---
title: "Products — white short sleeve button down men - Flapen"
canonical_url: "https://flapen.com/research/us/clothing-shoes-jewelry/white-short-sleeve-button-down-men/products"
last_updated: "2026-08-09T10:20:42.248Z"
locale: en
meta:
  description: "Niche score 50/100 · $33K/yr market · 62K searches/yr · $18.03 avg price. High returns (11.6%) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 50/100 · $33K/yr market · 62K searches/yr · $18.03 avg price. High returns (11.6%) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Products — white short sleeve button down men - Flapen"
---

# **white short sleeve button down men**

**Worth a look**

Shows demand growing +78.8% this quarter, but high returns (11.6%) keeps it on the watch list.

Market size 8Growth 83Conversion 37Competition 81Returns 1Price range 66Avg price 83Brand share 56Review moat 44Quality gap 53

**Growth**

**Great****+78.8%**

90-day search growth — must beat 0% to launch

**Avg price**

**Great****$18.03**

avg listing price — sweet spot $15–$100

**Competition**

**Great****34%**

top-5 click share — an open shelf

**Price range**

**Good****$8.62–$27.19**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Brand share**

**Good****72%**

top-5 brand share — brands hold most of the demand

**Quality gap**

**Good****4.4★**

avg incumbent rating — lower means beatable quality

**Review moat**

**Okay****2,137.83**

avg incumbent reviews — the moat a new listing must climb

**Conversion**

**Okay****2.9%**

search→purchase rate — share of searches ending in a sale

**Market size**

**Bad****$33K**

$33K/yr · 62K searches

**Returns**

**Bad****11.6%**

return rate — above 5% kills the launch gate

**Signals**[** High Returns**](https://flapen.com/research/niches?market=us&signal=high_returns "Return rate > 5%")

## Products