---
title: "White Swim Trunks Men — $51K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/clothing-shoes-jewelry/white-swim-trunks-men"
last_updated: "2026-08-09T06:36:11.814Z"
locale: en
meta:
description: "Niche score 52/100 · $51K/yr market · 105K searches/yr · $18.43 avg price. High returns (9.4%) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 52/100 · $51K/yr market · 105K searches/yr · $18.43 avg price. High returns (9.4%) keeps it on the watch list. Data updated Jul 2026."
"og:title": "White Swim Trunks Men — $51K/yr Amazon US Niche (2026) - Flapen"
---
# **white swim trunks men**
**Worth a look**
Shows demand growing +99.3% this quarter, but high returns (9.4%) keeps it on the watch list.
Market size 13Growth 91Conversion 33Competition 81Returns 9Price range 75Avg price 84Brand share 55Review moat 55Quality gap 43
**Growth**
**Great****+99.3%**
90-day search growth — must beat 0% to launch
**Avg price**
**Great****$18.43**
avg listing price — sweet spot $15–$100
**Competition**
**Great****34%**
top-5 click share — an open shelf
**Price range**
**Great****$9.37–$31.73**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Brand share**
**Good****72%**
top-5 brand share — brands hold most of the demand
**Review moat**
**Good****1,282.13**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Conversion**
**Okay****2.6%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Bad****$51K**
$51K/yr · 105K searches
**Returns**
**Bad****9.4%**
return rate — above 5% kills the launch gate
**Signals**[** High Returns**](https://flapen.com/research/niches?market=us&signal=high_returns "Return rate > 5%")
According to Flapen's Amazon United States niche tracking, white swim trunks men is a $51K/yr Amazon United States market (105K searches/yr). The top 5 brands hold 72% of demand. Demand peaks in May–Jun–Jul–Aug. Verdict: Worth a look — 52/100.
Data updated Jul 21, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **white swim trunks men market data**
- **Units sold / yr**
- **2K–3K**
- avg 0–100/product
- **Revenue / yr**
- **$37K–$46K**
- units × avg price
- **Conversion rate**
- **2.6%**
- **Avg BSR**
- **#178**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **96%**
- **Out of stock**
- **1.9%**
- **Avg brand age**
- **38 months**
- **Avg seller age**
- **165 days**
## **Competition & brand share**
Clicks spread well past the top 5 (34% combined) — an open shelf where new products get seen.
**Brands**
**20 **—flat
**Sellers**
**24**
**Top-5 brand share**
**72%**
Top 20: 100%
**Top-5 click share**
**34%**
Top 20: 68%
**Open market**
**23%**
- COOFANDY26% - MoFiz19% - Yufawow13% - maamgic7% - LUYIJIESHENG6% - Ekouaer5%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +99.3% search growth over the last 90 days.
5K4KSpike '25Prime Day '25Spike '26Prime Day '26 seasonSepDecMarJunAugNovMarMay
Peak months: May, Jun, Jul, Aug · busiest ÷ quietest = 5.6×
[**Open Trend **](https://flapen.com/research/us/clothing-shoes-jewelry/white-swim-trunks-men/trend)
## **Top white swim trunks men search terms**
- **white swim trunks men**37K/yr+86.5%1.9% conv. - **mens white swim trunks**20K/yr+90.7%1.6% conv. - **white swim trunks**15K/yr+115.8%1.5% conv. - **white mens swim trunks**7K/yr+101.7%2.0% conv. - **white swim shorts men**7K/yr+132.0%1.8% conv. - **white swimming trunks for men**6K/yr+120.0%1.6% conv. - **mens swim trunks white**4K/yr+122.2%1.7% conv. - **men white swim trunks**4K/yr+133.1%1.6% conv. - **mens white bathing suit**4K/yr+68.5%1.6% conv. [**All search terms **](https://flapen.com/research/us/clothing-shoes-jewelry/white-swim-trunks-men/search-terms)
## **Top white swim trunks men products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%3%$2K6%$3K9%$5K12%$6K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**COOFANDY Men Swim Trunk with Compression Liner 2 in 1 Swimwear Bathing Suit Quick Dry Board Short White M**COOFANDY**$18.94**4.5★552 rev](https://www.amazon.com/dp/B0DPBWLYCX) [2**MoFiz Mens Swim Trunks 9 Quick Dry Mens Broad Beach Shorts Stretch Mens Swim Trunks with Compression Liner (White Medium)**MoFiz**$20.31**4.6★241 rev](https://www.amazon.com/dp/B0DPFDG8T6) [3**MoFiz Mens Swim Trunks 9 Quick Dry Mens Broad Beach Shorts Stretch Mens Swim Trunks with Compression Liner (White Large)**MoFiz**$20.30**4.6★241 rev](https://www.amazon.com/dp/B0DPFBTJTW) [4**COOFANDY Mens Board Shorts Quick Dry Swim Trunks Swimsuit Bathing Suit with 5 inch Inseam White L**COOFANDY**$18.98**4.4★2,278 rev](https://www.amazon.com/dp/B0DSFSNPYN) [5**9 Inch Men Swim Trunks with Mesh no Compression Liner Quick Dry Swimwear Bathing Suit Water Beach Short Mexico Vacation Trip Honeymoon Gift Costa Rica Must Haves Bahamas Essential 7 10 Solid White**Yufawow**$15.00**4.6★276 rev](https://www.amazon.com/dp/B0FV8G1N9Z)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Ekouaer Mens Swim Trunks 7 Inch Quick Dry Board Shorts Swimwear Bathing Suits with Mesh Liner 2 in 1 Surf Swimming Short with Pockets White Large**Ekouaer**$18.32**55 rev4mo ago](https://www.amazon.com/dp/B0GTGPR7JW) [**YiShiJie White Mens Swim Trunks 5 Inch Quick Dry Board Shorts for Men Bathing Suits Swimming Trunks Beach Shorts with Mesh Lining M**YiShiJie**$18.08**31 rev5mo ago](https://www.amazon.com/dp/B0GMDF9Y1G) [**YiShiJie White Mens Swim Trunks Quick Dry 5 Inch with Mesh Lining Swimming Sports Shorts for Men Swimwear Bathing Suits XL**YiShiJie**$16.76**31 rev5mo ago](https://www.amazon.com/dp/B0GMDTBZCY) [**9 Inch Men Swim Trunks with Mesh no Compression Liner Quick Dry Swimwear Bathing Suit Water Beach Short Mexico Vacation Trip Honeymoon Gift Costa Rica Must Haves Bahamas Essential 7 10 Solid White**Yufawow**$15.00**276 rev7mo ago](https://www.amazon.com/dp/B0FV8G1N9Z) [**7 Inch 7in Men Swim Trunks mid-Thigh with Mesh no Compression Liner Quick Dry Drawstring Male Swimwear Swimsuit Swimtrunks Boardshort Bathing Suit Fair Beach Water Zipper Pocket Lined Harbor White**Yufawow**$16.12**110 rev7mo ago](https://www.amazon.com/dp/B0FV8BR11R)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**YiShiJie White Mens Swim Trunks Quick Dry 5 Inch with Mesh Lining Swimming Sports Shorts for Men Swimwear Bathing Suits XL**YiShiJie**$16.76**4.0★**▲ 32%**](https://www.amazon.com/dp/B0GMDTBZCY) [**Ekouaer Mens Swim Trunks 7 Inch Quick Dry Board Shorts Swimwear Bathing Suits with Mesh Liner 2 in 1 Surf Swimming Short with Pockets White Large**Ekouaer**$18.32**4.4★**▲ 32%**](https://www.amazon.com/dp/B0GTGPR7JW) [**YiShiJie White Mens Swim Trunks 5 Inch Quick Dry Board Shorts for Men Bathing Suits Swimming Trunks Beach Shorts with Mesh Lining M**YiShiJie**$18.08**4.0★**▲ 30%**](https://www.amazon.com/dp/B0GMDF9Y1G) [**7 Inch 7in Men Swim Trunks mid-Thigh with Mesh no Compression Liner Quick Dry Drawstring Male Swimwear Swimsuit Swimtrunks Boardshort Bathing Suit Fair Beach Water Zipper Pocket Lined Harbor White**Yufawow**$16.12**4.7★**▲ 26%**](https://www.amazon.com/dp/B0FV8BR11R) [**MoFiz Mens Swim Trunks 9 Quick Dry Mens Broad Beach Shorts Stretch Mens Swim Trunks with Compression Liner (White Large)**MoFiz**$20.30**4.6★**▲ 25%**](https://www.amazon.com/dp/B0DPFBTJTW)
**~~View all trending →~~**
## **What buyers say about white swim trunks men**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Size-Overall**27%
*“Fit was fine”*
**Quality-Overall**12%
*“Construction quality is just fine”*
**Comfort-Overall**11%
*“Extremely comfortable”*
**Pockets/Compartments**5%
*“I like the pockets to fit my phone in”*
**Lining Quality**5%
*“Husband likes the biker shorts lining”*
**Material Quality**4%
*“The material is very nice and the swimsuit, so far, seems to be well made”*
**Exercise/Sports Suitability**4%
*“this one was great to swim around in”*
**Advertised Vs Actual Product**4%
*“As advertised”*
**Color**3%
*“already bought other colors”*
**Correct Contents**2%
*“The right items come”*
### **What buyers complain about **
**Size-Overall**14%
*“Made big”*
**Color**11%
*“Darker blue than what is pictured”*
**Transparency**9%
*“The fabric isnt see-through when wet”*
**Quality-Overall**7%
*“Seemed like cheap quality”*
**Material Quality**7%
*“Sheer Fabric”*
**Ease Of Cleaning**5%
*“Obviously get dirty very easily”*
**Allergies**3%
*“I usually get irritated by suit liners”*
**Hip Fit**2%
*“Ran a little small in the hips”*
**Thickness**2%
*“Sheer”*
**Length**2%
*“Since the external material is almost transparent the 3 difference in length look horrible”*
### **Top return reasons **
**Size-Overall**54%
**Length**10%
**Waist Fit**7%
**Transparency**5%
**Color**4%
**Hip Fit**4%
**Material Quality**4%
**Advertised Vs Actual Product**3%
**Thin**2%
**Thigh Fit**1%
## **Common questions**
- **Is white swim trunks men profitable to sell on Amazon United States?**
- The niche generates $51K/yr across 56 tracked products. 1 of 19 products launched in the last 360 days are still selling. 90-day search growth is +99.3%. Flapen's verdict: Worth a look (52/100).
- **How competitive is the white swim trunks men niche?**
- 20 brands and 24 sellers compete. The top 5 products take 34% of clicks and top 5 brands hold 72% of demand.
- **What do buyers complain about in white swim trunks men?**
- Top complaints mined from reviews: Size-Overall, Color, Transparency. The return rate is 9.4% — above our launch gate.
- **When does demand for white swim trunks men peak?**
- Demand peaks in May–Jun–Jul–Aug; the busiest month runs 5.6× the quietest.
- **What does it cost to enter the white swim trunks men niche?**
- Listings span $9.37–$31.73; the average listing price is $18.43 (sweet spot $15–$100). The average incumbent carries 1,282 reviews — the moat a new listing must climb.
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