---
title: "white shorts — $1.1M/yr Amazon United States Niche, Score 70/100 - Flapen"
canonical_url: "https://flapen.com/research/us/clothing-shoes-jewelry/white-shorts"
last_updated: "2026-07-20T19:16:41.595Z"
locale: en
meta:
description: "white shorts shows a fragmented shelf (top 5 take 14% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:description": "white shorts shows a fragmented shelf (top 5 take 14% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:title": "white shorts — $1.1M/yr Amazon United States Niche, Score 70/100 - Flapen"
---
# **white shorts**
**Worth a look**
Shows a fragmented shelf (top 5 take 14% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size 79Growth 96Conversion 16Competition 97Returns 0Price range 83Avg price 92Brand share 96Review moat 36Quality gap 78
**Competition**
**Incredible****14%**
top-5 click share — an open shelf
**Growth**
**Incredible****+155.4%**
90-day search growth — must beat 0% to launch
**Brand share**
**Incredible****28%**
top-5 brand share — no brand owns this niche
**Avg price**
**Great****$21.83**
avg listing price — sweet spot $15–$100
**Price range**
**Great****$6.95–$61.44**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Market size**
**Great****$1.1M**
$1.1M/yr · 3.9M searches
**Quality gap**
**Great****4.3★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Okay****2,901.36**
avg incumbent reviews — the moat a new listing must climb
**Conversion**
**Bad****1.3%**
search→purchase rate — share of searches ending in a sale
**Returns**
**Bad****12.7%**
return rate — above 6% kills the launch gate
According to Flapen's Amazon United States niche tracking, white shorts is a $1.1M/yr Amazon United States market (3.9M searches/yr). The top 5 brands hold 28% of demand. Demand peaks in May–Jun–Jul–Oct. Verdict: Worth a look — 70/100.
Data updated Jul 14, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **Market data**
- **Units sold / yr**
- **50K–60K**
- avg 250–500/product
- **Revenue / yr**
- **$1.1M–$1.3M**
- units × avg price
- **Launch success**
- **42%**
- 19 of 45 new (360d)
- **Conversion rate**
- **1.3%**
- **Avg BSR**
- **#281**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **95%**
- **Out of stock**
- **1.1%**
- **Avg brand age**
- **35 months**
- **Avg seller age**
- **143 days**
## **Competition**
Clicks spread well past the top 5 (14% combined) — an open shelf where new products get seen.
**Brands**
**80 **▲rising
**Sellers**
**108**
**Top-5 brand share**
**28%**
Top 20: 65%
**Top-5 click share**
**14%**
Top 20: 31%
**Open market**
**68%**
- SANMM7% - roswear6% - Amazon Essentials6% - ZOLUCKY4% - DHSO4% - luvamia4%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +155.4% search growth over the last 90 days.
200K150KSpike '24Spike '25Prime Day '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: May, Jun, Jul, Oct · busiest ÷ quietest = 7.8×
[**Open Trend **](https://flapen.com/research/us/clothing-shoes-jewelry/white-shorts/trend)
## **Product shelf**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%1%$11K2%$22K3%$33K4%$44K1101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 190 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**SANMM Jean Shorts Womens High Waisted Casual Stretchy Denim Shorts Folded Hem Boyfriend Shorts for Summer(White L)**SANMM**$25.07**4.1★1,511 rev](https://www.amazon.com/dp/B0CQ4N6NC8) [2**DHSO High Waisted Biker Shorts for Women-5 Spandex Tummy Control Athletic Workout Running Yoga Gym Bike Under Dress Volleyball Summer Shorts(White L-XL)**DHSO**$7.61**4.4★1,656 rev](https://www.amazon.com/dp/B0CXDTFLST) [3**ZOLUCKY Women Sexy Denim Shorts Summer Stretchy Mid Waist Frayed Raw Hemwhite Jean Shorts White M**ZOLUCKY**$25.39**4.3★2,322 rev](https://www.amazon.com/dp/B09Y3ZGQYS) [4**YOCUR Womens Denim Shorts Colored Flowy Fashion Board Elastic Waist Fringe Drawstring Shorts Juniors Lounge Short Jean White L**YOCUR**$23.64**4.0★12,930 rev](https://www.amazon.com/dp/B08TTWJFDL) [5**ELLEVEN Low Rise Jean Shorts for Women Sexy Y2k Mini Denim Shorts Summer High Stretchy Micro Shorts White Medium**ELLEVEN**$28.33**4.4★301 rev](https://www.amazon.com/dp/B0FKBCSS5G)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Sophinique White Shorts for Women Casual 2026 Summer Trendy Elastic High Waist Baggy Shorts Pleated Beach Vacation Outfits Zipper Button Clothes with Pockets L**Sophinique**$31.83**25 rev1mo ago](https://www.amazon.com/dp/B0GV266Y8Z) [**luvamia Cut Off Jean Shorts Women Summer High Waisted Denim Stretchy Shorts for Women Casual Ripped Cut Off Jorts Country Concert Outfit Cream White Medium US Size 8-10**luvamia**$19.05**54 rev3mo ago](https://www.amazon.com/dp/B0GW1XC77P) [**ELLEVEN Jean Shorts for Women Stretchy Baggy Denim Shorts High Waisted Folded Hem Summer Casual Shorts with Pockets White Medium**ELLEVEN**$28.09**19 rev3mo ago](https://www.amazon.com/dp/B0GVQ5XQF2) [**ELLEVEN Baggy Jean Shorts for Women A-Line High Stretchy y2k Mini Denim Shorts Summer Loose fit Casual Sexy & Chic Jorts White Medium**ELLEVEN**$37.27**42 rev3mo ago](https://www.amazon.com/dp/B0GVSMPD6X) [**IWD Jean Shorts Womens Low Rise Stretchy Y2k Mini Denim Shorts Rolled Hem Hot Short Summer Trendy Jorts (White Small)**IWD**$28.01**36 rev3mo ago](https://www.amazon.com/dp/B0GFFBXZYF)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Amazon Essentials Womens Mid-Rise Slim-Fit 10 Inseam Bermuda Chino Shorts White 16**Amazon Essentials**$14.31**4.1★**▲ 36%**](https://www.amazon.com/dp/B08P1PKCXH) [**ELLEVEN Baggy Jean Shorts for Women A-Line High Stretchy y2k Mini Denim Shorts Summer Loose fit Casual Sexy & Chic Jorts White Medium**ELLEVEN**$37.27**4.3★**▲ 36%**](https://www.amazon.com/dp/B0GVSMPD6X) [**BEAUDRM Womens Stretchy Jean Shorts High Waisted Straight Leg Skinny Denim Shorts Sexy Butt Lifting Cowgirl Outfits White Large**BEAUDRM**$33.23**4.2★**▲ 36%**](https://www.amazon.com/dp/B0DCVJ72MR) [**luvamia Cut Off Jean Shorts Women Summer High Waisted Denim Stretchy Shorts for Women Casual Ripped Cut Off Jorts Country Concert Outfit Cream White Medium US Size 8-10**luvamia**$19.05**4.4★**▲ 36%**](https://www.amazon.com/dp/B0GW1XC77P) [**Metietila Womens High Waisted Stretchy Denim Shorts Ripped Raw Hem Summer Jeans Shorts White Medium**Metietila**$26.79**4.2★**▲ 35%**](https://www.amazon.com/dp/B0C3H7GL5V)
**~~View all trending →~~**
## **Reviews**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Size-Overall**29%
*“the fit is accurate”*
**Comfort-Overall**15%
*“So comfortable”*
**Stretchability/Expandability/Elasticity**7%
*“The material has a good amount of stretch”*
**Quality-Overall**5%
*“Good quality and easy to put on and off”*
**Material Quality**4%
*“Material is soft”*
**Soft Feel**3%
*“Great fit and soft on the skin”*
**Color**3%
*“Colors bright”*
**Value For Money**3%
*“Worth it”*
**Shape/Style**3%
*“Very flattering”*
**Transparency**2%
*“Not see through”*
### **What buyers complain about **
**Size-Overall**26%
*“Small shorts”*
**Transparency**11%
*“very see through fabric”*
**Material Quality**4%
*“Material not what I expected”*
**Color**4%
*“Not white”*
**Quality-Overall**4%
*“Poor quality”*
**Thin**2%
*“Thin material”*
**Thickness**2%
*“Too sheer”*
**Stretchability/Expandability/Elasticity**2%
*“the stretch is insane”*
**Comfort-Overall**2%
*“Not comfortable”*
**Advertised Vs Actual Product**2%
*“They look nothing like the picture”*
### **Top return reasons **
**Size-Overall**48%
**Waist Fit**11%
**Length**10%
**Transparency**5%
**Material Quality**4%
**Thigh Fit**3%
**Hip Fit**3%
**Thin**2%
**Inseam Fit**2%
**Advertised Vs Actual Product**2%
## **Common questions**
- **Is white shorts profitable to sell on Amazon United States?**
- The niche generates $1.1M/yr across 190 tracked products. 19 of 45 products launched in the last 360 days are still selling. 90-day search growth is +155.4%. Flapen's verdict: Worth a look (70/100).
- **How competitive is the white shorts niche?**
- 80 brands and 108 sellers compete. The top 5 products take 14% of clicks and top 5 brands hold 28% of demand.
- **What do buyers complain about in white shorts?**
- Top complaints mined from reviews: Size-Overall, Transparency, Material Quality. The return rate is 12.7% — above our launch gate.
- **When does demand for white shorts peak?**
- Demand peaks in May–Jun–Jul–Oct; the busiest month runs 7.8× the quietest.
- **What does it cost to enter the white shorts niche?**
- Listings span $6.95–$61.44; the average listing price is $21.83 (sweet spot $15–$100). The average incumbent carries 2,901 reviews — the moat a new listing must climb.
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