---
title: "Wicked Socks — $74K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/clothing-shoes-jewelry/wicked-socks"
last_updated: "2026-08-09T14:26:24.340Z"
locale: en
meta:
description: "Niche score 39/100 · $74K/yr market · 118K searches/yr · $14.42 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 39/100 · $74K/yr market · 118K searches/yr · $14.42 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Wicked Socks — $74K/yr Amazon US Niche (2026) - Flapen"
---
# **wicked socks**
**Skip it**
Soft demand (-43.1% this quarter) — this niche doesn't clear our bar today.
Market size 18Growth 3Conversion 53Competition 61Returns 70Price range 73Avg price 70Brand share 35Review moat 41Quality gap 16
**Price range**
**Good****$3.74–$45.45**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Returns**
**Good****2.2%**
return rate — above 5% kills the launch gate
**Avg price**
**Good****$14.42**
avg listing price — sweet spot $15–$100
**Competition**
**Good****48%**
top-5 click share — leaders hold, buyers still browse
**Conversion**
**Good****4.3%**
search→purchase rate — share of searches ending in a sale
**Review moat**
**Okay****2,373.82**
avg incumbent reviews — the moat a new listing must climb
**Brand share**
**Okay****84%**
top-5 brand share — brands hold most of the demand
**Market size**
**Bad****$74K**
$74K/yr · 118K searches
**Quality gap**
**Bad****4.7★**
avg incumbent rating — lower means beatable quality
**Growth**
**Bad****-43.1%**
90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, wicked socks is a $74K/yr Amazon United States market (118K searches/yr). The top 5 brands hold 84% of demand. Demand peaks in Oct–Nov–Dec. Verdict: Skip it — 39/100.
Data updated Jul 21, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **wicked socks market data**
- **Units sold / yr**
- **4K–5K**
- avg 100–250/product
- **Revenue / yr**
- **$58K–$72K**
- units × avg price
- **Conversion rate**
- **4.3%**
- **Avg BSR**
- **#168,366**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **74%**
- **Out of stock**
- **8.5%**
- **Avg brand age**
- **37 months**
- **Avg seller age**
- **170 days**
## **Competition & brand share**
The top 5 products take 48% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**20 **▲rising
**Sellers**
**26**
**Top-5 brand share**
**84%**
Top 20: 100%
**Top-5 click share**
**48%**
Top 20: 90%
**Open market**
**13%**
- Wicked49% - Bioworld14% - LEVLO10% - AVIINEN8% - Haysandy4% - Blue Q3% - Open — no brand owns it (14 brands, 13%)
## **Demand & seasonality**
Weekly Amazon search volume, last 79 weeks — -43.1% search growth over the last 90 days.
13K8KSpike '25Black Friday '25Holiday '25Spike '26 seasonFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun
Peak months: Oct, Nov, Dec · busiest ÷ quietest = 33.3×
[**Open Trend **](https://flapen.com/research/us/clothing-shoes-jewelry/wicked-socks/trend)
## **Top wicked socks search terms**
- **wicked socks**75K/yr-37.3%3.0% conv. - **wicked socks for women**27K/yr-42.1%4.0% conv. - **wicked socks for girls**10K/yr-63.8%2.4% conv. - **wicked fuzzy socks**5K/yr-79.2%1.6% conv. [**All search terms **](https://flapen.com/research/us/clothing-shoes-jewelry/wicked-socks/search-terms)
## **Top wicked socks products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%3%$2K6%$4K9%$7K12%$9K1101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Wicked Womens Elphaba and Glinda 5 Pack No Show Ankle Socks**Wicked**$8.84**4.6★161 rev](https://www.amazon.com/dp/B0DTV6BPDV) [2**Wicked Womens 5 Pack Halloween Capri Socks**Wicked**$11.86**4.8★64 rev](https://www.amazon.com/dp/B0FLV85HHZ) [3**LEVLO Witch Musical Socks Witch Fans Gift Defying Witch Socks Musical Witch Merch(Defying Gravity Sock)**LEVLO**$13.32**4.5★25 rev](https://www.amazon.com/dp/B0DSKX3SNQ) [4**Bioworld Wicked Elphaba & Glinda Icons Womens 5-Pair Ankle Socks-OSFA**Bioworld**$17.99**4.7★190 rev](https://www.amazon.com/dp/B0DPCXZFLX) [5**Wicked Womens Pink and Green Single Cuffer Slipper Socks**Wicked**$10.28**4.7★113 rev](https://www.amazon.com/dp/B0DJ1QSM2K)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Bioworld Wicked Part 1 Elphaba & Glinda Womens Casual Crew Socks**Bioworld**$9.98**2 rev6mo ago](https://www.amazon.com/dp/B0GH8J47QH) [**Wicked Socks for Women Pack - Bundle with 9 Pairs of Elphaba and Glinda No Show Socks Size 4-10 Plus Stickers for Women Teens | Wicked Apparel Set**Wicked**$11.52**2 rev6mo ago](https://www.amazon.com/dp/B0GH2MQFVL) [**AVIINEN 6/12Pairs Christmas Witch Socks Bulk Pink and Green Socks for Women Bulk Christmas Witch Party Gift (6 Short)**AVIINEN**$13.30**28 rev7mo ago](https://www.amazon.com/dp/B0G6F33YTC) [**Bawnhaw Long Striped Thigh High Socks Green and White Over Knee Socks for Women Girls Elastic High Stocking Novelty Costume Leg Warmers for Patrick Day Christmas**Bawnhaw**$3.74**7 rev7mo ago](https://www.amazon.com/dp/B0G3PPPHR7) [**Bioworld Wicked Part 2 Text Logo Womens 5-Pair Pack Casual Crew Socks**Bioworld**$15.43**7 rev8mo ago](https://www.amazon.com/dp/B0G3HX911K)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Blue Q Socks Womens Crew Stop Talking Multicolor OS**Blue Q**$14.99**4.8★**▲ 695%**](https://www.amazon.com/dp/B01HSL1C14) [**Viasox Ankle Compression Socks for Women & Men 3 Pack 14 mmHg Support Improves Circulation Extra Cushioned (US Alpha X-Large Regular Regular Brush Stroke)**Viasox**$45.45**4.4★**▲ 672%**](https://www.amazon.com/dp/B0F9ZS1347) [**Blue Q Womens Funny Novelty Crazy Crew Socks with Sayings**Blue Q**$14.93**4.8★**▲ 623%**](https://www.amazon.com/dp/B0C7YHG2R5) [**AVIINEN 6/12Pairs Christmas Witch Socks Bulk Pink and Green Socks for Women Bulk Christmas Witch Party Gift (6 Short)**AVIINEN**$13.30**4.6★**▲ 477%**](https://www.amazon.com/dp/B0G6F33YTC) [**Bioworld Wicked Part 1 Elphaba & Glinda Womens Casual Crew Socks**Bioworld**$9.98**5.0★**▲ 438%**](https://www.amazon.com/dp/B0GH8J47QH)
**~~View all trending →~~**
## **What buyers say about wicked socks**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Size-Overall**16%
*“Fits great”*
**Quality-Overall**16%
*“Good Quality”*
**Comfort-Overall**12%
*“So comfortable and breathable”*
**Soft Feel**7%
*“Soft and cozy”*
**Value For Money**7%
*“Best value”*
**Color**6%
*“Color is cute”*
**Advertised Vs Actual Product**4%
*“As described”*
**Thickness**3%
*“Nice and thick”*
**Durability**3%
*“they haven't snagged yet”*
**Machine Wash Suitability**2%
*“Easy to wash and wear”*
### **What buyers complain about **
**Size-Overall**18%
*“To large”*
**Durability**8%
*“will not last long”*
**Allergies**7%
*“It was slightly itchy”*
**Thickness**6%
*“thins”*
**Stretchability/Expandability/Elasticity**6%
*“Elastic at top isnt good”*
**Quality-Overall**4%
*“Poor quality”*
**Color**4%
*“Unfortunately, after the first wash, the elastic turned yellow, which was disappointing”*
**Material Quality**3%
*“synthetic materials”*
**Shrinkage Resistance**3%
*“they do shrink a little”*
**Ankle Support**3%
*“For me it was to tight around the ankle”*
### **Top return reasons **
**Size-Overall**29%
**Length**14%
**Feet Fit**9%
**Thin**8%
**Material Quality**6%
**Color**6%
**Advertised Vs Actual Product**3%
**Quality-Overall**3%
**Value For Money**2%
**Cushion**2%
## **Common questions**
- **Is wicked socks profitable to sell on Amazon United States?**
- The niche generates $74K/yr across 34 tracked products. 0 of 13 products launched in the last 360 days are still selling. 90-day search growth is -43.1%. Flapen's verdict: Skip it (39/100).
- **How competitive is the wicked socks niche?**
- 20 brands and 26 sellers compete. The top 5 products take 48% of clicks and top 5 brands hold 84% of demand.
- **What do buyers complain about in wicked socks?**
- Top complaints mined from reviews: Size-Overall, Durability, Allergies. The return rate is 2.2%.
- **When does demand for wicked socks peak?**
- Demand peaks in Oct–Nov–Dec; the busiest month runs 33.3× the quietest.
- **What does it cost to enter the wicked socks niche?**
- Listings span $3.74–$45.45; the average listing price is $14.42 (sweet spot $15–$100). The average incumbent carries 2,374 reviews — the moat a new listing must climb.
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