---
title: "Search terms — white underwear women - Flapen"
canonical_url: "https://flapen.com/research/us/clothing-shoes-jewelry/white-underwear-women/search-terms"
last_updated: "2026-08-09T10:35:42.186Z"
locale: en
meta:
  description: "Niche score 51/100 · $57K/yr market · 229K searches/yr. A deep review moat (32,957 avg reviews) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 51/100 · $57K/yr market · 229K searches/yr. A deep review moat (32,957 avg reviews) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Search terms — white underwear women - Flapen"
---

# **white underwear women**

**Worth a look**

Shows a fragmented shelf (top 5 take 30% of clicks), but a deep review moat (32,957 avg reviews) keeps it on the watch list.

Market size 14Growth 57Conversion 19Competition 85Returns 69Price range 73Avg price 78Brand share 56Review moat 9Quality gap 52

**Competition**

**Great****30%**

top-5 click share — an open shelf

**Avg price**

**Great****$16.24**

avg listing price — sweet spot $15–$100

**Price range**

**Good****$7.29–$36.09**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Returns**

**Good****2.3%**

return rate — above 5% kills the launch gate

**Growth**

**Good****+31.7%**

90-day search growth — must beat 0% to launch

**Brand share**

**Good****72%**

top-5 brand share — brands hold most of the demand

**Quality gap**

**Good****4.4★**

avg incumbent rating — lower means beatable quality

**Conversion**

**Bad****1.5%**

search→purchase rate — share of searches ending in a sale

**Market size**

**Bad****$57K**

$57K/yr · 229K searches

**Review moat**

**Bad****32,957.41**

avg incumbent reviews — the moat a new listing must climb

## Search terms