---
title: "White Sweater for Men — $55K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/clothing-shoes-jewelry/white-sweater-for-men"
last_updated: "2026-08-05T23:20:44.363Z"
locale: en
meta:
description: "Niche score 38/100 · $55K/yr market · 203K searches/yr · $22.61 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 38/100 · $55K/yr market · 203K searches/yr · $22.61 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "White Sweater for Men — $55K/yr Amazon US Niche (2026) - Flapen"
---
# **white sweater for men**
**Skip it**
Soft demand (-69.4% this quarter) — this niche doesn't clear our bar today.
Market size 14Growth 0Conversion 15Competition 93Returns 11Price range 75Avg price 94Brand share 51Review moat 22Quality gap 47
**Avg price**
**Great****$22.61**
avg listing price — sweet spot $15–$100
**Competition**
**Great****22%**
top-5 click share — an open shelf
**Price range**
**Great****$8.25–$35.31**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Brand share**
**Good****74%**
top-5 brand share — brands hold most of the demand
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Bad****9,507.7**
avg incumbent reviews — the moat a new listing must climb
**Conversion**
**Bad****1.2%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Bad****$55K**
$55K/yr · 203K searches
**Returns**
**Bad****9.0%**
return rate — above 5% kills the launch gate
**Growth**
**Bad****-69.4%**
90-day search growth — must beat 0% to launch
**Signals**[** High Returns**](https://flapen.com/research/niches?market=us&signal=high_returns "Return rate > 5%")
According to Flapen's Amazon United States niche tracking, white sweater for men is a $55K/yr Amazon United States market (203K searches/yr). The top 5 brands hold 74% of demand. Demand peaks in Oct–Nov–Dec. Verdict: Skip it — 38/100.
Data updated Jul 20, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **white sweater for men market data**
- **Units sold / yr**
- **3K–3K**
- avg 0–100/product
- **Revenue / yr**
- **$57K–$68K**
- units × avg price
- **Conversion rate**
- **1.2%**
- **Avg BSR**
- **#424**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **91%**
- **Out of stock**
- **25.1%**
- **Avg brand age**
- **41 months**
- **Avg seller age**
- **159 days**
## **Competition & brand share**
Clicks spread well past the top 5 (22% combined) — an open shelf where new products get seen.
**Brands**
**25 **▲rising
**Sellers**
**63**
**Top-5 brand share**
**74%**
Top 20: 98%
**Top-5 click share**
**22%**
Top 20: 54%
**Open market**
**20%**
- Amazon Essentials38% - COOFANDY13% - Hanes11% - JMIERR7% - TACVASEN6% - Askdeer6%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -69.4% search growth over the last 90 days.
13K8KSpike '24Holiday '24Spike '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Oct, Nov, Dec · busiest ÷ quietest = 15.7×
[**Open Trend **](https://flapen.com/research/us/clothing-shoes-jewelry/white-sweater-for-men/trend)
## **Top white sweater for men search terms**
- **white sweater men**71K/yr-68.5%0.5% conv. - **mens white sweater**56K/yr-73.3%1.1% conv. - **suter blanco para hombre**12K/yr-44.9%0.3% conv. - **white sweater for men**19K/yr-68.1%0.4% conv. - **white mens sweater**15K/yr-77.0%1.4% conv. - **men white sweater**13K/yr-77.8%0.5% conv. - **white sweaters for men**6K/yr-63.3%0.9% conv. - **white sweater mens**6K/yr-65.2%0.6% conv. - **white men sweater**5K/yr-77.7%1.7% conv. [**All search terms **](https://flapen.com/research/us/clothing-shoes-jewelry/white-sweater-for-men/search-terms)
## **Top white sweater for men products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%2%$1K4%$2K6%$3K8%$4K101001K10K100K1.0M Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Amazon Essentials Mens Long-Sleeve Soft Touch Cotton Blend Turtleneck Sweater Off-white Medium**Amazon Essentials**$17.11**4.5★4,149 rev](https://www.amazon.com/dp/B086177CR3) [2**Amazon Essentials Mens Cable Knit Long-Sleeve Crewneck Sweater 100% Cotton Big & Tall Options Available Ivory Large**Amazon Essentials**$21.59**4.5★26,214 rev](https://www.amazon.com/dp/B08TVKPNFS) [3**Fruit of the Loom Mens Eversoft Fleece Sweatshirts & Hoodies Sweatshirt-White Large**Fruit of the Loom**$10.35**4.6★31,457 rev](https://www.amazon.com/dp/B08Z4F613G) [4**Hanes Mens Pullover EcoSmart Hooded Sweatshirt white X Large**Hanes**$11.10**4.5★170,514 rev](https://www.amazon.com/dp/B072MR4NTH) [5**Amazon Essentials Mens Long-Sleeve 100% Cotton Fisherman Cable Crewneck Sweater Off-White X-Small**Amazon Essentials**$18.31**4.6★8,759 rev](https://www.amazon.com/dp/B08617S1TZ)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**TACVASEN Mens Pullover Sweaters Crew Neck Long Sleeve Knitted Sweaters Fall Winter Casual Sweaters White**TACVASEN**$32.83**44 rev8mo ago](https://www.amazon.com/dp/B0G1M9BPZY) [**KUYIGO Mens Crewneck Sweaters Textured Lightweight Casual Pullover Sweater**KUYIGO**$21.00**36 rev10mo ago](https://www.amazon.com/dp/B0FLP5J62J) [**TACVASEN Sweaters for Men 1/4 Zip Cotton Pullover Sweaters Casual Long Sleeve Quarter Zip Up Sweatshirts White XL**TACVASEN**$33.81**83 rev12mo ago](https://www.amazon.com/dp/B0FJMC6CGL) [**Askdeer Mens Pullover Sweater Waffle Textured Long Sleeve Knit Crewneck Casual Sweater White**Askdeer**$29.33**106 rev1y ago](https://www.amazon.com/dp/B0DFM8C9XY) [**JMIERR Sweaters for Men Soft Cable Knit Casual Long Sleeve Essentials Vintage Slim Fit Button Up Textured Pullover Fisherman Sweater L White**JMIERR**$33.63**1,862 rev1y ago](https://www.amazon.com/dp/B0D9XX4CJM)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Amazon Essentials Mens Long-Sleeve Soft Touch Cotton Blend Turtleneck Sweater Off-white Medium**Amazon Essentials**$17.11**4.5★**▲ 211%**](https://www.amazon.com/dp/B086177CR3) [**Amazon Essentials Mens Long-Sleeve Soft Touch Cotton Blend Turtleneck Sweater Off-white Small**Amazon Essentials**$21.38**4.5★**▲ 208%**](https://www.amazon.com/dp/B08617BH1P) [**KUYIGO Mens Crewneck Sweaters Textured Lightweight Casual Pullover Sweater**KUYIGO**$21.00**4.4★**▲ 196%**](https://www.amazon.com/dp/B0FLP5J62J) [**TACVASEN Mens Pullover Sweaters Crew Neck Long Sleeve Knitted Sweaters Fall Winter Casual Sweaters White**TACVASEN**$32.83**4.8★**▲ 177%**](https://www.amazon.com/dp/B0G1M9BPZY) [**Amazon Essentials Mens Long-Sleeve Soft Touch Rib Quarter-Zip Sweater Off-white X-Small**Amazon Essentials**$32.13**4.5★**▲ 128%**](https://www.amazon.com/dp/B08617S1GM)
**~~View all trending →~~**
## **What buyers say about white sweater for men**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Size-Overall**18%
*“Fits Well”*
**Quality-Overall**15%
*“Very well made and flattering”*
**Comfort-Overall**10%
*“Very comfortable”*
**Soft Feel**8%
*“Its very soft”*
**Value For Money**8%
*“Great Value”*
**Material Quality**7%
*“Good material”*
**Warmth**5%
*“Comfy and warm”*
**Color**3%
*“very nice colors”*
**Weight Light**2%
*“Great sweatshirt lightweight definitely recommend”*
**Advertised Vs Actual Product**2%
*“As described”*
### **What buyers complain about **
**Size-Overall**21%
*“has a very strange fit”*
**Thickness**8%
*“Way thicker than I thought”*
**Color**8%
*“Disappointed of the color”*
**Product Condition**7%
*“I would like a new one”*
**Quality-Overall**5%
*“Cheap”*
**Material Quality**5%
*“Would like better material”*
**Arm Fit**3%
*“the arms were extreme long”*
**Thin**3%
*“Thin”*
**Value For Money**3%
*“Bang for the buck”*
**Sleeve Fit**2%
*“Shortened the sleeves slightly. but could have worn it as is”*
### **Top return reasons **
**Size-Overall**55%
**Color**7%
**Material Quality**5%
**Thin**4%
**Sleeve Fit**4%
**Length**3%
**Chest Fit**3%
**Waist Fit**3%
**Advertised Vs Actual Product**2%
**Quality-Overall**2%
## **Common questions**
- **Is white sweater for men profitable to sell on Amazon United States?**
- The niche generates $55K/yr across 96 tracked products. 0 of 19 products launched in the last 360 days are still selling. 90-day search growth is -69.4%. Flapen's verdict: Skip it (38/100).
- **How competitive is the white sweater for men niche?**
- 25 brands and 63 sellers compete. The top 5 products take 22% of clicks and top 5 brands hold 74% of demand.
- **What do buyers complain about in white sweater for men?**
- Top complaints mined from reviews: Size-Overall, Thickness, Color. The return rate is 9.0% — above our launch gate.
- **When does demand for white sweater for men peak?**
- Demand peaks in Oct–Nov–Dec; the busiest month runs 15.7× the quietest.
- **What does it cost to enter the white sweater for men niche?**
- Listings span $8.25–$35.31; the average listing price is $22.61 (sweet spot $15–$100). The average incumbent carries 9,508 reviews — the moat a new listing must climb.
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