---
title: "White Swim Top — $40K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/clothing-shoes-jewelry/white-swim-top"
last_updated: "2026-08-09T06:36:10.594Z"
locale: en
meta:
description: "Niche score 58/100 · $40K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 58/100 · $40K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:title": "White Swim Top — $40K/yr Amazon US Niche (2026) - Flapen"
---
# **white swim top**
**Worth a look**
Shows demand growing +123.4% this quarter, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size 10Growth 95Conversion 13Competition 84Returns 0Price range 90Avg price 90Brand share 90Review moat 65Quality gap 68
**Growth**
**Incredible****+123.4%**
90-day search growth — must beat 0% to launch
**Brand share**
**Great****45%**
top-5 brand share — no brand owns this niche
**Avg price**
**Great****$21.15**
avg listing price — sweet spot $15–$100
**Price range**
**Great****$9.86–$96.72**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Competition**
**Great****31%**
top-5 click share — an open shelf
**Quality gap**
**Good****4.3★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Good****887.86**
avg incumbent reviews — the moat a new listing must climb
**Conversion**
**Bad****1.1%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Bad****$40K**
$40K/yr · 178K searches
**Returns**
**Bad****13.6%**
return rate — above 5% kills the launch gate
**Signals**[** Trending**](https://flapen.com/research/niches?market=us&signal=trending "Search growth > 100% (90d)") [** No Dominant Brand**](https://flapen.com/research/niches?market=us&signal=no_dominant_brand "Top brand's click share < 20%") [** Low Review Barrier**](https://flapen.com/research/niches?market=us&signal=low_review_barrier "Top brand's reviews < 500") [** High Returns**](https://flapen.com/research/niches?market=us&signal=high_returns "Return rate > 5%")
According to Flapen's Amazon United States niche tracking, white swim top is a $40K/yr Amazon United States market (178K searches/yr). The top 5 brands hold 45% of demand. Verdict: Worth a look — 58/100.
Data updated Jul 14, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **white swim top market data**
- **Units sold / yr**
- **2K–3K**
- avg 0–100/product
- **Revenue / yr**
- **$42K–$53K**
- units × avg price
- **Conversion rate**
- **1.1%**
- **Avg BSR**
- **#114**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **86%**
- **Out of stock**
- **1.1%**
- **Avg brand age**
- **35 months**
- **Avg seller age**
- **180 days**
## **Competition & brand share**
Clicks spread well past the top 5 (31% combined) — an open shelf where new products get seen.
**Brands**
**37 **▼falling
**Sellers**
**42**
**Top-5 brand share**
**45%**
Top 20: 86%
**Top-5 click share**
**31%**
Top 20: 62%
**Open market**
**50%**
- SWIMLANCE11% - Zonsaoja11% - OZICERD8% - Sucrefas8% - VividHarbor6% - CRZ YOGA5%
## **Top white swim top search terms**
- **white swim top**51K/yr+143.5%0.6% conv. - **white swimsuit top**23K/yr+113.7%0.5% conv. - **white triangle bikini top**16K/yr+72.2%2.4% conv. - **white push up bikini top**11K/yr+168.1%0.8% conv. - **white underwire bikini top**10K/yr+92.9%0.2% conv. - **white bikini tops for women**11K/yr+221.0%0.9% conv. - **white swim top women**8K/yr+161.4%0.3% conv. - **white halter bikini top**7K/yr+115.7%0.6% conv. - **white triangle bikini tops**6K/yr+126.5%1.9% conv. - **white bikini tops**7K/yr+61.3%1.0% conv. [**All search terms **](https://flapen.com/research/us/clothing-shoes-jewelry/white-swim-top/search-terms)
## **Top white swim top products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%3%$1K6%$2K9%$4K12%$5K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Womens Triangle Bikini Top String Push up Padded Halter Bathing Suit Top White S**Zonsaoja**$10.33**4.5★202 rev](https://www.amazon.com/dp/B0CKSCP3JN) [2**Sucrefas Womens Triangle Halter Bikini Top Adjustable String Removable Padded Swimsuit Bathing Suit Top White S**Sucrefas**$17.06**4.4★399 rev](https://www.amazon.com/dp/B0C7PW2C7W) [3**OZICERD String Bikini Tops for Women Bathing Suit Swim Tops Sexy Triangle Bikini Top White M**OZICERD**$12.74**4.5★1,454 rev](https://www.amazon.com/dp/B0CTKHY5YJ) [4**CRZ YOGA Twist Front Bikini Tops for Women - Padded V Neck Criss Cross Back Triangle Sexy Swim Bathing Suit White Medium**CRZ YOGA**$25.02**4.4★934 rev](https://www.amazon.com/dp/B0CYLX8R8V) [5**Navneet Halter String Triangle Bikini Top for Women Sexy Brazilian Swimsuit Bathing Suit Swim Top #1 White L**Navneet**$10.20**4.5★1,002 rev](https://www.amazon.com/dp/B09NRML85D)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Womens String Halter Bikini Top Padded Triangle Bathing Suit Sexy Double Strap Swimsuit Swimwear Top(White M)**Rajputana**$10.17**13 rev3mo ago](https://www.amazon.com/dp/B0GV6SBMM8) [**SWIMLANCE Womens V Neck Triangle Bikini Top Cheeky Swimsuit Adjustable Back Self Tie Spaghetti Straps Bathing Suit(White M)**SWIMLANCE**$16.35**19 rev3mo ago](https://www.amazon.com/dp/B0GTLKHMJT) [**Womens Ruched White Bikini Top Bathing Suit Top Criss Coss Back Adjustable Spaghetti Straps Swimsuit Top S White**SWIMLANCE**$16.65**14 rev3mo ago](https://www.amazon.com/dp/B0GTDW839K) [**Womens Ruched White Bikini Top Bathing Suit Top Criss Coss Back Adjustable Spaghetti Straps Swimsuit Top M White**SWIMLANCE**$17.41**14 rev3mo ago](https://www.amazon.com/dp/B0GTF22V6N) [**Womens Triangle Halter Bikini Tops Self Tie Spaghetti Straps Sexy String Swim Bathing Suit Top(White S)**SWIMLANCE**$9.86**18 rev4mo ago](https://www.amazon.com/dp/B0GR4R5SRT)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**SWIMLANCE Womens V Neck Triangle Bikini Top Cheeky Swimsuit Adjustable Back Self Tie Spaghetti Straps Bathing Suit(White M)**SWIMLANCE**$16.35**4.2★**▲ 20%**](https://www.amazon.com/dp/B0GTLKHMJT) [**Womens String Halter Bikini Top Padded Triangle Bathing Suit Sexy Double Strap Swimsuit Swimwear Top(White M)**Rajputana**$10.17**4.7★**▲ 20%**](https://www.amazon.com/dp/B0GV6SBMM8) [**Womens Ruched White Bikini Top Bathing Suit Top Criss Coss Back Adjustable Spaghetti Straps Swimsuit Top M White**SWIMLANCE**$17.41**4.3★**▲ 20%**](https://www.amazon.com/dp/B0GTF22V6N) [**Womens Ruched White Bikini Top Bathing Suit Top Criss Coss Back Adjustable Spaghetti Straps Swimsuit Top S White**SWIMLANCE**$16.65**4.3★**▲ 20%**](https://www.amazon.com/dp/B0GTDW839K) [**Womens Triangle Halter Bikini Tops Self Tie Spaghetti Straps Sexy String Swim Bathing Suit Top(White S)**SWIMLANCE**$9.86**4.1★**▲ 19%**](https://www.amazon.com/dp/B0GR4R5SRT)
**~~View all trending →~~**
## **What buyers say about white swim top**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Size-Overall**26%
*“so it was easy to get the fit exactly how I wanted”*
**Comfort-Overall**12%
*“Very comfortable”*
**Quality-Overall**9%
*“Well made and comfortable”*
**Material Quality**7%
*“Good material”*
**Soft Feel**5%
*“Love the buttery soft fabric”*
**Color**4%
*“I will be very tempted to order in another color”*
**Advertised Vs Actual Product**4%
*“What I received is exactly what I expected”*
**Weather Proof**3%
*“Looking forward to wearing this summer over tanks”*
**Shape/Style**3%
*“I also like that the triangle style is adjustable”*
**Value For Money**3%
*“It is good value for the money that I paid for”*
### **What buyers complain about **
**Size-Overall**27%
*“Runs large”*
**Quality-Overall**10%
*“cheap feel”*
**Material Quality**7%
*“the material is cheap”*
**Strap/String Quality**5%
*“found I had to tighten the straps all the way to get very minimal lift”*
**Color**4%
*“will lose color after the first use”*
**Transparency**3%
*“see through in the midsection”*
**Stretchability/Expandability/Elasticity**2%
*“Not very elastic and definitely snug so if you want a loose fit or to wear over other shirts, size up”*
**Length**2%
*“as they were too long”*
**Arm Fit**2%
*“right under the arm pits the material is loose”*
**Cushion**2%
*“The padding was lumpy”*
### **Top return reasons **
**Size-Overall**43%
**Chest Fit**27%
**Material Quality**3%
**Waist Fit**3%
**Color**3%
**Shape/Style**2%
**Advertised Vs Actual Product**2%
**Length**2%
**Transparency**2%
**Hip Fit**2%
## **Common questions**
- **Is white swim top profitable to sell on Amazon United States?**
- The niche generates $40K/yr across 65 tracked products. 1 of 23 products launched in the last 360 days are still selling. 90-day search growth is +123.4%. Flapen's verdict: Worth a look (58/100).
- **How competitive is the white swim top niche?**
- 37 brands and 42 sellers compete. The top 5 products take 31% of clicks and top 5 brands hold 45% of demand.
- **What do buyers complain about in white swim top?**
- Top complaints mined from reviews: Size-Overall, Quality-Overall, Material Quality. The return rate is 13.6% — above our launch gate.
- **What does it cost to enter the white swim top niche?**
- Listings span $9.86–$96.72; the average listing price is $21.15 (sweet spot $15–$100). The average incumbent carries 888 reviews — the moat a new listing must climb.
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