---
title: "Wicked Keychain — $11K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/clothing-shoes-jewelry/wicked-keychain"
last_updated: "2026-08-09T16:46:00.907Z"
locale: en
meta:
description: "Niche score 41/100 · $11K/yr market · 90K searches/yr · $14.57 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 41/100 · $11K/yr market · 90K searches/yr · $14.57 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Wicked Keychain — $11K/yr Amazon US Niche (2026) - Flapen"
---
# **wicked keychain**
**Skip it**
Soft demand (-49.6% this quarter) — this niche doesn't clear our bar today.
Market size 3Growth 0Conversion 11Competition 64Returns 84Price range 83Avg price 71Brand share 73Review moat 77Quality gap 27
**Returns**
**Great****1.5%**
return rate — above 5% kills the launch gate
**Price range**
**Great****$5.22–$72.23**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Review moat**
**Great****463.52**
avg incumbent reviews — the moat a new listing must climb
**Brand share**
**Good****61%**
top-5 brand share — brands hold most of the demand
**Avg price**
**Good****$14.57**
avg listing price — sweet spot $15–$100
**Competition**
**Good****47%**
top-5 click share — leaders hold, buyers still browse
**Quality gap**
**Okay****4.6★**
avg incumbent rating — lower means beatable quality
**Conversion**
**Bad****0.9%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Bad****$11K**
$11K/yr · 90K searches
**Growth**
**Bad****-49.6%**
90-day search growth — must beat 0% to launch
**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=us&signal=no_dominant_brand "Top brand's click share < 20%") [** Low Review Barrier**](https://flapen.com/research/niches?market=us&signal=low_review_barrier "Top brand's reviews < 500")
According to Flapen's Amazon United States niche tracking, wicked keychain is a $11K/yr Amazon United States market (90K searches/yr). The top 5 brands hold 61% of demand. Verdict: Skip it — 41/100.
Data updated Jul 12, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **wicked keychain market data**
- **Units sold / yr**
- **2K–3K**
- avg 0–100/product
- **Revenue / yr**
- **$29K–$36K**
- units × avg price
- **Conversion rate**
- **0.9%**
- **Avg BSR**
- **#62,053**
- **Page quality**
- **0%**
- **Prime**
- **94%**
- **Sponsored**
- **45%**
- **Out of stock**
- **6.0%**
- **Avg brand age**
- **30 months**
- **Avg seller age**
- **156 days**
## **Competition & brand share**
The top 5 products take 47% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**20 **▲rising
**Sellers**
**80**
**Top-5 brand share**
**61%**
Top 20: 100%
**Top-5 click share**
**47%**
Top 20: 89%
**Open market**
**32%**
- VIYIKAMI16% - Funko15% - Bioworld12% - Disney10% - LAEKOU9% - Wicked7%
## **Demand**
Weekly Amazon search volume, last 31 weeks — -49.6% search growth over the last 90 days.
7K5KDec '25Jan '26Feb '26Mar '26Apr '26May '26
[**Open Trend **](https://flapen.com/research/us/clothing-shoes-jewelry/wicked-keychain/trend)
## **Top wicked keychain search terms**
- **wicked keychain**54K/yr-51.1%2.4% conv. - **glinda keychain**12K/yr-32.9%1.4% conv. - **wicked bag charm**6K/yr-48.4%1.8% conv. - **wicked key chain**7K/yr-38.6%3.2% conv. - **wicked keychains**7K/yr-70.7%0.7% conv. - **elphaba keychain**4K/yr-55.6%4.4% conv. [**All search terms **](https://flapen.com/research/us/clothing-shoes-jewelry/wicked-keychain/search-terms)
## **Top wicked keychain products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%$4598%$91712%$1K16%$2K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**VIYIKAMI Wicked the Musical Keychian Because I Knew You I Have Been Changed for Good Gifts for Sister Friendship BFF Gifts Keychian Set of 2 BFF Couples Accessories Valentines Day Gifts for Fans**VIYIKAMI**$12.88**4.7★42 rev](https://www.amazon.com/dp/B0DSZYRWSF) [2**Funko POP Keychain: Elphaba - Wicked Novelty Keyring - Collectable Mini Figure - Stocking Filler - Gift Idea - Official Merchandise - Movies Fans - Backpack Decor**Funko**$13.46**4.8★490 rev](https://www.amazon.com/dp/B0CVT826RV) [3**Disney Soft Touch PVC Keyring Cinderella**Disney**$8.07**4.3★55 rev](https://www.amazon.com/dp/B00H5JV42W) [4**LAEKOU Jelly Balloon Dog Design Keychain for Women Cute Girls Key Chain Bag Charms Accessories for Car Purse Backpack**LAEKOU**$7.12**4.4★1,502 rev](https://www.amazon.com/dp/B0C6K457T6) [5**Bioworld Wicked Glinda Crown and Pom Keychain**Bioworld**$12.07**5.0★11 rev](https://www.amazon.com/dp/B0G3HJTMMQ)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Dorla Cool Wicked Inspired BFF Keychain Elphaba Glinda Best Friend Key Chains Wicked Key Rings Christmas Long Distance Friendship Bestie Gift (silver)**Dorla Cool**$9.79**7 rev7mo ago](https://www.amazon.com/dp/B0G4CM4X46) [**Wicked Series 1 5 Collectible Bag Clip Blind Bag (ONE Random Figure) Movie Musical Character Keychain/Backpack Accessory | Official Licensed Merchandise**Monogram**$8.91**23 rev7mo ago](https://www.amazon.com/dp/B0F4RPRNCS) [**UXEpollius Classic Metal Keychain Women and Men**UXEpollius**$14.19**7 rev8mo ago](https://www.amazon.com/dp/B0FYFCNLGS) [**Bioworld Wicked Glinda Crown and Pom Keychain**Bioworld**$12.07**11 rev8mo ago](https://www.amazon.com/dp/B0G3HJTMMQ) [**Bioworld Wicked Elphaba Hat Pom Keychain**Bioworld**$11.93**9 rev8mo ago](https://www.amazon.com/dp/B0G3HNL34X)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Disney Silver Master Key with Gem Beads Pewter Key Ring**Disney**$8.71**4.8★**▲ 656%**](https://www.amazon.com/dp/B005RQZ188) [**PANMAY Witch Keychain Wiched Party Favors Pink Green Brick Matching Heart Keychains Magic Hat and Crown Charm Keyring with Card Gifts for Movie Fan Birthday**PANMAY**$5.22**4.7★**▲ 550%**](https://www.amazon.com/dp/B0FL25Q22X) [**Disney Soft Touch PVC Keyring Cinderella**Disney**$8.07**4.3★**▲ 520%**](https://www.amazon.com/dp/B00H5JV42W) [**OKAICEN Fashion Alphabet Initial Letter Keychain Green Tassel Butterfly Pendant Key Ring for Purse Handbags Women Girl(M)**OKAICEN**$8.03**4.7★**▲ 516%**](https://www.amazon.com/dp/B0B8S5RSTH) [**OKAICEN Fashion Alphabet Initial Letter Keychain Tassel Butterfly Pendant Key Ring for Purse Handbags Women Girl (E)**OKAICEN**$7.98**4.7★**▲ 432%**](https://www.amazon.com/dp/B0952TFYL9)
**~~View all trending →~~**
## **What buyers say about wicked keychain**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Chain/Key Quality**19%
*“Key chain charm”*
**Quality-Overall**17%
*“appeared well made”*
**Gifting Purpose**12%
*“Got as a gift for someone”*
**Durability**7%
*“doesnt fall apart”*
**Color**6%
*“Beautiful colors”*
**Size-Overall**6%
*“Perfect size”*
**Value For Money**5%
*“Great value for $$ Perfect size for backpack”*
**Advertised Vs Actual Product**5%
*“Exactly as described”*
**Collectibles**4%
*“I will be buying her more so she can collect them all”*
**Ease Of Use**2%
*“Its practical, fun, and she loved it when she saw it”*
### **What buyers complain about **
**Durability**33%
*“Broken easily”*
**Size-Overall**26%
*“BUT A LITTLE LARGE”*
**Strength**10%
*“chain looks like it could break easily”*
**Advertised Vs Actual Product**8%
*“Not as pictured”*
**Defective Material/Parts**4%
*“Arrived broken”*
**Color**4%
*“Colors could be a little brighter”*
**Quality-Overall**2%
*“Smh super cute just not strong quality”*
**Chain/Key Quality**2%
*“chain looks like it could break easily”*
**Value For Money**1%
*“the value was a little pricey for them to only last a month”*
### **Top return reasons **
**Size-Overall**38%
**Chain/Key Quality**18%
**Defective Material/Parts**14%
**Value For Money**5%
**Color**4%
**Quality-Overall**4%
**Advertised Vs Actual Product**4%
**Durability**2%
**Shape/Style**2%
**Strength**2%
## **Common questions**
- **Is wicked keychain profitable to sell on Amazon United States?**
- The niche generates $11K/yr across 31 tracked products. 1 of 10 products launched in the last 360 days are still selling. 90-day search growth is -49.6%. Flapen's verdict: Skip it (41/100).
- **How competitive is the wicked keychain niche?**
- 20 brands and 80 sellers compete. The top 5 products take 47% of clicks and top 5 brands hold 61% of demand.
- **What do buyers complain about in wicked keychain?**
- Top complaints mined from reviews: Durability, Size-Overall, Strength. The return rate is 1.5%.
- **What does it cost to enter the wicked keychain niche?**
- Listings span $5.22–$72.23; the average listing price is $14.57 (sweet spot $15–$100). The average incumbent carries 464 reviews — the moat a new listing must climb.
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