---
title: "Search terms — white short sleeve button up men - Flapen"
canonical_url: "https://flapen.com/research/us/clothing-shoes-jewelry/white-short-sleeve-button-up-men/search-terms"
last_updated: "2026-08-09T07:37:52.769Z"
locale: en
meta:
  description: "Niche score 49/100 · $43K/yr market · 112K searches/yr · $17.85 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:description": "Niche score 49/100 · $43K/yr market · 112K searches/yr · $17.85 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:title": "Search terms — white short sleeve button up men - Flapen"
---

# **white short sleeve button up men**

**Skip it**

High returns (12.1%) — this niche doesn't clear our bar today.

Market size 11Growth 86Conversion 27Competition 76Returns 0Price range 66Avg price 82Brand share 52Review moat 42Quality gap 55

**Growth**

**Great****+86.7%**

90-day search growth — must beat 0% to launch

**Avg price**

**Great****$17.85**

avg listing price — sweet spot $15–$100

**Competition**

**Great****39%**

top-5 click share — an open shelf

**Price range**

**Good****$8.62–$27.19**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Quality gap**

**Good****4.4★**

avg incumbent rating — lower means beatable quality

**Brand share**

**Good****74%**

top-5 brand share — brands hold most of the demand

**Review moat**

**Okay****2,316.71**

avg incumbent reviews — the moat a new listing must climb

**Conversion**

**Okay****2.1%**

search→purchase rate — share of searches ending in a sale

**Market size**

**Bad****$43K**

$43K/yr · 112K searches

**Returns**

**Bad****12.1%**

return rate — above 5% kills the launch gate

**Signals**[** High Returns**](https://flapen.com/research/niches?market=us&signal=high_returns "Return rate > 5%")

## Search terms