---
title: "White Hoodie — $308K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/clothing-shoes-jewelry/white-hoodie"
last_updated: "2026-08-09T07:27:31.959Z"
locale: en
meta:
description: "Niche score 47/100 · $308K/yr market · 1.9M searches/yr · $22.90 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 47/100 · $308K/yr market · 1.9M searches/yr · $22.90 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "White Hoodie — $308K/yr Amazon US Niche (2026) - Flapen"
---
# **white hoodie**
**Skip it**
Soft demand (-57.4% this quarter) — this niche doesn't clear our bar today.
Market size 51Growth 0Conversion 9Competition 96Returns 21Price range 85Avg price 95Brand share 75Review moat 14Quality gap 43
**Competition**
**Incredible****15%**
top-5 click share — an open shelf
**Avg price**
**Incredible****$22.90**
avg listing price — sweet spot $15–$100
**Price range**
**Great****$9.20–$57.11**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Brand share**
**Great****60%**
top-5 brand share — no brand owns this niche
**Market size**
**Good****$308K**
$308K/yr · 1.9M searches
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Returns**
**Bad****6.3%**
return rate — above 5% kills the launch gate
**Review moat**
**Bad****24,401.82**
avg incumbent reviews — the moat a new listing must climb
**Conversion**
**Bad****0.7%**
search→purchase rate — share of searches ending in a sale
**Growth**
**Bad****-57.4%**
90-day search growth — must beat 0% to launch
**Signals**[** High Returns**](https://flapen.com/research/niches?market=us&signal=high_returns "Return rate > 5%")
According to Flapen's Amazon United States niche tracking, white hoodie is a $308K/yr Amazon United States market (1.9M searches/yr). The top 5 brands hold 60% of demand. Demand peaks in Jan–Feb–Oct–Nov–Dec. Verdict: Skip it — 47/100.
Data updated Jul 13, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **white hoodie market data**
- **Units sold / yr**
- **20K–25K**
- avg 100–250/product
- **Revenue / yr**
- **$458K–$573K**
- units × avg price
- **Conversion rate**
- **0.7%**
- **Avg BSR**
- **#402**
- **Page quality**
- **0%**
- **Prime**
- **99%**
- **Sponsored**
- **89%**
- **Out of stock**
- **3.3%**
- **Avg brand age**
- **38 months**
- **Avg seller age**
- **131 days**
## **Competition & brand share**
Clicks spread well past the top 5 (15% combined) — an open shelf where new products get seen.
**Brands**
**66 **▲rising
**Sellers**
**151**
**Top-5 brand share**
**60%**
Top 20: 81%
**Top-5 click share**
**15%**
Top 20: 33%
**Open market**
**37%**
- Amazon Essentials31% - Hanes14% - onlypuff7% - Trendy Queen5% - FAIABLE3% - Gildan3%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -57.4% search growth over the last 90 days.
125K75KSpike '24Prime Day '25Spike '25 seasonSepDecMarJunAugNovMarMay
Peak months: Jan, Feb, Oct, Nov, Dec · busiest ÷ quietest = 9.0×
[**Open Trend **](https://flapen.com/research/us/clothing-shoes-jewelry/white-hoodie/trend)
## **Top white hoodie search terms**
- **white hoodie**392K/yr-47.9%0.9% conv. - **lightweight hoodie**90K/yr+28.8%0.2% conv. - **green hoodie**314K/yr-71.8%0.4% conv. - **red hoodie women**171K/yr-64.1%0.7% conv. - **grey hoodie men**82K/yr-61.2%0.7% conv. - **light pink hoodie**74K/yr-64.6%0.1% conv. - **brown hoodie women**101K/yr-62.6%0.1% conv. - **gray hoodie women**48K/yr-47.3%0.4% conv. - **navy blue hoodie women**50K/yr-53.7%0.5% conv. - **mens sweatshirts clearance sale**76K/yr-57.3%0.0% conv. [**All search terms **](https://flapen.com/research/us/clothing-shoes-jewelry/white-hoodie/search-terms)
## **Top white hoodie products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%2%$6K4%$12K6%$18K8%$25K1001K10K100K1.0M Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Amazon Essentials Mens Lightweight Jersey Pullover Hoodie Soft Charcoal Heather X-Large**Amazon Essentials**$14.68**4.5★3,065 rev](https://www.amazon.com/dp/B07YF5CR2X) [2**Amazon Essentials Mens Pullover Sweatshirt Hoodie Big & Tall Options Available White Large**Amazon Essentials**$14.21**4.6★52,444 rev](https://www.amazon.com/dp/B08X2HXFKK) [3**Hanes Mens Pullover EcoSmart Hooded Sweatshirt white Large**Hanes**$11.18**4.5★170,395 rev](https://www.amazon.com/dp/B071WWY2X3) [4**Amazon Essentials Mens Pullover Sweatshirt Hoodie Big & Tall Options Available Forest Green Large**Amazon Essentials**$13.78**4.6★52,444 rev](https://www.amazon.com/dp/B085YW7D3W) [5**Amazon Essentials Mens Pullover Sweatshirt Hoodie Big & Tall Options Available White X-Large**Amazon Essentials**$14.17**4.6★52,444 rev](https://www.amazon.com/dp/B08X2FPRQY)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**FAIABLE Mens Super Soft Oversized Hoodie Pullover Acid Wash Hoodie Heavyweight 2026 Fashion Hoodies & Sweatshirts Big and Tall Hoodies for Men Women Couples Grey**FAIABLE**$47.74**105 rev1y ago](https://www.amazon.com/dp/B0DT9DQM8R) [**ceauros Mens Hoodies Loose Fit Pullover Casual Fashion Long Sleeve Hooded Sweatshirts with Pocket(Grey L)**ceauros**$35.90**166 rev1y ago](https://www.amazon.com/dp/B0DC3TVB95) [**Aon Apparel Lightweight Hoodies For Women Grey Hoodie - Breathable Cotton Blend Comfy Pullover with Pockets Perfect Looking Stylish Fit Light Gray Hoodie Women (Plain Heather Grey Sweatshirt L)**Aon Apparel**$27.73**270 rev2y ago](https://www.amazon.com/dp/B0CV27ZFW6) [**FAIABLE Mens Hoodies Oversized Unisex Acid Wash Hoodie Heavyweight Fleece Vintage Washed Distress Cotton Sweatshirt Men Women Couples Streetwear College Casual Fall Winter Autumn 2026 Green**FAIABLE**$50.55**1,232 rev2y ago](https://www.amazon.com/dp/B0CL4X78G5) [**onlypuff Hoodies for Women Red Oversized Sweatshirts Hooded Pullover Casual Workout Soft Fall Fashion Outfits Winter Clothes S**onlypuff**$28.01**948 rev3y ago](https://www.amazon.com/dp/B0C9LD5MP8)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Amazon Essentials Mens Pullover Sweatshirt Hoodie Big & Tall Options Available White X-Large**Amazon Essentials**$14.17**4.6★**▲ 196%**](https://www.amazon.com/dp/B08X2FPRQY) [**Amazon Essentials Womens Regular-Fit Brushed Back Fleece Pullover Hoodie (Available in Plus Size) White Small**Amazon Essentials**$15.17**4.4★**▲ 193%**](https://www.amazon.com/dp/B08XQY48NT) [**MAGCOMSEN Mens Long Sleeve Hoodie for Men Sun Shirts UV Protection with Hooded Quick Dry Fishing Athletic Workout Shirts Black**MAGCOMSEN**$12.59**4.6★**▲ 170%**](https://www.amazon.com/dp/B07WRRD2KV) [**Amazon Essentials Mens Lightweight Jersey Pullover Hoodie Soft Charcoal Heather X-Large**Amazon Essentials**$14.68**4.5★**▲ 152%**](https://www.amazon.com/dp/B07YF5CR2X) [**Amazon Essentials Mens Pullover Sweatshirt Hoodie Big & Tall Options Available Bright White Large**Amazon Essentials**$13.75**4.6★**▲ 146%**](https://www.amazon.com/dp/B07N4RRBTW)
**~~View all trending →~~**
## **What buyers say about white hoodie**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Size-Overall**17%
*“Fit is accurate”*
**Quality-Overall**12%
*“The quality is well made”*
**Comfort-Overall**12%
*“Really comfortable”*
**Soft Feel**7%
*“Soft inside”*
**Value For Money**6%
*“Money well spent”*
**Warmth**6%
*“Nice and warm”*
**Color**6%
*“bright color”*
**Weight Light**6%
*“Lightweight, true to size”*
**Material Quality**3%
*“The material is very soft”*
**Thickness**2%
*“Nice thick material”*
### **What buyers complain about **
**Size-Overall**21%
*“Does not fit well”*
**Quality-Overall**9%
*“Quality is cheap”*
**Thickness**6%
*“It was not as thick as I would have liked it to be”*
**Material Quality**4%
*“Not good material”*
**Thin**3%
*“Super thin”*
**Color**3%
*“was not the right color”*
**Shrinkage Resistance**2%
*“Really shrinks”*
**Pockets/Compartments**2%
*“Thin, shallow pockets”*
**Zipper Quality**2%
*“zipper broke immediately”*
**Product Condition**1%
*“it came USED”*
### **Top return reasons **
**Size-Overall**53%
**Thin**7%
**Material Quality**6%
**Color**6%
**Sleeve Fit**4%
**Length**3%
**Chest Fit**3%
**Waist Fit**3%
**Advertised Vs Actual Product**2%
**Quality-Overall**2%
## **Common questions**
- **Is white hoodie profitable to sell on Amazon United States?**
- The niche generates $308K/yr across 197 tracked products. 1 of 20 products launched in the last 360 days are still selling. 90-day search growth is -57.4%. Flapen's verdict: Skip it (47/100).
- **How competitive is the white hoodie niche?**
- 66 brands and 151 sellers compete. The top 5 products take 15% of clicks and top 5 brands hold 60% of demand.
- **What do buyers complain about in white hoodie?**
- Top complaints mined from reviews: Size-Overall, Quality-Overall, Thickness. The return rate is 6.3% — above our launch gate.
- **When does demand for white hoodie peak?**
- Demand peaks in Jan–Feb–Oct–Nov–Dec; the busiest month runs 9.0× the quietest.
- **What does it cost to enter the white hoodie niche?**
- Listings span $9.20–$57.11; the average listing price is $22.90 (sweet spot $15–$100). The average incumbent carries 24,402 reviews — the moat a new listing must climb.
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