---
title: "White Robe — $161K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/clothing-shoes-jewelry/white-robe"
last_updated: "2026-08-09T07:23:53.881Z"
locale: en
meta:
description: "Niche score 40/100 · $161K/yr market · 763K searches/yr · $25.78 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 40/100 · $161K/yr market · 763K searches/yr · $25.78 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "White Robe — $161K/yr Amazon US Niche (2026) - Flapen"
---
# **white robe**
**Skip it**
Weak search conversion (0.8%) — this niche doesn't clear our bar today.
Market size 34Growth 23Conversion 10Competition 60Returns 22Price range 95Avg price 95Brand share 42Review moat 23Quality gap 45
**Avg price**
**Incredible****$25.78**
avg listing price — sweet spot $15–$100
**Price range**
**Incredible****$14.75–$76.37**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Competition**
**Good****49%**
top-5 click share — leaders hold, buyers still browse
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Brand share**
**Okay****80%**
top-5 brand share — brands hold most of the demand
**Market size**
**Okay****$161K**
$161K/yr · 763K searches
**Growth**
**Bad****-3.9%**
90-day search growth — must beat 0% to launch
**Review moat**
**Bad****8,368.1**
avg incumbent reviews — the moat a new listing must climb
**Returns**
**Bad****5.9%**
return rate — above 5% kills the launch gate
**Conversion**
**Bad****0.8%**
search→purchase rate — share of searches ending in a sale
**Signals**[** High Returns**](https://flapen.com/research/niches?market=us&signal=high_returns "Return rate > 5%")
According to Flapen's Amazon United States niche tracking, white robe is a $161K/yr Amazon United States market (763K searches/yr). The top 5 brands hold 80% of demand. Demand peaks in Jan–Apr–May. Verdict: Skip it — 40/100.
Data updated Jul 14, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **white robe market data**
- **Units sold / yr**
- **6K–8K**
- avg 100–250/product
- **Revenue / yr**
- **$155K–$206K**
- units × avg price
- **Conversion rate**
- **0.8%**
- **Avg BSR**
- **#446**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **90%**
- **Out of stock**
- **0.7%**
- **Avg brand age**
- **49 months**
- **Avg seller age**
- **181 days**
## **Competition & brand share**
The top 5 products take 49% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**13 **▼falling
**Sellers**
**21**
**Top-5 brand share**
**80%**
Top 20: 100%
**Top-5 click share**
**49%**
Top 20: 87%
**Open market**
**13%**
- Turquaz29% - Amazon Essentials21% - Ekouaer11% - NY Threads10% - Turkish Linen9% - PAVILIA7% - Open — no brand owns it (7 brands, 13%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -3.9% search growth over the last 90 days.
15K10KSpike '24Spike '25Prime Day '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Jan, Apr, May · busiest ÷ quietest = 2.3×
[**Open Trend **](https://flapen.com/research/us/clothing-shoes-jewelry/white-robe/trend)
## **Top white robe search terms**
- **waffle robe**242K/yr+4.3%0.4% conv. - **white robe**203K/yr+4.1%0.6% conv. - **waffle knit robe**86K/yr-6.9%0.1% conv. - **hotel robe**47K/yr-9.8%0.4% conv. - **waffle knit robes for women**39K/yr-9.4%0.1% conv. - **getting ready robe**22K/yr+17.1%0.1% conv. - **light pink robe**15K/yr-26.4%0.2% conv. - **bath robes unisex**12K/yr-31.3%0.3% conv. - **amazon essentials robe**10K/yr-16.0%0.2% conv. - **hot tub robes**13K/yr-28.2%0.0% conv. [**All search terms **](https://flapen.com/research/us/clothing-shoes-jewelry/white-robe/search-terms)
## **Top white robe products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$16K20%$32K30%$48K40%$65K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Turquaz Lightweight Waffle Knit Kimono Bathrobe - Soft Cotton Blend Spa Robe Fast-Drying Full-Length Unisex Robes for Women**Turquaz**$28.94**4.4★10,435 rev](https://www.amazon.com/dp/B01LZ2P06W) [2**Turkish Linen Waffle Knit Lightweight Kimono Spa & Bath Robes for Women - Quick Dry - Soft (White Large)**Turkish Linen**$28.92**4.4★8,266 rev](https://www.amazon.com/dp/B07GX4TX49) [3**Amazon Essentials Womens Lightweight Cotton Blend Waffle Mid-Length Bathrobe Breathable Loungewear (Available in Plus Size) White Medium**Amazon Essentials**$20.79**4.6★802 rev](https://www.amazon.com/dp/B08X9D47MR) [4**PAVILIA White Women Robe Fleece Plush Soft Fluffy Fuzzy Cozy Warm Lightweight Bathrobe Shower Spa House Long Robe for Women S/M**PAVILIA**$19.56**4.5★3,475 rev](https://www.amazon.com/dp/B0CPN9D1MF) [5**Ekouaer Robes for Women Waffle Knit Bathrobe Soft Lightweight Knee Length Loungewear**Ekouaer**$22.70**4.3★2,164 rev](https://www.amazon.com/dp/B0C6TMJR6T)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Ekouaer Womens Silk Robe Short Satin Kimono Robe 3/4 Sleeves Lace Trim Bathrobe V Neck Bride Bridsmaid Sleepwear with Pocket**Ekouaer**$14.75**62 rev5mo ago](https://www.amazon.com/dp/B0GKHB1JMF) [**Ekouaer Robes for Women Waffle Knit Bathrobe Lightweight Kimono Robe Knee Length Loungewear with Pockets Gray Purple L**Ekouaer**$23.18**325 rev1y ago](https://www.amazon.com/dp/B0FF51PWMT) [**Ekouaer Women Satin Robes Short Silky Batheobe with Pockets Sexy Bridesmaid Wedding Kimono Robes Sleepwear White L**Ekouaer**$16.92**503 rev1y ago](https://www.amazon.com/dp/B0DD3DPVJ2) [**Yurhap Premium Robes for Women - Super Soft Cozy Fleece Womens Robe Plush Long Bathrobe**Yurhap**$21.69**3,616 rev2y ago](https://www.amazon.com/dp/B0D128T9BK) [**NY Threads Waffle Robes for Women Soft Womens Robe Lightweight Knee-Length Womens Bathrobe Large White**NY Threads**$17.79**479 rev2y ago](https://www.amazon.com/dp/B0CR1DMTMW)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Ekouaer Womens Silk Robe Short Satin Kimono Robe 3/4 Sleeves Lace Trim Bathrobe V Neck Bride Bridsmaid Sleepwear with Pocket**Ekouaer**$14.75**4.5★**▲ 63%**](https://www.amazon.com/dp/B0GKHB1JMF) [**NY Threads Waffle Robes for Women Soft Womens Robe Lightweight Knee-Length Womens Bathrobe Large White**NY Threads**$17.79**4.6★**▲ 57%**](https://www.amazon.com/dp/B0CR1DMTMW) [**Turquaz Robes For Women Lightweight Unisex Waffle Kimono Bathrobe Mothers day Gifts**Turquaz**$29.08**4.4★**▲ 48%**](https://www.amazon.com/dp/B01N6NJITM) [**Ekouaer Women Satin Robes Short Silky Batheobe with Pockets Sexy Bridesmaid Wedding Kimono Robes Sleepwear White L**Ekouaer**$16.92**4.5★**▲ 38%**](https://www.amazon.com/dp/B0DD3DPVJ2) [**NY Threads Waffle Robes for Women Soft Womens Robe Lightweight Knee-Length Womens Bathrobe Large Light Blue**NY Threads**$16.86**4.6★**▲ 33%**](https://www.amazon.com/dp/B0CR1D2YFN)
**~~View all trending →~~**
## **What buyers say about white robe**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Soft Feel**18%
*“Its very soft”*
**Size-Overall**12%
*“Fits many sizes”*
**Comfort-Overall**11%
*“Very comfortable”*
**Quality-Overall**11%
*“It's good quality and fit comfortably”*
**Weight Light**6%
*“not too heavy or too light”*
**Warmth**5%
*“soft fluffy and warm”*
**Advertised Vs Actual Product**4%
*“As described”*
**Color**4%
*“Color is accurate”*
**Value For Money**3%
*“Good for the price”*
**Material Quality**3%
*“Good material”*
### **What buyers complain about **
**Size-Overall**22%
*“Longer than expected”*
**Thickness**6%
*“Not real thick”*
**Quality-Overall**4%
*“Not well made”*
**Pilling/Linting**3%
*“It's snowing lint”*
**Thin**3%
*“Thin”*
**Gap/Hole**2%
*“There is already a hole in the shoulder area”*
**Weight Heavy**2%
*“Way too heavy of what I”*
**Hard Feel**2%
*“The robe is a bit stiff”*
**Material Quality**2%
*“Cheaply material”*
**Comfort-Overall**2%
*“not the spa feel I expected”*
### **Top return reasons **
**Size-Overall**35%
**Length**12%
**Material Quality**11%
**Thin**9%
**Sleeve Fit**6%
**Color**3%
**Quality-Overall**3%
**Arm Fit**3%
**Advertised Vs Actual Product**3%
**Chest Fit**2%
## **Common questions**
- **Is white robe profitable to sell on Amazon United States?**
- The niche generates $161K/yr across 30 tracked products. 0 of 3 products launched in the last 360 days are still selling. 90-day search growth is -3.9%. Flapen's verdict: Skip it (40/100).
- **How competitive is the white robe niche?**
- 13 brands and 21 sellers compete. The top 5 products take 49% of clicks and top 5 brands hold 80% of demand.
- **What do buyers complain about in white robe?**
- Top complaints mined from reviews: Size-Overall, Thickness, Quality-Overall. The return rate is 5.9% — above our launch gate.
- **When does demand for white robe peak?**
- Demand peaks in Jan–Apr–May; the busiest month runs 2.3× the quietest.
- **What does it cost to enter the white robe niche?**
- Listings span $14.75–$76.37; the average listing price is $25.78 (sweet spot $15–$100). The average incumbent carries 8,368 reviews — the moat a new listing must climb.
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