---
title: "Willa Zombies Costume — $20K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/clothing-shoes-jewelry/willa-zombies-costume"
last_updated: "2026-08-09T10:22:17.341Z"
locale: en
meta:
description: "Niche score 41/100 · $20K/yr market · 56K searches/yr · $30.19 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 41/100 · $20K/yr market · 56K searches/yr · $30.19 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Willa Zombies Costume — $20K/yr Amazon US Niche (2026) - Flapen"
---
# **willa zombies costume**
**Skip it**
A small market ($20K/yr) — this niche doesn't clear our bar today.
Market size 5Growth 27Conversion 15Competition 49Returns 39Price range 92Avg price 95Brand share 39Review moat 92Quality gap 58
**Avg price**
**Incredible****$30.19**
avg listing price — sweet spot $15–$100
**Review moat**
**Great****150.6**
avg incumbent reviews — the moat a new listing must climb
**Price range**
**Great****$13.20–$58.08**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Competition**
**Okay****55%**
top-5 click share — leaders hold, buyers still browse
**Brand share**
**Okay****82%**
top-5 brand share — brands hold most of the demand
**Returns**
**Okay****3.9%**
return rate — above 5% kills the launch gate
**Growth**
**Okay****+1.3%**
90-day search growth — must beat 0% to launch
**Conversion**
**Bad****1.2%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Bad****$20K**
$20K/yr · 56K searches
**Signals**[** Out of Stock**](https://flapen.com/research/niches?market=us&signal=out_of_stock "OOS rate > 10%")
According to Flapen's Amazon United States niche tracking, willa zombies costume is a $20K/yr Amazon United States market (56K searches/yr). The top 5 brands hold 82% of demand. Verdict: Skip it — 41/100.
Data updated Jul 10, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **willa zombies costume market data**
- **Units sold / yr**
- **500–750**
- avg 0–100/product
- **Revenue / yr**
- **$15K–$23K**
- units × avg price
- **Conversion rate**
- **1.2%**
- **Avg BSR**
- **#8,693**
- **Page quality**
- **0%**
- **Prime**
- **75%**
- **Sponsored**
- **60%**
- **Out of stock**
- **39.6%**
- **Avg brand age**
- **30 months**
- **Avg seller age**
- **171 days**
## **Competition & brand share**
The top 5 products take 55% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**12 **▲rising
**Sellers**
**46**
**Top-5 brand share**
**82%**
Top 20: 100%
**Top-5 click share**
**55%**
Top 20: 100%
**Open market**
**12%**
- Disguise26% - Spirit Halloween19% - CBLDZZ18% - Aotekids10% - Party City9% - BENBIYO6% - Open — no brand owns it (6 brands, 12%)
## **Demand**
Weekly Amazon search volume, last 38 weeks — +1.3% search growth over the last 90 days.
5K3KSpike '26Oct '25Nov '25Jan '26Feb '26Apr '26May '26
[**Open Trend **](https://flapen.com/research/us/clothing-shoes-jewelry/willa-zombies-costume/trend)
## **Top willa zombies costume search terms**
- **willa costume**7K/yr+49.1%0.6% conv. - **willa zombies costume**30K/yr-18.4%1.2% conv. - **zombies willa costume**4K/yr+13.8%1.4% conv. - **willa zombies costume kids**5K/yr-20.3%0.8% conv. - **willa costume zombies 4**9K/yr-61.9%0.0% conv. [**All search terms **](https://flapen.com/research/us/clothing-shoes-jewelry/willa-zombies-costume/search-terms)
## **Top willa zombies costume products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%$99910%$2K15%$3K20%$4K1101001K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 20 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Spirit Halloween Zombies 4: Dawn of the Vampires Kids Willa Costume Officially Licensed Disney Werewolf Outfit Girls Size CHILD EXTRA SMALL/SMALL Standard Multicolor**Spirit Halloween**$44.31**4.4★12 rev](https://www.amazon.com/dp/B0FHJ8CKGD) [2**CBLDZZ Zombies Outfit for Girls Daywalker Shirt and Pants Set**CBLDZZ**$20.14**4.3★7 rev](https://www.amazon.com/dp/B0FNN2V2SJ) [3**Party City Zombies 3 Willa Costume Girl Includes Vest Pants and Holster Medium (8-10)**Party City**$45.32**4.6★56 rev](https://www.amazon.com/dp/B0B35FP4TP) [4**Willa Werewolf Costume for Kids Official Disney Zombies 3 Costume Outfit Child Size Large (10-12)**Disguise**$27.38**4.3★154 rev](https://www.amazon.com/dp/B07KXHRGGN) [5**BENBIYO Werewolf Heart Glowing Moonstone Necklace Willa Glow in the Dark Dress Up Accessories**BENBIYO**$13.20**4.3★23 rev](https://www.amazon.com/dp/B0FRMYRF1X)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**BENBIYO Werewolf Heart Glowing Moonstone Necklace Willa Glow in the Dark Dress Up Accessories**BENBIYO**$13.20**23 rev9mo ago](https://www.amazon.com/dp/B0FRMYRF1X) [**CBLDZZ Zombies Outfit for Girls Daywalker Shirt and Pants Set**CBLDZZ**$20.14**7 rev10mo ago](https://www.amazon.com/dp/B0FNN2V2SJ) [**CBLDZZ Zombies Outfit for Girls Daywalker Shirt and Pants Set**CBLDZZ**$20.45**7 rev10mo ago](https://www.amazon.com/dp/B0FNMXDYWX) [**Gunaniti 9 Pcs Zombies Costume for Girls Cheerleader Uniform Top Pant Coat Outfits (7-8 Years White)**Gunaniti**$25.74**121 rev11mo ago](https://www.amazon.com/dp/B0FLD9ZBST) [**Aotekids Girls Kids Zombies Dress Costume Daywalker Cosplay Dresses Party Playwear White**Aotekids**$14.12**65 rev11mo ago](https://www.amazon.com/dp/B0FJS1DBW7)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**ASAOHAO Zombies Cheerleader Dresses for Girls Cheerleading Outfit Red**ASAOHAO**$24.53**4.5★**▲ 1000%**](https://www.amazon.com/dp/B0F4D8GMSP) [**CBLDZZ Zombies Outfit for Girls Daywalker Shirt and Pants Set**CBLDZZ**$20.45**4.3★**▲ 1000%**](https://www.amazon.com/dp/B0FNMXDYWX) [**ZZEQYG Womens Girls Kawaii Lolita Gothic Dress Anime Broken Doll Costume Lockable Dress(M Black)**ZZEQYG**$58.08**4.4★**▲ 1000%**](https://www.amazon.com/dp/B09VZ4ZJZC) [**CBLDZZ Zombies Outfit for Girls Daywalker Shirt and Pants Set**CBLDZZ**$20.14**4.3★**▲ 1000%**](https://www.amazon.com/dp/B0FNN2V2SJ) [**ZapLute Girls Cheerleader Costumes 5-12 Years Kids Cheerleading Dress Cosplay for Party Halloween Outfits**ZapLute**$27.25**4.2★**▲ 896%**](https://www.amazon.com/dp/B0D7PGQB77)
**~~View all trending →~~**
## **What buyers say about willa zombies costume**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**35%
*“Really good and good quality”*
**Size-Overall**29%
*“Fit great and was correct size”*
**Fun/Entertainment Experience**13%
*“this one is fun”*
**Design-Overall**6%
*“Amazing design”*
**Durability**6%
*“hasn't fell apart”*
**Washability**6%
*“It's been washed a bunch”*
**Color**4%
*“The color purple was perfect”*
### **What buyers complain about **
**Size-Overall**100%
*“Top ran a little big”*
### **Top return reasons **
**Size-Overall**43%
**Value For Money**21%
**Durability**5%
**Advertised Vs Actual Product**4%
**Length**4%
**Quality-Overall**4%
**Product Condition**4%
**Defective Material/Parts**3%
**Waist Fit**2%
**Gifting Purpose**2%
## **Common questions**
- **Is willa zombies costume profitable to sell on Amazon United States?**
- The niche generates $20K/yr across 20 tracked products. 1 of 7 products launched in the last 360 days are still selling. 90-day search growth is +1.3%. Flapen's verdict: Skip it (41/100).
- **How competitive is the willa zombies costume niche?**
- 12 brands and 46 sellers compete. The top 5 products take 55% of clicks and top 5 brands hold 82% of demand.
- **What do buyers complain about in willa zombies costume?**
- Top complaints mined from reviews: Size-Overall. The return rate is 3.9%.
- **What does it cost to enter the willa zombies costume niche?**
- Listings span $13.20–$58.08; the average listing price is $30.19 (sweet spot $15–$100). The average incumbent carries 151 reviews — the moat a new listing must climb.
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