---
title: "Wicked Jewelry — $58K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/clothing-shoes-jewelry/wicked-jewelry"
last_updated: "2026-08-05T22:27:39.681Z"
locale: en
meta:
description: "Niche score 31/100 · $58K/yr market · 114K searches/yr · $9.68 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 31/100 · $58K/yr market · 114K searches/yr · $9.68 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Wicked Jewelry — $58K/yr Amazon US Niche (2026) - Flapen"
---
# **wicked jewelry**
**Skip it**
Soft demand (-47.0% this quarter) — this niche doesn't clear our bar today.
Market size 14Growth 2Conversion 60Competition 18Returns 72Price range 3Avg price 31Brand share 39Review moat 97Quality gap 24
**Review moat**
**Incredible****58.75**
avg incumbent reviews — the moat a new listing must climb
**Returns**
**Good****2.1%**
return rate — above 5% kills the launch gate
**Conversion**
**Good****5.2%**
search→purchase rate — share of searches ending in a sale
**Brand share**
**Okay****82%**
top-5 brand share — brands hold most of the demand
**Avg price**
**Okay****$9.68**
avg listing price — sweet spot $15–$100
**Quality gap**
**Bad****4.6★**
avg incumbent rating — lower means beatable quality
**Competition**
**Bad****78%**
top-5 click share — a locked-up shelf
**Market size**
**Bad****$58K**
$58K/yr · 114K searches
**Price range**
**Bad****$4.92–$15.32**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Growth**
**Bad****-47.0%**
90-day search growth — must beat 0% to launch
**Signals**[** Low Review Barrier**](https://flapen.com/research/niches?market=us&signal=low_review_barrier "Top brand's reviews < 500")
According to Flapen's Amazon United States niche tracking, wicked jewelry is a $58K/yr Amazon United States market (114K searches/yr). The top 5 brands hold 82% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 31/100.
Data updated Jul 22, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **wicked jewelry market data**
- **Units sold / yr**
- **6K–8K**
- avg 100–250/product
- **Revenue / yr**
- **$58K–$77K**
- units × avg price
- **Conversion rate**
- **5.2%**
- **Avg BSR**
- **#15,042**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **100%**
- **Out of stock**
- **10.9%**
- **Avg brand age**
- **19 months**
- **Avg seller age**
- **169 days**
## **Competition & brand share**
The top 5 products capture 78% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**11 **▼falling
**Sellers**
**13**
**Top-5 brand share**
**82%**
Top 20: 100%
**Top-5 click share**
**78%**
Top 20: 100%
**Open market**
**15%**
- SEIKEIN61% - Bioworld9% - Huquary4% - ANZWTLOYY4% - Ferreve4% - Melix Home3% - Open — no brand owns it (5 brands, 15%)
## **Demand & seasonality**
Weekly Amazon search volume, last 81 weeks — -47.0% search growth over the last 90 days.
23K18KBlack Friday '25 seasonJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun
Peak months: Nov, Dec · busiest ÷ quietest = 15.0×
[**Open Trend **](https://flapen.com/research/us/clothing-shoes-jewelry/wicked-jewelry/trend)
## **Top wicked jewelry search terms**
- **wicked bracelets**56K/yr-40.1%3.3% conv. - **wicked bracelet**18K/yr-43.1%3.1% conv. - **wicked friendship bracelets**14K/yr-39.0%3.5% conv. - **wicked bracelets for girls**7K/yr-73.0%4.6% conv. - **wicked bracelet making kit**6K/yr-59.7%2.4% conv. - **wicked charm bracelet**6K/yr-62.9%1.3% conv. - **wicked bracelet kit**5K/yr-62.7%1.5% conv. - **wicked bracelets for kids**874/yr+6.3%1.5% conv. [**All search terms **](https://flapen.com/research/us/clothing-shoes-jewelry/wicked-jewelry/search-terms)
## **Top wicked jewelry products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%15%$9K30%$17K45%$26K60%$35K1101001K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 12 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**SEIKEIN Friendship Bracelet Gifts for Women: Galinda Rhinestone Crown Witch Hat Friendship Matching Bracelets Christmas Day Mothers Day Gifts for Womens Fans Party Dress Decor**SEIKEIN**$7.86**4.6★107 rev](https://www.amazon.com/dp/B0DPC9W9YQ) [2**SEIKEIN Friendship Bracelet Gifts for Women: Galinda Rhinestone Crown Witch Hat Friendship Matching Bracelets Christmas Day Mothers Day Gifts for Womens Fans Party Dress Decor**SEIKEIN**$7.65**4.6★6 rev](https://www.amazon.com/dp/B0DWMNMDPC) [3**Bioworld Wicked 3-Piece Stretchy Beaded Bracelet Set**Bioworld**$12.99**4.5★39 rev](https://www.amazon.com/dp/B0DFMKFRKY) [4**Huquary 12 Pcs Green and Pink 6-layer Stretch Beaded Bracelets 2 Style with Magic Wand Witch Friendship Stackable Bracelets for Witch Party Gifts themed Birthday Party Gifts Fashion Accessory**Huquary**$10.19**4.8★9 rev](https://www.amazon.com/dp/B0F2FJHNRM) [5**ANZWTLOYY Witch Princess Friendship Matching Bracelets Crown Witch Hat Broom BFF Couples Matching Bracelets Christmas Valentines Day Gifts for Women Men (Style2)**ANZWTLOYY**$4.92**4.6★13 rev](https://www.amazon.com/dp/B0DR4Z8CPJ)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**fmsao 10pcs Friendship Bracelets Magic Wand&Witch Hat Beaded Stretch Bracelets Gifts for Women**fmsao**$6.28**5 rev5mo ago](https://www.amazon.com/dp/B0GJYDJV88) [**Joandcelet Wicked Merch Bracelet Pink and Green Friendship Bracelet**Joyandcelet**$8.67**13 rev5mo ago](https://www.amazon.com/dp/B0GK1KZSXF) [**Ferreve 24 Sets Pink and Green Party Favors Witch Bead Bracelets Friendship Crafts Kit for Witch Princess Birthday Party Activities Jewelry Making Gifts**Ferreve**$15.32**21 rev1y ago](https://www.amazon.com/dp/B0F9W281HY) [**Melix Home Musical Stone Beads Bracelet Gifts for Women Sister Friendship BFF Gifts For Best Friend**Melix Home**$12.34**33 rev1y ago](https://www.amazon.com/dp/B0F48BT6ZX) [**Huquary 12 Pcs Green and Pink 6-layer Stretch Beaded Bracelets 2 Style with Magic Wand Witch Friendship Stackable Bracelets for Witch Party Gifts themed Birthday Party Gifts Fashion Accessory**Huquary**$10.19**9 rev1y ago](https://www.amazon.com/dp/B0F2FJHNRM)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**SEIKEIN Friendship Bracelet Gifts for Women: Galinda Rhinestone Crown Witch Hat Friendship Matching Bracelets Christmas Day Mothers Day Gifts for Womens Fans Party Dress Decor**SEIKEIN**$7.65**4.6★**▲ 311%**](https://www.amazon.com/dp/B0DWMNMDPC) [**fmsao 10pcs Friendship Bracelets Magic Wand&Witch Hat Beaded Stretch Bracelets Gifts for Women**fmsao**$6.28**3.8★**▲ 274%**](https://www.amazon.com/dp/B0GJYDJV88) [**Joandcelet Wicked Merch Bracelet Pink and Green Friendship Bracelet**Joyandcelet**$8.67**4.8★**▲ 248%**](https://www.amazon.com/dp/B0GK1KZSXF) [**HortiMan 9pcs Witch Friendship Bracelets Witch Bracelets Gifts For Best Friend-Couples-Birthday-Party Favor (1 Pack)**HortiMan**$9.85**5.0★**▲ 157%**](https://www.amazon.com/dp/B0G4JWJV3F) [**SEIKEIN Friendship Bracelet Gifts for Women: Galinda Rhinestone Crown Witch Hat Friendship Matching Bracelets Christmas Day Mothers Day Gifts for Womens Fans Party Dress Decor**SEIKEIN**$7.86**4.6★**▲ 82%**](https://www.amazon.com/dp/B0DPC9W9YQ)
**~~View all trending →~~**
## **What buyers say about wicked jewelry**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**22%
*“Theyre much higher quality than I was expecting”*
**Advertised Vs Actual Product**13%
*“As expected”*
**Value For Money**12%
*“great value and cute”*
**Color**11%
*“The colors are beautiful”*
**Magnetic Strength/Adsorption**4%
*“So cool they are magnetic”*
**Gifting Purpose**4%
*“Overall, this is a charming themed set to wear, trade, or gift”*
**Stretchability/Expandability/Elasticity**4%
*“The elastic feels decent”*
**Comfort-Overall**4%
*“Cute, Comfortable, and Colorful”*
**Design-Overall**4%
*“the details are cute without feeling cheap”*
**Embellishment/Embroidery Quality**3%
*“Beautiful bracelet”*
### **What buyers complain about **
**Size-Overall**25%
*“way too big”*
**Color**10%
*“The charms colors may not last long”*
**Wrist Fit**5%
*“Although they were a bit too large for our wrists”*
**Value For Money**4%
*“What surprised me most was that it looks way more expensive than it is”*
### **Top return reasons **
**Size-Overall**35%
**Wrist Fit**35%
**Advertised Vs Actual Product**8%
**Quality-Overall**5%
**Value For Money**4%
**Color**4%
**Wrong Dimensions**3%
**Functionality-Overall**3%
**Durability**1%
**Arm Fit**1%
## **Common questions**
- **Is wicked jewelry profitable to sell on Amazon United States?**
- The niche generates $58K/yr across 12 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is -47.0%. Flapen's verdict: Skip it (31/100).
- **How competitive is the wicked jewelry niche?**
- 11 brands and 13 sellers compete. The top 5 products take 78% of clicks and top 5 brands hold 82% of demand.
- **What do buyers complain about in wicked jewelry?**
- Top complaints mined from reviews: Size-Overall, Color, Wrist Fit. The return rate is 2.1%.
- **When does demand for wicked jewelry peak?**
- Demand peaks in Nov–Dec; the busiest month runs 15.0× the quietest.
- **What does it cost to enter the wicked jewelry niche?**
- Listings span $4.92–$15.32; the average listing price is $9.68 (sweet spot $15–$100). The average incumbent carries 59 reviews — the moat a new listing must climb.
## **Related niches in Clothing, Shoes & Jewelry**
- 72 [**first communion gifts for boys**](https://flapen.com/research/us/clothing-shoes-jewelry/first-communion-gifts-for-boys)$398K/yr+223.5%**Worth a look**- 72 [**fifa world cup 2026 tshirt**](https://flapen.com/research/us/clothing-shoes-jewelry/fifa-world-cup-2026-tshirt)$177K/yr>1,000%**Worth a look**- 72 [**american flag hat**](https://flapen.com/research/us/clothing-shoes-jewelry/american-flag-hat)$764K/yr+428.8%**Worth a look**- 72 [**white socks men**](https://flapen.com/research/us/clothing-shoes-jewelry/white-socks-men)$3.0M/yr+13.3%**Launch it**- 72 [**american flag overalls**](https://flapen.com/research/us/clothing-shoes-jewelry/american-flag-overalls)$662K/yr>1,000%**Worth a look**- 73 [**white ankle socks for men**](https://flapen.com/research/us/clothing-shoes-jewelry/white-ankle-socks-for-men)$448K/yr+88.3%**Worth a look**[**All Clothing, Shoes & Jewelry niches **](https://flapen.com/research/us/clothing-shoes-jewelry)