---
title: "White Shorts Men — $381K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/clothing-shoes-jewelry/white-shorts-men"
last_updated: "2026-08-07T00:38:39.544Z"
locale: en
meta:
description: "Niche score 65/100 · $381K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 65/100 · $381K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:title": "White Shorts Men — $381K/yr Amazon US Niche (2026) - Flapen"
---
# **white shorts men**
**Worth a look**
Shows demand growing +104.5% this quarter, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size 55Growth 93Conversion 24Competition 90Returns 8Price range 77Avg price 89Brand share 91Review moat 41Quality gap 63
**Growth**
**Great****+104.5%**
90-day search growth — must beat 0% to launch
**Brand share**
**Great****44%**
top-5 brand share — no brand owns this niche
**Competition**
**Great****25%**
top-5 click share — an open shelf
**Avg price**
**Great****$20.53**
avg listing price — sweet spot $15–$100
**Price range**
**Great****$7.82–$40.63**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Market size**
**Good****$381K**
$381K/yr · 957K searches
**Review moat**
**Okay****2,407.12**
avg incumbent reviews — the moat a new listing must climb
**Conversion**
**Bad****1.9%**
search→purchase rate — share of searches ending in a sale
**Returns**
**Bad****9.8%**
return rate — above 5% kills the launch gate
**Signals**[** Trending**](https://flapen.com/research/niches?market=us&signal=trending "Search growth > 100% (90d)") [** No Dominant Brand**](https://flapen.com/research/niches?market=us&signal=no_dominant_brand "Top brand's click share < 20%") [** High Returns**](https://flapen.com/research/niches?market=us&signal=high_returns "Return rate > 5%")
According to Flapen's Amazon United States niche tracking, white shorts men is a $381K/yr Amazon United States market (957K searches/yr). The top 5 brands hold 44% of demand. Demand peaks in May–Jun–Jul–Aug. Verdict: Worth a look — 65/100.
Data updated Jul 28, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **white shorts men market data**
- **Units sold / yr**
- **15K–20K**
- avg 100–250/product
- **Revenue / yr**
- **$308K–$411K**
- units × avg price
- **Conversion rate**
- **1.9%**
- **Avg BSR**
- **#572**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **96%**
- **Out of stock**
- **1.7%**
- **Avg brand age**
- **44 months**
- **Avg seller age**
- **139 days**
## **Competition & brand share**
Clicks spread well past the top 5 (25% combined) — an open shelf where new products get seen.
**Brands**
**41 **▲rising
**Sellers**
**52**
**Top-5 brand share**
**44%**
Top 20: 89%
**Top-5 click share**
**25%**
Top 20: 57%
**Open market**
**50%**
- COOFANDY15% - QPNGRP8% - Comdecevis8% - JMIERR7% - Nautica6% - Puimentiua6%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +104.5% search growth over the last 90 days.
45K35KSpike '25Prime Day '25Spike '26Prime Day '26 seasonSepDecMarJunAugNovMarMay
Peak months: May, Jun, Jul, Aug · busiest ÷ quietest = 5.6×
[**Open Trend **](https://flapen.com/research/us/clothing-shoes-jewelry/white-shorts-men/trend)
## **Top white shorts men search terms**
- **white shorts men**267K/yr+92.6%1.2% conv. - **mens white shorts**215K/yr+101.1%1.3% conv. - **white mens shorts**60K/yr+116.3%1.4% conv. - **white cargo shorts men**48K/yr+118.2%0.6% conv. - **men white shorts**44K/yr+133.0%0.9% conv. - **white linen shorts men**44K/yr+130.8%1.6% conv. - **white shorts for men**42K/yr+136.1%0.9% conv. - **mens white linen shorts**32K/yr+115.0%1.5% conv. - **mens white cargo shorts**30K/yr+79.9%0.5% conv. - **white golf shorts**26K/yr+151.4%0.6% conv. [**All search terms **](https://flapen.com/research/us/clothing-shoes-jewelry/white-shorts-men/search-terms)
## **Top white shorts men products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%2%$8K4%$15K6%$23K8%$30K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Comdecevis Mens Casual Linen Shorts Elastic Waist Drawstring Summer Beach Shorts White Large**Comdecevis**$19.38**4.5★2,226 rev](https://www.amazon.com/dp/B0CPY935YJ) [2**Nautica Mens Classic Fit Flat Front Stretch Solid Chino 8.5 Deck Shorts Bright White 34W**Nautica**$31.96**4.6★5,503 rev](https://www.amazon.com/dp/B075NY3ZFM) [3**Mens Linen Casual Dress Shorts 7Inch with Elastic Drawstring L White**Puimentiua**$15.46**4.1★78 rev](https://www.amazon.com/dp/B0GFT2W6YY) [4**COOFANDY Mens Casual Shorts Cotton Lightweight Flat Front Shorts Stretch Twill Chino Golf Shorts White**COOFANDY**$16.38**4.4★300 rev](https://www.amazon.com/dp/B0G3X8M2HZ) [5**RQP Mens Linen Shorts Casual Drawstring 7inch Inseam Flat Front Shorts Stretch Shorts White**RQP**$16.04**4.3★855 rev](https://www.amazon.com/dp/B0CNJWRN5Y)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Mens Linen Casual Dress Shorts 7Inch with Elastic Drawstring L White**Puimentiua**$15.46**78 rev6mo ago](https://www.amazon.com/dp/B0GFT2W6YY) [**LINENNMAIN Mens Cotton Linen Shorts Casual Elastic Waist Drawstring Summer Beach Vacation Shorts with Pockets White**LINENNMAIN**$20.98**78 rev6mo ago](https://www.amazon.com/dp/B0GFCS5JL1) [**COOFANDY Mens Linen Beach Shorts 9 Classic Fit Hybrid Waistband Lightweight Casual Dress Shorts with Pockets White**COOFANDY**$20.58**174 rev6mo ago](https://www.amazon.com/dp/B0G641NXYX) [**LINENNMAIN Mens Linen Shorts Lightweight Cotton Breathable Casual Shorts for Men Summer Beach Vacation Yoga White**LINENNMAIN**$21.61**41 rev6mo ago](https://www.amazon.com/dp/B0GFCLDH2F) [**COOFANDY Mens Casual Shorts Cotton Lightweight Flat Front Shorts Stretch Twill Chino Golf Shorts White**COOFANDY**$16.38**300 rev7mo ago](https://www.amazon.com/dp/B0G3X8M2HZ)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**LINENNMAIN Mens Cotton Linen Shorts Casual Elastic Waist Drawstring Summer Beach Vacation Shorts with Pockets White**LINENNMAIN**$20.98**4.2★**▲ 37%**](https://www.amazon.com/dp/B0GFCS5JL1) [**LINENNMAIN Mens Linen Shorts Lightweight Cotton Breathable Casual Shorts for Men Summer Beach Vacation Yoga White**LINENNMAIN**$21.61**4.2★**▲ 34%**](https://www.amazon.com/dp/B0GFCLDH2F) [**Amazon Essentials Mens Lightweight Cotton French Terry Relaxed Fit Sweat Shorts with Drawstring Waist (Available in Big & Tall) Eggshell White X-Large**Amazon Essentials**$15.20**4.6★**▲ 33%**](https://www.amazon.com/dp/B0BJDF7Q46) [**PLEPAN Mens 5 Inch Linen Shorts - Casual Elastic Waist Drawstring Summer Beach Shorts with Pocket White Medium**PLEPAN**$14.47**4.4★**▲ 32%**](https://www.amazon.com/dp/B0F5B22TGS) [**Mens Linen Casual Dress Shorts 7Inch with Elastic Drawstring L White**Puimentiua**$15.46**4.1★**▲ 31%**](https://www.amazon.com/dp/B0GFT2W6YY)
**~~View all trending →~~**
## **What buyers say about white shorts men**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Size-Overall**29%
*“Very nice they fit comfortably”*
**Comfort-Overall**15%
*“Very comfortable”*
**Quality-Overall**9%
*“The shirt itself is fantastic—the quality really impressed me”*
**Material Quality**7%
*“The first thing we noticed was how lightweight the material feels”*
**Value For Money**5%
*“the price is reasonable for what you get”*
**Advertised Vs Actual Product**4%
*“the description of them is accurate”*
**Color**3%
*“Purchased in 3 different colors”*
**Weight Light**3%
*“Lightweight and Comfortable Golf Shorts for Florida Heat”*
**Stretchability/Expandability/Elasticity**2%
*“They have an enough stretch to be comfortable”*
**Pockets/Compartments**2%
*“Perfect pockets etc”*
### **What buyers complain about **
**Quality-Overall**13%
*“Cheaply made”*
**Transparency**12%
*“transparent”*
**Size-Overall**11%
*“Run short”*
**Thickness**8%
*“The white fabric is relatively thick”*
**Material Quality**7%
*“Cheap looking fabric”*
**Color**6%
*“the color was not as I expected”*
**Zipper Quality**3%
*“Zipper broke on a first use”*
**Value For Money**2%
*“over priced”*
**Wrinkles**2%
*“They do wrinkle a bit”*
**Thigh Fit**2%
*“HUGE leg opening”*
### **Top return reasons **
**Size-Overall**41%
**Waist Fit**10%
**Transparency**8%
**Material Quality**8%
**Length**8%
**Thin**5%
**Color**4%
**Inseam Fit**3%
**Thigh Fit**3%
**Advertised Vs Actual Product**2%
## **Common questions**
- **Is white shorts men profitable to sell on Amazon United States?**
- The niche generates $381K/yr across 91 tracked products. 9 of 31 products launched in the last 360 days are still selling. 90-day search growth is +104.5%. Flapen's verdict: Worth a look (65/100).
- **How competitive is the white shorts men niche?**
- 41 brands and 52 sellers compete. The top 5 products take 25% of clicks and top 5 brands hold 44% of demand.
- **What do buyers complain about in white shorts men?**
- Top complaints mined from reviews: Quality-Overall, Transparency, Size-Overall. The return rate is 9.8% — above our launch gate.
- **When does demand for white shorts men peak?**
- Demand peaks in May–Jun–Jul–Aug; the busiest month runs 5.6× the quietest.
- **What does it cost to enter the white shorts men niche?**
- Listings span $7.82–$40.63; the average listing price is $20.53 (sweet spot $15–$100). The average incumbent carries 2,407 reviews — the moat a new listing must climb.
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