---
title: "Wicked Costume Girls — $126K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/clothing-shoes-jewelry/wicked-costume-girls"
last_updated: "2026-08-09T11:32:55.647Z"
locale: en
meta:
description: "Niche score 46/100 · $126K/yr market · 299K searches/yr · $30.75 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 46/100 · $126K/yr market · 299K searches/yr · $30.75 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Wicked Costume Girls — $126K/yr Amazon US Niche (2026) - Flapen"
---
# **wicked costume girls**
**Skip it**
Soft demand (-41.4% this quarter) — this niche doesn't clear our bar today.
Market size 29Growth 4Conversion 17Competition 68Returns 20Price range 89Avg price 95Brand share 85Review moat 84Quality gap 48
**Avg price**
**Incredible****$30.75**
avg listing price — sweet spot $15–$100
**Price range**
**Great****$8.59–$90.97**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Brand share**
**Great****50%**
top-5 brand share — no brand owns this niche
**Review moat**
**Great****326.53**
avg incumbent reviews — the moat a new listing must climb
**Competition**
**Good****44%**
top-5 click share — leaders hold, buyers still browse
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Market size**
**Okay****$126K**
$126K/yr · 299K searches
**Returns**
**Bad****6.5%**
return rate — above 5% kills the launch gate
**Conversion**
**Bad****1.4%**
search→purchase rate — share of searches ending in a sale
**Growth**
**Bad****-41.4%**
90-day search growth — must beat 0% to launch
**Signals**[** High Returns**](https://flapen.com/research/niches?market=us&signal=high_returns "Return rate > 5%")
According to Flapen's Amazon United States niche tracking, wicked costume girls is a $126K/yr Amazon United States market (299K searches/yr). The top 5 brands hold 50% of demand. Verdict: Skip it — 46/100.
Data updated Jul 10, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **wicked costume girls market data**
- **Units sold / yr**
- **3K–4K**
- avg 0–100/product
- **Revenue / yr**
- **$92K–$123K**
- units × avg price
- **Conversion rate**
- **1.4%**
- **Avg BSR**
- **#25,785**
- **Page quality**
- **0%**
- **Prime**
- **97%**
- **Sponsored**
- **74%**
- **Out of stock**
- **9.3%**
- **Avg brand age**
- **28 months**
- **Avg seller age**
- **155 days**
## **Competition & brand share**
The top 5 products take 44% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**28 **▼falling
**Sellers**
**124**
**Top-5 brand share**
**50%**
Top 20: 90%
**Top-5 click share**
**44%**
Top 20: 81%
**Open market**
**46%**
- Seeksmile20% - Wicked17% - Btonai4% - choyaxo4% - Axwcon4% - Morph4%
## **Demand**
Weekly Amazon search volume, last 38 weeks — -41.4% search growth over the last 90 days.
18K13KOct '25Nov '25Jan '26Feb '26Apr '26May '26
[**Open Trend **](https://flapen.com/research/us/clothing-shoes-jewelry/wicked-costume-girls/trend)
## **Top wicked costume girls search terms**
- **wicked witch**22K/yr-9.2%0.2% conv. - **wicked witch of the west costume**67K/yr-29.2%1.1% conv. - **wicked costume girls**83K/yr-60.3%0.2% conv. - **wicked costume kids**16K/yr-16.8%0.8% conv. - **wicked costumes for girls**11K/yr-6.8%0.3% conv. - **wicked cosplay**4K/yr-43.9%0.0% conv. - **wicked for good costume**9K/yr-73.4%0.3% conv. - **wicked costume adult**11K/yr-59.4%0.0% conv. - **wicked costumes for adults**4K/yr-36.5%0.0% conv. - **wicked costume women**9K/yr-64.5%0.0% conv. [**All search terms **](https://flapen.com/research/us/clothing-shoes-jewelry/wicked-costume-girls/search-terms)
## **Top wicked costume girls products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$13K20%$25K30%$38K40%$50K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Seeksmile Classic Adult Size 22 Length Spandex Gloves Past Elbow Cosplay Costume Glove (Free Size Green)**Seeksmile**$11.55**4.5★2,825 rev](https://www.amazon.com/dp/B076GL46T7) [2**Wicked Girls Short Sleeve T-Shirt and Shorts Set for Big Kids**Wicked**$19.57**4.7★15 rev](https://www.amazon.com/dp/B0GMXYT1P4) [3**Wicked Girls Short Sleeve T-Shirt and Shorts Set for Big Kids**Wicked**$19.53**4.7★15 rev](https://www.amazon.com/dp/B0GMXZ7H33) [4**choyaxo Witch Green Glove Claw Gloves Gloves with Claws Halloween Glove for Halloween Cosplay Costume Accessory**choyaxo**$8.59**4.1★168 rev](https://www.amazon.com/dp/B0FC2PRG9W) [5**Axwcon Girls Wicked Glinda Dress Costume Pink Tulle Sequin Witch Princess Dresses for Girls Kids Halloween Christmas Cosplay**Axwcon**$32.10**4.5★139 rev](https://www.amazon.com/dp/B0F8H632RP)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Halloween Witch Costume Set Witch Hat&Green Claw Gloves&Glasses&Palette Cape Costume Accessories for Wizard Cosplay**Yvuovtts**$20.18**5 rev3mo ago](https://www.amazon.com/dp/B0GV8K8159) [**Wicked Girls Short Sleeve T-Shirt and Shorts Set for Big Kids**Wicked**$19.57**15 rev5mo ago](https://www.amazon.com/dp/B0GMXYT1P4) [**Wicked Girls Short Sleeve T-Shirt and Shorts Set for Big Kids**Wicked**$19.53**15 rev5mo ago](https://www.amazon.com/dp/B0GMXZ7H33) [**WinPion 8 PCS Witch Costume Women Adult Witch Hat Hooded Cape Green Accessories Set Halloween Costume Accessories Women**WinPion**$23.86**13 rev8mo ago](https://www.amazon.com/dp/B0FXGC3ZBG) [**Seshfaha Witch Costume Accessory Set Black Pointed Hat Round Glasses Green Claw Gloves & Velvet Cape for Halloween Cosplay & Dress-Up**Seshfaha**$25.75**39 rev11mo ago](https://www.amazon.com/dp/B0FM7NF3ZZ)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Halloween Witch Costume Set Witch Hat&Green Claw Gloves&Glasses&Palette Cape Costume Accessories for Wizard Cosplay**Yvuovtts**$20.18**4.4★**▲ 871%**](https://www.amazon.com/dp/B0GV8K8159) [**Wicked Girls Short Sleeve T-Shirt and Shorts Set for Big Kids**Wicked**$19.57**4.7★**▲ 865%**](https://www.amazon.com/dp/B0GMXYT1P4) [**Wicked Girls Short Sleeve T-Shirt and Shorts Set for Big Kids**Wicked**$19.53**4.7★**▲ 863%**](https://www.amazon.com/dp/B0GMXZ7H33) [**Womens Im The Wicked Witch of Everything T Shirt Funny Halloween Tee for Ladies Funny T Shirts Halloween Tops for Women Cool Movie Top Womens Novelty Tees Black L**Crazy Dog T-Shirts**$16.10**4.5★**▲ 624%**](https://www.amazon.com/dp/B07G5J6QQX) [**Behufun Halloween Witch Costume Women - Adult Witch Costume Black Dress with Witches Hat Green Gloves Cosplay Outfits**Behufun**$58.04**4.4★**▲ 500%**](https://www.amazon.com/dp/B0FM3V8FRR)
**~~View all trending →~~**
## **What buyers say about wicked costume girls**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**29%
*“well made”*
**Value For Money**9%
*“a good value”*
**Gifting Purpose**8%
*“Perfect Birthday Gift”*
**Size-Overall**7%
*“The fit was accurate”*
**Color**6%
*“Color great”*
**Advertised Vs Actual Product**6%
*“Better than expected”*
**Soft Feel**4%
*“Very soft”*
**Material Quality**3%
*“The cape with hood is made of a plush material”*
**Fun/Entertainment Experience**3%
*“It is a beautiful toy for my Granddaughter”*
**Washability**3%
*“The dress was nice and stretchy, and it also washes well”*
### **What buyers complain about **
**Durability**31%
*“Broke very quickly”*
**Value For Money**9%
*“dont waste your money”*
**Quality-Overall**6%
*“Poor quality”*
**Strength**5%
*“Not very sturdy”*
**Ease Of Use**5%
*“A bit hard to get out of the package”*
**Product Condition**3%
*“Came used”*
**Connectivity-Overall**3%
*“The bottom doesnt stay connected”*
**Functionality-Overall**3%
*“Didnt work”*
**Size-Overall**3%
*“the robe were much shorter than I expected”*
**Fluffiness**3%
*“not as fluffy as the picture”*
### **Top return reasons **
**Size-Overall**49%
**Quality-Overall**7%
**Defective Material/Parts**7%
**Value For Money**5%
**Material Quality**4%
**Advertised Vs Actual Product**4%
**Product Condition**3%
**Color**2%
**Length**2%
**Gifting Purpose**2%
## **Common questions**
- **Is wicked costume girls profitable to sell on Amazon United States?**
- The niche generates $126K/yr across 34 tracked products. 0 of 11 products launched in the last 360 days are still selling. 90-day search growth is -41.4%. Flapen's verdict: Skip it (46/100).
- **How competitive is the wicked costume girls niche?**
- 28 brands and 124 sellers compete. The top 5 products take 44% of clicks and top 5 brands hold 50% of demand.
- **What do buyers complain about in wicked costume girls?**
- Top complaints mined from reviews: Durability, Value For Money, Quality-Overall. The return rate is 6.5% — above our launch gate.
- **What does it cost to enter the wicked costume girls niche?**
- Listings span $8.59–$90.97; the average listing price is $30.75 (sweet spot $15–$100). The average incumbent carries 327 reviews — the moat a new listing must climb.
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