---
title: "White Zip Up Hoodie — $84K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/clothing-shoes-jewelry/white-zip-up-hoodie"
last_updated: "2026-08-09T06:37:26.903Z"
locale: en
meta:
description: "Niche score 49/100 · $84K/yr market · 237K searches/yr · $23.40 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 49/100 · $84K/yr market · 237K searches/yr · $23.40 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "White Zip Up Hoodie — $84K/yr Amazon US Niche (2026) - Flapen"
---
# **white zip up hoodie**
**Skip it**
High returns (9.8%) — this niche doesn't clear our bar today.
Market size 21Growth 30Conversion 19Competition 95Returns 8Price range 82Avg price 95Brand share 84Review moat 22Quality gap 62
**Competition**
**Incredible****18%**
top-5 click share — an open shelf
**Avg price**
**Incredible****$23.40**
avg listing price — sweet spot $15–$100
**Brand share**
**Great****51%**
top-5 brand share — no brand owns this niche
**Price range**
**Great****$8.11–$51.12**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Growth**
**Okay****+3.9%**
90-day search growth — must beat 0% to launch
**Review moat**
**Bad****9,535.37**
avg incumbent reviews — the moat a new listing must climb
**Market size**
**Bad****$84K**
$84K/yr · 237K searches
**Conversion**
**Bad****1.5%**
search→purchase rate — share of searches ending in a sale
**Returns**
**Bad****9.8%**
return rate — above 5% kills the launch gate
**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=us&signal=no_dominant_brand "Top brand's click share < 20%") [** High Returns**](https://flapen.com/research/niches?market=us&signal=high_returns "Return rate > 5%")
According to Flapen's Amazon United States niche tracking, white zip up hoodie is a $84K/yr Amazon United States market (237K searches/yr). The top 5 brands hold 51% of demand. Demand peaks in Oct. Verdict: Skip it — 49/100.
Data updated Jul 13, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **white zip up hoodie market data**
- **Units sold / yr**
- **3K–4K**
- avg 0–100/product
- **Revenue / yr**
- **$70K–$94K**
- units × avg price
- **Conversion rate**
- **1.5%**
- **Avg BSR**
- **#839**
- **Page quality**
- **0%**
- **Prime**
- **98%**
- **Sponsored**
- **92%**
- **Out of stock**
- **1.3%**
- **Avg brand age**
- **32 months**
- **Avg seller age**
- **147 days**
## **Competition & brand share**
Clicks spread well past the top 5 (18% combined) — an open shelf where new products get seen.
**Brands**
**49 **▲rising
**Sellers**
**84**
**Top-5 brand share**
**51%**
Top 20: 83%
**Top-5 click share**
**18%**
Top 20: 48%
**Open market**
**45%**
- Amazon Essentials15% - Hanes13% - PRETTYGARDEN12% - Trendy Queen5% - MAGCOMSEN5% - baleaf4%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +3.9% search growth over the last 90 days.
13K8KSpike '24Spike '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Oct · busiest ÷ quietest = 1.8×
[**Open Trend **](https://flapen.com/research/us/clothing-shoes-jewelry/white-zip-up-hoodie/trend)
## **Top white zip up hoodie search terms**
- **white zip up hoodie**74K/yr-2.1%1.2% conv. - **white zip up**45K/yr-8.9%1.0% conv. - **white zip up jacket**32K/yr+7.1%0.9% conv. - **white hoodie zip up**10K/yr+42.8%1.2% conv. - **white zip up sweatshirt**7K/yr+86.1%1.1% conv. - **white zip up jacket women**11K/yr-30.3%1.2% conv. - **womens white zip up sweatshirt**7K/yr+55.3%1.5% conv. - **white zip up sweater**9K/yr-18.7%0.9% conv. - **white zip up sweatshirt women**7K/yr+25.4%1.4% conv. - **white sweatshirt zip up**5K/yr+169.5%1.5% conv. [**All search terms **](https://flapen.com/research/us/clothing-shoes-jewelry/white-zip-up-hoodie/search-terms)
## **Top white zip up hoodie products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%2%$2K4%$3K6%$5K8%$7K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Amazon Essentials Mens Full-Zip Hooded Fleece Sweatshirt Sweater -Off White Large**Amazon Essentials**$16.61**4.5★60,478 rev](https://www.amazon.com/dp/B07N4P68C4) [2**Hanes Womens Slub Knit Full-zip Hoodie Textured Cotton Zip-up T-shirt For Fashion-hoodies White Large US**Hanes**$14.57**4.2★59,813 rev](https://www.amazon.com/dp/B016YKL60M) [3**Amazon Essentials Womens Midweight Fleece Full-Zip Hoodie with Drawstring (Available in Plus Size) Ivory Medium**Amazon Essentials**$15.19**4.4★12,992 rev](https://www.amazon.com/dp/B09QJJ9F5B) [4**MAGCOMSEN Womens Lightweight Jacket Full Zip Long Sleeve Shirt Jacket Workout Jackets for Women Running Athletic Jackets White L**MAGCOMSEN**$21.03**4.4★3,585 rev](https://www.amazon.com/dp/B0B592CW9T) [5**baleaf Womens UPF 50+ Sun Protection Jacket Lightweight UV Long Sleeve Hoodie for Hiking Outdoor Travel Fishing White M**baleaf**$26.13**4.5★2,333 rev](https://www.amazon.com/dp/B0BLSFPXGC)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Cloud Essentials Womens 2025 Zip Up Oversized Sweatshirts Y2K Hoodies Casual Long Sleeve Sweatshirts Fall Spring Track Jackets with Pockets (White 1X)**Cloud Essentials**$18.38**286 rev10mo ago](https://www.amazon.com/dp/B0FQHQPB1T) [**PRETTYGARDEN Womens Zip Up Y2K Hoodies 2026 Fall Fashion Long Sleeve Hooded Fleece Sweatshirts Casual Jacket Winter Clothes (White Medium)**PRETTYGARDEN**$30.22**237 rev1y ago](https://www.amazon.com/dp/B0F9L43QYF) [**Kingsted White Zip Up Hoodie for Men Super Soft Lightweight Sweatshirt Premium Terry Fabric Classic Everyday Comfort Fit (White Large)**Kingsted**$51.12**35 rev1y ago](https://www.amazon.com/dp/B0F1ZZ6Z6Y) [**BTFBM Hoodies For Women Sweatshirt Fall Fashion Clothing 2026 Long Sleeve Fleece Jacket Winter Outfits Y2k Zip Up Hoodie(White Large)**BTFBM**$35.97**363 rev2y ago](https://www.amazon.com/dp/B0D8BLFQ9V) [**SMENG White Hoodie Women Zipper Cotton Comfy Sweatshirt Zip Up Hoodies for Women Y2K Warm Fleece Jackets L**SMENG**$30.19**468 rev2y ago](https://www.amazon.com/dp/B0D86YKFQ3)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Kingsted White Zip Up Hoodie for Men Super Soft Lightweight Sweatshirt Premium Terry Fabric Classic Everyday Comfort Fit (White Large)**Kingsted**$51.12**4.2★**▲ 76%**](https://www.amazon.com/dp/B0F1ZZ6Z6Y) [**PRETTYGARDEN Womens 2026 Spring Zip Up Y2K Hoodies Casual Long Sleeve Sweatshirts Fall Winter Track Jackets with Pockets (White Medium)**PRETTYGARDEN**$32.66**4.5★**▲ 72%**](https://www.amazon.com/dp/B0BGP2C1VS) [**Amazon Essentials Boys Fleece Full-Zip Hoodie Sweatshirt with Lined Hood for Kids White XX-Large**Amazon Essentials**$11.99**4.6★**▲ 71%**](https://www.amazon.com/dp/B07PWY978J) [**Cloud Essentials Womens 2025 Zip Up Oversized Sweatshirts Y2K Hoodies Casual Long Sleeve Sweatshirts Fall Spring Track Jackets with Pockets (White 1X)**Cloud Essentials**$18.38**3.8★**▲ 69%**](https://www.amazon.com/dp/B0FQHQPB1T) [**Amazon Essentials Womens Midweight Fleece Full-Zip Hoodie with Drawstring (Available in Plus Size) Ivory Small**Amazon Essentials**$15.09**4.4★**▲ 68%**](https://www.amazon.com/dp/B09QJJDSHN)
**~~View all trending →~~**
## **What buyers say about white zip up hoodie**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Size-Overall**17%
*“True to size”*
**Quality-Overall**11%
*“Excellent quality”*
**Weight Light**11%
*“Lightweight and comfortable”*
**Comfort-Overall**8%
*“Nice and comfortable”*
**Warmth**5%
*“Great for warm spring or cool summer days”*
**Soft Feel**5%
*“Lightweight and Soft”*
**Color**4%
*“I have multiple colors”*
**Material Quality**4%
*“good quality and thick material”*
**Value For Money**4%
*“Worth the price”*
**Thickness**2%
*“Super thick”*
### **What buyers complain about **
**Size-Overall**15%
*“Does not fit well”*
**Thickness**9%
*“Will say only downside is with the thick material”*
**Material Quality**7%
*“The material is extremely thin and feels very cheap”*
**Quality-Overall**6%
*“lower in quality”*
**Zipper Quality**3%
*“Zipper Broke”*
**Color**3%
*“White is not white”*
**Thin**3%
*“Fabric was much thinner than expected”*
**Transparency**2%
*“You can almost see through it”*
**Advertised Vs Actual Product**2%
*“Not as pictured”*
**Wrinkles**2%
*“they push it so hard into the mailbox that my sweater got so wrinkled”*
### **Top return reasons **
**Size-Overall**47%
**Thin**13%
**Material Quality**8%
**Sleeve Fit**4%
**Length**3%
**Chest Fit**3%
**Color**3%
**Waist Fit**2%
**Advertised Vs Actual Product**2%
**Transparency**2%
## **Common questions**
- **Is white zip up hoodie profitable to sell on Amazon United States?**
- The niche generates $84K/yr across 124 tracked products. 4 of 17 products launched in the last 360 days are still selling. 90-day search growth is +3.9%. Flapen's verdict: Skip it (49/100).
- **How competitive is the white zip up hoodie niche?**
- 49 brands and 84 sellers compete. The top 5 products take 18% of clicks and top 5 brands hold 51% of demand.
- **What do buyers complain about in white zip up hoodie?**
- Top complaints mined from reviews: Size-Overall, Thickness, Material Quality. The return rate is 9.8% — above our launch gate.
- **When does demand for white zip up hoodie peak?**
- Demand peaks in Oct; the busiest month runs 1.8× the quietest.
- **What does it cost to enter the white zip up hoodie niche?**
- Listings span $8.11–$51.12; the average listing price is $23.40 (sweet spot $15–$100). The average incumbent carries 9,535 reviews — the moat a new listing must climb.
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