---
title: "White Oxford Shirt Men — $38K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/clothing-shoes-jewelry/white-oxford-shirt-men"
last_updated: "2026-08-09T11:31:23.173Z"
locale: en
meta:
description: "Niche score 44/100 · $38K/yr market · 145K searches/yr · $21.57 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 44/100 · $38K/yr market · 145K searches/yr · $21.57 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "White Oxford Shirt Men — $38K/yr Amazon US Niche (2026) - Flapen"
---
# **white oxford shirt men**
**Skip it**
High returns (11.0%) — this niche doesn't clear our bar today.
Market size 10Growth 23Conversion 15Competition 93Returns 3Price range 86Avg price 91Brand share 60Review moat 29Quality gap 65
**Competition**
**Great****22%**
top-5 click share — an open shelf
**Avg price**
**Great****$21.57**
avg listing price — sweet spot $15–$100
**Price range**
**Great****$7.50–$73.13**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Brand share**
**Good****69%**
top-5 brand share — brands hold most of the demand
**Review moat**
**Okay****3,620.7**
avg incumbent reviews — the moat a new listing must climb
**Growth**
**Bad****-3.2%**
90-day search growth — must beat 0% to launch
**Conversion**
**Bad****1.2%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Bad****$38K**
$38K/yr · 145K searches
**Returns**
**Bad****11.0%**
return rate — above 5% kills the launch gate
**Signals**[** High Returns**](https://flapen.com/research/niches?market=us&signal=high_returns "Return rate > 5%")
According to Flapen's Amazon United States niche tracking, white oxford shirt men is a $38K/yr Amazon United States market (145K searches/yr). The top 5 brands hold 69% of demand. Demand peaks in Oct. Verdict: Skip it — 44/100.
Data updated Jul 20, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **white oxford shirt men market data**
- **Units sold / yr**
- **2K–3K**
- avg 0–100/product
- **Revenue / yr**
- **$43K–$54K**
- units × avg price
- **Conversion rate**
- **1.2%**
- **Avg BSR**
- **#481**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **84%**
- **Out of stock**
- **1.1%**
- **Avg brand age**
- **47 months**
- **Avg seller age**
- **164 days**
## **Competition & brand share**
Clicks spread well past the top 5 (22% combined) — an open shelf where new products get seen.
**Brands**
**21 **▲rising
**Sellers**
**29**
**Top-5 brand share**
**69%**
Top 20: 100%
**Top-5 click share**
**22%**
Top 20: 53%
**Open market**
**26%**
- Amazon Essentials22% - Alimens & Gentle15% - J.VER12% - Telotol11% - LucMatton10% - JEMITOP5%
## **Demand & seasonality**
Weekly Amazon search volume, last 97 weeks — -3.2% search growth over the last 90 days.
4K3KHoliday '24Prime Day '25Spike '25 seasonDecMarJunAugNovMarMay
Peak months: Oct · busiest ÷ quietest = 1.5×
[**Open Trend **](https://flapen.com/research/us/clothing-shoes-jewelry/white-oxford-shirt-men/trend)
## **Top white oxford shirt men search terms**
- **white oxford shirt men**35K/yr-0.5%1.4% conv. - **oxford shirts**16K/yr+26.7%0.2% conv. - **blue oxford shirt men**10K/yr+24.4%1.0% conv. - **mens white oxford shirt**8K/yr+37.6%1.0% conv. - **mens white oxford button down shirt**9K/yr-13.0%1.8% conv. - **slim fit oxford shirt men**8K/yr-18.1%0.5% conv. - **cotton oxford shirts for men**6K/yr+6.5%0.2% conv. - **long sleeve oxford shirts for men**7K/yr-30.7%0.4% conv. - **mens oxford button down shirt**4K/yr-4.1%0.3% conv. - **oxford shirts for men slim fit**5K/yr-10.9%0.2% conv. [**All search terms **](https://flapen.com/research/us/clothing-shoes-jewelry/white-oxford-shirt-men/search-terms)
## **Top white oxford shirt men products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%2%$7634%$2K6%$2K8%$3K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**LucMatton Mens Lightweight Oxford Long-Sleeve Button-Down Shirt Business Casual Slim-fit Dress Shirts with Pocket White Large**LucMatton**$16.89**4.4★110 rev](https://www.amazon.com/dp/B0G2W5PTSK) [2**J.VER Mens Oxford Dress Shirts Regular Fit Long Sleeve Button Down Collar Shirt with Pocket A-White X-Large**J.VER**$20.51**4.4★4,631 rev](https://www.amazon.com/dp/B0C2ZD2G55) [3**Mens Dress Shirts White Oxford Button Down Shirt Business Casual Long Sleeve Shirts with Pocket**Telotol**$23.60**4.3★207 rev](https://www.amazon.com/dp/B0F8HZWS8P) [4**Amazon Essentials Mens Slim-Fit Long-Sleeve Oxford Cotton Shirt White Small**Amazon Essentials**$15.40**4.4★8,600 rev](https://www.amazon.com/dp/B0775PN4VC) [5**JEMITOP Mens Classic Lightweight Oxford Button Down Collar Shirts Business Casual Slim Fit Long Sleeve Dress Shirt with Pocket White L**JEMITOP**$18.24**4.4★173 rev](https://www.amazon.com/dp/B0G6477D1X)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Van Heusen Mens Pinpoint Regular Fit Solid Button Down Collar Dress Shirt White 16.5 Neck 34-35 Sleeve**Van Heusen**$31.50**3,588 rev3mo ago](https://www.amazon.com/dp/B009AYMECY) [**Tommy Hilfiger Mens Long Sleeve Oxford Shirts in Regular Fit Mens Button Down Shirts Also Available in Big and Tall Optic White Large**Tommy Hilfiger**$46.67**228 rev3mo ago](https://www.amazon.com/dp/B0D5NKJCBG) [**JEMITOP Mens Classic Lightweight Oxford Button Down Collar Shirts Business Casual Slim Fit Long Sleeve Dress Shirt with Pocket White L**JEMITOP**$18.24**173 rev7mo ago](https://www.amazon.com/dp/B0G6477D1X) [**LucMatton Mens Lightweight Oxford Long-Sleeve Button-Down Shirt Business Casual Slim-fit Dress Shirts with Pocket White Large**LucMatton**$16.89**110 rev8mo ago](https://www.amazon.com/dp/B0G2W5PTSK) [**Alimens & Gentle White Oxford Shirts Men Long Sleeve Stretch Dress Shirt**Alimens & Gentle**$18.48**57 rev8mo ago](https://www.amazon.com/dp/B0FYH386GP)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Mens Dress Shirts White Oxford Button Down Shirt Business Casual Long Sleeve Shirts with Pocket**Telotol**$23.32**4.3★**▲ 133%**](https://www.amazon.com/dp/B0F8HVZTRP) [**LucMatton Mens Lightweight Oxford Long-Sleeve Button-Down Shirt Business Casual Slim-fit Dress Shirts with Pocket White Large**LucMatton**$16.89**4.4★**▲ 133%**](https://www.amazon.com/dp/B0G2W5PTSK) [**Tommy Hilfiger Mens Long Sleeve Oxford Shirts in Regular Fit Mens Button Down Shirts Also Available in Big and Tall Optic White Large**Tommy Hilfiger**$46.67**4.8★**▲ 132%**](https://www.amazon.com/dp/B0D5NKJCBG) [**JEMITOP Mens Classic Lightweight Oxford Button Down Collar Shirts Business Casual Slim Fit Long Sleeve Dress Shirt with Pocket White L**JEMITOP**$18.24**4.4★**▲ 131%**](https://www.amazon.com/dp/B0G6477D1X) [**Mens Dress Shirts White Oxford Button Down Shirt Business Casual Long Sleeve Shirts with Pocket**Telotol**$23.60**4.3★**▲ 126%**](https://www.amazon.com/dp/B0F8HZWS8P)
**~~View all trending →~~**
## **What buyers say about white oxford shirt men**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Size-Overall**28%
*“Fit as expected”*
**Quality-Overall**17%
*“Decent quality”*
**Value For Money**7%
*“Excellent value”*
**Material Quality**6%
*“Good material”*
**Comfort-Overall**6%
*“Comfortable”*
**Color**4%
*“beautiful color”*
**Soft Feel**3%
*“Very soft”*
**Advertised Vs Actual Product**2%
*“Just as pictured”*
**Shape/Style**1%
*“Nice style”*
**Breathability**1%
*“Breathable and comfortable,”*
### **What buyers complain about **
**Size-Overall**19%
*“Size is too Big”*
**Wrinkles**8%
*“Not Wrinkle Free”*
**Material Quality**8%
*“Cheap material”*
**Quality-Overall**5%
*“Definitely not RL quality”*
**Advertised Vs Actual Product**4%
*“Different than picture”*
**Value For Money**4%
*“Not worth the purchase”*
**Thickness**2%
*“Thick”*
**Durability**2%
*“The shirt tore the first time I wore it I didnt use a jacket or nothing on top of it”*
**Product Condition**2%
*“I got a worn shirt instead of brand new”*
**Pockets/Compartments**2%
*“No shirt pocket”*
### **Top return reasons **
**Size-Overall**44%
**Material Quality**9%
**Sleeve Fit**8%
**Chest Fit**7%
**Neck Fit**4%
**Length**3%
**Shoulder Fit**3%
**Color**3%
**Quality-Overall**3%
**Waist Fit**2%
## **Common questions**
- **Is white oxford shirt men profitable to sell on Amazon United States?**
- The niche generates $38K/yr across 89 tracked products. 10 of 34 products launched in the last 360 days are still selling. 90-day search growth is -3.2%. Flapen's verdict: Skip it (44/100).
- **How competitive is the white oxford shirt men niche?**
- 21 brands and 29 sellers compete. The top 5 products take 22% of clicks and top 5 brands hold 69% of demand.
- **What do buyers complain about in white oxford shirt men?**
- Top complaints mined from reviews: Size-Overall, Wrinkles, Material Quality. The return rate is 11.0% — above our launch gate.
- **When does demand for white oxford shirt men peak?**
- Demand peaks in Oct; the busiest month runs 1.5× the quietest.
- **What does it cost to enter the white oxford shirt men niche?**
- Listings span $7.50–$73.13; the average listing price is $21.57 (sweet spot $15–$100). The average incumbent carries 3,621 reviews — the moat a new listing must climb.
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