---
title: "Search terms — white umbrella - Flapen"
canonical_url: "https://flapen.com/research/us/clothing-shoes-jewelry/white-umbrella/search-terms"
last_updated: "2026-08-09T09:24:12.972Z"
locale: en
meta:
  description: "Niche score 65/100 · $177K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 65/100 · $177K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Search terms — white umbrella - Flapen"
---

# **white umbrella**

**Worth a look**

Shows no brand lock-in (top 5 brands take 33% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 36Growth 84Conversion 48Competition 86Returns 37Price range 81Avg price 95Brand share 96Review moat 24Quality gap 65

**Brand share**

**Incredible****33%**

top-5 brand share — no brand owns this niche

**Avg price**

**Incredible****$32.20**

avg listing price — sweet spot $15–$100

**Competition**

**Great****29%**

top-5 click share — an open shelf

**Growth**

**Great****+83.7%**

90-day search growth — must beat 0% to launch

**Price range**

**Great****$6.95–$110.68**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Quality gap**

**Good****4.4★**

avg incumbent rating — lower means beatable quality

**Conversion**

**Okay****3.9%**

search→purchase rate — share of searches ending in a sale

**Returns**

**Okay****4.1%**

return rate — above 5% kills the launch gate

**Market size**

**Okay****$177K**

$177K/yr · 142K searches

**Review moat**

**Bad****5,382.61**

avg incumbent reviews — the moat a new listing must climb

**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=us&signal=no_dominant_brand "Top brand's click share < 20%")

## Search terms