoes & Jewelry niches **](https://flapen.com/research/us/clothing-shoes-jewelry)