---
title: "White Umbrella — $177K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/clothing-shoes-jewelry/white-umbrella"
last_updated: "2026-08-09T07:23:25.800Z"
locale: en
meta:
description: "Niche score 65/100 · $177K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 65/100 · $177K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:title": "White Umbrella — $177K/yr Amazon US Niche (2026) - Flapen"
---
# **white umbrella**
**Worth a look**
Shows no brand lock-in (top 5 brands take 33% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size 36Growth 84Conversion 48Competition 86Returns 37Price range 81Avg price 95Brand share 96Review moat 24Quality gap 65
**Brand share**
**Incredible****33%**
top-5 brand share — no brand owns this niche
**Avg price**
**Incredible****$32.20**
avg listing price — sweet spot $15–$100
**Competition**
**Great****29%**
top-5 click share — an open shelf
**Growth**
**Great****+83.7%**
90-day search growth — must beat 0% to launch
**Price range**
**Great****$6.95–$110.68**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Conversion**
**Okay****3.9%**
search→purchase rate — share of searches ending in a sale
**Returns**
**Okay****4.1%**
return rate — above 5% kills the launch gate
**Market size**
**Okay****$177K**
$177K/yr · 142K searches
**Review moat**
**Bad****5,382.61**
avg incumbent reviews — the moat a new listing must climb
**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=us&signal=no_dominant_brand "Top brand's click share < 20%")
According to Flapen's Amazon United States niche tracking, white umbrella is a $177K/yr Amazon United States market (142K searches/yr). The top 5 brands hold 33% of demand. Demand peaks in May–Jun–Jul–Sep. Verdict: Worth a look — 65/100.
Data updated Jul 11, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **white umbrella market data**
- **Units sold / yr**
- **6K–8K**
- avg 100–250/product
- **Revenue / yr**
- **$193K–$258K**
- units × avg price
- **Conversion rate**
- **3.9%**
- **Avg BSR**
- **#158**
- **Page quality**
- **0%**
- **Prime**
- **93%**
- **Sponsored**
- **81%**
- **Out of stock**
- **12.5%**
- **Avg brand age**
- **43 months**
- **Avg seller age**
- **196 days**
## **Competition & brand share**
Clicks spread well past the top 5 (29% combined) — an open shelf where new products get seen.
**Brands**
**43 **▲rising
**Sellers**
**51**
**Top-5 brand share**
**33%**
Top 20: 76%
**Top-5 click share**
**29%**
Top 20: 69%
**Open market**
**62%**
- Rain-Mate11% - AMMSUN7% - Yansanido5% - NPCQUN5% - Amazon Basics5% - LILAC5%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +83.7% search growth over the last 90 days.
5K3KSpike '24Spike '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: May, Jun, Jul, Sep · busiest ÷ quietest = 4.2×
[**Open Trend **](https://flapen.com/research/us/clothing-shoes-jewelry/white-umbrella/trend)
## **Top white umbrella search terms**
- **white umbrella**107K/yr+88.3%3.3% conv. - **white umbrellas**12K/yr+55.4%2.3% conv. - **umbrella white**8K/yr+103.8%3.1% conv. - **large white umbrella**6K/yr+78.2%2.9% conv. - **sombrilla blanca**4K/yr+75.8%2.5% conv. - **small white umbrella**4K/yr+78.3%4.0% conv. - **white small umbrella**2K/yr+40.7%2.1% conv. [**All search terms **](https://flapen.com/research/us/clothing-shoes-jewelry/white-umbrella/search-terms)
## **Top white umbrella products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%3%$5K6%$11K9%$16K12%$21K101001K10K100K1.0M Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Rain-Mate Windproof Compact Umbrellas for Rain - Strong Reinforced Fiberglass Rib Design & Auto Open & Close - Portable Folding Travel Umbrella - Lightweight & Packable for Women & Men Easy Collapse**Rain-Mate**$13.44**4.4★10,095 rev](https://www.amazon.com/dp/B0FBML7J5Y) [2**Yansanido Rainproof and Sunshade Manual Umbrella 8 Ribs 37.8 Inch x 25.6 Inch White Windproof Folding Umbrella for Outdoors (white)**Yansanido**$6.95**3.9★105 rev](https://www.amazon.com/dp/B0DK2S7FQ1) [3**NPCQUN Travel Essentials Umbrella Windproof Compact Collapsible Light Automatic Strong and Portable Wind Resistant Folding Small Umbrella for Rain White**NPCQUN**$9.02**4.5★4,160 rev](https://www.amazon.com/dp/B0BQJ3TTPQ) [4**Amazon Basics Clear Umbrella for Rain Round Bubble Umbrella for Wedding With Wide Coverage (35 Canopy Diameter) Auto Open Strong Fiberglass Frame Steel Shaft Spoke Protectors for Safety**Amazon Basics**$21.71**4.4★1,992 rev](https://www.amazon.com/dp/B09S43SRWH) [5**LILAC Compact Travel Windproof Umbrella 43 Auto open/close Folding Quick Dry Umbrellas for Rain Lightweight Portable Small for Backpack Car Thoughtful Gift for Women Men Kids TSA Approved 1-White**LILAC**$9.93**4.5★441 rev](https://www.amazon.com/dp/B0G4CHFCSS)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**ShedRain Stick Umbrella 4225-EVT White Auto Open Full Size Rain Umbrella with J Handle Wind Resistant Classic Traditional Umbrella for Men & Women**ShedRain**$22.87**29 rev3mo ago](https://www.amazon.com/dp/B0GTS3G622) [**LILAC Compact Travel Windproof Umbrella 43 Auto open/close Folding Quick Dry Umbrellas for Rain Lightweight Portable Small for Backpack Car Thoughtful Gift for Women Men Kids TSA Approved 1-White**LILAC**$9.93**441 rev7mo ago](https://www.amazon.com/dp/B0G4CHFCSS) [**Rain-Mate Windproof Compact Umbrellas for Rain - Strong Reinforced Fiberglass Rib Design & Auto Open & Close - Portable Folding Travel Umbrella - Lightweight & Packable for Women & Men Easy Collapse**Rain-Mate**$13.44**10,095 rev8mo ago](https://www.amazon.com/dp/B0FBML7J5Y) [**Aoxun 7ft Patio Umbrella with Fringe Outdoor Beach Umbrella with Aluminum Pole Ribs Push Button Tilt and Carry Bag UV 50+ Picnic Tassel Umbrella (White)**Aoxun**$55.02**724 rev8mo ago](https://www.amazon.com/dp/B0FWJXG3ZB) [**iDhlps Mini White Lace Parasol Umbrella with Lace Gloves for Kids Small Wedding Umbrella for Tea Party Wedding Photo Props**iDhlps**$13.58**24 rev1y ago](https://www.amazon.com/dp/B0F7XDPPGX)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**ShedRain Stick Umbrella 4225-EVT White Auto Open Full Size Rain Umbrella with J Handle Wind Resistant Classic Traditional Umbrella for Men & Women**ShedRain**$22.87**4.7★**▲ 160%**](https://www.amazon.com/dp/B0GTS3G622) [**Aohanoi Patio Fringe Umbrella with UPF 50+ Protection 8 Ribs and Push Button Tilt Outdoor Beach Umbrella For Garden Backyard Pool Outside**Aohanoi**$50.07**4.5★**▲ 154%**](https://www.amazon.com/dp/B0D1CS68SW) [**Aoxun 7ft Patio Umbrella with Fringe Outdoor Beach Umbrella with Aluminum Pole Ribs Push Button Tilt and Carry Bag UV 50+ Picnic Tassel Umbrella (White)**Aoxun**$55.02**4.3★**▲ 142%**](https://www.amazon.com/dp/B0FWJXG3ZB) [**iDhlps Mini White Lace Parasol Umbrella with Lace Gloves for Kids Small Wedding Umbrella for Tea Party Wedding Photo Props**iDhlps**$13.58**4.2★**▲ 138%**](https://www.amazon.com/dp/B0F7XDPPGX) [**LILAC Compact Travel Windproof Umbrella 43 Auto open/close Folding Quick Dry Umbrellas for Rain Lightweight Portable Small for Backpack Car Thoughtful Gift for Women Men Kids TSA Approved 1-White**LILAC**$9.93**4.5★**▲ 125%**](https://www.amazon.com/dp/B0G4CHFCSS)
**~~View all trending →~~**
## **What buyers say about white umbrella**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**20%
*“Good quality, good price, good size and arrived on time”*
**Strength**11%
*“Sturdisly constructed”*
**Durability**10%
*“Strong durable compact”*
**Value For Money**6%
*“Fair price”*
**Ease Of Use**6%
*“Ease of use”*
**Advertised Vs Actual Product**5%
*“As advertised”*
**Weather Proof**5%
*“rain resistant”*
**Size-Overall**5%
*“It fits my bag perfectly”*
**Compactness**3%
*“Compact and effective”*
**Portability**3%
*“Very portable”*
### **What buyers complain about **
**Durability**18%
*“Broken”*
**Size-Overall**11%
*“Also, the handle is way too short”*
**Quality-Overall**11%
*“Cheaply made”*
**Ease Of Use**5%
*“Very difficult to close”*
**Strength**4%
*“not too sturdy”*
**Weight Heavy**3%
*“Well made a bit heavier than expected”*
**Color**3%
*“white had yellowish tinge”*
**Smell**3%
*“Horrible plastic smell”*
**Weather Proof**2%
*“NOT WIND RESISTANT”*
**Functionality-Overall**2%
*“QR code doesnt work”*
### **Top return reasons **
**Size-Overall**41%
**Color**9%
**Weight Heavy**8%
**Value For Money**6%
**Advertised Vs Actual Product**5%
**Quality-Overall**4%
**Functionality-Overall**4%
**Strength**3%
**Defective Material/Parts**3%
**Ease Of Use**2%
## **Common questions**
- **Is white umbrella profitable to sell on Amazon United States?**
- The niche generates $177K/yr across 54 tracked products. 6 of 10 products launched in the last 360 days are still selling. 90-day search growth is +83.7%. Flapen's verdict: Worth a look (65/100).
- **How competitive is the white umbrella niche?**
- 43 brands and 51 sellers compete. The top 5 products take 29% of clicks and top 5 brands hold 33% of demand.
- **What do buyers complain about in white umbrella?**
- Top complaints mined from reviews: Durability, Size-Overall, Quality-Overall. The return rate is 4.1%.
- **When does demand for white umbrella peak?**
- Demand peaks in May–Jun–Jul–Sep; the busiest month runs 4.2× the quietest.
- **What does it cost to enter the white umbrella niche?**
- Listings span $6.95–$110.68; the average listing price is $32.20 (sweet spot $15–$100). The average incumbent carries 5,383 reviews — the moat a new listing must climb.
## **Related niches in Clothing, Shoes & Jewelry**
- 72 [**first communion gifts for boys**](https://flapen.com/research/us/clothing-shoes-jewelry/first-communion-gifts-for-boys)$398K/yr+223.5%**Worth a look**- 72 [**fifa world cup 2026 tshirt**](https://flapen.com/research/us/clothing-shoes-jewelry/fifa-world-cup-2026-tshirt)$177K/yr>1,000%**Worth a look**- 72 [**american flag hat**](https://flapen.com/research/us/clothing-shoes-jewelry/american-flag-hat)$764K/yr+428.8%**Worth a look**- 72 [**white socks men**](https://flapen.com/research/us/clothing-shoes-jewelry/white-socks-men)$3.0M/yr+13.3%**Launch it**- 72 [**american flag overalls**](https://flapen.com/research/us/clothing-shoes-jewelry/american-flag-overalls)$662K/yr>1,000%**Worth a look**- 73 [**white ankle socks for men**](https://flapen.com/research/us/clothing-shoes-jewelry/white-ankle-socks-for-men)$448K/yr+88.3%**Worth a look**[**All Clothing, Shoes & Jewelry niches **](https://flapen.com/research/us/clothing-shoes-jewelry)