---
title: "White Jacket — $116K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/clothing-shoes-jewelry/white-jacket"
last_updated: "2026-08-09T10:54:07.515Z"
locale: en
meta:
description: "Niche score 49/100 · $116K/yr market · 739K searches/yr · $27.16 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 49/100 · $116K/yr market · 739K searches/yr · $27.16 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "White Jacket — $116K/yr Amazon US Niche (2026) - Flapen"
---
# **white jacket**
**Skip it**
High returns (11.8%) — this niche doesn't clear our bar today.
Market size 27Growth 22Conversion 7Competition 97Returns 1Price range 85Avg price 95Brand share 97Review moat 25Quality gap 68
**Competition**
**Incredible****12%**
top-5 click share — an open shelf
**Brand share**
**Incredible****22%**
top-5 brand share — no brand owns this niche
**Avg price**
**Incredible****$27.16**
avg listing price — sweet spot $15–$100
**Price range**
**Great****$9.81–$50.86**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Quality gap**
**Good****4.3★**
avg incumbent rating — lower means beatable quality
**Market size**
**Okay****$116K**
$116K/yr · 739K searches
**Review moat**
**Bad****4,705.49**
avg incumbent reviews — the moat a new listing must climb
**Growth**
**Bad****-6.7%**
90-day search growth — must beat 0% to launch
**Conversion**
**Bad****0.6%**
search→purchase rate — share of searches ending in a sale
**Returns**
**Bad****11.8%**
return rate — above 5% kills the launch gate
**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=us&signal=no_dominant_brand "Top brand's click share < 20%") [** High Returns**](https://flapen.com/research/niches?market=us&signal=high_returns "Return rate > 5%")
According to Flapen's Amazon United States niche tracking, white jacket is a $116K/yr Amazon United States market (739K searches/yr). The top 5 brands hold 22% of demand. Verdict: Skip it — 49/100.
Data updated Jul 13, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **white jacket market data**
- **Units sold / yr**
- **4K–5K**
- avg 0–100/product
- **Revenue / yr**
- **$109K–$136K**
- units × avg price
- **Conversion rate**
- **0.6%**
- **Avg BSR**
- **#81**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **94%**
- **Out of stock**
- **2.6%**
- **Avg brand age**
- **37 months**
- **Avg seller age**
- **163 days**
## **Competition & brand share**
Clicks spread well past the top 5 (12% combined) — an open shelf where new products get seen.
**Brands**
**87 **▲rising
**Sellers**
**119**
**Top-5 brand share**
**22%**
Top 20: 61%
**Top-5 click share**
**12%**
Top 20: 36%
**Open market**
**75%**
- MAGCOMSEN5% - luvamia5% - Totatuit4% - GRACE KARIN4% - Unilexi4% - Hanes4%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -6.7% search growth over the last 90 days.
20K15KSpike '24Spike '25 seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.9×
[**Open Trend **](https://flapen.com/research/us/clothing-shoes-jewelry/white-jacket/trend)
## **Top white jacket search terms**
- **white jackets for women**216K/yr-13.2%0.4% conv. - **white jacket**246K/yr-23.1%0.4% conv. - **white jackets for women dressy**40K/yr+50.6%0.4% conv. - **white jacket women**39K/yr-17.4%0.3% conv. - **womens white jacket**33K/yr-2.9%0.5% conv. - **white jackets for women casual**19K/yr+137.1%0.4% conv. - **white jacket for women**21K/yr-10.9%0.6% conv. - **white lightweight jacket**8K/yr+276.0%0.5% conv. - **white jackets**15K/yr-3.5%0.2% conv. - **chaqueta blanca para mujer**17K/yr-14.1%0.1% conv. [**All search terms **](https://flapen.com/research/us/clothing-shoes-jewelry/white-jacket/search-terms)
## **Top white jacket products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%1%$1K2%$2K3%$3K4%$5K1001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Unilexi Womens 3/4 Sleeve Colored Cropped Denim Jacket Light Wash Short Jean Jacket Trucker Coat(0096-White-L)**Unilexi**$31.08**4.5★2,631 rev](https://www.amazon.com/dp/B0B6V5VWHP) [2**Wrangler Authentics Womens Stretch Denim Jacket Off-White Large**Wrangler Authentics**$38.72**4.6★23,529 rev](https://www.amazon.com/dp/B08PHS46RH) [3**Casuashion Womens Cropped Cardigan Sweaters Crew Neck Button Down Open Front Knit Bolero Shrugs White**Casuashion**$19.96**4.3★577 rev](https://www.amazon.com/dp/B0DT952BVG) [4**Beninos Womens Long Sleeve Open Front Cropped Blazer Jacket (806 White M)**Beninos**$31.84**4.4★1,422 rev](https://www.amazon.com/dp/B0BGL34KBZ) [5**BSYUROS Womens Blazer 3/4 Sleeve Open Front Blazers Slim Fit Casual Work Lightweight Suit Jacket L White**BSYUROS**$21.86**4.0★245 rev](https://www.amazon.com/dp/B0FDR4BF5M)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Wrangler Authentics Womens Stretch Denim Jacket Off-White Large**Wrangler Authentics**$38.72**23,529 rev3mo ago](https://www.amazon.com/dp/B08PHS46RH) [**LETDIOSTO Cropped Blazers for Women XS-XL White**LETDIOSTO**$30.28**120 rev7mo ago](https://www.amazon.com/dp/B0G62MLSCY) [**PerZeal Womens Fashion Jacket Casual Coat Long Sleeve Zip Up Outerwear with Pockets White Medium**PerZeal**$18.98**337 rev12mo ago](https://www.amazon.com/dp/B0FHKH1Y71) [**Yincro Womens Lightweight Open Front Cardigan Casual Long Sleeve Loose Cardigans with Pockets (White XL)**Yincro**$13.29**893 rev1y ago](https://www.amazon.com/dp/B0FDX2M1M7) [**BSYUROS Womens Blazer 3/4 Sleeve Open Front Blazers Slim Fit Casual Work Lightweight Suit Jacket L White**BSYUROS**$21.86**245 rev1y ago](https://www.amazon.com/dp/B0FDR4BF5M)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Ahlaray Womens Casual White Blazer Jacket Long Sleeve Open Front Work Office Blazer Lapel Jacket X-Large**Ahlaray**$27.70**3.9★**▲ 44%**](https://www.amazon.com/dp/B0F32T5H5G) [**BSYUROS Womens Blazer 3/4 Sleeve Open Front Blazers Slim Fit Casual Work Lightweight Suit Jacket XL White**BSYUROS**$22.35**4.0★**▲ 37%**](https://www.amazon.com/dp/B0FDR4L7B9) [**MAGCOMSEN Womens Lightweight Jacket Full Zip Long Sleeve Shirt Jacket Workout Jackets for Women Running Athletic Jackets White M**MAGCOMSEN**$21.39**4.4★**▲ 35%**](https://www.amazon.com/dp/B0B592S6SB) [**AAMILIFE Womens 3/4 Sleeve Cropped Cardigans Sweaters Jackets Open Front Short Shrugs for Dresses White L**AAMILIFE**$24.32**4.6★**▲ 32%**](https://www.amazon.com/dp/B07FXDWRGW) [**baleaf Womens UPF 50+ Sun Protection Jacket Lightweight UV Long Sleeve Hoodie for Hiking Outdoor Travel Fishing White M**baleaf**$26.13**4.5★**▲ 32%**](https://www.amazon.com/dp/B0BLSFPXGC)
**~~View all trending →~~**
## **What buyers say about white jacket**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Size-Overall**24%
*“It fits as expected”*
**Weight Light**10%
*“I love this lightweight jacket”*
**Quality-Overall**9%
*“it appears to be well made”*
**Comfort-Overall**7%
*“Fits comfortably”*
**Soft Feel**6%
*“Soft to touch”*
**Material Quality**5%
*“light material”*
**Color**5%
*“Great color”*
**Shape/Style**3%
*“Very cute style”*
**Value For Money**3%
*“not expensive”*
**Advertised Vs Actual Product**3%
*“As advertised”*
### **What buyers complain about **
**Size-Overall**20%
*“Short in length”*
**Quality-Overall**7%
*“Not well made”*
**Material Quality**6%
*“Flimsy; cheap material”*
**Thickness**6%
*“I thought it was a little thicker”*
**Color**5%
*“Not white”*
**Wrinkles**3%
*“It was so wrinkled”*
**Sleeve Fit**2%
*“the sleeves are a little short”*
**Shape/Style**2%
*“not my style”*
**Transparency**2%
*“the fabric is completely see-through”*
**Thin**2%
*“Thin material”*
### **Top return reasons **
**Size-Overall**46%
**Material Quality**8%
**Thin**7%
**Sleeve Fit**5%
**Length**5%
**Color**4%
**Chest Fit**4%
**Shoulder Fit**3%
**Advertised Vs Actual Product**2%
**Shape/Style**2%
## **Common questions**
- **Is white jacket profitable to sell on Amazon United States?**
- The niche generates $116K/yr across 177 tracked products. 6 of 36 products launched in the last 360 days are still selling. 90-day search growth is -6.7%. Flapen's verdict: Skip it (49/100).
- **How competitive is the white jacket niche?**
- 87 brands and 119 sellers compete. The top 5 products take 12% of clicks and top 5 brands hold 22% of demand.
- **What do buyers complain about in white jacket?**
- Top complaints mined from reviews: Size-Overall, Quality-Overall, Material Quality. The return rate is 11.8% — above our launch gate.
- **When does demand for white jacket peak?**
- Demand is steady year-round — the busiest month runs 1.9× the quietest.
- **What does it cost to enter the white jacket niche?**
- Listings span $9.81–$50.86; the average listing price is $27.16 (sweet spot $15–$100). The average incumbent carries 4,705 reviews — the moat a new listing must climb.
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