---
title: "Wicked Movie Merch — $152K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/clothing-shoes-jewelry/wicked-movie-merch"
last_updated: "2026-08-09T08:30:45.735Z"
locale: en
meta:
description: "Niche score 41/100 · $152K/yr market · 839K searches/yr · $31.22 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 41/100 · $152K/yr market · 839K searches/yr · $31.22 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Wicked Movie Merch — $152K/yr Amazon US Niche (2026) - Flapen"
---
# **wicked movie merch**
**Skip it**
Soft demand (-81.2% this quarter) — this niche doesn't clear our bar today.
Market size 32Growth 0Conversion 7Competition 91Returns 26Price range 66Avg price 95Brand share 26Review moat 98Quality gap 38
**Review moat**
**Incredible****38.48**
avg incumbent reviews — the moat a new listing must climb
**Avg price**
**Incredible****$31.22**
avg listing price — sweet spot $15–$100
**Competition**
**Great****24%**
top-5 click share — an open shelf
**Price range**
**Good****$9.55–$138.27**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Market size**
**Okay****$152K**
$152K/yr · 839K searches
**Brand share**
**Okay****89%**
top-5 brand share — brands hold most of the demand
**Returns**
**Okay****4.9%**
return rate — above 5% kills the launch gate
**Conversion**
**Bad****0.6%**
search→purchase rate — share of searches ending in a sale
**Growth**
**Bad****-81.2%**
90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, wicked movie merch is a $152K/yr Amazon United States market (839K searches/yr). The top 5 brands hold 89% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 41/100.
Data updated Jul 13, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **wicked movie merch market data**
- **Units sold / yr**
- **6K–8K**
- avg 0–100/product
- **Revenue / yr**
- **$187K–$250K**
- units × avg price
- **Conversion rate**
- **0.6%**
- **Avg BSR**
- **#36,515**
- **Page quality**
- **0%**
- **Prime**
- **85%**
- **Sponsored**
- **78%**
- **Out of stock**
- **5.4%**
- **Avg brand age**
- **26 months**
- **Avg seller age**
- **191 days**
## **Competition & brand share**
Clicks spread well past the top 5 (24% combined) — an open shelf where new products get seen.
**Brands**
**13 **▲rising
**Sellers**
**17**
**Top-5 brand share**
**89%**
Top 20: 100%
**Top-5 click share**
**24%**
Top 20: 53%
**Open market**
**8%**
- Wicked49% - Bioworld29% - LUKYCILD4% - MAXIMGR4% - JINTING4% - MOUSYA3% - Open — no brand owns it (7 brands, 8%)
## **Demand & seasonality**
Weekly Amazon search volume, last 88 weeks — -81.2% search growth over the last 90 days.
175K125KHoliday '24Prime Day '25Black Friday '25 seasonDecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun
Peak months: Nov, Dec · busiest ÷ quietest = 86.0×
[**Open Trend **](https://flapen.com/research/us/clothing-shoes-jewelry/wicked-movie-merch/trend)
## **Top wicked movie merch search terms**
- **wicked sweatshirt**311K/yr-84.0%0.3% conv. - **wicked hoodie**85K/yr-72.2%0.5% conv. - **wicked sweatshirts for women**159K/yr-85.2%0.3% conv. - **wicked sweater**71K/yr-78.1%0.1% conv. - **wicked hoodies for women**28K/yr-70.0%1.1% conv. - **wicked hoodies**10K/yr-64.0%0.5% conv. - **wicked crewneck**19K/yr-67.4%0.6% conv. - **wicked sweater for women**24K/yr-85.7%0.0% conv. - **wicked sweatshirts**21K/yr-84.5%0.0% conv. - **glinda sweatshirt**8K/yr-63.4%0.0% conv. [**All search terms **](https://flapen.com/research/us/clothing-shoes-jewelry/wicked-movie-merch/search-terms)
## **Top wicked movie merch products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%2%$3K4%$6K6%$9K8%$12K1101001K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)2 products missing review or click data not plotted
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Bioworld Wicked Land of OZ Musical Adult Black Crew Neck Long Sleeve Sweatshirt**Bioworld**$21.22**0.0★0 rev](https://www.amazon.com/dp/B0G3HVY1NK) [2**Wicked Land of OZ Adult Black Crew Neck Long Sleeve Sweatshirt**Wicked**$19.26**4.3★8 rev](https://www.amazon.com/dp/B0G3HWMVFW) [3**Bioworld Wicked Part 1 W Character Graphics Womens Cradle Pink Crew Neck Long Sleeve Sweatshirt-XL**Bioworld**$24.33**4.8★144 rev](https://www.amazon.com/dp/B0F499FJVK) [4**Wicked Glinda & Elphaba Womens Ladies & Juniors Black Zip Multi-Hit Hoodie**Wicked**$45.52**4.6★7 rev](https://www.amazon.com/dp/B0FPP1CVXW) [5**JINTING Musical Sweatshirt for Women - Defying Gravity Pink Green Musical Movie Fall Crew Neck Long Sleeve Pullover**JINTING**$27.14**4.5★61 rev](https://www.amazon.com/dp/B0FH5TB2QH)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**LUKYCILD Musical Sweatshirt for Women Witch Princess Graphic Sweatshirts Long Sleeve Musical Movie Fans Pullover Tops**LUKYCILD**$19.30**53 rev7mo ago](https://www.amazon.com/dp/B0G37TQKSY) [**Wicked Glinda & Elphaba Womens Ladies & Juniors Black Zip Multi-Hit Hoodie**Wicked**$45.52**7 rev8mo ago](https://www.amazon.com/dp/B0FPP1CVXW) [**Wicked Glinda & Elphaba Womens Ladies & Juniors Black Zip Hoodie with Back & Sleeve Graphics**Wicked**$43.40**7 rev8mo ago](https://www.amazon.com/dp/B0FPNSVCHN) [**Wicked Glinda Womens Ladies & Juniors Pink Crewneck Sweatshirt with Glitter Sleeve & Screen Print Graphic**Wicked**$35.47**1 rev8mo ago](https://www.amazon.com/dp/B0FPPKFGC9) [**Wicked Glinda Womens Ladies & Juniors Pink Crewneck Sweatshirt with Glitter Sleeve & Screen Print Graphic**Wicked**$38.64**1 rev8mo ago](https://www.amazon.com/dp/B0FPPC4H4N)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Bioworld Wicked Land of OZ Musical Adult Black Crew Neck Long Sleeve Sweatshirt**Bioworld**$21.22**0.0★**▲ 1000%**](https://www.amazon.com/dp/B0G3HVY1NK) [**Wicked Land of OZ Adult Black Crew Neck Long Sleeve Sweatshirt**Wicked**$21.16**4.3★**▲ 1000%**](https://www.amazon.com/dp/B0G3HX3WZZ) [**Wicked Glinda Womens Ladies & Juniors Pink Crewneck Sweatshirt with Glitter Sleeve & Screen Print Graphic**Wicked**$38.64**5.0★**▲ 1000%**](https://www.amazon.com/dp/B0FPPC4H4N) [**LUKYCILD Musical Sweatshirt for Women Witch Princess Graphic Sweatshirts Long Sleeve Musical Movie Fans Pullover Tops**LUKYCILD**$19.30**4.7★**▲ 975%**](https://www.amazon.com/dp/B0G37TQKSY) [**Wicked Womens Ladies & Juniors Mint Front & Back Crewneck Sweatshirt with Embroidery**Wicked**$35.00**5.0★**▲ 921%**](https://www.amazon.com/dp/B0FPDV5RQL)
**~~View all trending →~~**
## **What buyers say about wicked movie merch**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**23%
*“These are well made”*
**Size-Overall**14%
*“Great fit”*
**Comfort-Overall**13%
*“So comfortable”*
**Soft Feel**9%
*“Soft and comfy sweatshirt”*
**Color**7%
*“Beautiful color”*
**Gifting Purpose**6%
*“Was a gift”*
**Warmth**3%
*“Cute and warm”*
**Stitch/Finish/Polish**3%
*“sewn well”*
**Embellishment/Embroidery Quality**3%
*“The embroidery is amazing”*
**Material Quality**2%
*“Good material”*
### **What buyers complain about **
**Size-Overall**44%
*“too big :”*
**Material Quality**9%
*“Oversized cheap material”*
**Quality-Overall**9%
*“cheap Walmart brand. Gildan”*
**Thickness**6%
*“I thought it was maybe a little thicker”*
**Stretchability/Expandability/Elasticity**3%
*“Poor quality no stretch runs small”*
**Arm Fit**2%
*“the arms are definitely shorter than I would like”*
**Sleeve Fit**2%
*“the sleeves may be a bit too short for you”*
**Print Quality**2%
*“My only complaint is that the imprint started wearing off so quickly”*
**Durability**2%
*“My only complaint is that the imprint started wearing off so quickly”*
### **Top return reasons **
**Size-Overall**51%
**Sleeve Fit**7%
**Length**5%
**Waist Fit**5%
**Chest Fit**5%
**Material Quality**4%
**Advertised Vs Actual Product**3%
**Quality-Overall**3%
**Color**2%
**Width**2%
## **Common questions**
- **Is wicked movie merch profitable to sell on Amazon United States?**
- The niche generates $152K/yr across 87 tracked products. 0 of 61 products launched in the last 360 days are still selling. 90-day search growth is -81.2%. Flapen's verdict: Skip it (41/100).
- **How competitive is the wicked movie merch niche?**
- 13 brands and 17 sellers compete. The top 5 products take 24% of clicks and top 5 brands hold 89% of demand.
- **What do buyers complain about in wicked movie merch?**
- Top complaints mined from reviews: Size-Overall, Material Quality, Quality-Overall. The return rate is 4.9%.
- **When does demand for wicked movie merch peak?**
- Demand peaks in Nov–Dec; the busiest month runs 86.0× the quietest.
- **What does it cost to enter the wicked movie merch niche?**
- Listings span $9.55–$138.27; the average listing price is $31.22 (sweet spot $15–$100). The average incumbent carries 38 reviews — the moat a new listing must climb.
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